市場調査レポート

商品コード

1523796

マレーシアのスナック菓子市場

Snacks in Malaysia

出版日: 2024年07月22日
発行: Euromonitor International
ページ情報: 英文 71 Pages
納期: 即日から翌営業日

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概要
目次

概要

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マレーシアのスナック菓子市場は、前年の不振を受け、2024年には小売数量ベースで減少に転じるとみられています。イスラエル・ハマス戦争やウクライナ紛争の影響を受け、原材料（特にココアと砂糖）の価格が上昇していることが成長に影響しています。エネルギー価格も高騰しそうですが、これは地方政府が支出を削減するために燃料補助金制度の廃止を検討しているためです。

当レポートでは、マレーシアのスナック菓子市場について調査し、市場の概要と共に、最新の小売販売データ、消費者需要と販売成長の背景にある主要動向と人口動態の変化、今後の見通しなどをまとめています。

チョコレートコーティングされたビスケットとクッキーが2024年に成長をリード
プレーンビスケットとウエハースは棚スペースをめぐって熾烈な競合を繰り広げている
参入企業は需要を刺激するために、継続的な新製品イノベーションに投資

展望と機会

政府補助金の廃止は予測期間中の小売需要に影響を及ぼす可能性が高い
フルーツスナックの販売量は減少し、スナックバーは大幅な成長を達成するのに苦労
コンビニエンスストアチャネルのさらなる拡大が需要を支える

カテゴリーデータ

マレーシアのアイスクリーム

主なデータ結果

2024年の発展

消費者の裁量支出削減により、アイスクリームの需要はさらに減少している
シングルポーションの乳製品アイスクリームは、新製品イノベーションの波の恩恵を受ける
植物由来のアイスクリームは進歩せず

展望と機会

予測期間中、シングルポーションの乳製品アイスクリームは水性アイスクリームを上回る
持ち帰り用乳製品アイスクリームは拡大を続ける
参入企業は、ダイナミックなコンビニエンスストアチャネルでの流通の改善を目指す

カテゴリーデータ

マレーシアのセイボリースナック

主なデータ結果

2024年の発展

2024年の塩味スナックの業績はまちまち
継続的な新製品イノベーションが2024年のポテトチップスの成長を持続させる
国内参入企業はチャンスを活かす

展望と機会

予測期間中、ポテトチップスが成長を牽引
風味豊かなビスケットやその他の風味豊かなスナック菓子は好調な業績が見込まれる
新たなライバルが徐々に出現

カテゴリーデータ

Product Code: SNMY

The market for snacks in Malaysia is set to decline in retail volume terms in 2024, following the sluggish performance of the previous year. Growth is being impacted by the increasing prices of raw materials (notably, cocoa and sugar), sparked by the ramifications of the Israel-Hamas war and the conflict in Ukraine. Energy prices are also likely to soar, as the local government looks to wind up its blanket fuel subsidy programme in order to reduce its mounting expenditure and to a facilitate a s...

Euromonitor International's Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Snacks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Snacks in 2024: The big picture
Key trends in 2024

Competitive Landscape

Channel developments
What next for snacks?

MARKET DATA

Table 1 Sales of Snacks by Category: Volume 2019-2024
Table 2 Sales of Snacks by Category: Value 2019-2024
Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Snacks: % Value 2020-2024
Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Snacks by Format: % Value 2019-2024
Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Stagnant performance for chocolate confectionery as unit prices continue to surge
Players introduce new products to retain consumer interest
Domestic players face challenges in establishing strong presence

PROSPECTS AND OPPORTUNITIES

Downtrading and downsizing will remain prominent, in context of further price spikes
Major players set to venture into new segments
Supermarkets and hypermarkets are projected to prosper

CATEGORY DATA

Summary 2 Other Chocolate Confectionery by Product Type: 2024
Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

GUM IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Gum faces continued decline in 2024
Bubble gum sales continues to plummet, in light of limited distribution and parental health concerns
International player Wrigley maintains its dominance

PROSPECTS AND OPPORTUNITIES

Sticky future for gum, in light of withdrawal of key players and competition from sugar confectionery alternatives
Bubble gum will continue its downward spiral
Positive growth forecast for convenience stores, forecourt retailers and retail e-commerce

CATEGORY DATA

Table 25 Sales of Gum by Category: Volume 2019-2024
Table 26 Sales of Gum by Category: Value 2019-2024
Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
Table 28 Sales of Gum by Category: % Value Growth 2019-2024
Table 29 Sales of Gum by Flavour: Rankings 2019-2024
Table 30 NBO Company Shares of Gum: % Value 2020-2024
Table 31 LBN Brand Shares of Gum: % Value 2021-2024
Table 32 Distribution of Gum by Format: % Value 2019-2024
Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
Table 34 Forecast Sales of Gum by Category: Value 2024-2029
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

SUGAR CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Demand for sugar confectionery is set to dip further in 2024
Health and wellness trends impact the market
Standard mints and medicated confectionery show some resilience, while toffees, caramels and nougat is set to post a significant decline

PROSPECTS AND OPPORTUNITIES

Consumers are likely to trade down to more affordable brands
Boiled sweets, toffees, caramels and nougat and other sugar confectionery will see gloomy performance
Emphasis on new products with healthier positioning

CATEGORY DATA

Summary 3 Other Sugar Confectionery by Product Type: 2024
Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Chocolate coated biscuits and cookies lead in growth in 2024
Plain biscuits and wafers experience intense competition for shelf space
Players invest in ongoing new product innovation in bid to stimulate demand

PROSPECTS AND OPPORTUNITIES

Removal of government subsidies is likely to impact retail demand over the forecast period
Fruit snacks will see decline in volume sales, while snack bars will struggle to achieve significant growth
Further expansion of convenience store channel will help to support demand

CATEGORY DATA

Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029

ICE CREAM IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Ice cream suffers further decline in demand, as consumers cut down on discretionary spending
Single portion dairy ice cream benefits from wave of new product innovation
Plant-based ice cream fails to make strides

PROSPECTS AND OPPORTUNITIES

Single portion dairy ice cream will outperform its water-based counterpart over the forecast period
Take-home dairy ice cream will continue to expand
Players will seek to improve their distribution in dynamic convenience store channel

CATEGORY DATA

Table 69 Sales of Ice Cream by Category: Volume 2019-2024
Table 70 Sales of Ice Cream by Category: Value 2019-2024
Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

SAVOURY SNACKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

Mixed performance for savoury snacks in 2024
Ongoing new product innovation helps to sustain growth for potato chips in 2024
Domestic players harness opportunities

PROSPECTS AND OPPORTUNITIES

Potato chips to lead growth over the forecast period
Savoury biscuits and other savoury snacks are likely to see strong performances
New rivals will gradually emerge

CATEGORY DATA

Summary 4 Other Savoury Snacks by Product Type: 2024
Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029

マレーシアのスナック菓子市場

Snacks in Malaysia

目次

エグゼクティブサマリー

競合情勢

市場データ

免責事項

情報源

マレーシアのチョコレート菓子

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

マレーシアのガム

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

マレーシアの砂糖菓子

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

マレーシアの甘いビスケット、スナックバー、フルーツスナック

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

マレーシアのアイスクリーム

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

マレーシアのセイボリースナック

主なデータ結果

2024年の発展

展望と機会

カテゴリーデータ

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Competitive Landscape

MARKET DATA

DISCLAIMER

SOURCES

CHOCOLATE CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

GUM IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SUGAR CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

ICE CREAM IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SAVOURY SNACKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA