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市場調査レポート
商品コード
1474033
洗顔料の世界市場-2024-2031年Global Facial Cleanser Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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洗顔料の世界市場-2024-2031年 |
出版日: 2024年05月02日
発行: DataM Intelligence
ページ情報: 英文 212 Pages
納期: 即日から翌営業日
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概要
洗顔料の世界市場は2023年に225億米ドルに達し、2031年には356億米ドルに達すると予測され、予測期間2024-2031年のCAGRは5.9%で成長する見込みです。
オーガニック成分を配合したクリーム、美容液、モイスチャライザーのコンセプトの拡大とともに、化学薬品を使用しない美容製品に対する消費者の嗜好が高まっているため、予測期間中にオーガニックスキンケア製品の需要が高まるとみられます。同製品はより効果的で悪影響が少ないため、顧客の間で使用が拡大する可能性が高いです。
よりデジタル化された世界への動きが顕著で、それがオンラインでの購買行動に影響を与えています。数多くの美容・化粧品小売店が閉鎖される中、ブランドはオンラインでのプレゼンスを拡大しつつあります。例えば、2021年2月、フロリダとニューヨークに3つの実店舗とインターネットサイトを持つケミカルフリーのスキンケア会社、Lulu's Holisticsは、流行による実店舗の閉鎖後もオンラインを運営しているため、2020年の収入は500万米ドルに増加しました。
2023年には、欧州が世界の洗顔料市場の約25%を占めると予想されています。より清潔で環境に優しい美容」に対する消費者の関心の高まりは、特にミレニアル世代とZ世代の間で、非合成スキンケア製品に対する需要を促進すると予測されています。2021年9月に発表されたYPulseの調査によると、西欧のZ世代とミレニアル世代の女性の36%がこれらの製品を試してみたいと考えています。「オーガニック」ラベルのスキンケア製品が入手可能になれば、顧客の間でその認知度が向上すると思われます。
ダイナミクス
高まる製品革新
さまざまな肌タイプに対応するマイルドで効果的な洗顔料の開発など、洗顔料処方の絶え間ない革新が市場を牽引しています。消費者はスキンケア製品が環境に与える影響を懸念するようになっており、環境に優しく持続可能な代替品へのニーズが高まっています。メーカー各社は、生分解性包装を考案し、廃棄物を減らし、持続可能な調達と製造方法を採用することで対応しています。
メーカー各社は、消費者の需要を満たすため、天然のオーガニック成分や肌に優しい成分を配合した商品を発売しています。研究開発投資の増加は、より革新的な製品の導入につながっています。例えば、2021年6月、フランスの最高級オーガニック美容ブランドSO'BiO eticは、米国でオーガニック美容製品シリーズを発表しました。この製品は、ハイドレーティングデイクリーム、オーガニックブライトニングモイスチャライジングクリーム、トーン補正美容液、オーガニッククレンジングフォームで構成されています。
スキンケア意識の高まり
適切なスキンケアと清潔さの利点に対する意識が高まるにつれて、洗顔料の需要が増加しています。消費者は健康な肌を保ち、皮膚疾患を予防する意識が高まっており、その結果、洗顔料の使用量が増加しています。健康的なスキンケアは肌を明るくし、汚染や紫外線などの環境要因によるニキビを減らします。メンズ・スキンケア会社のTIEGE HANLEYは2020年のブログで、18歳から24歳の男性の60%がスキンケア製品を使用していると書いています。
男性たちが従来のスキンケアよりもケミカルフリーの製品を選ぶのは、知識の普及とそれがもたらすメリットによるものです。この動向は、洗顔、美容液、洗顔オイルなど、男性向けに特別にデザインされたオーガニック製品の多様なポートフォリオを提供する数多くの企業を後押ししています。Lyonsleaf、John Masters Organics、Dr. Alkaitis's、Grown Alchemist、Bulldog Skincareなどは、男性向けに同様の製品を提供しているブランドの一部です。
代替品の存在と規制遵守
ミセラーウォーター、クレンジングオイル、クレンジングバーム、ウォーターレスクレンザーなどの代替スキンケア製品やクレンジング手順は、市場で洗顔料と競合しています。これらの製品は様々な処方、テクスチャー、塗布方法を提供し、消費者に多くの選択肢を与え、おそらく標準的な洗顔料から需要をそらすと思われます。製品の安全性、成分、表示、試験に関する厳しい法律や要件は、洗顔料メーカーにとって障害となる可能性があります。
規制を遵守するためには、特に多くの管轄区域で事業を展開する多国籍企業にとっては、より多くの資源、労力、支出が必要となります。環境の持続可能性とプラスチック廃棄物に対する懸念の高まりは、消費者の嗜好と購買決定に影響を与えています。洗顔料製品における使い捨てプラスチック包装の使用が調査されるようになり、環境に優しい包装代替品と持続可能な製品構成への要求につながっています。
Overview
Global Facial Cleanser Market reached US$ 22.5 billion in 2023 and is expected to reach US$ 35.6 billion by 2031, growing with a CAGR of 5.9% during the forecast period 2024-2031.
