ワイン包装市場レポート：動向、予測、競合分析 (2031年まで)

世界のワイン包装市場の将来は、ワイン製造用市場と小売用市場における機会によって有望視されています。世界のワイン包装市場は、2025年から2031年までのCAGRが5.2%で、2031年までに推定83億米ドルに達すると予想されています。この市場の主な促進要因は、世界のワイン消費量の増加、包装デザインや素材のイノベーションを刺激するプレミアムワインや高級ワインへの需要の高まり、ワイナリーが環境に優しい包装ソリューションを採用するよう促す持続可能性への注目の高まりです。

• Lucintelの予測では、種類別ではガラス瓶が予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、ワイン製造用が高い成長を遂げる見込みです。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

ワイン包装市場の戦略的成長機会

ワイン包装市場は、消費者の嗜好の変化、環境への配慮、技術の先進化などを背景に、過去数年間で大きな変貌を遂げてきました。ワインの需要が世界的に伸び続ける中、革新的でコスト効率が高く、持続可能な包装ソリューションの必要性が高まっています。ワイン包装市場の戦略的成長機会は、こうした動向の変化に対応し、機能性を向上させながら利便性、持続可能性、カスタマイズ性を高めることにあります。ワイン生産者、小売業者、包装メーカーが、進化する消費者の需要に応える方法を模索する中、市場拡大の主な促進要因として以下の機会が挙げられます。

• 持続可能な包装ソリューション：環境問題に対する消費者の意識が高まるにつれ、ワイン業界では環境に優しい包装オプションへのシフトが進んでいます。軽量ボトル、生分解性素材、リサイクル可能な包装などのイノベーションが人気を集めています。紙ボトルや植物由来の素材など、ガラスの代替品の台頭は、環境意識の高い消費者にアピールしながら、ブランドにとっては環境フットプリントを削減するチャンスとなります。
• スマート包装：スマートラベル、QRコード、NFC（近距離無線通信）技術の台頭により、ワイン包装への技術の統合が進んでいます。これにより消費者は、ワインの原産地や製造工程、ペアリングの提案など、ワインに関する情報に包装から直接アクセスできるようになります。さらに、スマート・包装はブランド・ロイヤルティとエンゲージメントを高め、生産者に顧客と交流する新しい方法を提供します。
• 便利な包装：利便性を重視した製品に対する需要は、特に若い層で高まり続けています。ワインのパウチ、缶、1回分ボトルなど、携帯性を重視したワイン包装のイノベーションが注目を集めています。これらの便利な形態は、外出先での選択肢を求める消費者に対応し、ピクニックやコンサート、屋外イベントなどのカジュアルな場面で特に人気があります。
• プレミアム包装とカスタム包装：ワイン産業が成長し続けるにつれ、プレミアムでパーソナライズされた包装に対する需要も高まっています。ワインブランドは、消費者により個性的で贅沢な体験をもたらす、カスタマイズされた包装ソリューションの提供に力を入れています。高品質の素材、装飾的要素、ユニークな形状を使用することで、ブランド認知を高め、特別感を演出しています。
• eコマース・包装ソリューション：ワインのオンライン販売の増加に伴い、安全で確実、かつ効率的な配送を実現するために包装を進化させる必要があります。輸送中もワインボトルが無傷であることを保証し、また箱から出したときの見た目も魅力的な、カスタマイズされた包装は、eコマースの顧客を惹きつけるために重要です。混雑したデジタルマーケットプレースでブランドを際立たせる包装も、成長への道です。
• 費用対効果の高い軽量包装：競争市場では、品質を維持しながら包装コストを削減することが常に優先されます。より薄いガラス瓶や代替容器など、軽量素材の進歩はコスト、輸送費、環境負荷の削減に役立ち、特に新興市場において絶好の成長機会を提供しています。

ワイン包装市場は、消費者の期待や環境に対する要求の変化に適応しながら成長する態勢が整っています。持続可能で利便性が高く、技術的にも先進的な包装ソリューションの開発に機会があり、同時にプレミアム・セグメントやeコマース・セグメントにも参入できます。イノベーションとカスタマイズに注力することで、ワイン包装企業は競争が激化する世界市場で成功を収めることができます。消費者の嗜好が進化するにつれて、こうした戦略的成長機会を受け入れる企業が、今後数年間で市場をリードする可能性が高いです。

