ブレインヘルス機能性食品・飲料市場-2024-2031

概要

世界のブレインヘルス機能性食品・飲料市場は、2023年に152億8,000万米ドルに達し、2031年には231億3,000万米ドルに達すると予測され、予測期間2024年～2031年のCAGRは5.32%で成長する見込みです。

世界のブレインヘルス機能性食品・飲料市場は著しい成長と開拓を目の当たりにしています。消費者は、従来の医薬品と比較して、機能性食品と飲料を高く採用しています。機能性食品と飲料は、さまざまな望ましい栄養素と生物活性物質を提供し、精神疾患の状態を改善するのに役立つからです。

さらに、ブレインヘルス機能性食品・飲料の需要が消費者の間で高まっているため、メーカー各社はさまざまな流通チャネルを通じての入手を増やしています。例えば、ペプシコは2021年5月、本物の果汁と機能性成分を使用した強化炭酸水飲料「ソウルブースト」を発売しました。

この飲料には、精神的スタミナをサポートする田七人参200ミリグラムを配合したブルーベリー・ザクロとブラックチェリー・シトラスの2種類と、リラックスを助けるL-テアニン200ミリグラムを配合したブラックベリー・パッションフルーツとストロベリー・ローズの2種類があり、eコマースサイトで販売されます。そのため、さまざまな流通チャネルで製品を入手できるようになれば、普及率が高まる可能性があります。

市場力学

脳の健康に対する意識の高まりが脳の健康を促進する

脳疾患の罹患率は上昇しています。2022年のアルツハイマー病協会の報告によると、神経変性疾患は世界中で数百万人に影響を及ぼしています。米国では、620万人もの人々がアルツハイマー病に罹患している可能性があります。したがって、このような傾向は、メンタルヘルスへの支出の消費者ベースを増加させるのに役立ちます。

さらに、脳の健康製品に対する消費者基盤が高まるにつれて、この市場の製造企業は革新的な製品をポートフォリオに導入しています。例えば、2024年2月、EyePromise社は、脳の健康、パフォーマンス、保護のために処方された新製品、BrainPromiseを発売しました。BrainPromiseは、抗酸化物質、ゼアキサンチン、ルテインを含む必須ビタミンとミネラルを含む包括的な脳の栄養を提供します。

革新的な製品開発の増加

革新的な製品開発はブレインヘルス機能性食品・飲料市場の重要な促進要因です。企業は、オメガ3脂肪酸、抗酸化物質、ビタミン、ミネラル、その他脳の健康に役立つ可能性があることで知られる生理活性化合物など、さまざまな機能性成分の配合や加工技術にイノベーションを取り入れています。

さらに、脳の健康のためにさまざまな機能性食品の製品を生み出しているメーカーもあります。例えば、2023年1月、Parable社はブレインケア・サプリメントと銘打ったDailyを発売しました。デイリー」は、粉末オートミルクをベースにした無香料の神経強化サプリメントで、どんな飲み物にも加えることができ、脳の健康をサポートすることを目的としています。

高い製品コスト

ブレインヘルス機能性食品・飲料には、認知機能に良いことで知られる高級で特殊な成分が含まれていることが多いです。そのような原料の適応は、全体的な生産コストの一因となり、最終製品のコストに影響する可能性があります。そのため、脳機能食品と飲食品に関連する高コストは、市場の成長に実際に影響を及ぼす可能性があります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 脳の健康に対する意識の高まりが脳の健康を促進する
    • 革新的な製品開発の増加
  • 抑制要因
    • 製品コストの高さ
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• DMIの見解

第6章 COVID-19分析

第7章 タイプ別

• スナック
• 乳製品
• サプリメント
• その他

第8章 成分別

• アントシアニン
• コリン
• レスベラトロール
• アシュワガンダ
• イチョウ葉
• オメガ3
• ビタミン＆ミネラル
• L-テアニン
• クルクミン
• その他

第9章 製品別

• ベーカリー製品
• 乳製品
• 穀物
• ベビーフード
• 栄養バー・サプリメント
• その他

第10章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• 専門店
• その他

第11章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第12章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第13章 企業プロファイル

• Kellanova.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Rage Coffee.
• Brainy Bar Ltd.
• Cerebelly Inc.
• Clutch Nutrition ApS
• Koios Beverage Corp.
• General Mills Inc.
• Danone S.A.
• Brainiac
• OF DREAMS & KNOWLEDGE

第14章 付録

Overview

Global Brain Health Functional Food And Beverage Market reached US$ 15.28 billion in 2023 and is expected to reach US$ 23.13 billion by 2031, growing with a CAGR of 5.32% during the forecast period 2024-2031.

The global brain health functional food and beverage market has witnessed significant growth and developments. Consumers are highly adopting functional foods and beverages compared to conventional pharmaceutical products as they offer a variety of desired nutrients and bioactive substances, which can help in improving the mental illness condition.

