モリンガの世界市場-2023年～2030年

概要

世界のモリンガ市場は2022年に61億7,000万米ドルに達し、2023-2030年の予測期間中にCAGR 7.98％で成長し、2030年には114億米ドルに達すると予測されています。

世界のモリンガ市場は、長年にわたって著しい成長と変貌を遂げており、葉、種子など植物のすべての部分が食用であり、抗酸化物質、多量のカリウム、ビタミンCを供給するため、消費者はさまざまな形でこれらのモリンガ植物を大いに採用しています。したがって、世界のモリンガ市場を牽引するのに役立ちます。

さらに、モリンガの需要が様々な用途で高まっているため、製造企業は自社のポートフォリオに革新的な製品を投入しています。例えば、2023年10月、Baby Doveは2つの新製品コレクション、Caring by Nature Ultra Gentle Foaming WashとCaring by Nature Hypoallergenic Lotionを発売しました。モリンガオイルを配合したローションは、赤ちゃんの肌が毎日自然なうるおいとハリを保つのを助ける。

モリンガ葉粉末部門は世界のモリンガ市場で最大のシェアを占めており、アジア太平洋地域は、この地域の政府と製造会社がモリンガの開発と消費者の需要増に対応するための輸出率拡大に非常に力を入れているため、世界シェアで優位性を示しています。

ダイナミクス

モリンガの栄養効果に対する意識の高まり

ビタミンA、ビタミンB1、葉酸、カルシウム、カリウム、鉄、亜鉛など、様々な健康成分を含むモリンガは、オイル、お茶、パウダーなど、モリンガベースの製品として消費者に広く受け入れられています。また、抗酸化物質も豊富です。乾燥した葉は粉末やカプセルの形で栄養補助食品として大いに採用されており、サヤや果実は多量のビタミンCを供給します。

さらに、多くの健康機関も健康的な代替食品を推進しており、例えば2021年の国立衛生研究所の報告書によれば、モリンガはオレンジの7倍のビタミンC、ニンジンの10倍のビタミンA、牛乳の17倍のカルシウム、ヨーグルトの9倍のタンパク質、バナナの15倍のカリウム、ホウレンソウの25倍の鉄分を供給すると言われています。したがって、市場の成長を後押しすることができます。

製品開発

モリンガは、オイルやパウダーなど、様々な用途に様々な形で利用されています。モリンガには多くの栄養価や薬効があるため、消費者の間で健康に対する意識が高まっており、様々な用途でモリンガ植物やその誘導体の利用が増加しています。

さらに、製造企業はこのモリンガをさまざまな形で使用しています。例えば、2021年11月、プレミアム美容ケア企業であるスピーキング・ハーブスは、化学物質や毒素を100％含まない新しいモリンガオイルのブランドを立ち上げました。コールドプレス製法で食品グレードのエクストラバージンキャリアオイルまたはフィックスオイルです。アルカロイド、グルコシノレート、イソチオシアネート、チオカルバマートなどの生理活性分子が豊富に含まれています。色素沈着を抑え、日焼けを除去します。

生育条件

モリンガは一般的に熱帯や亜熱帯の温暖な気候で育ちますが、最適な生育のためには、水はけの良い土壌、pHが中性か酸性の土壌、適切な日光が必要です。したがって、栽培条件が世界のモリンガ市場の妨げになる可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • モリンガの栄養効果に対する意識の高まり
    • 製品開発
  • 抑制要因
    • 生育状況
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• DMIの見解

第6章 COVID-19分析

第7章 製品別

• モリンガシード
• モリンガ茶
• モリンガオイル
• リーフパウダー
• モリンガフルーツ/ポッド
• その他

第8章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• 専門店
• オンライン販売
• その他

第9章 用途別

• 食品
• 医薬品
• 化粧品・パーソナルケア
• 浄水
• 栄養補助食品
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Ancient Greenfields PVT LTD
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Earth Expo Company
• Grenera Nutrients Private Limited
• HNCO Organics Private Limited.
• Saipro Biotech Private Limited.
• Unilever.
• All Moringa
• Moringa Connect
• The Good Leaf
• Organic India Pvt. Ltd.

