インドネシアの乳製品と代替品市場

インドネシアの乳製品と代替品の市場規模は、2024年に数量ベースで健全な成長を記録し、前年の動向は継続すると見込まれています。これは、インフレ圧力の弱まり、可処分所得の増加、都市化の進展が消費者需要を煽り、堅調な経済が下支えするものとみられています。インドネシアの中産階級が拡大するにつれて、プレミアムで健康志向の選択肢を好む傾向が強まり、市場の多様化と革新がさらに促進されると予測されています。

当レポートでは、インドネシアの乳製品と代替品市場について調査し、ベビーフード、バターとスプレッド、チーズ、飲用乳製品、ヨーグルトと乳酸製品、植物由来乳製品の市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

インドネシアのベビーフード

主なデータ結果

2024年の発展

• ベビーフードは、価格上昇と母乳育児の人気の高まりにより、業績が停滞
• 2024年にはeコマースへの移行が鈍化
• サリフサダ・ジェネラシ・マハルディカが引き続き売上をリード

展望と機会

• 母乳育児の人気が高まる中、標準粉ミルクの業績は低迷すると予想される
• フォローアップミルクと成長期用ミルクは、より経済的で便利な代替品との競合に直面
• その他のベビーフードや乾燥ベビーフードも好調な業績が見込まれる

カテゴリーデータ

インドネシアのバターとスプレッド

主なデータ結果

2024年の発展

• バターとスプレッドはプラス成長軌道を継続
• 消費者が世界の料理の動向を受け入れるにつれて、バターの人気が高まる
• Upfield Indonesiaはブルーバンドマーガリンの好調により引き続き売上トップ

展望と機会

• 中小企業がバターやスプレッドの販売を支援
• 小型パッケージの需要は消費者基盤の拡大につながる
• コンビニエンスストアとeコマースが売上に大きく貢献する可能性が高い

カテゴリーデータ

インドネシアのチーズ

主なデータ結果

2024年の発展

• インドネシアでチーズが急成長
• チーズの小型パッケージの需要
• クラフトは優位を維持

展望と機会

• 教育的取り組み別支えられたチーズの明るい未来
• チーズはスナックとしてますます人気が高まる
• 植物由来の代替品の台頭

カテゴリーデータ

インドネシアにおける飲用乳製品

主なデータ結果

2024年の発展

• フレーバーミルク飲料が拡大を牽引
• 常温保存可能な牛乳は依然として人気
• ネスレが引き続き売上トップ

展望と機会

• インドネシアの飲用乳製品産業の明るい見通し
• 新鮮な牛乳の需要増加
• 親たちの間でUHTミルクの人気が高まっている

カテゴリーデータ

インドネシアのヨーグルトと乳酸製品

主なデータ結果

2024年の発展

• イノベーションがインドネシアのヨーグルト消費を促進
• ヨーグルトと酸乳製品の流通は継続的な課題に直面している
• シモリーは存在感を高め続けている

展望と機会

• ヨーグルト市場はメーカーにとってチャンスと課題を提示
• ヨーグルトは健康動向を活かす準備ができている
• プレーヤーは、地域の好みに合わせた新しいフレーバーの導入を通じて、自社製品の魅力を高める

カテゴリーデータ

インドネシアのその他の乳製品

主なデータ結果

2024年の発展

• ココナッツクリームと練乳の堅調な成長
• フリジアン・フラッグやサン・カラなどの大手ブランドが優位を維持
• 革新的で健康志向の製品に重点を置く

展望と機会

• ココナッツクリームと練乳の継続的な成長
• 蓋付き容器の人気が高まっている
• 小袋や使い捨てパッケージの成長

カテゴリーデータ

インドネシアの植物由来乳製品

主なデータ結果

2024年の発展

• 植物由来代替品の人気の高まり
• メーカーは小型パッケージのイントロダクションと流通の拡大を通じて事業拡大を推進
• 革新的なコラボレーションが成長を促進

展望と機会

• インドネシアの植物由来乳製品の将来は有望だが、価格は依然として重要な要素となる
• メーカーは教育活動やオンラインとオフラインのチャネルの活用を通じて浸透を拡大しようとするだろう
• 無糖製品が普及する

カテゴリーデータ

The market for dairy products and alternatives in Indonesia is set to register healthy growth in total volume terms in 2024, continuing the trend of the previous year. This will be supported by a robust economy, with waning inflationary pressures, rising disposable incomes and increasing urbanisation fuelling consumer demand. As Indonesia's middle class expands, there will be a growing preference for premium and health-oriented options, further driving market diversification and innovation by le...

