日本の藻類ベースの食品市場（2024年～2031年）

概要

日本の藻類ベースの食品市場は、2023年に4億8,921万米ドルに達し、2031年には6億9,458万米ドルに達すると予測され、予測期間2024年～2031年のCAGRは4.48%で成長する見込みです。

消費者が健康と持続可能性をますます優先するようになり、日本の藻類ベースの食品市場は活況を呈しています。藻類、特に海苔、昆布、わかめなどの海藻類は、伝統的な日本料理の定番食材であるが、現代的な食品イノベーションにおいても人気を集めています。栄養素が豊富なスピルリナやクロレラは、健康サプリメントやスナック菓子、機能性飲料に使われ、健康志向の消費者に選ばれています。

環境に対する意識が高まるにつれ、藻類の持続可能な資質がその魅力にさらに拍車をかけています。日本では、藻類入りスナック菓子から植物性タンパク質まで、藻類をベースにした製品の革新が進み、幅広い嗜好や食生活の嗜好に対応しています。日本は世界の藻類製品の主要輸出国でもあり、藻類市場は国内成長と国際的拡大の両方にとって好位置にあります。

ダイナミクス

政府の支援と政策イニシアティブ

日本政府は、藻類養殖と藻類ベースの製品開発に焦点を当て、持続可能な食糧生産を促進するための重要な措置を講じてきました。こうした取り組みは、食料安全保障の確保、技術革新の促進、環境に優しい慣行の奨励を目的とした、より広範な戦略の一環です。藻類、特に海藻は、その高い栄養価と環境への影響の少なさから、食糧安全保障の課題に対処する可能性が認められています。

これを受けて政府は、藻類養殖の研究開発と産業開発を支援する政策を実施するとともに、より広範な健康と持続可能性への取り組みの一環として、海藻を日本の伝統的な食生活に取り入れることを推進しています。日本政府は、藻類の生産に厳格な基準を導入することで、責任ある持続可能な食糧システムの育成に尽力しています。

例えば、農林水産省による有機藻類の日本農林規格（JAS0018：2021）の制定は、このコミットメントを実証するものです。2021年12月に発表され、2022年1月から適用されるこの基準は、日本における有機藻類の生産を規制し、国産藻類と輸入藻類の両方が、品質、持続可能な生産方法、明確な表示に関する厳しい基準を満たすことを保証します。

消費者の認識と受容

藻類は海苔、昆布、わかめといった伝統的な製品を通じて日本では定番となっていますが、藻類を使った新しい製品の普及は遅れています。多くの消費者は、サプリメントや加工食品素材といった新しい形態の藻類が健康に良いという認識が不足しています。さらに、味や食感に馴染みがないため、伝統的な用途以外の藻類を試すことにためらいがあります。

藻類独特の風味や食感は、すべての消費者にアピールできるものではなく、より広く受け入れられるための障壁となっています。メーカーは、味を圧倒することなく、従来の食品素材を置き換えたり補完したりできる藻類ベースの製品を開発するという課題に直面しています。新しい形態の藻類製品に対するこの抵抗は、味の好みと教育不足の両方を克服する必要があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 政府の支援と政策イニシアチブ
  • 抑制要因
    • 消費者の認識と受容
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• DMIの見解

第6章 由来別

• 褐藻
• 紅藻
• 緑藻
• 藍藻類

第7章 タイプ別

• 藻類タンパク質
• カロテノイド
• 脂質
• その他
• 紅藻

第8章 形態別

• 生の藻類
• 粉末
• フレーク
• カプセル/錠剤

第9章 流通チャネル別

• スーパーマーケット/ハイパーマーケット
• 専門店
• オンライン小売
• その他

第10章 用途別

• 食品・飲料
• 栄養補助食品
• 機能性食品
• 動物飼料
• その他

第11章 競合情勢

• 競合シナリオ
• 市況・シェア分析
• M&A分析

第12章 企業プロファイル

• JAPAN ALGAE Co., Ltd.
  • 会社概要
  • ネイチャーポートフォリオと説明
  • 財務概要
  • 主な発展
• Algal Bio Co., Ltd.
• Euglena Co., Ltd.
• Cargill, Incorporated
• Nutrition From Water（NXW）
• EBIS Algae Research Institute, Inc.
• Tavelmout Corporation
• Taiwan Chlorella Manufacturing Company
• Sun Chlorella Corporation
• Far East Algae Industries, Co., Ltd.

