ポリフェノールコーヒーの世界市場-2024-2031年

概要

ポリフェノールコーヒーの世界市場は、2023年に5,012万米ドルに達し、2031年には5,049万米ドルに達すると予測され、予測期間2024-2031年のCAGRは9.1%で成長する見込みです。

ポリフェノールは抗酸化作用があることで知られ、心血管疾患、がん、神経変性疾患などの慢性疾患のリスク軽減に役立っています。こうした意識の高まりが、ポリフェノールを豊富に含むコーヒー製品の需要を促進しています。市場関係者は、消費者の嗜好を満たし、ポリフェノールコーヒーの需要拡大に乗じるために、新製品処方の革新と導入を進めています。

例えば、2023年12月13日、BioHarvest Sciences Inc.は、同社の主力栄養補助食品であるVINIA Red Grape Superfoodを組み込んだ革新的な「機能性」コーヒーシリーズを発表しました。血流を改善し、肉体的エネルギーと精神的覚醒を高める能力で有名なヴィニアは、何万人もの加入者の忠実な支持を集めています。

コーヒーに含まれるポリフェノールの潜在的な健康効果に対する消費者の認識が高まるにつれ、ポリフェノールを豊富に含むコーヒー製品に対する需要が高まっています。北米の消費者は、持続可能かつ倫理的に調達された製品をますます求めるようになっています。市場各社はこの動向に対応し、責任を持って調達されたコーヒー豆から作られたポリフェノールコーヒー製品を提供することで、環境意識の高い消費者にアピールし、市場の成長を促進しています。

ダイナミクス

機能性飲料に対する需要の高まり

基本的な栄養だけでなく、健康上のメリットを提供する飲料を求める消費者が増えているため、ポリフェノールコーヒーを含む機能性飲料の市場は拡大すると予想されます。このような市場規模の拡大は、ポリフェノールコーヒーメーカーにとって、需要の拡大を活用する機会を生み出します。機能性飲料、特にポリフェノールを含む飲料の健康効果に対する消費者の意識の高まりは、ポリフェノールコーヒーの需要を促進する可能性があります。

飲料市場の競合が激化する中、ポリフェノールコーヒーのような機能性飲料を提供することは、企業にとって自社製品を差別化する手段となります。この差別化によって、より健康的な飲料を求める消費者を引き付け、市場の成長に貢献することができます。メーカーは、進化する消費者の嗜好に対応するため、新しい配合、フレーバー、パッケージングオプションを生み出す研究開発に投資し、それによって市場の成長を促進しています。

例えば、2024年3月5日、ミネアポリスに本社を置くハクスリーは、持続可能で環境に優しいエネルギー飲料を求める消費者向けに、植物由来の革新的なエネルギー飲料を発表しました。コーヒーの忘れられたスーパーフルーツ」とも呼ばれるカスカラの天然の効能を利用したこの飲料は、持続可能性と刺激を融合させた新鮮な活力を体現しています。ハクスリーの旅は、エナジードリンク分野で満たされていないニーズを特定することから始まった。

ポリフェノールコーヒーの健康効果に対する意識の高まり

コーヒーに含まれるポリフェノールが健康に良いという認識が高まるにつれ、ポリフェノールを強化したコーヒー製品を求める消費者が増えると思われます。このような需要の増加は、消費者が通常のコーヒーやその他の飲料よりもポリフェノールコーヒーを積極的に選択するようになるため、売上の増加と市場の成長につながる可能性があります。購買決定において健康を優先する消費者が増えるにつれ、ポリフェノールコーヒーの需要は増加し、市場成長に寄与すると予想されます。

健康とウェルネスに対する広範な動向は、飲料分野を含む様々な業界の消費者行動に影響を与えています。ポリフェノールコーヒーは、コーヒーの感覚を提供し、潜在的な健康上のメリットをもたらす飲料オプションを提供することで、この動向に適合しています。メーカー各社は、コーヒーの風味と香りを維持しながらポリフェノール含有量を最大化するための新しい配合、ブレンド、抽出方法を開発しています。

入手可能性の制限

ポリフェノール含有コーヒーの入手が困難な地域や市場があります。ポリフェノールコーヒーを購入し、体験できる消費者の数が制限されるため、このようなアクセス制限により、市場の成長可能性が妨げられる可能性があります。ポリフェノールコーヒーの生産と流通は、サプライチェーン上の課題に直面する可能性があり、供給が安定せず、市場供給の変動につながる可能性があるため、市場の成長が抑制されます。

