![]() |
市場調査レポート
商品コード
1696203
ポータブル超音波美顔器の世界市場 - 2025年~2033年Global Portable Ultrasonic Facial Scrubbers Market - 2025-2033 |
||||||
カスタマイズ可能
適宜更新あり
|
ポータブル超音波美顔器の世界市場 - 2025年~2033年 |
出版日: 2025年03月25日
発行: DataM Intelligence
ページ情報: 英文 180 Pages
納期: 即日から翌営業日
|
ポータブル超音波美顔器の世界市場は、2024年に13億5,000万米ドルに達し、2033年には22億8,000万米ドルに達すると予測され、予測期間2025年にはCAGR 6.0%で成長すると予測されています。
ポータブル超音波美顔器は、高周波振動を利用して皮膚表面の汚れ、油分、古い角質を除去し、ディープクレンジングと角質除去を行うように設計された革新的なスキンケア機器です。これらの機器は、その利便性、効果、自宅でプロレベルの結果を提供できる能力により、ますます人気が高まっています。
超音波スクラバーは、肌を優しくマッサージすることで、毛穴の詰まりを取り除き、血液循環を改善し、より滑らかで健康的な肌へと導きます。様々な肌タイプに合わせて調節可能な設定により、カスタマイズ可能なスキンケア体験を提供し、幅広いユーザーに適しています。
促進要因と抑制要因
ソーシャルメディアと美容動向の影響
ソーシャルメディアと美容動向の影響は、効果的な家庭用スキンケアソリューションの普及により、ポータブル超音波美顔器市場を大きく牽引すると予想されます。美容インフルエンサーやコンテンツ・クリエーターが定期的にルーチンでこれらのデバイスを紹介することで、認知度が高まり、高度で非侵襲的なスキンケア技術に対する消費者の嗜好が形成されます。
ソーシャルメディア・プラットフォームが清潔な美容と利用しやすいスキンケア・ツールの需要を増幅するにつれ、超音波フェイシャル・スクラバーは現代のルーチンの重要な一部として受け入れられています。例えば、IP Indian Journal of Clinical and Experimental Dermatologyが取り上げた研究によると、学生の22.9%が、インスタグラム、フェイスブック、ユーチューブなどのソーシャルメディア・プラットフォームからのアドバイスに基づいてスキンケア製品を購入したと報告しており、多くの場合、美容インフルエンサーの影響を受けています。これは、消費者の購買決定を形成する上で、オンライン・プラットフォームが果たす強力な役割を示しています。
目に見えて即効性のある結果をもたらすデバイスの能力は、動画コンテンツにおける美的魅力と相まって、非常に共有しやすく、他の人々がそれを採用することを促しています。ソーシャル・メディアの動向は美の基準を左右することが多く、オンライン・ディスカッションやチュートリアルの増加により、ポータブル超音波美顔器の人気はますます高まっており、市場の成長に貢献しています。
新興市場における認知度の低さ
新興市場における認知度の低さは、ポータブル超音波美顔器市場の成長を妨げる大きな要因です。多くの新興市場では、消費者がこうした先進的なスキンケア機器の利点や機能を十分に理解していない可能性があり、普及率の鈍化につながっています。これらの市場では、手作業による角質除去や自然療法といった伝統的なスキンケア方法が、より身近で手頃な価格であるため、依然として人気が高いです。
The global portable ultrasonic facial scrubbers market reached US$ 1.35 billion in 2024 and is expected to reach US$ 2.28 billion by 2033, growing at a CAGR of 6.0% during the forecast period 2025-2033.
Portable ultrasonic facial scrubbers are innovative skincare devices designed to provide deep cleansing and exfoliation by using high-frequency vibrations to remove dirt, oil, and dead skin cells from the surface of the skin. These devices are increasingly popular due to their convenience, effectiveness, and ability to deliver professional-level results at home.
