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ヴィーガンステーキの世界市場：2023年～2030年

Global Vegan Steak Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 186 Pages | 納期: 約2営業日

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ヴィーガンステーキの世界市場：2023年～2030年
出版日: 2023年12月29日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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概要

概要

世界のヴィーガンステーキの市場規模は、2022年に5億9,841万米ドルに達し、2023年～2030年の予測期間中にCAGR6.5％で成長し、2030年には9億9,036万米ドルに達すると予測されています。

同市場では、世界的に植物ベースの食生活の採用が大幅に増加しています。消費者は、ライフスタイルの変化を反映し、植物中心の食習慣への幅広いシフトの一環として、ヴィーガンステーキを食事に取り入れることが増えています。市場プレーヤーは積極的に継続的な革新を行い、多様なヴィーガンステーキの選択肢を導入しています。例えば、2022年10月、Beyond Meatは初のヴィーガンステーキを発表しました。楽しく、柔らかく、ジューシーな食体験を提供するために細心の注意を払って設計されています。

北米市場では、植物由来のライフスタイルを採用する傾向が顕著になっています。このような消費者の嗜好の変化がヴィーガンステーキ製品の需要に拍車をかけ、市場を拡大しています。同地域の市場関係者は、消費者の嗜好の変化に対応するため、積極的に製品の多様化と技術革新に取り組んでいます。この動向は、より幅広い嗜好にアピールする様々なヴィーガンステーキの選択肢の導入につながっています。

例えば、2023年9月30日、植物由来のファーストフードチェーンであるNeat Burgerは、Chunk Foodsとのコラボレーションによる初のステーキ商品を発表しました。Chunk Steak Sandwichは、ニューヨークのNOLITAで販売されています。このサンドイッチは、スライスしたチャンクフィレ、乳製品不使用のブルーチーズ、コリアンダー・チポトレ・ソース、キャラメリゼしたオニオンを職人技のロールパンに挟んだ自慢の一品です。

力学

植物性食品による健康効果への意識の高まり

植物ベースの食事に関連する健康上の利点に対する意識の高まりが、ヴィーガンステーキを含むヴィーガン代替食品に対する需要の急増を促しています。この需要の高まりが市場の成長を促し、製品イノベーションに影響を与えています。健康志向の消費者が植物性タンパク源を求める中、ヴィーガンステーキ市場は消費者の嗜好の変化を目の当たりにし、市場成長を後押ししています。

PETA財団によると、ヴィーガン食を実践している人は、一般的に非ヴィーガンに比べて血糖値が低いという研究結果があります。さらに、ヴィーガン食を採用すると、2型糖尿病の発症リスクが大幅に低下し、潜在的なリスク低減率は78％にも上ると報告されています。健康的な植物性食品を豊富に摂取することは、肥満など糖尿病に関連する危険因子を軽減する可能性があり、有益な習慣であることが強調されています。

ヴィーガンステーキ市場の各社は、健康上の利点に対する認識を戦略的にマーケティング活動に組み込んでいます。市場企業は、健康志向の消費者の進化する要求に応えるため、製品のイノベーションに注力しています。これには、植物ベースの食事に関連する栄養上の利点を提供するヴィーガンステーキ製品の市場開拓が含まれ、市場を拡大しています。

例えば、2023年2月8日、Waitroseは英国のスーパーマーケットとして初めて植物由来のフィレステーキを提供するというマイルストーンを達成しました。霜降りの大豆と小麦のタンパク質から作られたこのヴィーガンステーキは、肉のステーキと同じ棚に並んでいます。1枚225gで10ポンド（約1,500円）ですが、見た目が似ているため、高級和牛と見間違えるかもしれません。

ヴィーガン人口の増加

ヴィーガン人口の増加は、消費者層を拡大することでヴィーガンステーキ市場の成長に貢献しています。ヴィーガンのライフスタイルを採用する人が増えるにつれて、ヴィーガンステーキのような植物性代替食品に対する需要も増加しています。ヴィーガンの増加は、消費者の嗜好が植物ベースの食品選択にシフトしていることを意味します。この嗜好の変化が市場成長の原動力となっています。

World Animal Foundationの情報によると、2023年現在、世界のヴィーガン人口は約8,800万人です。2022年12月に世界の人口が80億人を超えたことを考えると、これはおよそ1.1%に相当し、世界の人口動態の中でヴィーガンの存在が際立っていることを示しています。

