メンズウェアの世界市場：2023年～2030年

概要

世界のメンズウェア市場は、2022年に5,602億米ドルに達し、2030年には7,900億米ドルに達すると予測され、2023年～2030年の予測期間中にCAGR4.4%で成長する見込みです。

ファッション動向の変化、消費者意識の高まり、ソーシャルメディアの影響力の増大が、メンズウェアの需要増に寄与しています。eコマースやオンライン小売チャネルはファッションをより身近なものにしており、市場はさらに拡大しています。

また、よりカジュアルで多様なスタイルへのシフトが男性のワードローブへの投資を促し、カジュアルウェア、アクティブウェア、アクセサリーなど幅広い衣料品の売上を牽引しています。メンズウェア市場の成長は、世界の可処分所得の増加と都市化によっても支えられています。全体として、これらの要因は、ブランドや小売業者にとって数多くのビジネスチャンスをもたらすメンズウェア業界の繁栄を促進しています。

メンズウェア市場で最大のシェアを占めるアジア太平洋地域は、人口の増加、可処分所得の増加、ファッションに敏感な若者人口の増加によって牽引されています。eコマースやファストファッションブランドの普及、世界のファッション動向に対する意識の高まりが、世界のメンズウェア市場におけるアジア太平洋地域の存在感をさらに高めています。

ダイナミクス

メンズファッション動向：多様でユニークな革新的スタイル

現在進行中の新しい動向は、多様でユニークなファッショントレンドを特徴とするメンズウェア市場を牽引すると予想されます。洗練されたトレンチコートからジップアップパーカー、風変わりなフリースハット、タンクトップとパンツの融合まで、今年はスタイル実験の年です。ビーチサンダルの復活や、ボクシーなボンバーの台頭が予想外のひねりを加えています。

シルクのスカーフや可憐なシューズはアクセサリーを再定義し、ボスレベルのブレザーは80年代の洗練を思い起こさせます。タックインは、パーソナルスタイルとベルトをアピールする人気の選択です。この動向は、個性と創造的表現の時代を象徴しており、男性は慣習にとらわれない個性的なファッションを創造し、レトロとコンテンポラリーの要素を融合させた服装を取り入れることができます。

eコマースの影響力の高まり

メンズウェア市場は、eコマースの世界の拡大によって牽引されると予想されます。FIS世界予測によると、世界のeコマース市場は2026年までに約8兆5,000億米ドルに達します。パンデミック初期に見られたeコマースの急成長は若干縮小したもの、2021年から2022年にかけて世界のeコマース取引額は10％増加し、約6兆米ドルに達しました。

eコマース活動の持続的な上昇軌道は、市場の回復力を反映しており、メンズウェアブランドがデジタル小売の世界で成功する機会が続いています。衣料品のオンラインショッピングの動向が高まる中、大手企業は世界中のより多くの消費者をターゲットとするため、自社のeコマースプラットフォームにシフトしています。

インフレ上昇の中での課題と戦略

メンズウェア市場は、主にインフレ率の上昇とその連鎖的な影響により、いくつかの抑制要因に直面しています。燃料費と輸送費の増加は物流会社に経済的負担を強いており、物流会社はそのサービスを利用するアパレルブランドに課徴金を課しています。課徴金によって、ブランドは追加コストを小売店に転嫁せざるを得なくなり、消費者の商品価格上昇につながる可能性があります。

小売企業は、インフレとの戦いの中で、利益率の維持という課題に直面するかもしれません。原材料の高騰はメーカーやサプライヤーにも影響を及ぼし、メーカーやサプライヤーは競合価格の提示に苦慮する可能性があります。このような課題を乗り切るために、企業は、まとめ買い、新規サプライヤーの開拓、条件交渉などの戦略を検討することができます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • メンズファッションの動向：多様でユニークかつ革新的なスタイル
    • eコマースの影響力の拡大
  • 抑制要因
    • インフレ上昇の中での課題と戦略
  • 機会
  • 影響分析

第5章 業界分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMI意見

第6章 COVID-19分析

第7章 タイプ別

• トップウェア
• ボトムウェア
• インナーウェア
• フットウェア
• スポーツウェア
• その他

第8章 シーズン別

• 夏
• 冬
• オールシーズン

第9章 流通チャネル別

• スーパーマーケットとハイパーマーケット
• マルチブランド小売店
• オンラインストア
• アパレル専売店
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Nike Inc.
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• Adidas AG
• Puma
• VF Corporation
• HanesBrands
• LVMH Moet Hennessy Louis Vuitton
• Kering
• Ermenegildo Zegna
• Giorgio Armani

第13章 付録

Overview

Global Menswear Market reached US$ 560.2 billion in 2022 and is expected to reach US$ 790.0 billion by 2030, growing with a CAGR of 4.4% during the forecast period 2023-2030.