特に機能性飲料や健康志向の製品に対する需要が高まっている地域では、入手可能性が限られることで市場機会を逃す可能性があります。ポリフェノールコーヒーの試飲や定期的な摂取に関心があっても、入手が容易でない消費者は、入手可能性が限られていることに不満を抱く可能性があります。このフラストレーションは、ブランドや製品カテゴリーに対する否定的な認識につながり、消費者の関心が低下するにつれて長期的な市場成長に影響を及ぼします。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 機能性飲料に対する需要の高まり
    • ポリフェノールコーヒーの健康効果に対する意識の高まり
  • 抑制要因
    • 入手可能性の制限
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 製品タイプ別

• レギュラー
• カフェインレス
• 有機
• ブレンド

第8章 流通チャネル別

• スーパーマーケット・ハイパーマーケット
• コンビニエンスストア
• オンラインストア
• その他

第9章 用途別

• 食品・飲料
• 化粧品
• 医薬品
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Nestle（Thai）Ltd.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Starbucks Coffee Company
• Bottom Line Inc.
• Strauss Group Ltd
• Exhale Healthy Coffee
• A. Holliday & Company Inc
• Fruitomed
• Guayaki
• Sabinsa
• Shri Ahimsa

第13章 付録

Overview

Global Polyphenols Coffee Market reached US$ 50.12 million in 2023 and is expected to reach US$ 50.49 million by 2031, growing with a CAGR of 9.1% during the forecast period 2024-2031.

Polyphenols are known for their antioxidant properties, which help reduce the risk of chronic diseases such as cardiovascular diseases, cancer, and neurodegenerative disorders. This heightened awareness is driving demand for polyphenol-rich coffee products. Market players are innovating and introducing new product formulations to meet consumer preferences and capitalize on the growing demand for polyphenol coffee.

For instance, on December 13, 2023, BioHarvest Sciences Inc. introduced an innovative "functional" coffee range incorporating VINIA Red Grape Superfood, the company's flagship nutraceutical product. Renowned for its ability to improve blood flow and subsequently boost physical energy and mental alertness, VINIA has garnered a loyal following of tens of thousands of subscribers.

As consumers become more aware of the potential health benefits of polyphenols found in coffee, there is an increasing demand for polyphenol-rich coffee products. Consumers in North America are increasingly seeking out products that are sustainably and ethically sourced. Market players are responding to this trend by offering polyphenol coffee products made from responsibly sourced coffee beans, appealing to environmentally conscious consumers and driving market growth.

Dynamics

Rising Demand for Functional Beverages

As consumers increasingly seek beverages that offer health benefits beyond basic nutrition, the market for functional beverages, including polyphenol coffee, is expected to expand. This expanding market size creates opportunities for polyphenol coffee manufacturers to capitalize on the growing demand. The rising awareness among consumers about the health benefits of functional beverages, particularly those containing polyphenols, can drive the demand for polyphenols coffee.

With the increasing competition in the beverage market, offering functional beverages such as polyphenol coffee provides a way for companies to differentiate their products. This differentiation can attract consumers looking for healthier beverage options and contribute to market growth. Manufacturers invest in research and development to create new formulations, flavors, and packaging options to cater to evolving consumer preferences, thereby driving market growth.

For instance, on March 5, 2024, Huxley, based in Minneapolis, introduced an innovative plant-based energy beverage tailored for individuals seeking a sustainable and eco-friendly boost. Utilizing the natural potency of Cascara, often referred to as 'coffee's forgotten superfruit,' the drink embodies a fresh vitality, merging sustainability with stimulation. Huxley's journey commenced with the identification of an unmet need within the energy drink sector.

Growing Awareness of the Health Benefits of Polyphenols Coffee

As awareness grows about the health benefits associated with polyphenols in coffee, more consumers are likely to seek out polyphenols-enriched coffee products. This increased demand can lead to higher sales and market growth as consumers actively choose polyphenols coffee over regular coffee or other beverages. As more consumers prioritize health in their purchasing decisions, the demand for polyphenols coffee is expected to increase, contributing to market growth.

The broader trend towards health and wellness is influencing consumer behavior across various industries, including the beverage sector. Polyphenols coffee fits into this trend by offering a beverage option that provides the sensory experience of coffee and offers potential health advantages. Manufacturers are developing new formulations, blends, or brewing methods to maximize the polyphenol content in coffee while maintaining flavor and aroma.