Furthermore, as the demand for brain health functional foods and beverages is increasing among consumers, manufacturers are increasing the availability through various distribution channels. For instance, in May 2021, PepsiCo launched Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients.

The beverage comes in two varieties Blueberry Pomegranate and Black Cherry Citrus with 200 milligrams of Panax ginseng to help support mental stamina, and Blackberry Passionfruit and Strawberry Rose with 200 milligrams of L-theanine to aid in relaxation, and it will be available in E-commerce websites. Therefore, the availability of products through various distribution channels can propel the adoption rate.

Dynamics

Rising Awareness towards Brain Health is Driving the Brain Health

The inclination rate for brain disorders is rising. According to a report from the Alzheimer's Disease Association in 2022, neurodegenerative diseases affect millions of people worldwide. In the U.S., as many as 6.2 million people may have Alzheimer's disease. Hence, such inclination rate helps increase the consumer base for spending on mental health.

Furthermore, as the consumer bases for brain health products are rising, manufacturing companies in this market are introducing innovative products in their portfolios. For instance, in Feburary 2024, EyePromise launched a BrainPromise, a new product formulated for brain health, performance, and protection. BrainPromise offers comprehensive brain nutrition with essential vitamins and minerals including antioxidants, zeaxanthin, and lutein.

Increasing Innovative Product Development

Innovative product developments are a significant driver for the Brain Health Functional Food and Beverage market. Companies are incorporating innovations in formulation and processing techniques of a variety of functional ingredients such as omega-3 fatty acids, antioxidants, vitamins, minerals, and other bioactive compounds known for their potential brain health benefits.

In addition, Some manufacturers are creating products of various functional foods for brain health. For instance, in January 2023, Parable launched Daily, billed as a brain care supplement. Daily is an unflavored neuro-fortified supplement based on powdered oat milk that can be added to any drink and is meant to support brain health.

High Product Cost

Brain health functional foods and beverages often include premium and specialized ingredients known for their cognitive benefits. The adaptation of such ingredients can contribute to the overall production cost, which can affect the end product cost. Therefore, the high cost associated with brain-functional foods and beverages can indeed impact the market growth.

Segment Analysis

The global brain health functional food and beverage market is segmented based on type, ingredients, products, distribution channel, and region.

Increasing Demand for Nutritional Bars & Supplements

Nutritional bars & supplements products account for the largest share of the global brain health functional foods and beverages market. Consumers are highly adopting these nutritional bars and supplements as functional foods as they offer convenience, nutritional supplementation, and support health. Therefore, the demand for nutritional bars and supplements might increase in the adoption rate for functional foods and beverages.

Furthermore, manufacturing companies are launching innovative products in order to expand their consumer bases. For instance, in May 2021, Gummy vitamin brand Vitafusion launched a supplement, Brain Food, which features a formula containing the adaptogen ashwagandha, vitamins B6 and B12, and Phosphatidylserine, formulated together to provide nutrients necessary to support healthy brain function.

Geographical Penetration

Product Launches and High Brain Disorders Rate

North American region shows dominance over the global brain health functional foods and beverages market. As the consumers in this region are increasingly experiencing brain and mental health disorders due to sedentary lifestyles and eating habits, which can help in propelling the market growth.

Furthermore, the inclination rate for brain disorders is high in this region. For instance, according to Adult Prevalence of Mental Illness (AMI) 2022, 19.86% of adults are experiencing a mental illness. Equivalent to nearly 50 million Americans, and around 4.91% are experiencing a severe mental illness.

Additionally, manufacturing companies in this region are focusing on incorporating new technologies and developing a wide range of products. For instance, in April 2023, Nutricia launched Souvenaid, the memory supplement specifically designed to support memory function through a specialized blend of nutrients that help strengthen synapses, to the U.S. market.

Competitive Landscape

The major global players in the market include Kellanova., Rage Coffee., Brainy Bar Ltd., Cerebelly Inc., Clutch Nutrition ApS, Koios Beverage Corp., General Mills Inc., Danone S.A., Brainiac, and OF DREAMS & KNOWLEDGE

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic has shown a significant impact on consumers' preference for brain health functional foods and beverages products, as COVID-19 has increased the prevalence of depression and anxiety, for instance, according to the World Health Organization (WHO), since the outbreak the COVID-19 pandemic, anxiety and depression prevalence increased by 25% globally.

Furthermore, post-COVID-19 has also shown a positive impact on the growth of global brain health, and the functional foods and beverages market, as COVID-19 injection shows an impact on brain health. For instance, according to the National Institutes of Health (NIH) report. The majority of patients around over 50% still had neurological problems three months after their recovery. COVID-19 infection has been linked to a variety of neurological complications, including encephalitis, micro- and hemorrhage, and others.

