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表紙：ワイン包装の世界市場-2023年～2030年
市場調査レポート
商品コード
1372596

ワイン包装の世界市場-2023年～2030年

Global Wine Packaging Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 204 Pages | 納期: 約2営業日

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本日の銀行送金レート: 1USD=157.14円
ワイン包装の世界市場-2023年～2030年
出版日: 2023年10月18日
発行: DataM Intelligence
ページ情報: 英文 204 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 目次
概要

概要

世界のワイン包装市場は、2022年に51億米ドルに達し、2023年から2030年の予測期間中にCAGR 5.6％で成長し、2030年には79億米ドルに達すると予測されています。

ガラスは、他の選択肢と比較してワインの官能的特性をより効果的に維持する能力があるため、ワイン包装の好ましい選択肢であり続けています。シングルサーブのワイン包装は、特に大流行時に人気を博しています。シングルサーブ・カップ、プラスチック・ボトル、カートン、アルミ缶、その他の便利な形式があります。

コルク栓は、特に伝統的なワインの場合、依然として有力な選択肢です。しかし、コルク技術の進歩により、より費用対効果が高く、信頼性の高いオプションが登場しています。コルクの重要なメーカーであるDIAM社は、接着剤で接着された天然コルク粒子を製造しています。信頼性の高いシールを提供しながら、TCA汚染のリスクを減らすことを目的としています。

ワイン業界は、二酸化炭素排出量と環境への影響の削減にますます力を入れています。これには、包装の軽量化やリサイクル性の向上への取り組みも含まれます。軽量で、リサイクル可能で、持続可能な素材から作られたパッケージが人気を集めています。バカルディのようなブランドは、18ヶ月以内に生分解する種子油から作られたバイオポリマーボトルを模索しています。箱入りワイン、バッグ・イン・ボックス・オプション、バッグ・イン・ボトル・デザインなどがその例として挙げられます。代替パッケージング・ソリューションは、廃棄物を減らし、利便性を提供し、持続可能な選択肢を求める消費者にアピールすることを目的としています。

北米はワイン包装市場で大きなシェアを占めています。ワイン包装業界では、より持続可能な代替案が注目されています。同地域では、政府と消費者の影響力の高まりに伴い、再生ボトルの利用が大幅に増加しています。Glass Packaging Instituteは、2030年までにガラスのリサイクル率を50％に引き上げることを目標としています。この目標を達成すれば、年間約140万トンの温室効果ガスを大幅に削減することができます。

ダイナミクス

ワイン包装の革新：従来のガラス瓶を超える

ワイン・パッケージング市場は、大幅な先進と革新を遂げています。缶入りワインのイントロダクションは、特に米国で急速に人気を集めています。この形式は、外出の多いライフスタイルや新世代のワイン愛飲家に対応しています。缶入りワインはワインをより身近で便利なものにし、従来のガラス瓶市場に課題する可能性を秘めています。また、ワインのラベルにAR技術を組み込むことで、消費者の関心を高めています。

ワイン業界ではガラス製パッケージが依然として人気だが、技術革新はガラス以外の素材にも及んでいます。アーダー・グループは、消費者を感情的なレベルで惹きつけることを目的とした、ユニークな形状や質感を含む新しいガラス瓶のデザインを発表しました。デザインは差別化の機会を提供し、現代の消費者にアピールします。近距離無線通信（NFC）技術はワインボトルに応用され、様々な利点を提供しています。NFC対応クロージャーは、テイスティングノートや専門家のレビューなど、ワインに関する情報を消費者に提供します。さらに、NFC技術は製品のセキュリティや偽造防止対策にも使用されており、ワイン製品の真正性を維持するために極めて重要です。

ワイン包装における環境に優しい動向：持続可能性が主役に

ワイン包装業界はますます持続可能性を重視するようになっており、大手各社は環境に優しい代替包装に注目しています。例えば、Garcon Wines社は、100％食品グレードの消費者使用後のリサイクルPETを使用した平たいワインボトルを発表しました。このボトルは環境に優しいだけでなく、eコマースでの費用対効果も高く、輸送時の二酸化炭素排出量も削減できます。持続可能性がより重視されるようになるにつれ、環境に優しいパッケージング・オプションが人気を集めています。

缶や軽量PETボトルなど、環境に優しいパッケージングオプションは、環境への影響が少ないことから受け入れられています。アムコア・リジッド・パッケージング（ARP）とロン・ルービン・ワイナリーは共同で、酸化ケイ素（SiOx）バリア・コーティングを施した100％再生ポリエチレンテレフタレート（rPET）ワインボトルを開発しました。この革新的なボトルは、ロン・ルービン・ワイナリーのブルー・ビン・ワインの新ラインナップの一部で、ヴァン・ロゼ、ピノ・グリージョ、シャルドネ、ソーヴィニヨン・ブランなど様々な品種が750mLのrPETボトルに詰められています。