Limited Availability

Limited availability means that polyphenol coffee is not accessible to consumers in certain regions or markets. This restriction in reach can hinder the growth potential of the market as it limits the number of consumers who can purchase and experience polyphenol coffee. The production and distribution of polyphenols coffee may face supply chain challenges, can result in inconsistent availability, and lead to fluctuations in market supply, thereby restraining market growth.

Limited availability may result in missed market opportunities, especially in regions where there is a growing demand for functional beverages and health-conscious products. Limited availability can frustrate consumers interested in trying or regularly consuming polyphenols coffee but cannot access it easily. This frustration leads to negative perceptions of the brand or product category, affecting long-term market growth as consumer interest diminishes.

Segment Analysis

The global polyphenols coffee market is segmented based on product type, distribution channel, application, and region.

Consumer Preference for Convenient Consumption and Innovation of Food and Beverage

The food and beverage segment holds the largest share of the global polyphenols coffee market. Many consumers prefer to incorporate polyphenols into their diet through beverages and food products, making the food and beverage segment a significant driver of market growth. Polyphenols coffee offers a convenient and enjoyable way for consumers to access the health benefits of polyphenols as part of their daily routine.

The food and beverage industry is experiencing a surge in innovation, particularly in the functional beverage category. Manufacturers are introducing polyphenols-enriched coffee beverages that cater to health-conscious consumers seeking additional health benefits beyond basic hydration. These innovative products boost market growth within the food and beverage segment.

Geographical Penetration

Rising Health and Wellness Trends and Innovations in North America

North America dominates the global polyphenols coffee market. North America boasts a sizable consumer base interested in health-conscious products, including those enriched with polyphenols. The region benefits from advanced market infrastructure, including well-established distribution channels, robust marketing strategies, and innovative product development capabilities. These factors enable market players to effectively reach consumers and drive market growth.

North America is at the forefront of health and wellness trends, with consumers increasingly seeking products that offer additional health benefits. Polyphenols coffee aligns with these trends, driving demand and market growth in the region. North American companies are leaders in innovation and product development within the coffee industry. They continuously introduce new formulations, blends, and brewing methods to meet consumer preferences and drive market growth in polyphenols coffee.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the sourcing and distribution of coffee beans, including those used for polyphenols coffee. Many food service outlets, such as cafes and restaurants, experienced closures or reduced operations due to lockdown measures. This led to a decline in specialty coffee beverages, including polyphenols coffee, in these establishments, affecting overall market demand and growth.

The shift towards online shopping during the pandemic has benefited the polyphenols coffee market. Consumers turned to e-commerce platforms to purchase groceries and beverages, including specialty products like polyphenols coffee. This increased online presence has expanded the market reach and contributed to growth. The pandemic has heightened consumer awareness of health and wellness, leading to an increased interest in functional beverages like polyphenols coffee.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and logistics, affecting the global supply of coffee beans used for polyphenols coffee production. Supply chain disruptions led to shortages and price fluctuations, impacting market growth. Instability in the region caused price volatility in commodities markets, including coffee. Fluctuations in coffee bean prices affected production costs for polyphenols coffee manufacturers. Increased prices may have been passed on to consumers, impacting demand and market growth.

The conflict prompted changes in trade patterns and alliances, affecting the flow of goods and services, including coffee exports. Polyphenols coffee manufacturers had to adapt to new trade dynamics, source coffee beans from alternative suppliers, or explore new markets to maintain growth amidst shifting geopolitical realities. Economic disruptions, currency fluctuations, and geopolitical instability in these markets affected consumer purchasing power and demand for polyphenols coffee, slowing market growth in affected regions.

By Product Type

• Regular Polyphenols Coffee
• Decaffeinated Polyphenols Coffee
• Organic Polyphenols Coffee
• Blended Polyphenols Coffee