The growing consumer preference for chemical-free beauty products, together with the expanding concepts of creams, serums and moisturizers infused with organic components, is likely to fuel demand for organic skin care products over the forecast period. The products are more effective and have fewer negative effects, which is likely to expand their use among customers.
There is a significant movement toward a more digital world, which has influenced online buying behavior. With the closure of numerous beauty and cosmetics retail stores, brands are expanding their online presence. For example, in February 2021, Lulu's Holistics, a chemical-free skincare firm with three brick-and-mortar locations in Florida and New York and an internet site, increased its income to US$ 5 million in 2020, due to its operation online even after the physical stores were closed due to the epidemic.
In 2023, Europe is expected to be hold about 25% of the global facial cleanser market. Growing consumer interest in 'cleaner, greener beauty' is predicted to fuel demand for non-synthetic skin care products, particularly among millennials and Generation Z. According to a YPulse research published in September 2021, 36% of Gen Z and Millennial ladies in Western Europe want to try these products. The availability of skincare products with a 'organic' label will improve their exposure among customers.
Dynamics
Growing Product Innovation
Continuous innovation in face cleanser formulas, including the creation of mild and effective cleansers for various skin types, is driving the market forward. Consumers are increasingly worried about the environmental impact of skincare products, creating a need for eco-friendly and sustainable alternatives. Manufacturers respond by inventing biodegradable packaging, decreasing waste and employing sustainable sourcing and manufacturing practices.
Manufacturers are introducing goods with natural organic and skin-friendly components to fulfill consumer demand. Increasing R&D investments have resulted in more innovative product introductions. For example, in June 2021, SO'BiO etic, France's premier organic beauty brand, introduced its organic beauty product range in U.S., which comprises hydrating day cream organic brightening moisturizing cream, tone correction serum and organic cleansing foam.
Rising Awareness of Skin Care
Demand for facial cleansers is increasing as people become more aware of the benefits of proper skincare and cleanliness. Consumers are becoming more conscious of keeping healthy skin and preventing skin disorders, resulting in increased usage of facial washing products. A healthy skin care regimen brightens skin and reduces acne caused by environmental factors such as pollution and UV rays. TIEGE HANLEY, a men's skincare firm, wrote a blog in 2020 stating that 60% of males aged 18 to 24 use skincare products.
Men choose chemical-free products over conventional skincare due to the spread of knowledge and the benefits they provide. The trend has pushed numerous businesses to provide a diverse portfolio of organic products designed specifically for males, such as face wash, serum and facial washing oil. Lyonsleaf, John Masters Organics, Dr. Alkaitis's, Grown Alchemist and Bulldog Skincare are some of the brands that offer similar products for guys.