Euromonitor International's Dairy Products and Alternatives in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dairy Products and Alternatives market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Dairy products and alternatives in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for dairy products and alternatives?

MARKET DATA

• Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
• Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
• Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
• Table 5 Penetration of Private Label by Category: % Value 2019-2024
• Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
• Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
• Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BABY FOOD IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stagnant performance for baby food, in light of ongoing price hikes and growing popularity of breastfeeding
• Shift towards e-commerce will slow in 2024
• Sarihusada Generasi Mahardhika continues to lead sales

PROSPECTS AND OPPORTUNITIES

• Sluggish performance expected for standard formula milk, as breastfeeding grows in popularity
• Follow-on and growing-up milk will see competition from more economical and convenient alternatives
• Other baby food and dried baby food will see robust performances

CATEGORY DATA

• Table 9 Sales of Baby Food by Category: Volume 2019-2024
• Table 10 Sales of Baby Food by Category: Value 2019-2024
• Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
• Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
• Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
• Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
• Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
• Table 16 Distribution of Baby Food by Format: % Value 2019-2024
• Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
• Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
• Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
• Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029

BUTTER AND SPREADS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Butter and spreads continues on its positive growth trajectory
• Popularity of butter increases, as consumers embrace global culinary trends
• Upfield Indonesia continues to lead sales, thanks to strength of Blue Band margarine

PROSPECTS AND OPPORTUNITIES

• Small and medium enterprises will support sales of butter and spreads
• Demand for smaller packaging will serve to expand consumer base
• Convenience stores and e-commerce will likely make a greater contribution to sales

CATEGORY DATA

• Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
• Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
• Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
• Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
• Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
• Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
• Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
• Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
• Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
• Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
• Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029

CHEESE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cheese sees rapid expansion in Indonesia
• Demand for smaller cheese packaging
• Kraft maintains its dominance

PROSPECTS AND OPPORTUNITIES

• Bright future for cheese, supported by educational initiatives
• Cheese will become increasingly popular as a snack option
• Rise of plant-based alternatives

CATEGORY DATA

• Table 32 Sales of Cheese by Category: Volume 2019-2024
• Table 33 Sales of Cheese by Category: Value 2019-2024
• Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
• Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
• Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
• Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
• Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
• Table 39 NBO Company Shares of Cheese: % Value 2020-2024
• Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
• Table 41 Distribution of Cheese by Format: % Value 2019-2024
• Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
• Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
• Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
• Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029

DRINKING MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Flavoured milk drinks drive expansion
• Shelf-stable milk remains prominent
• Nestle continues to lead sales

PROSPECTS AND OPPORTUNITIES

• Strong prospects for Indonesia's drinking milk products industry
• Growing demand for fresh milk
• Rising popularity of UHT milk amongst parents

CATEGORY DATA

• Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
• Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
• Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
• Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
• Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
• Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
• Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
• Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
• Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
• Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
• Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029

YOGHURT AND SOUR MILK PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Innovation drives yoghurt consumption in Indonesia
• Yoghurt and sour milk products distribution faces ongoing challenges
• Cimory continues to grow its presence

PROSPECTS AND OPPORTUNITIES

• Yoghurt market presents opportunities and challenges for manufacturers
• Yoghurt is poised to capitalise on health trends
• Players will seek to enhance appeal of their products through new flavour introductions, tailored to local preferences

CATEGORY DATA

• Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
• Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
• Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
• Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
• Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
• Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
• Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
• Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
• Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
• Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
• Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029

OTHER DAIRY IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth in coconut cream and condensed milk
• Leading brands such as Frisian Flag and Sun Kara maintain their dominance
• Focus on innovative, health-oriented offerings

PROSPECTS AND OPPORTUNITIES

• Continued growth for coconut cream and condensed milk
• Lidded containers become increasingly popular
• Growth of sachets and single-use packages

CATEGORY DATA

• Table 69 Sales of Other Dairy by Category: Volume 2019-2024
• Table 70 Sales of Other Dairy by Category: Value 2019-2024
• Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
• Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
• Table 73 Sales of Cream by Type: % Value 2019-2024
• Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
• Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
• Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
• Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
• Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
• Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
• Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029

PLANT-BASED DAIRY IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising popularity of plant-based alternatives
• Manufacturers drive expansion through introduction of smaller packaging and widening distribution
• Innovative collaborations drive growth

PROSPECTS AND OPPORTUNITIES

• Promising future for plant-based dairy in Indonesia, although pricing will remain significant factor
• Manufacturers will seek to expand penetration through educational efforts and leveraging online and offline channels
• Sugar-free products will gain traction

CATEGORY DATA

• Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
• Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
• Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
• Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
• Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
• Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
• Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
• Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029