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モバイル脅威防御の世界市場-2023年~2030年Global Mobile Threat Defense Market - 2023-2030 |
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モバイル脅威防御の世界市場-2023年~2030年 |
出版日: 2023年12月15日
発行: DataM Intelligence
ページ情報: 英文 216 Pages
納期: 即日から翌営業日
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世界のモバイル脅威防御市場は、2022年に22億米ドルに達し、2023年から2030年の予測期間中にCAGR 22.0%で成長し、2030年には105億米ドルに達すると予測されています。
同市場の主なプレーヤーは、さまざまな目的でモバイルアプリを開発・展開することが増えており、こうしたアプリを保護し、機密データを攻撃から守るためのモバイル脅威防御ソリューションに対するニーズが高まっています。モバイル脅威対策市場は、スマートフォンの普及が世界の規模で進んでいることから、世界的に膨大な潜在顧客基盤を有しています。モバイル・ユーザーと環境の多様性は、モバイル脅威防御プロバイダーがリーチを拡大する機会を生み出しています。
サイバーセキュリティの重要性とモバイルデバイスに関連する潜在的リスクに対する消費者の意識の高まりにより、個人や組織はモバイルセキュリティを優先するようになり、モバイル脅威防御ソリューションの市場成長を後押ししています。ハイブリッドな職場文化における従業員のモバイル利用の増加により、ランサムウェア攻撃やプライバシー侵害などの深刻な問題が発生しており、モバイル脅威防御市場に対する消費者の需要が増加しています。
北米は、モバイル脅威防御の産業導入の増加により、市場で最大の市場シェアを占めています。同地域の主要企業の中には、モバイル脅威対策市場における消費者のニーズを満たすために事業を拡大している企業もあります。例えば、2023年7月5日、VMware WorkspaceはFedRAMP SaaSサービスを強化し、VMware Workspace ONE Mobile Threat Defenseを追加しました。
スマートフォンをさまざまな活動に利用する人が増加するにつれ、サイバー犯罪者の攻撃対象は世界的に拡大しています。これには、アプリ、モバイルデバイス、通信チャネルが含まれ、脅威から保護するためのモバイル脅威防御ソリューションの必要性が高まっています。業務やビジネス目的でのモバイルデバイスの採用が増加しているため、企業のデータや通信を保護するモバイル脅威防御ソリューションの必要性が高まっています。
スマートフォンの世界の普及は、モバイル脅威防御市場の成長を後押ししています。Exploding Topics in 2023が発表したデータによると、世界全体の携帯電話の約90%がスマートフォンです。現在、米国には約65億米ドルのスマートフォンが存在します。世界で最もスマートフォンの利用者が多いのは中国であり、その数字は世界人口80億米ドルの約85%を占めています。中国、インド、米国、インドネシアはスマートフォンの普及率が高いです。
モバイル・バンキングとモバイル・ペイメントには、口座情報や取引履歴など、機密性の高い金融情報のやり取りが含まれます。これらのサービスにおけるモバイルの普及は、サイバー犯罪者にとってこれらのデータの価値を高め、データを保護するモバイル脅威防御ソリューションの重要性を浮き彫りにしています。モバイル・バンキング・アプリケーションの普及は、これらのアプリケーションのセキュリティを確保するためのモバイル脅威防御ソリューションの必要性を生み出しています。
Netguru S.A.が2022年に発表したデータによると、米国では成人の78%がモバイルアプリやウェブサイトを利用して銀行取引を行うことを好んでいます。モバイル・バンキングの普及とeコマースの隆盛は、モバイル・プラットフォーム上で機密情報を保護することの重要性をさらに強調しています。
モバイル脅威対策は、不正なバンキング・アプリからユーザーを保護し、取引の完全性を確保するのに役立ちます。モバイルバンキングや決済は、生体認証、二要素認証、多要素認証などの安全な認証方法に依存することが多いです。モバイル脅威防御ソリューションは、これらの認証方法を脅威から保護するのに役立ちます。サイバー犯罪者は、ソーシャル・エンジニアリングの手法を用いてユーザーを騙し、金融情報を漏えいさせることがよくあります。モバイル脅威防御ソリューションは、フィッシング攻撃を検知・防止し、ユーザーを詐欺被害から守ります。
プライバシーを重視する消費者や企業は、モバイル脅威対策ソリューションが収集するデータにますます注意を払うようになっています。脅威検知を目的としたユーザーデータの収集は、特に欧州の一般データ保護規則やカリフォルニア州のCCPAのような厳しいデータプライバシー規制がある地域では懸念されます。モバイル脅威対策プロバイダーは、データの収集と処理についてユーザーの同意を得る必要があるため、これらのソリューションの展開が複雑化します。
透明性を確保し、データの使用方法を明確に説明することは難しいが、ユーザーの信頼を維持するためには不可欠です。モバイル脅威防御ソリューションによって収集されたデータは、責任を持って取り扱われなければ、誤用や悪用される可能性があります。ユーザーや組織は、自分たちのデータがセキュリティ以外の目的でアクセスされたり使用されたりすることを恐れており、プライバシーに関する懸念がモバイル脅威対策市場の成長を妨げています。
Global Mobile Threat Defence Market reached US$ 2.2 billion in 2022 and is expected to reach US$ 10.5 billion by 2030, growing with a CAGR of 22.0% during the forecast period 2023-2030.