Presence of Alternatives and Regulatory Compliance
Alternative skincare products and cleansing procedures, such as micellar water, cleansing oils, cleansing balms and waterless cleansers, compete with facial cleansers on the market. The products offer a variety of formulas, textures and application methods, giving consumers more options and perhaps diverting demand away from standard facial cleansers. Stringent laws & requirements regarding product safety, ingredients, labeling and testing can offer obstacles for facial cleanser makers.
Compliance with regulatory regulations necessitate more resources, effort and expenditure, especially for multinational corporations operating across numerous jurisdictions. Growing concerns about environmental sustainability and plastic waste are having an impact on consumer preferences and purchase decisions. The usage of single-use plastic packaging in facial cleanser products has come under investigation, leading to demands for environmentally friendly packaging alternatives and sustainable product compositions.
The global facial cleanser market is segmented based on type, source, packaging, skin type, target customer, application and region.
Rising Demand for Organic Products Drives the Segment Growth
Natural/Herbal products are expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Consumers increasingly prefer natural and organic skincare products. Concerns about chemicals, sensitivity and environmental sustainability have fueled demand for natural and organic face cleansers derived from botanical extracts, plant-based components and other natural sources.
Synthetic substances including methylparaben, propylparaben and butylparaben are hazardous and have been linked to allergic responses, acne, pimples, rashes and other skin issues. As a result, the major players are launching organic products. In February 2021, Lady Green, a French organic beauty company, debuted a range of organic face care and makeup products for blemished, acne-prone skin, including face wash, face cream, mascara and BB cream, using natural active ingredients such as aloe-vera and neem.
Growing Focus on Skin Care in Asia-Pacific
Asia-Pacific is the dominant region in the global facial cleanser market covering more than 35% of the market. With the rise of social media, beauty influencers and digital marketing efforts, consumers in Asia-Pacific countries are becoming more aware of skincare trends, advice and product suggestions. It has raised knowledge of skincare benefits and trends, resulting in increased demand for facial cleansers and other skincare products.
Brands are also developing innovative products to meet the increased demand. For example, in May 2021, L'Oreal Paris collaborated with AKQA to open an omnichannel concept shop in Shanghai, providing visitors with a personalized experience and building stronger customer relationships. Furthermore, with the growing demand for premium cosmetic products like K-Beauty and C-Beauty in the country, market participants are focusing on extending their product range to acquire large market shares.
The major global players in the market include Unilever, Procter & Gamble, L'Oreal Paris, Estee Lauder Inc, Johnson & Johnson Consumer Inc., Kao Singapore Pte. Ltd., Shiseido Co., Ltd., L'OCCITANE INTERNATIONAL SA, Clarins and Natura &Co.
The pandemic has raised awareness about the significance of personal cleanliness, including skincare habits. As individuals became more concerned about cleanliness and sanitation, there was an increase in demand for facial cleansers and other skincare products to preserve healthy skin. During lockdowns, consumers turned to internet platforms to acquire skincare items, especially facial cleansers, as retail establishments were closed or operating at reduced capacity.
E-commerce platforms have grown significantly, providing consumers with a simple and safe way to shop for skincare items from the comfort of their own homes. However, the shutdown of beauty salons, spas and dermatological clinics during lockdowns reduced access to expert skincare treatments and consultations. The decreased demand for professional-grade face cleansers and other skincare products commonly supplied through these channels.
Russia-Ukraine War Impact
Ukraine and Russia are large producers of ingredients used in cosmetics & personal care products, such as surfactants, emollients and preservatives. Conflict-related disruptions in the supply of these raw ingredients result in shortages and price rises for facial cleanser manufacturers globally. In times of geopolitical tension and economic concern, customers prefer necessary goods over luxury or premium skincare products like facial cleansers.
There is a shift towards more economical or basic skincare alternatives, resulting in changes in customer tastes and purchase habits. Geopolitical instability and violence can cause economic uncertainty and erode consumer confidence levels. During times of uncertainty, customers can reduce discretionary spending on non-essential items like facial cleansers, resulting in a decrease in demand.
The global facial cleanser market report would provide approximately 86 tables, 88 figures and 212 pages.
Target Audience 2024
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