ワイン包装市場の促進要因・課題

ワイン包装市場は、技術、経済、規制の影響を受けて、多くの支持者と阻害者が絡み合っています。この分野の参加者は、これらの要因を理解する必要があります。ワイン包装市場を牽引する要因には以下が挙げられます：

• 持続可能性への意識：環境に優しい、あるいは環境に安全な包装ソリューションに対する消費者の需要が高まっており、ワイナリーはブランド・ロイヤルティと市場競争力を高める持続可能な手段を採用せざるを得なくなっています。
• 技術進歩：新しい包装材料やデザインの開発により、現在の市場に適した、効率的で強度と柔軟性のある包装ソリューションが生まれます。
• eコマースの成長：ワインのオンライン販売の増加に伴い、ワインを保護する包装ソリューションが不可欠となり、この需要を満たす効果的な包装の必要性が生じています。
• 消費者の嗜好の変化：より斬新で魅力的な、体験志向の製品に対する需要の高まりは、ブランドに対し、顧客との交流と満足度を高めるため、様々な包装方法を試すよう影響を与えています。
• 規制の圧力：使い捨てプラスチックやその他の包装廃棄物の禁止により、メーカーは所定の法律に準拠した代替包装タイプを見つける必要に迫られています。

ワイン包装市場の課題は以下の通りです：

• 持続可能な材料のコスト：環境に優しい包装への需要が高まる一方で、環境に優しい素材のコストが高いため、生産者の意欲をそぎ、利益に影響を与える可能性があります。
• 消費者の受容：消費者が新しい包装技術、特に従来のガラス瓶とは異なる包装技術を受け入れることが重要です。
• サプライチェーンの混乱：COVID-19の大流行など、貿易に影響を及ぼす世界の出来事が続くと、材料や原料の供給が妨げられ、生産コストが上昇する可能性があります。そのため、タイムリーに実施できる効果的な包装ソリューションが必要とされています。

これらの要因は課題とともにワイン包装市場のダイナミクスを導き、市場戦略や成長インパクトに影響を与えます。

目次

第1章 エグゼクティブサマリー

第2章 世界のワイン包装市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のワイン包装市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のワイン包装市場：種類別
  • ガラス瓶
  • プラスチックボトル
  • ビニール袋
  • 木製ボトル
  • その他
• 世界のワイン包装市場：用途別
  • ワイン製造用
  • 小売用
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のワイン包装市場：地域別
• 北米のワイン包装市場
• 欧州のワイン包装市場
• アジア太平洋のワイン包装市場
• その他地域のワイン包装市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のワイン包装市場の成長機会：種類別
  • 世界のワイン包装市場の成長機会：用途別
  • 世界のワイン包装市場の成長機会：地域別
• 世界のワイン包装市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のワイン包装市場の生産能力拡大
  • 世界のワイン包装市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Amcor
• Appe Packaging
• Ardagh
• Barat Etiquettes
• Bevcan
• Bonar Plastics
• Collotype Labels International Proprietary

The future of the global wine packaging market looks promising with opportunities in the wine manufacturing and retail markets. The global wine packaging market is expected to reach an estimated $8.3 billion by 2031 with a CAGR of 5.2% from 2025 to 2031. The major drivers for this market are the increasing wine consumption worldwide, rising demand for premium and luxury wines that stimulate innovation in packaging designs and materials, and a growing focus on sustainability that encourages wineries to adopt eco-friendly packaging solutions.

• Lucintel forecasts that, within the type category, glass bottle is expected to witness the highest growth over the forecast period.
• Within this application category, wine manufacturing is expected to witness a higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Wine Packaging Market

There is increased activity in the wine packaging market as several new trends that are changing the wine packaging market are developing to counter threats experienced in this sector. These trends stem from changing consumer lifestyles, advancements in technology, and growing concerns about environmental aspects.