The changing fashion trends, increased consumer awareness and the growing influence of social media have contributed to higher demand for men's clothing. E-commerce and online retail channels are making fashion more accessible which further expanding the market also companies are shifting towards their own e-commerce platform to provide easy access to the their fashion lineup.

Also, a shift toward more casual and diverse styles has prompted men to invest in their wardrobes, driving sales of a wide range of clothing items, including casual wear, activewear and accessories. The menswear market's growth is also supported by a global rise in disposable income and urbanization. Overall, these factors are fostering a thriving menswear industry with numerous opportunities for brands and retailers.

Asia-Pacific holds the largest share in menswear market is driven with a growing population, rising disposable incomes and a strong fashion-conscious youth population. The proliferation of e-commerce and fast fashion brands, along with a growing awareness of global fashion trends, has further boosted the Asia-Pacific's prominence in the globally menswear market.

Dynamics

Men's Fashion Trends: Diverse, Unique and Innovative Styles

The ongoing new trends are expected to drive the menswear market with characterized by diverse and unique fashion trends. From sleek trench coats to zip-up hoodies, quirky fleece hats and a fusion of tanks with trousers, it's a year of style experimentation. The return of flip flops and the prominence of boxy bombers add unexpected twists.

Silk scarves and dainty footwear redefine accessories, while boss-level blazers recall '80s sophistication. Tucking in garments is a popular choice, showcasing personal style and belts. The trends represent an era of individuality and creative expression, allowing men to curate distinctive fashion statements that go beyond convention, embracing a fusion of retro and contemporary elements in their attire, which are driving the men's fashion trends in global market.

Growing Influence of E-commerce

The menswear market is expected to be driven by the global expansion of e-commerce. As per FIS Global Projections indicate that the global e-commerce market will approach a value of approximately US$8.5 trillion by 2026. Despite a slight reduction in the rapid e-commerce growth witnessed during the initial pandemic years, there was a 10% increase in global e-commerce transaction value from 2021 to 2022, reaching nearly US$6 trillion.

The sustained upward trajectory in e-commerce activity reflects the market's resilience and continued opportunities for menswear brands to thrive in the digital retail landscape. As there is a growing trends for online cloths shopping, the major companies are shifting towards their own e-commerce platforms to target the bigger audience globally.

Challenges and Strategies Amid Rising Inflation

The menswear market is facing several restraints, primarily due to rising inflation and its cascading effects. Increased fuel and transportation costs are imposing financial burdens on logistics companies, which, in turn, are imposing surcharges on clothing brands that use their services. The surcharges are compelling brands to pass on the additional costs to retail outlets, potentially leading to increased product prices for consumers.

Retailers may face challenges in maintaining profit margins as they grapple with inflation. The high cost of materials is impacting manufacturers and suppliers, who may struggle to offer competitive prices. To navigate these challenges, businesses can consider strategies like bulk buying, finding new suppliers and negotiating better terms.

Segment Analysis

The global menswear market is segmented based on type, season, distribution channel and region.

Topwear Dominance: Comfort Takes the Lead in Men's Fashion

Topwear clothing dominates the menswear market due to the newfound importance of comfort over style. The pandemic's impact shifted preferences towards comfortable, relaxed silhouettes. Oversized shirts, XXL jackets and baggy t-shirts have found favor on runways and in collections from Louis Vuitton, Balenciaga, Prada, Valentino, Schiaparelli, Fendi and more.

The trend is about well-tailored, structured clothing rather than merely sizing up. Brands like Valentino and The Row reimagine classic pieces with a modern twist, emphasizing comfort without compromising elegance. Furthermore, fitness trends like gym clothing are the major factor driving the market for topwear for men, as people are seeking comfortable sports t-shirt wear.

Geographical Penetration

Asia-Pacific Dominance: The Growth Factors in the Menswear Market

Asia-Pacific holds the largest share in the menswear market due to its immense population of 4.3 billion, encompassing China and India, the world's most populous countries. The region boasts a diverse demographic landscape with varying fertility and mortality rates, urbanization trends and migration flows.