Major key players in the market are increasingly developing and deploying mobile apps for various purposes due to this increase in the need for mobile threat defence solutions to secure these apps and protect sensitive data from attacks. The Mobile threat defence market has a vast potential customer base globally due to the global nature of smartphone adoption. The diversity of mobile users and environments creates opportunities for mobile threat defence providers to expand their reach.
The rising consumer awareness of the importance of cybersecurity and the potential risks associated with mobile devices has led individuals and organizations to prioritize mobile security helps to boost the market growth of mobile threat defence solutions. The rising use of mobiles by employees in a hybrid work culture is leading to serious issues such as ransomware attacks and privacy breaches due to this increase in the consumer's demand for the mobile threat defence market.
North America accounted largest market share in the market due to the increasing industrial adoption of the mobile threat defence. Some of the major key players in the region are expanding their business to fulfil consumers' needs for the mobile threat defence market. For instance, on July 05, 2023, VMware Workspace enhanced its FedRAMP SaaS offering to now include VMware Workspace ONE Mobile Threat Defense.
As an increasing number of people use smartphones for various activities, the attack surface for cybercriminals has grown globally. The includes apps, mobile devices and communication channels, creating a greater need for mobile threat defence solutions to protect against threats. The growing adoption of mobile devices for work and business purposes has amplified the need for mobile threat defence solutions to secure corporate data and communications.
The rising adoption of smartphones globally helps to boost the market growth of the mobile threat defence market. According to the data given by, Exploding Topics in 2023, globally around 90% of mobiles are smartphones across the world. Currently, there are around US$ 6.5 billion smartphones are there globally. China has the most smartphone users in the world that figure accounts for around 85% of US$ 8 billion global population. China, India, U.S. and Indonesia have higher adoption of smartphones.
Mobile banking and payments involve the exchange of sensitive financial information, such as account credentials and transaction history. The growing adoption of mobile for these services increases the value of this data to cybercriminals, highlighting the importance of mobile threat defence solutions to safeguard it. The proliferation of mobile banking apps has created a need for mobile threat defence solutions to ensure the security of these applications.
According to the data given by Netguru S.A. in 2022, 78% of adults in U.S. preferred to bank via a mobile app or website. The increasing adoption of mobile banking and the flourishing e-commerce landscape further underscores the importance of protecting sensitive information on mobile platforms.
Mobile threat defence helps protect users from fraudulent banking apps and ensures the integrity of transactions. Mobile banking and payments often rely on secure authentication methods, such as biometrics, two-factor authentication and multifactor authentication. Mobile threat defence solutions help protect these authentication methods from threats. Cybercriminals frequently use social engineering techniques to trick users into revealing their financial credentials. Mobile threat defence solutions detect and prevent phishing attacks, safeguarding users from falling victim to fraud.
Privacy-conscious consumers and organizations are increasingly careful of the data collected by mobile threat defence solutions. The collection of user data for the purpose of threat detection raises concerns, especially in regions with stringent data privacy regulations like the General Data Protection Regulation in Europe or CCPA in California. Mobile threat defence providers need to obtain user consent to collect and process data, which adds complexity to the deployment of these solutions.