ヴィーガン人口の急増は市場成長に直接的な影響を及ぼし、ヴィーガンステーキ製品に対する需要の高まりを生み出しています。この需要はメーカーやサプライヤーに影響を与え、より活気のある多様な市場成長に貢献します。ヴィーガン人口の増加は、ヴィーガンステーキ市場における技術革新と製品開拓を促します。

Sentient Media Organizationの情報によると、世界のヴィーガン食品市場は成長を示し、2020年の144億4,000万米ドルから2021年には157億7,000万米ドルに達しました。予測では、今後数年間は持続的な成長軌道を描くとされています。ヴィーガン食品業界のこの予想される拡大は、より多くの個人が肉の消費を積極的に減らそうとしている傾向の高まりに起因しており、植物ベースの食事嗜好へのシフトが拡大していることを示しています。

真正性の欠如の認識

真正性の欠如という認識は、伝統的な肉ベースの選択肢と比較したヴィーガンステーキの味、食感、全体的な体験に関する消費者の懐疑心につながります。この懐疑心は市場成長の妨げとなります。消費者は馴染みのある本物の体験に惹かれることが多く、ヴィーガンステーキが本物でないという認識は、伝統的な肉製品を好む結果になりかねません。このような嗜好は、消費者層を惹きつける市場の能力にマイナスの影響を与えます。

本物志向は、文化的・料理的な期待と密接に結びついています。消費者はヴィーガンステーキが伝統的な食習慣や文化的嗜好に合致していないと認識するため、特定の市場での採用が制限されます。市場関係者は、真正性の欠如という認識に対処するため、効果的なマーケティング戦略に投資する必要があります。ヴィーガンステーキの味、食感、料理の多様性を強調するメッセージは、消費者の認識を形成する上で重要な役割を果たす可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 植物ベースの食事に関連する健康上の利点への意識の高まり
      • ヴィーガン人口の増加
    • 抑制要因
      • 真正性の欠如という認識
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 供給源別

  • 大豆
  • アーモンド
  • 小麦
  • その他

第8章 流通チャネル別

  • スーパーマーケット・ハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • オンライン販売
  • その他

第9章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第10章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第11章 企業プロファイル

  • Beyond Meat Inc.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Marlow Foods Limited
  • VBites Ltd.
  • Urbani Brands
  • Vivera
  • LusOasis Inc.
  • Continental Coffee Pvt. Ltd.
  • Redefine Meat Ltd
  • TheVeganKind Ltd
  • Fleury Michon

第12章 付録

目次
Product Code: FB7644

Overview

Global Vegan Steak Market reached US$ 598.41 million in 2022 and is expected to reach US$ 990.36 million by 2030, growing with a CAGR of 6.5% during the forecast period 2023-2030.

The market is experiencing a significant rise in adopting plant-based diets worldwide. Consumers are increasingly incorporating vegan steaks into their meals as part of a broader shift towards plant-centric eating habits, reflecting changing lifestyle choices. Market players actively innovate continuously, introducing a diverse range of vegan steak options. For instance, in October 2022, Beyond Meat introduced its inaugural vegan steak. Meticulously designed to provide a delightful, tender, and succulent eating experience.

North American market is experiencing a significant trend toward adopting plant-based lifestyles. This shift in consumer preferences is spurring demand for vegan steak products, expanding the market. Market players in the region are actively diversifying their product offerings and innovating in response to evolving consumer tastes. This trend is leading to the introduction of a variety of vegan steak options, appealing to a broader range of preferences.

For instance, on September 30, 2023, Neat Burger, a plant-based fast food chain, revealed its inaugural steak product in collaboration with Chunk Foods. Presenting the Chunk Steak Sandwich, this delectable creation is now available at the NOLITA venue in New York City. The sandwich boasts sliced Chunk Filet, dairy-free blue cheese, cilantro chipotle sauce, and caramelized onions in an artisan roll.

Dynamics

Growing Awareness about Health Benefits Associated with Plant-Based Diets

The increasing awareness of the health benefits linked to plant-based diets is driving a surge in demand for vegan alternatives, including vegan steak. This heightened demand is driving the market growth and influencing product innovation. As health-conscious consumers seek plant-based protein sources, the vegan steak market is witnessing a shift in consumer preferences, boosting the market growth.

As per the PETA Foundation, studies indicate that individuals following a vegan diet generally exhibit lower blood sugar levels compared to non-vegans. Moreover, adopting a vegan diet leads to a significant reduction in the risk of developing type 2 diabetes, with potential risk reduction reported to be as high as 78%. The consumption of a rich variety of healthy plant-based foods is highlighted as a beneficial practice, potentially aiding in mitigating risk factors associated with diabetes, including obesity.