第13章 付録

Overview

Global Moringa Market reached US$ 6.17 billion in 2022 and is expected to reach US$ 11.40 billion by 2030, growing with a CAGR of 7.98% during the forecast period 2023-2030.

The global moringa market has witnessed significant growth and transformations over the years, consumers are highly adopting these moringa plants in various forms as all parts of plants such as leaves, seeds, and others are edible and also provide antioxidants, high amounts of potassium, and vitamin C. They also help in reducing the blood sugar and cholesterol levels. Hence, it can help in driving the global moringa market.

Furthermore, as the demand for moringa is rising in various applications, manufacturing companies are launching innovative products in their portfolios, for instance, in October 2023, Baby Dove launched two new product collections, which are Caring by Nature Ultra Gentle Foaming Wash, and Caring by Nature Hypoallergenic Lotion, which is made up of moringa oil. It helps the baby's skin maintain its natural moisture and resilience every day.

The moringa leaf powder segment accounts for the largest share in the global moringa market, as well as the Asia-Pacific region, shows dominance in world share as the government and manufacturing companies in this region are highly focusing on developing the moringa and expanding the export rates to meet the growing consumers demand.

Dynamics

Rising Awareness 0f Nutritional Benefits Associated With Moringa

Consumers are highly adopting moringa-based products such as oil, tea, powder, and othersas they offer various healthful compounds such as vitamin A, vitamin B1, folate, calcium potassium, iron, and zinc. Also, they are rich in antioxidants. The dried leaves are highly adopted as dietary supplements either in powder or capsule forms, and pods/ fruits offer high amounts of vitamin C. Hence, such factors can help in driving the market.

Furthermore, many health organizations also promote healthy substitutes, for instance, the National Institute of Health report of 2021 states that moringa is said to provide 7 times more vitamin C than oranges, 10 times more vitamin A than carrots, 17 times more calcium than milk, 9 times more protein than yogurt, 15 times more potassium than bananas, and 25 times more iron than spinach. Hence, it can help in boosting the market growth.

Product Developments

Moringa is highly adopted in various forms for a wide range of applications such as oil, and powder, as it offers numerous nutritional and medicinal properties, the rising awareness among consumers regarding health benefits helps in increasing the usage of moringa plant and the derivatives in various application, which can help in increasing the market growth.

Furthermore, manufacturing companies are using this moringa in different forms, for instance, in November 2021, Speaking Herbs, a premium beauty care company launched a brand of new moringa oil, all made to be 100% free of any chemicals or toxins. It is a cold-pressed, food-grade, extra virgin carrier or fixed oil. It is rich in bioactive molecules such as alkaloids, glucosinolates, isothiocyanates, and thio-carbamates. It reduces pigmentation and removes tan.

Growing Conditions

Moringa generally thrives in warm tropical and subtropical climates, also, it requires well-drained soil and neutral or acidic pH soil. proper sunlight for optimal growth. such growing conditions can limit the market for limited regions and smaller consumer bases. Hence, growing conditions can hamper the global moringa market.

Segment Analysis

The global moringa market is segmented based on product, distribution channel, application, and region.

Increase in Moringa Leaf Powder in Various Applications

The moringa leaf powder segment accounts for the largest share of the global moringa market, consumers are highly adopting these moringa leaf powders in various applications, as they contain various essential vitamins and anti-inflammatory properties, they can help in supporting heart health and reducing cholesterol levels. Hence, such factors can help in driving the market growth.

Furthermore, as the demand for moringa powder is increasing government also providing some initiatives to expand the export rates and to meet the growing consumer demand, for instance, APEDA, the government of India has been supporting private entities in creating necessary infrastructure. Two tonnes of organic-certified Moringa powder were sent to the United States through air consignment in December 2020. Hence, such initiatives can help in increasing the market growth.