By gently massaging the skin, ultrasonic scrubbers help unclog pores, improve blood circulation, and promote a smoother, healthier complexion. With adjustable settings to suit various skin types, they offer a customizable skincare experience, making them suitable for a wide range of users.
Market Dynamics: Drivers & Restraints
Influence of Social Media and Beauty Trends
The influence of social media and beauty trends is expected to significantly drive the portable ultrasonic facial scrubbers market due to the widespread promotion of effective, at-home skincare solutions. Beauty influencers and content creators regularly feature these devices in their routines, increasing visibility and shaping consumer preferences for advanced, non-invasive skincare technologies.
As social media platforms amplify the demand for clean beauty and accessible skincare tools, ultrasonic facial scrubbers are being embraced as a key part of modern routines. For instance, according to the study highlighted by the IP Indian Journal of Clinical and Experimental Dermatology, 22.9% of students reported purchasing skincare products based on advice from social media platforms like Instagram, Facebook, and YouTube, often influenced by beauty influencers. This shows the powerful role that online platforms play in shaping consumer purchasing decisions.
The devices' ability to deliver noticeable, instant results, coupled with their aesthetic appeal in video content, makes them highly shareable and encourages others to adopt them. Social media trends often dictate beauty standards, and with increased online discussion and tutorials, portable ultrasonic facial scrubbers are becoming increasingly popular, contributing to the market's growth.
Limited Awareness in Emerging Markets
Limited awareness in emerging markets is a significant factor hindering the growth of the portable ultrasonic facial scrubbers market. In many emerging regions, consumers may not fully understand the benefits or functionality of these advanced skincare devices, leading to slower adoption rates. Traditional skincare methods, such as manual exfoliation or natural remedies, remain popular in these markets, as they are more familiar and affordable.
The global portable ultrasonic facial scrubbers market is segmented based on the application, end-user, and region.
Facial cleansing in the device type segment is expected to dominate the portable ultrasonic facial scrubbers market
Facial cleansing is expected to dominate the portable ultrasonic facial scrubbers market due to the growing consumer demand for effective and gentle skincare solutions. Ultrasonic facial scrubbers offer deep cleansing capabilities by using high-frequency vibrations to remove dirt, oil, and dead skin cells from the pores, providing a more thorough cleanse compared to traditional methods like manual scrubbing.
With increasing awareness of skin health and the desire for clear, smooth skin, consumers are turning to ultrasonic scrubbers as a non-invasive, efficient way to maintain their skincare routines. As people become more conscious about the long-term benefits of deep cleansing, ultrasonic scrubbers are gaining popularity as a key tool in facial care, further solidifying facial cleansing as the dominant segment in the market.
North America is expected to dominate the portable ultrasonic facial scrubbers market
North America is expected to dominate the portable ultrasonic facial scrubbers market due to several key factors. The region has a high level of consumer awareness and demand for advanced skincare solutions, with individuals seeking effective at-home treatments for deep cleansing and exfoliation.
The growing trend of self-care has led to an increased preference for portable beauty devices that offer convenience and cost efficiency. For instance, according to the article by Within Health in 2022, almost 92% of Americans make time for self-care every week and spend an average of six hours per week each engaging in self-care activities. This increasing self skincare activities increases the demand for portable devices. Additionally, the region's strong focus on personal wellness and a willingness to invest in premium skincare devices further fuels market growth. North America's strict safety regulations ensure that devices are safe and effective, boosting consumer confidence.
The global market players in the portable ultrasonic facial scrubbers market are FOREO, Panasonic Malaysia Sdn Bhd., Advance-Esthetic.us, AUSHA, AGARO, United Skin Care, Q Devices, THERAPY LIGHTS, AUSTRALIA PTY LTD, Kiyo India, Zhongshan Seven Cool Electronics Technology Co., Ltd, among others.
The global portable ultrasonic facial scrubbers market report would provide approximately 45 tables, 46 figures, and 180 pages.
Target Audience 2024
LIST NOT EXHAUSTIVE