Ensuring transparent practices and clearly explaining how data is used is challenging but is essential for maintaining user trust. The data collected by mobile threat defence solutions, if not handled responsibly, could be susceptible to misuse or abuse. Users and organizations fear that their data might be accessed or used for purposes other than security, leading to privacy concerns that hamper the market growth of the mobile threat defence market.
The global mobile threat defence market is segmented based on deployment type, platform, enterprise, application, end-user and region.
Based on the application the mobile threat defence market is divided into phishing, ransomware and malware. The phishing segment accounted for the largest market share 32.25% in the global mobile threat defence market. Phishing attacks are most common methods used by cyber criminals to compromise mobile device security. The attacks include deceptive emails and messages, that trick users into revealing sensitive information of login credentials.
According to the data given by BlackBerry Limited, mobile phishing is one of the fastest-growing threats and global mobile phishing attempts have increased by almost 40% which helps to boost demand for the mobile threat defence market. Some of the major key players in the market follow merger and acquisition strategies to expand their business. For instance, on January 18, 2023, Ivanti and Lookout extended their partnership to deliver mobile threat defence as a part of Ivanti's unified endpoint management solution. Both the company's solutions provide consumers with best-in-class protection against phishing attacks.
Asia-Pacific accounted largest market share 31.12% in the global mobile threat defence market due to the growing adoption of smartphones in the region. China and India with large populations are major shareholding countries in the region due to smartphone usage has become ubiquitous. India has the highest mobile data consumption rate at 12 gigabytes per user in the world in 2021. India is adopting US$ 25 million new smartphone users every quarter making it a flourishing ground to launch digital initiatives.
Major key players in the region have adopted a "mobile-first" approach, recognizing the potential of mobile devices for reaching customers, conducting business operations and providing services. Asia-Pacific leads in mobile payment adoption with countries like China at the forefront of mobile payment technologies. The high value and sensitivity of financial transactions make mobile threat defence a crucial component for securing mobile payment and banking applications.
Growing innovative solutions by major key players in the region helps to boost market growth over the forecast period. For instance, on August 11, 2023, Protectt.ai launched a new version of AppProtectt in the market. The new features of the app allow extended threat detection and response which offer a RunTime mobile app security.
The major global players in the market include: Cisco Systems, SAP SE, Broadcom, Inc., VMware, Citrix Systems, Kaspersky Labs, Ivanti, Micro Focus, ZOHO and SolarWinds.
The growing consumer shift to remote work and increased reliance on mobile devices helps to boost market growth during the pandemic. Employees were using their smartphones and tablets for work-related tasks, which heightened the need for mobile security solutions. Cybercriminals exploited the pandemic by launching phishing attacks related to COVID-19, such as fraudulent health advisories and vaccine information. Mobile devices became targets for malware and other threats. Mobile threat defence solutions played a vital role in protecting against these attacks.
Many organizations needed to provide secure access to corporate resources from mobile devices. Mobile threat defence solutions helped companies ensure that mobile devices connecting to the corporate network were protected against threats. The healthcare sector, in particular, experienced an increased focus on mobile security due to the pandemic. With the surge in telemedicine and remote patient monitoring, securing healthcare-related data on mobile devices became critical. The pandemic raised concerns about data privacy, especially regarding contact tracing and health-related data.
During geopolitical conflicts, there is an uptick in cyberattacks and threats, as state-sponsored or hacktivist groups target various entities. Mobile threat defence solutions become crucial for protecting mobile devices from malware, phishing and other attacks. The conflict led to an increase in state-sponsored cyber threats, with government-backed actors seeking to infiltrate or disrupt critical infrastructure and organizations. Mobile threat defence solutions see a surge in demand to counter these threats.
The heightened awareness of cybersecurity risks during times of conflict leads to greater adoption of mobile threat defence solutions. Organizations and individuals recognize the importance of securing their mobile devices, thus boosting the mobile threat defence market. The conflict necessitates secure communication methods for individuals and organizations dealing with sensitive information. Mobile threat defence solutions help to ensure that mobile communications are protected from eavesdropping and interception.
The global mobile threat defence market report would provide approximately 77 tables, 76 figures and 216 Pages.
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