Awareness of health benefits is being strategically incorporated into marketing efforts by companies in the vegan steak market. Market players are focusing on product innovation to meet the evolving demands of health-conscious consumers. This includes the development of vegan steak products that offer nutritional benefits associated with plant-based diets, expanding the market.

For instance, on February 8, 2023, Waitrose achieved a milestone by becoming the inaugural UK supermarket to offer a plant-based filet mignon. These vegan steaks, crafted from marbled soy and wheat protein, share shelf space with their meat counterparts. Priced at £10 each for the 225g fillets, customers might easily mistake them for premium Wagyu cuts due to their visual resemblance.

Rising Vegan Population

The expanding vegan population contributes to the growth of the vegan steak market by enlarging the consumer base. The market experiences a corresponding increase in demand for plant-based alternatives like vegan steak as more individuals adopt a vegan lifestyle. The rising number of vegans signifies a shift in consumer preferences towards plant-based food choices. This change in preferences is driving market growth.

According to information from the World Animal Foundation, as of 2023, the global vegan population stands at approximately 88 million individuals. Considering the world's population exceeded 8 billion people in December 2022, this translates to roughly 1.1%, indicating a notable presence of vegans within the global demographic landscape.

The surge in the vegan population has a direct impact on market growth, creating a heightened demand for vegan steak products. This demand, in turn, influences manufacturers and suppliers to expand their offerings, contributing to more vibrant and diverse market growth. The growing vegan demographic encourages innovation and product development within the vegan steak market.

As per information from the Sentient Media Organization, the global vegan food market exhibited growth, reaching $15.77 billion in 2021 from $14.44 billion in 2020. Projections suggest a sustained growth trajectory in the coming years. This anticipated expansion in the vegan food industry is attributed to a rising trend where more individuals are actively seeking to decrease their meat consumption, indicating a growing shift towards plant-based dietary preferences.

Perceived Lack of Authenticity

The perceived lack of authenticity leads to consumer skepticism regarding the taste, texture, and overall experience of vegan steak compared to traditional meat-based options. This skepticism can hinder market growth. Consumers often gravitate towards familiar and authentic experiences, and the perception that vegan steak lacks authenticity could result in a preference for traditional meat products. This preference impacts the market's ability to attract a consumer base negatively.

Authenticity is closely tied to cultural and culinary expectations. Consumers perceive vegan steak as not aligning with traditional culinary practices and cultural preferences, which limits its adoption in certain markets. Market players need to invest in effective marketing strategies to address the perceived lack of authenticity. Messaging that emphasizes the taste, texture, and culinary versatility of vegan steak could play a crucial role in shaping consumer perception.

Segment Analysis

The global vegan steak market is segmented based on source, distribution channel, and region.

Global Availability Accessibility and Versatility in Applications of Wheat Steak

The wheat segment held the largest share in the global vegan steak market. Wheat-based ingredients offer a versatile foundation for creating vegan steaks, allowing for various formulations and textures. This versatility is contributing to the wheat segment's dominance in the market. Wheat is an accessible ingredient on a global scale. This accessibility ensures a stable and consistent supply, meeting the demands of the expanding vegan steak market across various regions.

The advancements in food technology and product innovation have led to the development of wheat-based formulations that closely resemble the sensory attributes of animal-based steaks. This innovation has propelled the wheat segment to the forefront of the market. For instance, on September 29, 2023, Beyond Meat, a frontrunner in plant-based meat, secured the prestigious GOLD award at the Casual Dining Innovation Challenge 2023. The newly introduced Beyond Steak garnered acclaim from judges who hailed it as a "sustainable game-changer" with notable benefits such as high protein content and low saturated fat.

Geographical Penetration

Increasing Consumer Demand and Innovations in North America

North America is dominating the global vegan steak market. A surge in consumer demand for plant-based alternatives, including vegan steak, is particularly prominent in North America. The market in the region is characterized by innovative product formulations, textures, and flavors, meeting the preferences of a diverse consumer base. The region's consumers are increasingly seeking sustainable, cruelty-free, and healthier food options, contributing to the growth of the vegan steak market.

