洗顔ワイプの世界市場規模：製品別、用途別、地域別、範囲および予測

洗顔ワイプの市場規模と予測

洗顔ワイプ市場規模は2024年に29億1,000万米ドル、2031年には58億3,000万米ドルに達すると予測され、2024年から2031年までのCAGRは10%で成長します。清潔さ、廃棄の容易さ、消費者重視の美観は、この分野の拡大を後押ししているこれらの製品の主な特性の一部です。さらに、衛生と利便性に対する意識の高まりが、予測期間中の洗顔ワイプ需要の成長を促進する主な要因となっています。洗顔ワイプの世界市場レポートは、市場の全体的な評価を提供します。主要セグメント、動向、市場促進要因、競合情勢、市場で重要な役割を果たしている要因などを包括的に分析しています。

世界の洗顔ワイプ市場の定義

洗顔ワイプは、水や石鹸を使わずに洗顔するための使いやすいウェットティッシュです。洗顔ワイプは、顔を清潔にするために使用されるウェットティッシュです。洗顔ワイプのイントロダクション以降、スキンケアは劇的に変化しました。洗顔ワイプは、肌の奥の汚れを取り除き、顔の皮脂やメイクを落としてくれます。洗顔ワイプは、肌に爽快感を与える人工香料を含んでおり、一般的にあらゆる種類の刺激がないです。洗顔ワイプは、良いクレンジング体験をするためや、ジムで運動した後の汗を拭き取るために使われることが多くなっています。

洗顔ワイプと呼ばれる小型タオレットは、手っ取り早く汚れを落としたい時、セルフケアを簡単にしたい時、メイクや日焼け止めを落とすのが面倒な時などに役立ちます。効果的で正しい使い方を覚えれば、たくさんのメリットがあります。外出先や急いでいるとき、消毒が必要なときに、洗顔ワイプは湿ったタオル状で、顔や手を素早くきれいにすることができます。余分な汚れや皮脂を取り除き、さっぱりとした洗い上がりになります。しかし、洗顔ウェットティッシュはもっといろいろなことに使えます。

新興国市場の最近の動向としては、洗顔ワイプの世界市場が急拡大しています。手を清潔に保ったり、外が蒸し暑いときにすぐに冷却効果を発揮したりと、さまざまな需要に応えるさまざまな組成のものがあります。洗顔ワイプは少し異なるが、美容業界では依然として有用な機能を有しています。

世界の洗顔ワイプ市場概要

洗顔ワイプは持ち運びが可能なため、個人の衛生状態を簡単に保つことができます。加えて、これらの大半は天然成分で作られているため、環境に優しく、持続可能な製品を求める購入者のニーズを満たしています。さらに、衛生、化粧品、美容など、さまざまな業界で皮膚・美容製品に対する需要が高まっています。洗顔・化粧用ウェットティッシュの人気が高まっているのは、泡立てやすすぎが不要で、持ち運びができることに起因しています。こうしたアイテムの利点と消費者の認知度の向上が、この増加の原因となっています。この分野の成長は、消費者の可処分所得の増加と、より良い生活へのシフトによって後押しされています。

ウェットティッシュを使えば、いつでもどこでも顔を拭くことができるという利便性が、この製品の市場を後押ししています。間違いなく、ウェットティッシュは便利で使いやすいです。また、消費者を爽快な気分にさせる様々な香りの便利なパッケージに入っています。広く入手可能で、汚れを素早く落とすことができるため、肌を大切にし、健康的な生活を送る必要性に対する消費者の意識が高まっています。また、刺激の強い化学物質による肌への悪影響を防ぐオーガニック・ワイプの利用が増加していることも、市場を牽引すると予想されます。

メディア・放送、製品ブランディング、コマーシャルなどを含むマーケティング活動の増加は、製品の使用を大幅に増加させ、市場全体を推進しています。天然成分や堆肥化可能な素材を使用した製品により、製品の受容性が高まっています。拭き取り製品には、肌にうるおいを与える天然エッセンシャルオイルが追加されています。そのため、市販の競合洗浄剤よりも洗顔ワイプを選ぶ顧客が増えています。

世界はオーガニックでより自然な成分を特徴とする製品にシフトし、引き寄せられつつあります。従って、市場は、製品処方の化学物質の一部をオーガニック成分で代用することで、素晴らしい機会を利用することができます。しかし、洗顔ワイプの世界市場拡大を阻む要因もあります。第一に、高品質の化学物質が使用されないと、肌がダメージを受ける可能性があります。消費者が洗顔ワイプを使用する場合、肌荒れや目のかゆみなどの深刻な問題を引き起こすと主張されているため、肌の敏感さは重要です。