第13章 付録

Overview

Japan Algae-Based Food Products Market reached US$ 489.21 million in 2023 and is expected to reach US$ 694.58 million by 2031, growing with a CAGR of 4.48% during the forecast period 2024-2031.

The algae-based food products market in Japan is booming as consumers increasingly prioritize health and sustainability. Algae, particularly seaweed varieties like nori, kombu, and wakame, are staple ingredients in traditional Japanese cuisine, but they're also gaining popularity in modern food innovations. With algae being rich in nutrients, products like spirulina and chlorella are now featured in health supplements, snacks, and functional beverages, making them a go-to choice for health-conscious consumers.

As environmental awareness grows, algae's sustainable qualities further fuel its appeal. In Japan, the innovation in algae-based products, from algae-infused snacks to plant-based proteins, caters to a wide range of tastes and dietary preferences. With Japan also being a major exporter of algae products globally, the market is well-positioned for both domestic growth and international expansion.

Dynamics

Government Support and Policy Initiatives

The Japanese government has taken significant steps to promote sustainable food production, focusing on algae farming and the development of algae-based products. These efforts are part of a broader strategy aimed at ensuring food security, fostering innovation, and encouraging environmentally friendly practices. Algae, particularly seaweed, are recognized for their potential to address food security challenges due to their high nutritional value and minimal environmental impact.

In response, the government has implemented policies that support research and industry development in algae farming, as well as promoting the integration of seaweed into traditional Japanese diets as part of a broader health and sustainability initiative. The Japanese government is dedicated to fostering a responsible and sustainable food system by implementing rigorous standards for the production of algae.

For instance, the establishment of the Japanese Agricultural Standards for Organic Algae (JAS0018:2021) by the Ministry of Agriculture, Forestry, and Fisheries (MAFF) demonstrates this commitment. Announced in December 2021 and effective from January 2022, these standards regulate the production of organic algae in Japan, ensuring that both domestic and imported algae meet stringent criteria for quality, sustainable production methods, and clear labeling.

Consumer Awareness and Acceptance

Although algae have been a staple in Japan through traditional products like nori, kombu, and wakame, new algae-based products face slow adoption. Many consumers lack awareness of the health benefits of algae in novel forms, such as supplements or processed food ingredients. Additionally, there is hesitancy toward trying algae outside its traditional uses due to unfamiliarity with its taste and texture.

Algae's distinctive flavor and texture may not appeal to all consumers, creating a barrier to broader acceptance. Manufacturers face the challenge of developing algae-based products that can replace or complement conventional food ingredients without overwhelming the taste. This resistance to new forms of algae products requires overcoming both taste preferences and a lack of education.

Segment Analysis

The Japan algae-based food products market is segmented based on source, type, form, distribution channel, application and region.

Broad Consumer Appeal for Algae Food and Beverages

The food and beverages segment dominates growth due to its broad consumer appeal and the increasing demand for healthier, more sustainable food options. As concerns about global food security and climate change intensify, consumers are turning to alternative, nutrient-dense foods like algae, which is rich in protein, vitamins, and minerals. This shift is driving innovation within the sector, with companies and governments seeking to provide environmentally sustainable and nutritious food sources.

Ebis Algae's partnership with Fukuroi City in April 2023, is a prime example of this trend, as it seeks to normalize the consumption of algae by introducing it into school lunches, thus ensuring future generations are educated about its nutritional value and sustainability. Algae, which has been a staple in various cultures for centuries, offers a viable solution to food security challenges exacerbated by climate change and geopolitical instability.

The introduction of algae into school meals in Japan is part of a larger effort to integrate more sustainable food sources into daily diets. By positioning algae as a mainstream food option, this initiative not only promotes its health benefits but also addresses environmental concerns by offering a resource-efficient alternative to conventional agricultural products. As such, the Food and Beverages segment remains a key driver in the growth of alternative nutrition.

