ファッションフェイスマスク市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別（汚染防止ファッションマスク、非汚染ファッションマスク）、流通チャネル別（オンライン、オフライン）、地域別＆競合、2020-2030F

ファッションフェイスマスクの世界市場規模は2024年に15億米ドル、2030年には38億1,000万米ドルに達すると予測され、予測期間中のCAGRは16.81%で成長します。

健康志向の高まり、ファッション嗜好の変化、ソーシャルメディアの影響により、市場は顕著に拡大しています。消費者は現在、安全性とスタイルを兼ね備えたマスクを優先し、再利用可能でパーソナライズされたオプションへの関心を高めています。ファッション・ブランドやデザイナーは、革新的なデザイン、持続可能な素材、快適性を向上させたマスクを発表することで、このシフトに乗じています。eコマースの台頭は、世界なアクセシビリティを向上させることで、成長をさらに後押ししています。パンデミック以降、医療上の必要性は低下しているもの、ファッション用フェイスマスクは依然として好まれているアクセサリーであり、持続可能性と個人的表現という進化する動向が消費者の需要を形成し続けています。

市場促進要因

健康と衛生に対する意識

主な市場課題

市場の過飽和

主要市場動向

カスタマイズとパーソナライゼーションへのシフト

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界のファッションフェイスマスク市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（防汚ファッションマスク、非防汚ファッションマスク）
  • 流通チャネル別（オンライン、オフライン）
  • 地域別
  • 企業別（2024）
• 市場マップ

第5章 北米のファッションフェイスマスク市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 流通チャネル別
  • 国別
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第6章 欧州のファッションフェイスマスク市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第7章 アジア太平洋地域のファッションフェイスマスク市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第8章 中東・アフリカのファッションフェイスマスク市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第9章 南米のファッションフェイスマスク市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 市場力学

• 促進要因
• 課題

第11章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第12章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第13章 競合情勢

• 企業プロファイル
  • Vogmask
  • Airpop
  • FREKA
  • Onmask Lifesciences
  • Cambridge Mask Co
  • idMASK
  • Tecmask
  • Bangni
  • RZ Mask
  • Respro

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Fashion Face Mask Market was valued at USD 1.50 billion in 2024 and is projected to reach USD 3.81 billion by 2030, growing at a CAGR of 16.81% during the forecast period. The market has expanded notably due to heightened health consciousness, shifting fashion preferences, and the influence of social media. Consumers now prioritize masks that combine safety with style, driving interest in reusable and personalized options. Fashion brands and designers are capitalizing on this shift by introducing masks with innovative designs, sustainable materials, and enhanced comfort. The rise of e-commerce has further fueled growth by improving global accessibility. While medical necessity has diminished post-pandemic, fashion face masks remain a favored accessory, with evolving trends in sustainability and personal expression continuing to shape consumer demand.

Key Market Drivers

Health and Hygiene Awareness

A major factor supporting the growth of the fashion face mask market is the heightened emphasis on health and hygiene, particularly following the COVID-19 pandemic. As of 2024, nearly 50% of U.S. consumers consider wellness a daily priority, up from 42% in 2020, underscoring a lasting behavioral shift. Mask-wearing has become normalized in many regions, especially in crowded or polluted environments. This trend has led to a surge in demand for masks that offer both protective features and aesthetic appeal. With innovations such as breathable fabrics, antibacterial coatings, and multi-layer filtration, fashion masks now serve dual roles-protective gear and a form of personal expression. The integration of wellness and fashion continues to drive long-term demand.

Key Market Challenges

Oversaturation of the Market

The fashion face mask market is currently facing a challenge of oversaturation. The pandemic-era demand spike prompted a flood of new entrants-from global brands to independent labels-leading to a highly fragmented landscape. This abundance of choices has resulted in consumer fatigue and difficulty in distinguishing between products, particularly those with similar designs and limited functional differentiation. As demand normalizes, sustaining customer interest becomes increasingly difficult for newer or smaller brands. Without clear product innovation or brand distinction, many players risk stagnation or market exit. To overcome this, companies must emphasize quality, sustainability, and targeted branding to stand out in a crowded marketplace.

Key Market Trends

Shift Toward Customization and Personalization

Personalized and customizable fashion face masks are gaining momentum as consumers seek to reflect their individuality through functional fashion items. Enabled by advances in digital printing and embroidery, brands are now offering custom options that include names, patterns, logos, and artwork. This trend spans beyond individual consumers to themed sets for families, events, and special occasions. Online platforms that allow users to design their own masks are further amplifying this trend. As personalization becomes a cornerstone of modern fashion, the demand for bespoke face coverings is expected to remain strong, encouraging brands to innovate with more interactive and design-centric offerings.

Key Market Players

• Vogmask
• Airpop
• FREKA
• Onmask Lifesciences
• Cambridge Mask Co
• idMASK
• Tecmask
• Bangni
• RZ Mask
• Respro

Report Scope

In this report, the Global Fashion Face Mask Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fashion Face Mask Market, By Product Type:

• Anti-pollution Fashion Mask
• Non Anti-pollution Fashion Mask

Fashion Face Mask Market, By Distribution Channel:

• Online
• Offline

Fashion Face Mask Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Vietnam
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fashion Face Mask Market.

Available Customizations

Global Fashion Face Mask Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Fashion Face Mask Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product Type (Anti-pollution Fashion Mask, Non Anti-pollution Fashion Mask)
  • 4.2.2. By Distribution Channel (Online, Offline)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Fashion Face Mask Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type
  • 5.2.2. By Distribution Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Fashion Face Mask Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product Type
      • 5.3.1.2.2. By Distribution Channel
  • 5.3.2. Canada Fashion Face Mask Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product Type
      • 5.3.2.2.2. By Distribution Channel
  • 5.3.3. Mexico Fashion Face Mask Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product Type
      • 5.3.3.2.2. By Distribution Channel

6. Europe Fashion Face Mask Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Fashion Face Mask Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Germany Fashion Face Mask Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Spain Fashion Face Mask Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel
  • 6.3.4. Italy Fashion Face Mask Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product Type
      • 6.3.4.2.2. By Distribution Channel
  • 6.3.5. United Kingdom Fashion Face Mask Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product Type
      • 6.3.5.2.2. By Distribution Channel

7. Asia-Pacific Fashion Face Mask Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1.China Fashion Face Mask Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2.Japan Fashion Face Mask Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. India Fashion Face Mask Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Vietnam Fashion Face Mask Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. South Korea Fashion Face Mask Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Middle East & Africa Fashion Face Mask Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Fashion Face Mask Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. Saudi Arabia Fashion Face Mask Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. UAE Fashion Face Mask Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Turkey Fashion Face Mask Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel

9. South America Fashion Face Mask Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Fashion Face Mask Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Argentina Fashion Face Mask Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. Colombia Fashion Face Mask Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. Vogmask
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Airpop
  • 13.1.3. FREKA
  • 13.1.4. Onmask Lifesciences
  • 13.1.5. Cambridge Mask Co
  • 13.1.6. idMASK
  • 13.1.7. Tecmask
  • 13.1.8. Bangni
  • 13.1.9. RZ Mask
  • 13.1.10. Respro

14. Strategic Recommendations

15. About Us & Disclaimer