シンガポールのホットドリンク市場

シンガポールにおけるホットドリンクの小売販売額は2023年も成長を続けていますが、小売販売量は停滞しています。コーヒーは小売金額成長率で最も好調ですが、家庭外での移動の活発化が引き続き外食売上を牽引しているため、小売を通じた需要は横ばいとなっています。とはいえ、小売を通じた挽きたてのポッドコーヒーは、利便性への需要とパンデミック時のポッドコーヒーマシンへの投資により、引き続き活況を呈しています。

当レポートでは、シンガポールのホットドリンク市場について調査し、市場の概要と共に、コーヒー、紅茶、その他のホットドリンクの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

免責事項

情報源

シンガポールのコーヒー

主要なデータ調査結果

2023年の発展

• GST引き上げとサプライチェーンの混乱により外食用コーヒーの価格が上昇する一方で、家庭での消費は引き続き挽きたてのコーヒーポッドが牽引
• インスタントコーヒーミックスにはブランドポートフォリオ内でニュートリグレードの差別化が欠けているが、インスタント標準コーヒーには利点がある
• コーヒーにおける豆の調達と包装における持続可能性の動向

見通しと機会

• 予測期間中の挽きたてコーヒーポッド製品のプレミアム化
• スペシャルティコーヒーのニッチ市場が勢いを増すことが期待される
• アジアの味覚にアピールするために新鮮なコーヒーのローカライゼーションを強化

カテゴリーデータ

シンガポールのお茶

主要なデータ調査結果

2023年の発展

• お茶の動向は小売と外食で異なる
• 消費者の関心を高めるための小型のパッケージ形式

見通しと機会

• 健康とウェルネスのトレンドからさらに恩恵を受けるフルーツ/ハーブティ
• RTD茶との競合激化により小売量は横ばい

カテゴリーデータ

シンガポールのその他のホットドリンク

主要なデータ調査結果

2023年の発展

• 食品サービス店との共同ブランド化とニュートリグレードポリシーの作りたての飲料への拡張
• 供給側の混乱によりマルチパックと小型パックサイズが増加
• チョコレートベースのフレーバーのホットドリンクは、ウェルネス動向の高まりの影響で多様な飲用機会が不足

見通しと機会

• 麦芽ベースのホットドリンクではさらなる糖質削減は考えにくい
• アジアのその他の植物ベースのホットドリンクの入手可能性の向上

カテゴリーデータ

Retail value sales of hot drinks in Singapore continue to grow in 2023, while retail volume sales are stagnating. Coffee is the strongest performer in retail value growth terms, while demand through retail is flat (albeit above pre-pandemic levels) as greater mobility outside of the home continues to drive foodservice sales. Nevertheless, fresh ground coffee pods through retail remain dynamic, driven by demand for convenience and investment in pod coffee machines during the pandemic. Coffee manu...

Euromonitor International's Hot Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
• Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Rising prices of foodservice coffee due to GST hike and supply chain disruptions, while at-home consumption continues to be driven by fresh ground coffee pods
• Instant coffee mixes lack differentiation in Nutri-Grade within brand portfolios, while instant standard coffee benefits
• Sustainability trends in bean sourcing and packaging to persist in coffee

PROSPECTS AND OPPORTUNITIES

• Premiumisation of fresh ground coffee pod offerings over the forecast period
• Niche of specialty coffee is expected to gain momentum
• Enhanced localisation of fresh coffee to appeal to Asian taste buds

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
• Table 27 Retail Sales of Coffee by Category: Value 2018-2023
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
• Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

TEA IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Tea trends differ between retail and foodservice consumption
• Smaller packaging formats to drive consumer interest

PROSPECTS AND OPPORTUNITIES

• Fruit/herbal tea to further benefit from health and wellness trend
• Flat retail volumes with intensifying competition from RTD tea

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2018-2023
• Table 38 Retail Sales of Tea by Category: Value 2018-2023
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
• Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
• Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
• Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
• Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

OTHER HOT DRINKS IN SINGAPORE

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Co-branding with foodservice outlets and extension of Nutri-Grade policy into freshly prepared beverages
• Multipacks and smaller pack sizes driven by supply-side disruptions
• Chocolate-based flavoured hot drinks lack variety of drinking occasions, impacted by growing wellness trends

PROSPECTS AND OPPORTUNITIES

• Further sugar reduction is unlikely in malt-based hot drinks
• Greater availability of Asian other plant-based hot drinks

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028