ワイン包装資材の高コスト

ボトル、コルク、カプセル／フォイル、ラベル、ボトル充填工程など、ワイン包装資材のコストは相当なものになります。高品質な包装資材とデザインは、ワイナリー、特に高級市場での地位確立を目指すワイナリーの生産コスト上昇に貢献します。そのコストは、生産費全体に占める割合が大きいです。パッケージングにかかる高いコストは、ワイナリーの市場における製品の位置付けに影響を与えかねないです。プレミアムワインは、しばしばパッケージの品質で高価格を正当化するが、そのために特定の消費者層へのアクセスが制限されることがあります。

プレミアムワインのボトル、特にガラス壁が厚く、ユニークな形状のボトルは、フランスやイタリアを中心とした欧州産であることが多いです。ボトルは重く、製造や輸送に多くの資源を必要とします。このようなボトルは、炭素排出を含む環境負荷が高く、持続可能性への懸念の一因となっています。また、ハイエンドのラベルデザインは多額の投資を必要とする場合があり、パッケージング全体のコストに影響を与えます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • ワイン包装の革新：従来のガラス瓶を超える
      • ワイン包装における環境に優しい動向：持続可能性が主役に
    • 抑制要因
      • ワイン包装資材の高コスト
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争分析
  • DMI意見

第6章 COVID-19分析

第7章 素材別

  • ガラス
  • 木材
  • 紙・板紙
  • 金属
  • プラスチック

第8章 製品別

  • ボトル
  • バッグインボックス
  • 樽
  • 缶
  • その他

第9章 エンドユーザー別

  • 飲食品
  • 医薬品
  • パーソナルケア＆化粧品
  • ホームケア製品
  • エレクトロニクス
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • Amcor Plc
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • Owens-Illinois Group
  • Ardagh Group
  • Verallia
  • Smurfit Kappa Groups
  • Gerresheimer AG
  • Guala Closures Group
  • Liqui-Box Corp
  • Encore Glass
  • Veritiv

第13章 付録

目次
Product Code: PAC7157

Overview

Global Wine Packaging Market reached US$ 5.1 billion in 2022 and is expected to reach US$ 7.9 billion by 2030, growing with a CAGR of 5.6% during the forecast period 2023-2030.

Glass continues to be the preferred option for wine packaging due to its capability to maintain wine's sensory attributes more effectively when compared to other options. Single-serve wine packaging has gained popularity, especially during the pandemic. It includes options like single-serve cups, plastic bottles, cartons, aluminum cans and other convenient formats.

Cork closures remain a strong choice, particularly for traditional wines. However, advancements in cork technology have led to more cost-effective and reliable options. DIAM a significant, manufacturer of corks is making natural cork particles that are glued together. It aim to reduce the risk of TCA contamination while providing a reliable seal.

The wine industry is increasingly focused on reducing its carbon footprint and environmental impact. It includes efforts to reduce packaging weight and improve recyclability. Packaging options that are lightweight, recyclable and made from sustainable materials are gaining traction. Brands like Bacardi are exploring biopolymer bottles made from seed oil that biodegrade within 18 months. Boxed wines, bag-in-box options and bag-in-a-bottle designs are mentioned as examples. The alternative packaging solutions aim to reduce waste, offer convenience and appeal to consumers looking for sustainable choices.

North America holds a significant share of the wine packaging market. The wine packaging industry focusing towards more sustainable alternatives. The use of recycled bottles has significantly gained momentum in the region with growing government and consumer influence. The Glass Packaging Institute is focusing towards increasing the glass recycling rate to 50% by 2030. Achieving this target could result in a substantial reduction of approximately 1.4 million metric tons of greenhouse gas emissions annually.

Dynamics

Innovations in Wine Packaging: Beyond Traditional Glass Bottles

The wine packaging market is undergoing significant advancements and innovation. The introduction of wine in cans has rapidly gained popularity, particularly in U.S. It format caters to on-the-go lifestyles and a new generation of wine drinkers. The use of cans makes wine more accessible and convenient and it has the potential to challenge the traditional glass bottle market. Also, the integration of AR technology into wine labels is enhancing consumer engagement.