Social commerce is on the rise, with social media platforms facilitating in-app shopping and livestream shopping becoming a significant trend in the region. Lastly, brick-and-mortar retail remains relevant, with brands investing in omnichannel commerce and innovative physical retail experiences. The growing populations and e-commerce are significant factors for the growing menswear market in the region.

COVID-19 Impact Analysis

The COVID-19 pandemic has significantly impacted the menswear market. Lockdowns, social distancing measures and remote working led to a decrease in demand for formal and office wear, causing a shift towards more casual and comfortable clothing. Physical retail stores faced closures and reduced foot traffic, pushing consumers towards online shopping. Many menswear retailers struggled due to disrupted supply chains and declining sales.

However, there was a surge in loungewear and athleisure as people sought comfort and style for working from home. The pandemic also accelerated the adoption of e-commerce in the menswear sector. As the world emerges from the pandemic, the menswear market is adapting to new consumer preferences and a blend of formal and casual styles, reflecting the changes in work and lifestyle.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has reverberated through the menswear market primarily due to the surge in commodity prices, especially in food and energy sectors. The price spikes have a cascading effect on the textiles and apparel industry. While ocean freight rates have not been significantly affected at the moment, disruptions have intensified in rail and air freight services.

The disruptions made from the conflict's economic impact and geopolitical tensions, have the potential to disrupt the supply chain of textiles and apparel. As a result, menswear brands may face challenges in sourcing materials and delivering products, which could lead to increased production costs and, in turn, affect pricing and availability in the market.

By Type

• Topwear
• Bottomwear
• Innerwear
• Footwear
• Sportswear
• Other

By Season

• Summer
• Winter
• All Season

By Distribution Channel

• Supermarkets and Hypermarkets
• Multi-brand Retail Stores
• Online Stores
• Exclusive Apparel Stores
• Others

By End-User

• Cereals
• Pulses
• Legumes
• Oil seed
• Cotton seed
• Fertilizers
• Other

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, Louis Stitch, a prominent fashion brand, expanded its product range by introducing a men's clothing line. The strategic move aligns with the company's goal to establish itself as a comprehensive fashion destination for contemporary men. The initial launch of the men's clothing line includes premium shirts and polo T-shirts, with Louis Stitch planning to release 150-200 unique designs monthly to cater to various style preferences among its male customer base.
• In March 2023, Muzo, a prominent luxury menswear brand in India, unveiled its new summer collection. The collection includes premium Giza cotton shirts and linen shirts, designed for warm weather. The launch event took place on March 1, 2023, in Mumbai and garnered the attention of fashion enthusiasts and influencers.
• In October 2023, Marks & Spencer (M&S) introduced its 'Anything but Ordinary' Autumn Menswear campaign, marking its first standalone menswear campaign since 2015. Filmed in Manchester at the iconic Salford Lads' & Girls' Club, the campaign aims to transform perceptions of M&S menswear.

Competitive Landscape

major global players in the market include: Nike Inc., Adidas AG, Puma, VF Corporation, HanesBrands, LVMH Moet Hennessy Louis Vuitton, Kering, Ermenegildo Zegna, Giorgio Armani.

Why Purchase the Report?

• To visualize the global menswear market segmentation based on type, season, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of menswear market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global menswear market report would provide approximately 58 tables, 58 figures and 198 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Season
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Men's Fashion Trends: Diverse, Unique and Innovative Styles
    • 4.1.1.2. Growing Influence of E-Commerce
  • 4.1.2. Restraints
    • 4.1.2.1. Challenges and Strategies Amid Rising Inflation
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Topwear*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Bottomwear
• 7.4. Innerwear
• 7.5. Footwear
• 7.6. Sportswear
• 7.7. Other

8. By Season

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
  • 8.1.2. Market Attractiveness Index, By Season
• 8.2. Summer*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Winter
• 8.4. All Season

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. 3 Supermarkets and Hypermarkets*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Multi-brand Retail Stores
• 9.4. Online Stores
• 9.5. Exclusive Apparel Stores
• 9.6. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. Nike Inc.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Adidas AG
• 12.3. Puma
• 12.4. VF Corporation
• 12.5. HanesBrands
• 12.6. LVMH Moet Hennessy Louis Vuitton
• 12.7. Kering
• 12.8. Ermenegildo Zegna
• 12.9. Giorgio Armani

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us