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Application

• Food and Beverage
• Cosmetics
• Pharmaceuticals
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On March 15, 2023, Stem, a Parisian company, launched a pioneering endeavor: the cultivation and fermentation of coffee cell lines sourced from coffee plants within bioreactors. Enhancing the process, Stem incorporates natural flavors extracted from coffee byproducts into the green coffee powder produced, which is then meticulously dried and roasted akin to traditional coffee beans.
• On February 22, 2023, Starbucks, the global coffee giant, launched a fresh array of beverages infused with olive oil in its debut in Italy. The incorporation of olive oil introduces an "unforeseen, luxuriously smooth, and rich flavor" that elevates the coffee experience, leaving a delightful lingering sensation on the palate. Italy's coffee culture, renowned for its vibrant array of independent and familial cafes, adds to the unique charm and heritage of its culinary traditions.
• On March 6, 2021, Phenolaeis, renowned for its sustainable palm fruit extract (PFE), introduced an innovative functional coffee blend boasting enhanced wellness benefits alongside a velvety smooth taste and texture. This cutting-edge functional coffee, currently open for white-labeling opportunities, is poised to captivate diverse coffee enthusiasts, as affirmed by Phenolaeis.

Competitive Landscape

The major global players in the polyphenols coffee market include Nestle (Thai) Ltd., Starbucks Coffee Company, Bottom Line Inc., Strauss Group Ltd, Exhale Healthy Coffee, A. Holliday & Company Inc, Fruitomed, Guayaki, Sabinsa, and Shri Ahimsa.

Why Purchase the Report?

• To visualize the global polyphenols coffee market segmentation based on product type, distribution channel, application, and region, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous global polyphenols coffee market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of critical products of all the major players.

The global polyphenols coffee market report would provide approximately 62 tables, 55 figures, and 213 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Product Type
• 3.2.Snippet by Distribution Channel
• 3.3.Snippet by Application
• 3.4.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Demand for Functional Beverages
    • 4.1.1.2.Growing Awareness of the Health Benefits of Polyphenols Coffee
  • 4.1.2.Restraints
    • 4.1.2.1.Limited Availability
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Product Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2.Market Attractiveness Index, By Product Type
• 7.2.Regular Polyphenols Coffee*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Decaffeinated Polyphenols Coffee
• 7.4.Organic Polyphenols Coffee
• 7.5.Blended Polyphenols Coffee

8.By Distribution Channel

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2.Market Attractiveness Index, By Distribution Channel
• 8.2.Supermarkets and Hypermarkets*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Convenience Stores
• 8.4.Online Stores
• 8.5.Others

9.By Application

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2.Market Attractiveness Index, By Application
• 9.2.Food and Beverage*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Cosmetics
• 9.4.Pharmaceuticals
• 9.5.Others

10.By Region

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2.Market Attractiveness Index, By Region
• 10.2.North America
  • 10.2.1.Introduction
  • 10.2.2.Key Region-Specific Dynamics
  • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1.U.S.
    • 10.2.6.2.Canada
    • 10.2.6.3.Mexico
• 10.3.Europe
  • 10.3.1.Introduction
  • 10.3.2.Key Region-Specific Dynamics
  • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1.Germany
    • 10.3.6.2.UK
    • 10.3.6.3.France
    • 10.3.6.4.Italy
    • 10.3.6.5.Russia
    • 10.3.6.6.Rest of Europe
• 10.4.South America
  • 10.4.1.Introduction
  • 10.4.2.Key Region-Specific Dynamics
  • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1.Brazil
    • 10.4.6.2.Argentina
    • 10.4.6.3.Rest of South America
• 10.5.Asia-Pacific
  • 10.5.1.Introduction
  • 10.5.2.Key Region-Specific Dynamics
  • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1.China
    • 10.5.6.2.India
    • 10.5.6.3.Japan
    • 10.5.6.4.Australia
    • 10.5.6.5.Rest of Asia-Pacific
• 10.6.Middle East and Africa
  • 10.6.1.Introduction
  • 10.6.2.Key Region-Specific Dynamics
  • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.Competitive Landscape

• 11.1.Competitive Scenario
• 11.2.Market Positioning/Share Analysis
• 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

• 12.1.Nestle (Thai) Ltd.*
  • 12.1.1.Company Overview
  • 12.1.2.Product Portfolio and Description
  • 12.1.3.Financial Overview
  • 12.1.4.Key Developments
• 12.2.Starbucks Coffee Company
• 12.3.Bottom Line Inc.
• 12.4.Strauss Group Ltd
• 12.5.Exhale Healthy Coffee
• 12.6.A. Holliday & Company Inc
• 12.7.Fruitomed
• 12.8.Guayaki
• 12.9.Sabinsa
• 12.10.Shri Ahimsa

LIST NOT EXHAUSTIVE

13.Appendix

• 13.1.About Us and Services
• 13.2.Contact Us