While glass packaging remains popular in the wine industry, innovation is not limited to materials other than glass. Ardagh Group introduced new glass bottle designs, including unique shapes and textures that aim to engage consumers on an emotional level. The designs provide opportunities for differentiation and appeal to modern consumers. Near-field communication (NFC) technology is being applied to wine bottles, offering various benefits. NFC-enabled closures provide consumers with information about the wine, including tasting notes and expert reviews. Additionally, NFC technology is used for product security and anti-counterfeiting measures, which are crucial for maintaining the authenticity of wine products.

Eco-Friendly Trends in Wine Packaging: Sustainability Takes Center Stage

The wine packaging industry is increasingly focusing on sustainability and all major players are focusing on eco-friendly alternatives for packaging, Garcon Wines, for instance, introduced flat wine bottles made from 100% food-grade, post-consumer recycled PET. The bottles are not only eco-friendly but also more cost-effective for e-commerce and reduce carbon emissions during transportation. As sustainability becomes a more significant focus, eco-friendly packaging options gain traction.

Eco-friendly packaging options, such as cans and lightweight PET bottles, are being embraced as they have a lower environmental impact. Amcor Rigid Packaging (ARP) and Ron Rubin Winery have collaborated to create a 100% recycled polyethylene terephthalate (rPET) wine bottle with a silicon oxide (SiOx) barrier coating. It innovative bottle is part of Ron Rubin Winery's new line of Blue Bin wines, which includes various varietals like Vin Rosé, Pinot Grigio, Chardonnay and Sauvignon Blanc, all packaged in 750-mL rPET bottles.

High Costs of Wine Packaging Materials

The cost of wine packaging materials, including bottles, corks, capsules/foils, labels and the bottle filling process, can be substantial. High-quality packaging materials and design contribute to higher production costs for wineries, especially those aiming to position themselves in the high-end market. It cost is a significant part of the overall production expenses. The high cost of packaging can impact a winery's ability to position its products in the market. Premium wines often justify their higher price points with the quality of packaging, but this can limit accessibility to a certain consumer segment.

Premium wine bottles, especially those with thicker glass walls and unique shapes, often come from Europe, primarily France and Italy. The bottles are heavier and require more resources for manufacturing and transportation. The environmental impact, including carbon emissions, is higher for such bottles, contributing to sustainability concerns. Also, high-end label designs may require substantial investments, impacting overall packaging costs.

Segment Analysis

The global wine packaging market is segmented based on material, product, end-user and region.

Glass Dominates the Wine Packaging Market Due to Sustainability and Consumer Preference

Glass holds the largest segment in the wine packaging market, glass is considered a sustainable packaging material as it is made from all-natural raw materials, including recycled glass. It aligns with the growing consumer demand for environmentally friendly packaging options. A significant majority of consumers, approximately 85%, prefer to buy wine in glass bottles. It strong consumer preference drives the demand for glass packaging in the wine industry.

Glass containers can be recycled indefinitely without any loss in quality. The recycling process for glass is highly efficient, it only takes about 30 days for recycled bottles to return into the market as new bottles. Glass production in United States benefits from a stable supply chain as all the necessary raw materials can be sourced locally in North America. It ensures consistent production and supply of glass bottles for the wine industry.

Geographical Penetration

North America Dominates Wine Packaging Market with Robust Glass Container Industry

North America expected to hold about 1/3 share of the wine packaging market. According to Scott DeFife, President of the Glass Packaging Institute, the domestic glass container industry in US has shipped approximately 16.2 billion bottles and jars to customers and end markets through the third quarter of 2022. Ardagh Glass Packaging - North America, the company is positioned as the largest domestic glass packaging supplier in United States.

Furthermore, as per "The National Association of American Wineries", US wine industry has a significant global presence in terms of exports. In 2018, US wine exports reached a substantial value of US$1.46 billion, with 95% of these exports originating from California. The country's wine export volume reached 375 million liters or 41.7 million cases. The top five export markets for US wine include the European Union, Canada, Hong Kong, Japan and China.

Competitive Landscape

The major global players in the market include: Amcor Plc, Owens-Illinois Group, Ardagh Group, Verallia, Smurfit Kappa Groups, Gerresheimer AG, Guala Closures Group, Liqui-Box Corp, Encore Glass and Veritiv.

COVID-19 Impact Analysis:

COVID-19 pandemic has had a significant impact on the wine packaging industry, export orders for wine have been largely delayed or put on hold, affecting international trade in the wine industry. The disruption in global logistics has impacted the ability to ship wine products to various markets. The wine industry is adapting to the changing landscape by exploring novel ways to create profits

The global logistics industry has been affected by the pandemic, which has consequences for the wine industry. Cargo ships with wine shipments may face delays if crew members have been exposed to the virus. Furthermore, China's role as a major manufacturer of wine packaging supplies, such as labels, caps, glass bottles and packaging materials, has been disrupted, affecting the production of wine.