North America boasts a diverse range of plant-based food manufacturers and brands, contributing to a wide variety of vegan steak products. Continuous investment fosters innovation in vegan steak products, keeping the market dynamic and competitive on a global scale. For instance, on August 26, 2022, Urbani Foods, a vegan meat brand located in Vancouver, launched 'Misteak,' a plant-based ribeye steak meticulously crafted to emulate the flavor, texture, and visual appeal of a traditional whole cut of meat.

COVID-19 Impact Analysis

The vegan steak market faced challenges due to disruptions in supply chains caused by lockdowns, transportation restrictions, and workforce shortages. These disruptions impacted the timely sourcing of ingredients, hindering market operations. The closure of food service establishments during lockdowns resulted in a decline in sales of vegan steaks. The market suffered as these channels, which often feature plant-based options, experienced reduced consumer traffic.

However, the COVID-19 pandemic led to heightened health awareness globally. As consumers became more health-conscious, there was a positive shift in dietary preferences towards plant-based and healthier alternatives, contributing to the growth of the vegan steak market. Companies adapted to changing consumer preferences, introducing new and improved vegan steak products to meet the growing demand for plant-based options.

For instance, on January 1, 2020, Greggs, the prominent bakery chain in the UK, introduced an innovative vegan steak bake. Following the triumph of its meatless sausage roll, Greggs, serving over 6 million customers weekly across its 2,000 outlets, has actively pursued the development of vegan alternatives for its other top-selling items.

Russia-Ukraine War Impact Analysis

The conflict had led to disruptions in supply chains, affecting the sourcing of key ingredients for vegan steak production. This resulted in shortages, impacting market stability and pricing. Due to disruptions in trade routes and agricultural production, the cost of key ingredients for vegan steak production has experienced fluctuations. These cost variations could have influenced market pricing and profitability.

The geopolitical tensions have contributed to global economic uncertainty. In times of economic instability, consumer spending patterns could have shifted, potentially affecting the demand for premium and specialty products like vegan steak. The war had influenced consumer sentiments and preferences. Changes in attitudes towards geopolitical events could have had a ripple effect on consumer behavior, potentially influencing choices related to food consumption.

By Source

  • Soy
  • Almond
  • Wheat
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Sales
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On January 19, 2022, Aldi, the budget-friendly supermarket, launched its most impressive range to date, featuring items starting at just 99p. Within the Plant Menu range, customers can explore a variety of plant-based options, including steaks, fish cakes, burgers, and even vegan ducks.
  • On May 10, 2023, renowned actor turned investor, threw his support behind Chunk Foods, a vegan steak brand. Using cutting-edge fermentation technology, this biotech company specializes in crafting whole-cut meat alternatives. Chunk Foods secured an impressive $15 million in its recent funding round, signaling significant backing for its innovative approach.
  • On May 26, 2021, the Hilcona Taste Factory introduced a new addition to its lineup under The Green Mountain brand-a 200g Plant-Based Steak. Crafted from soya and wheat proteins, this innovative product has been specifically designed to replicate the texture of real meat.

Competitive Landscape

The major global players in the vegan steak market include Beyond Meat Inc., Marlow Foods Limited, VBites Ltd., Urbani Brands, Vivera, LusOasis Inc., Continental Coffee Pvt. Ltd., Redefine Meat Ltd, TheVeganKind Ltd, and Fleury Michon.

Why Purchase the Report?

  • To visualize the global vegan steak market segmentation based on source, distribution channel, and region, as well as understand critical commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous vegan steak market-level data points with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of critical products of all the major players.

The global vegan steak market report would provide approximately 53 tables, 50 figures, and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Source
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1.
      • 4.1.1.2. Growing Awareness about Health Benefits Associated with Plant-Based Diets
      • 4.1.1.3. Rising Vegan Population
    • 4.1.2. Restraints
      • 4.1.2.1. Perceived Lack of Authenticity
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Source

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 7.1.2. Market Attractiveness Index, By Source
  • 7.2. Soy*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Almond
  • 7.4. Wheat
  • 7.5. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Supermarkets and Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Convenience Stores
  • 8.4. Specialty Stores
  • 8.5. Online Sales
  • 8.6. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. UK
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Russia
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Beyond Meat Inc.*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Marlow Foods Limited
  • 11.3. VBites Ltd.
  • 11.4. Urbani Brands
  • 11.5. Vivera
  • 11.6. LusOasis Inc.
  • 11.7. Continental Coffee Pvt. Ltd.
  • 11.8. Redefine Meat Ltd
  • 11.9. TheVeganKind Ltd
  • 11.10. Fleury Michon

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us