目次

第1章 洗顔ワイプの世界市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次インタビュー
• データソース一覧

第4章 洗顔ワイプの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 洗顔ワイプの世界市場：製品別

• 概要
• 吸水性コットン
• 不織布

第6章 洗顔ワイプの世界市場：用途別

• 概要
• スーパーマーケットとハイパーマーケット
• 個人小売店
• ドラッグストア
• eコマース

第7章 洗顔ワイプの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の洗顔ワイプ市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Procter & Gamble
• Johnson & Johnson
• Unilever
• Beiersdorf
• Kimberly-Clark
• Hengan Group
• Rockline Industries
• L'Oreal
• Amway

第10章 付録

• 関連調査

Face Cleansing Wipes Market Size And Forecast

Face Cleansing Wipes Market size was valued at USD 2.91 Billion in 2024 and is projected to reach USD 5.83 Billion by 2031, growing at a CAGR of 10% from 2024 to 2031. Cleanliness, ease of disposal, and consumer-focused aesthetics are some of the key attributes of these products that are driving the expansion of the sector. Furthermore, the growing consciousness about hygiene and convenience is the main factor promoting the growth of the facial cleansing wipe demand during the forecasted period. The Global Face Cleansing Wipes Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Face Cleansing Wipes Market Definition

Face cleansing wipes are easy-to-use wet tissues used for cleansing the face without the use of water and soap. The face cleansing wipes are wet tissue that is used to cleanse your face. Skincare has drastically transformed after the introduction of face-cleansing wipes. The face cleansing wipes can help in clearing the skin-deep dirt, and remove excel oil, and makeup from the face. The face cleansing wipes contain artificial perfumes which give a refreshing feeling to the skin and they are generally free of any kind of irritation. Face cleansing wipes are increasingly being used by people to have a good cleansing experience and to wipe out the sweat after a gym workout.

Small towelettes called facial cleaning wipes are helpful when we need quick remedies, want to simplify our self-care routine, or just don't feel like taking off our makeup or sunscreen. Once you learn how to use facial wipes effectively and correctly, there are a lot of advantages to them. When you're on the go or in a hurry and need to sanitize, facial cleansing wipes are moist towelettes that offer your face and hands a quick clean. These aid in removing extra dirt and sebum and leave your face feeling refreshed. But facial cleansing wipes can be used for a lot more things.

Illnesses in developing countries, the Global Face Cleansing Wipes Market has shown a thriving expansion in recent years. These come in a variety of compositions that cater to various demands, such as keeping hands clean and providing an immediate cooling effect when it's humid and muggy outside. Facial cleansing wipes have a slightly different but still useful function in the beauty industry.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Global Face Cleansing Wipes Market Overview

Facial cleansing wipes make it simple to maintain personal hygiene because they are portable. Additionally, as the majority of these are created with natural components, they are environmentally beneficial and fulfill the needs of buyers for sustainable products. Additionally, the demand for skin and beauty products has been rising across a number of industries, including hygiene, cosmetics, and beauty. The increased popularity of facial and cosmetic wipes is attributed to the fact that they don't require lathering and rinsing and are portable. These items' benefits and consumers' increasing awareness of them are both responsible for this increase. The rise of the sector is being fueled by rising consumer disposable money as well as a shift toward a better way of life.

The convenience of using a wet wipe to clean one's face whenever and wherever one wants to encourage the market for the product. Without a doubt, they are convenient and simple to use. They also come in convenient packaging with a variety of scents that make the consumer feel refreshed. Its widespread availability and fast capacity to remove dirt are increasing consumer awareness of the need to take good care of their skin and lead healthy lives. The market is also anticipated to be driven by the rising use of organic wipes, which prevent the negative skin impacts of harsh chemicals.

Increasing marketing efforts, including media & broadcasting, product branding, commercials, and others, have been propelling the total market by significantly increasing product use. Due to their products using natural ingredients and compostable materials, the products' acceptance has been increasing. The wipes now include additional natural essential oils to provide the skin with more moisture. Due to this, more customers are choosing to purchase facial cleansing wipes over competing cleaning products on the market.