Geographical Penetration

Manufacturing Companies Initiatives

Asia-Pacific has been a dominant force in the global moringa market and has significant growth. Asia-Pacific has long been the largest exporter of the global moringa industry and the trends are evolving significantly, consumers in this region are highly adopting these moringa products as they provide numerous health benefits.

Furthermore, the manufacturing companies in this region are focusing on developing and expanding the export rate of this market, for instance, in December 2020, the Telangana, M/s Medikonda Nutrients company has been supported to start the export activities. The company has 240 hectares of Moringa plantation which includes land owned by the company and contract farming entered under the certified organic status of the produce.

The company plans to export around 40 metric tons of Moringa leaves powder to the USA. The company has set up a Moringa products processing unit in Gongloor Village, Pulkal Mondal Sangareddy district of Telangana. APEDA has been constantly facilitating the budding exporter for enhancing the Moringa exports from India. Hence, such initiatives can help increase the global moringa market.

Competitive Landscape

The major global players in the market include Ancient Greenfields PVT LTD, Earth Expo Company, Grenera Nutrients Private Limited, HNCO Organics Private Limited., Saipro Biotech Private Limited., Unilever., All Moringa, Moringa Connect, The Good Leaf, and Organic India Pvt. Ltd.

COVID-19 Impact Analysis

Rising health consciousness among consumers during the pandemic is expected to drive the demand for moringa as moringa helps boost personal immunity. Globally, there is a growing demand for health products that promote the immune system. Recent studies have shown that a simple concoction made with Amla and Moringa leaves works wonders in boosting immunity. Hence, the COVID-19 pandemic has increased demand for immune-boosting health products, such as moringa.

By Product

• Moringa Seed
• Moringa Tea
• Moringa Oil
• Leaf Powder
• Moringa Fruits/Pods
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Sales
• Others

By Application

• Food
• Pharmaceuticals
• Cosmetics & Personal Care
• Water Purification
• Dietary Supplements
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In, June 2021 Vasu Healthcare Pvt. Ltd., an Ayurvedic and herbal products manufacturing company, launched a new range of herbal supplements called Vasu Safe Herbs. The product range consists of single-herb vegetarian capsules such as holy basil, moringa, turmeric, and others.
• In December 2020, Kerala entrepreneur Ambika Somasundaran exported her brand of drumstick-based products to UAE, which includes Moringa Products such as Rice Powder, Leaf Powder and Soup Mix, and moringa millet mix and Moringa Capsules are included in the next batch, under the brand name Dry Mix.

Why Purchase the Report?

• To visualize the global moringa market segmentation based on product, distribution channel, application, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of moringa market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global moringa market report would provide approximately 62 tables, 60 figures and 183 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Application
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Awareness of Nutritional Benefits Associated with Moringa
    • 4.1.1.2. Product Developments
  • 4.1.2. Restraints
    • 4.1.2.1. Growing Conditions
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 7.1.2. Market Attractiveness Index, By Product
• 7.2. Moringa Seed*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Moringa Tea
• 7.4. Moringa Oil
• 7.5. Leaf Powder
• 7.6. Moringa Fruits/Pods
• 7.7. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Supermarket/Hypermarkets *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Convenience Stores
• 8.4. Specialty Stores
• 8.5. Online Sales
• 8.6. Others

9. By Application

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2. Market Attractiveness Index, By Application
• 9.2. Food*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Pharmaceuticals
• 9.4. Cosmetics & Personal Care
• 9.5. Water Purification
• 9.6. Dietary Supplements
• 9.7. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Russia
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Ancient Greenfields PVT LTD*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Earth Expo Company
• 12.3. Grenera Nutrients Private Limited
• 12.4. HNCO Organics Private Limited.
• 12.5. Saipro Biotech Private Limited.
• 12.6. Unilever.
• 12.7. All Moringa
• 12.8. Moringa Connect
• 12.9. The Good Leaf
• 12.10. Organic India Pvt. Ltd.

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us