By Type

• Snacks
• Dairy
• Supplements
• Others

By Ingredients

• Anthocyanins
• Choline
• Resveratrol
• Ashwagandha
• Ginkgo Biloba
• Omega 3
• Vitamins & Minerals
• L-theanine
• Curcumin
• Others

By Product

• Bakery Products
• Dairy Products
• Cereals & Grains
• Baby Food
• Nutritional Bars & Supplements
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2021, Nestle SE announced that it acquired Seattle brand Nuun, entering the fast-growing functional hydration market. Nuun will join Nestle's Health Science portfolio, 'complementing the existing broad portfolio of active lifestyle nutrition brands with Nuun's range of clean, low-sugar, effervescent tablets and powders.'
• In June 2023, Mitsui & Co., Ltd. has decided, and agreed with Celanese Corporation acquired a 70% stake in its wholly owned subsidiary Nutrinova Netherlands B.V. ("Nutrinova"), which manufactures and sells functional food ingredients, and concluded related agreements.
• In March 2023, Burcon NutraScience acquired the Canadian plant protein processor Merit Functional Foods business, which went into receivership.

Why Purchase the Report?

• To visualize the global brain health functional food and beverage market segmentation based on type, ingredients, products, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of brain health functional food and beverage market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global brain health functional food and beverage market report would provide approximately 70 tables, 74 figures, and 210 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Type
• 3.2.Snippet by Ingredients
• 3.3.Snippet By Product
• 3.4.Snippet by Distribution Channel
• 3.5.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Awareness Towards Brain Health is Driving The Brain Health
    • 4.1.1.2.Increasing Innovative Product Development
  • 4.1.2.Restraints
    • 4.1.2.1.High Product Cost
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Type

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2.Market Attractiveness Index, By Type
• 7.2.Snacks*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Dairy
• 7.4.Supplements
• 7.5.Others

8.By Ingredients

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
  • 8.1.2.Market Attractiveness Index, By Ingredients
• 8.2.Anthocyanins*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Choline
• 8.4.Resveratrol
• 8.5.Ashwagandha
• 8.6.Ginkgo Biloba
• 8.7.Omega 3
• 8.8.Vitamins & Minerals
• 8.9.L-theanine
• 8.10.Curcumin
• 8.11.Others

9.By Product

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 9.1.2.Market Attractiveness Index, By Product
• 9.2.Bakery Products*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Dairy Products
• 9.4.Cereals & Grains
• 9.5.Baby Food
• 9.6.Nutritional Bars & Supplements
• 9.7.Others

10.By Distribution Channel

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2.Market Attractiveness Index, By Distribution Channel
• 10.2.Supermarkets/Hypermarkets*
  • 10.2.1.Introduction
  • 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3.Convenience Stores
• 10.4.Specialty Stores
• 10.5.Others

11.By Region

• 11.1.Introduction
  • 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2.Market Attractiveness Index, By Region
• 11.2.North America
  • 11.2.1.Introduction
  • 11.2.2.Key Region-Specific Dynamics
  • 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
  • 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1.U.S.
    • 11.2.7.2.Canada
    • 11.2.7.3.Mexico
• 11.3.Europe
  • 11.3.1.Introduction
  • 11.3.2.Key Region-Specific Dynamics
  • 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
  • 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1.Germany
    • 11.3.7.2.UK
    • 11.3.7.3.France
    • 11.3.7.4.Italy
    • 11.3.7.5.Russia
    • 11.3.7.6.Rest of Europe
• 11.4.South America
  • 11.4.1.Introduction
  • 11.4.2.Key Region-Specific Dynamics
  • 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
  • 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7.
  • 11.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.8.1.Brazil
    • 11.4.8.2.Argentina
    • 11.4.8.3.Rest of South America
• 11.5.Asia-Pacific
  • 11.5.1.Introduction
  • 11.5.2.Key Region-Specific Dynamics
  • 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
  • 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1.China
    • 11.5.7.2.India
    • 11.5.7.3.Japan
    • 11.5.7.4.Australia
    • 11.5.7.5.Rest of Asia-Pacific
• 11.6.Middle East and Africa
  • 11.6.1.Introduction
  • 11.6.2.Key Region-Specific Dynamics
  • 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
  • 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

• 12.1.Competitive Scenario
• 12.2.Market Positioning/Share Analysis
• 12.3.Mergers and Acquisitions Analysis

13.Company Profiles

• 13.1.Kellanova. *
  • 13.1.1.Company Overview
  • 13.1.2.Product Portfolio and Description
  • 13.1.3.Financial Overview
  • 13.1.4.Key Developments
• 13.2.Rage Coffee.
• 13.3.Brainy Bar Ltd.
• 13.4.Cerebelly Inc.
• 13.5.Clutch Nutrition ApS
• 13.6.Koios Beverage Corp.
• 13.7.General Mills Inc.
• 13.8.Danone S.A.
• 13.9.Brainiac
• 13.10.OF DREAMS & KNOWLEDGE

LIST NOT EXHAUSTIVE

14.Appendix

• 14.1.About Us and Services
• 14.2.Contact Us