The globe is shifting and gravitating toward products that feature organic and more natural ingredients, therefore the market can take advantage of a fantastic opportunity by substituting some chemicals from the product formulation with organic ingredients. However, there are also factors that are preventing the global market for facial cleansing wipes from expanding. First, the skin may suffer if high-quality chemical substances aren't used. When a consumer uses a facial cleansing wipe, the sensitivity of the skin is important because it has been claimed to create serious problems such as skin irritation, itchy eyes, and others.

Global Face Cleansing Wipes Market: Segmentation Analysis

The Global Face Cleansing Wipes Market is Segmented on the basis of Product, Application, And Geography.

Face Cleansing Wipes Market, By Product

• Absorbent Cotton
• Non-Woven Fabric

Based on Product, the market is bifurcated into Absorbent Cotton and Non-Woven Fabric. The Non-Woven Fabric product segment is leading the market as it is more efficient in absorbing sweat and impurities from the skin. It is used in the form of disposable protection and hygiene items. Nonwovens are ideal for working with various types of cosmetics that have a liquid or creamy consistency since they absorb water and, in the case of laminated non-woven fabric, they are also waterproof.

• We must choose the safest product to safeguard our skin because cosmetic care products come into contact with it the most frequently in our everyday lives. The skin-friendly and comfortable qualities of non-woven fabric set it apart from other materials used to create cosmetics. maintaining a moisture level of 8% or less. The cotton cleaning pads made of natural fiber nonwoven fabric may remove makeup more thoroughly and effortlessly due to their great water absorption.

Face Cleansing Wipes Market, By Application

• Supermarkets and Hypermarkets
• Independent Retailers
• Drug Stores
• E-Commerce

Based on Application, the market is bifurcated into Supermarkets and Hypermarkets, Independent Retailers, Drug Stores, and E-Commerce. The market's major contributors in 2021 and the segment with the highest revenue share were supermarkets and hypermarkets. The presence of a wide range of products at reasonable costs in one place is credited with the segment's supremacy. The products in these stores are arranged on shelves for easy consumer access. To appeal to a wider audience of customers, supermarkets and hypermarkets provide a variety of promotions and discounts. Additionally, these platforms enable customers to compare several products before making a purchase, which promotes product sales through these channels.

Face Cleansing Wipes Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global Face Cleansing Wipes Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America holds a significant market share in 2021 and is projected to rise during the forecast period. Due to rising demand for cleanliness products and rising customer awareness of their wellness, the U.S. was the highest market in the North American region. Additionally, the region's accessibility to a wide range of products is fostering further expansion.
• Due to the increased demand for facial wipes, leading producers of moisturizing wipes are investing in R&D to create wipes with unique fibers that are more durable than the synthetic polymers used today. The competitive environment in the industry is getting more intense because of the strategically priced value-added benefits and multipurpose features of these wipes. The market is anticipated to be driven by an exponential increase in the number of potential customers in the US.

Key Players

• The "Global Face Cleansing Wipes Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as
• Procter & Gamble, Johnson & Johnson, Unilever, Beiersdorf, Kimberly-Clark, Rockline Industries, Hengan Group, L'Oreal, and Amway.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2021, CARE and Plan International are partners of Beiersdorf. Girls and young women are being particularly badly affected by the coronavirus epidemic, which raises the possibility of a backlash against female empowerment and equal rights. Vulnerable girls and young women will get extra money as part of Beiersdorf's global €50 million aid program "Care Beyond Skin," which was launched in March 2020.
• Ace Matrix Analysis
• The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as
• Active, Cutting Edge, Emerging, and Innovators.
• Market Attractiveness
• The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Face Cleansing Wipes Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
• Porter's Five Forces
• The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Face Cleansing Wipes Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FACE CLEANSING WIPES MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FACE CLEANSING WIPES MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FACE CLEANSING WIPES MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Absorbent Cotton
• 5.3 Non-Woven Fabric

6 GLOBAL FACE CLEANSING WIPES MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Supermarkets and Hypermarkets
• 6.3 Independent Retailers
• 6.4 Drug Stores
• 6.5 E-Commerce

7 GLOBAL FACE CLEANSING WIPES MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FACE CLEANSING WIPES MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Procter & Gamble
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Johnson & Johnson
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Unilever
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Beiersdorf
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Kimberly-Clark
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Hengan Group
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Rockline Industries
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 L'Oreal
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Amway
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments

10 Appendix

• 10.1 Related Research