Russia-Ukraine War Impact

The Russia-Ukraine war has had a notable impact on the wine packaging industry, particularly in terms of glass bottles and glassware. Russia-Ukraine war led to the surge in the prices of glass bottles and glassware. Wine producers have seen substantial increases in the cost of bottles, with some reporting price hikes of 15% to 20% initially and an additional 22% later. It has put pressure on wineries, leading to higher production costs.

The glass manufacturing industry relies heavily on continuous operations and most glass furnaces are powered by gas. Due to the war, energy prices have risen dramatically, up to 15 times higher. Glass factories cannot shut down their furnaces, as doing so would lead to the solidification of molten glass and machinery damage. As a result, industries dependent on glass, including wineries, have been forced to stockpile glassware to secure their supply.

By Material

  • Glass
  • Wood
  • Paper and Paperboard
  • Metal
  • Plastic

By Product

  • Bottles
  • Bag-in-Box
  • Barrels & kegs
  • Cans
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In June 2023, Ron Rubin Winery proudly introduced BLUE BIN, a groundbreaking development in the wine industry as United States' first premium wine bottles crafted entirely from 100% recyclable materials. Collaborating with Amcor, a renowned global leader in responsible packaging, BLUE BIN's innovative bottles are designed to be environmentally friendly, smaller, lightweight, shatterproof and fully recyclable.
  • In March 2022, CCL Container, a prominent manufacturer of recyclable aluminum packaging in North America, introduced an innovative aluminum wine bottle in response to the growing demand for sustainability and freshness in the wine industry. It 750 ml aluminum bottle, designed using CCL Container's BodyShapes technology, features a resealable threaded cap, enhancing its ability to preserve wine freshness compared to traditional glass bottles. Aluminum bottles exhibit superior thermal conductivity and chill retention, ensuring rapid cooling and extended temperature retention. Importantly, the entire container, crafted from virgin aluminum, is 100% recyclable, with the cap's threading being plastic-free.
  • In May 2021, Altia has unveiled wine bottles where all the PET material is sourced from recycled content. The rPET wine bottles are remarkably lighter, weighing 90% less than traditional glass bottles and contribute to a substantially reduced carbon footprint. According to Altia's life-cycle assessments, the carbon footprint of the new rPET wine bottle is nearly 50% smaller than that of a bottle made from virgin materials.

Why Purchase the Report?

  • To visualize the global wine packaging market segmentation based on material, product, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of wine packaging market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global wine packaging market report would provide approximately 53 tables, 51 figures and 204 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet By Material
  • 3.2. Snippet By Product
  • 3.3. Snippet By End-User
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Innovations in Wine Packaging: Beyond Traditional Glass Bottles
      • 4.1.1.2. Eco-Friendly Trends in Wine Packaging: Sustainability Takes Center Stage
    • 4.1.2. Restraints
      • 4.1.2.1. High Costs of Wine Packaging Materials
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia - Ukraine War Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Material

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 7.1.2. Market Attractiveness Index, By Material
  • 7.2. Glass*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Wood
  • 7.4. Paper and Paperboard
  • 7.5. Metal
  • 7.6. Plastic

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Bottles*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Bag-in-Box
  • 8.4. Barrels & kegs
  • 8.5. Cans
  • 8.6. Others

9. By End-User

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. Food & Beverage*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Pharmaceuticals
  • 9.4. Personal Care & Cosmetics
  • 9.5. Homecare Products
  • 9.6. Electronics
  • 9.7. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.5.1. U.S.
      • 10.2.5.2. Canada
      • 10.2.5.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.5.1. Germany
      • 10.3.5.2. UK
      • 10.3.5.3. France
      • 10.3.5.4. Italy
      • 10.3.5.5. Russia
      • 10.3.5.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.5.1. Brazil
      • 10.4.5.2. Argentina
      • 10.4.5.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.5.1. China
      • 10.5.5.2. India
      • 10.5.5.3. Japan
      • 10.5.5.4. Australia
      • 10.5.5.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Amcor Plc*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Owens-Illinois Group
  • 12.3. Ardagh Group
  • 12.4. Verallia
  • 12.5. Smurfit Kappa Groups
  • 12.6. Gerresheimer AG
  • 12.7. Guala Closures Group
  • 12.8. Liqui-Box Corp
  • 12.9. Encore Glass
  • 12.10. Veritiv

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us