Competitive Landscape

The major Japanese players in the market include Algal Bio Co., Ltd., Euglena Co., Ltd., Cargill, Incorporated, Nutrition From Water (NXW), EBIS Algae Research Institute, Inc., Tavelmout Corporation, Taiwan Chlorella Manufacturing Company, Sun Chlorella Corporation, and Far East Algae Industries, Co., Ltd.

Sustainability Analysis

As consumer interest in sustainable, eco-friendly, and health-conscious food options rises globally, the algae-based food market in Japan is expanding, presenting significant opportunities for innovation and sustainability. The sustainability of Japan's algae-based food products market is being driven by technological innovations and the increasing demand for eco-friendly food options. A notable example is NTT Corporation's launch of NTT Green & Food Corporation in June 2024.

The initiative focuses on developing sustainable aquaculture systems by using algae to feed seafood in Recirculating Aquaculture Systems (RAS), integrating AI and IoT to optimize efficiency and minimize resource use. This not only enhances the sustainability of seafood production but also reduces reliance on traditional, unsustainable feed sources, illustrating how algae can play a central role in Japan's sustainable food future.

By Source

• Brown Algae
• Red Algae
• Green Algae
• Blue-Green Algae

By Type

• Algal Proteins
• Carotenoids
• Lipids
• Other

By Form

• Whole/Raw Algae
• Powders
• Flakes
• Capsules/Tablets

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Other

By Application

• Food & Beverages
• Nutritional Supplements
• Functional Foods
• Animal Feed
• Other

Key Developments

• In June 2024, New Zealand-based biotech company Nutrition from Water (NXW) is rapidly scaling up production of its microalgae-based whey, with plans for a multi-market launch within the next 12 months. The company is initially targeting Japan, Europe, and the US for its product introduction.
• In July 2023, NTT Corporation, in partnership with the Regional Fish Institute, unveiled a three-step plan to produce fish and shellfish fed on home-grown algae in recirculating aquaculture systems (RAS).
• In September 2023, Ebis Algae, based in Ishinomaki, Japan, partnered with Fukuroi City to introduce algae, specifically Nannochloropsis, into school lunches. The program aims to teach children about algae as a nutritious, sustainable superfood.

Why Purchase the Report?

• To visualize the Japan algae-based food products market segmentation based on source, type, form, distribution channel, application, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous Algae-Based Food Products market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Japan algae-based food products market report would provide approximately 45 tables, 42 figures and 201 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Source
• 3.2. Snippet by Type
• 3.3. Snippet by Form
• 3.4. Snippet by Distribution Channel
• 3.5. Snippet by Application

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Government Support and Policy Initiatives
  • 4.1.2. Restraints
    • 4.1.2.1. Consumer Awareness and Acceptance
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Source

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 6.1.2. Market Attractiveness Index, By Source
• 6.2. Brown Algae
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Red Algae
• 6.4. Green Algae
• 6.5. Blue-Green Algae

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Algal Proteins
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Carotenoids
• 7.4. Lipids
• 7.5. Other
• 7.6. Red Algae

8. By Form

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
  • 8.1.2. Market Attractiveness Index, By Form
• 8.2. Whole/Raw Algae
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Powders
• 8.4. Flakes
• 8.5. Capsules/Tablets

9. By Distribution Channel

• 9.1. Introduction
• 9.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
• 9.3. Market Attractiveness Index, By Distribution Channel
• 9.4. Supermarkets/Hypermarkets
  • 9.4.1. Introduction
  • 9.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.5. Specialty Stores
• 9.6. Online Retail
• 9.7. Other

10. By Application

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.1.2. Market Attractiveness Index, By Application
• 10.2. Food and Beverages
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Nutritional Supplements
• 10.4. Functional Foods
• 10.5. Animal Feed
• 10.6. Other

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. JAPAN ALGAE Co., Ltd.
  • 12.1.1. Company Overview
  • 12.1.2. Nature Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Algal Bio Co., Ltd.
• 12.3. Euglena Co., Ltd.
• 12.4. Cargill, Incorporated
• 12.5. Nutrition From Water (NXW)
• 12.6. EBIS Algae Research Institute, Inc.
• 12.7. Tavelmout Corporation
• 12.8. Taiwan Chlorella Manufacturing Company
• 12.9. Sun Chlorella Corporation
• 12.10. Far East Algae Industries, Co., Ltd.

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us