• Sustainable Packaging Solutions: There is a growing trend to use eco-friendly materials along with an increasing use of available options like recycled glass and bioplastics. Producers aim to lessen their ecological footprint while appealing to environmentally conscious consumers.
• Lightweight Bottles: Many wine producers are transitioning to lighter bottles to cut back on shipping and emission costs. This also suits consumers who want the product to be as easy to handle as possible.
• Smart Packaging Technologies: New trends in wine labeling and packaging incorporate technologies like turbine tags and QR codes, enhancing consumer engagement by providing information about the wine and its procurement location.
• E-commerce Driven Designs: With the rise in online wine sales comes the need for packaging that ensures the wine does not break during shipment. Understanding and enhancing durability and lightweight designs that meet shipping requirements are becoming increasingly important.
• Unique and Customizable Packaging: Companies are also focusing on novel designs that not only increase shelf appeal but also help retain consumer loyalty. Options to utilize plant designs specific to them help wineries stand out in the competitive industry.

These trends are all working together to change equitable distribution in wine packaging by promoting sustainability, technology, and a consumer focus.

Recent Developments in the Wine Packaging Market

The wine packaging market highlights key changes that are transforming the industry and addressing sustainability issues:

• Introduction of eco-friendly materials: Nowadays, industries have started using recycled materials and bioplastics. Such changes have made it possible to design products with ecological sensibility without affecting product performance or brand aesthetics.
• Adoption of bag-in-box packaging: The introduction of this modern packaging format is gaining popularity due to its ease of use and low carbon impact. It attracts clients who want usability without sacrificing high standards.
• Enhanced labeling technologies: Digital printing and smart labeling are some of the new strategies employed to communicate more details about the product to consumers and strengthen brand narratives. This transparency is useful in fostering loyalty.
• Growth of lightweight packaging: Companies are concentrating on developing lighter and more compact bottle structures, which minimize storage space and cut transportation costs. This trend aligns with broader sustainability objectives.
• Increased customization options: Packaging companies are providing more targeted personalized communication and branding, which engage consumers and break their passive relationship with the packaging. Personal labels, custom designs, and other features enhance the overall impression.

These changes are having a significant impact on the wine packaging industry by promoting eco-friendliness, enhancing consumer satisfaction, and driving innovative changes.

Strategic Growth Opportunities for Wine Packaging Market

The wine packaging market has experienced significant transformations over the past few years, driven by evolving consumer preferences, environmental concerns, and technological advancements. As the demand for wine continues to grow globally, the need for innovative, cost-effective, and sustainable packaging solutions has intensified. Strategic growth opportunities in the wine packaging market lie in addressing these changing trends, focusing on enhancing convenience, sustainability, and customization while improving functionality. As wine producers, retailers, and packaging manufacturers look for ways to cater to evolving consumer demands, the following opportunities present themselves as key drivers of market expansion.

• Sustainable Packaging Solutions: With increasing consumer awareness about environmental issues, there is a growing shift towards eco-friendly packaging options in the wine industry. Innovations such as lightweight bottles, biodegradable materials, and recyclable packaging are gaining popularity. The rise of glass alternatives, such as paper bottles or plant-based materials, presents an opportunity for brands to reduce their environmental footprint while appealing to eco-conscious consumers.
• Smart Packaging: The integration of technology into wine packaging is gaining traction, with the rise of smart labels, QR codes, and NFC (Near Field Communication) technology. This allows consumers to access information about the wine, such as its origin, production process, and pairing suggestions, directly from the packaging. Additionally, smart packaging can enhance brand loyalty and engagement, giving producers a new way to interact with their customers.
• Convenience Packaging: The demand for convenience-driven products continues to grow, particularly in the younger demographic. Wine packaging innovations that focus on portability, such as wine pouches, cans, or single-serve bottles, are attracting attention. These convenient formats cater to consumers seeking on-the-go options and are especially popular in casual settings like picnics, concerts, or outdoor events.
• Premium and Custom Packaging: As the wine industry continues to grow, there is also an increasing demand for premium, personalized packaging. Wine brands are focusing on offering customized packaging solutions that create a more distinct and luxurious experience for consumers. High-quality materials, decorative elements, and unique shapes are used to enhance brand perception and create a sense of exclusivity.
• E-Commerce Packaging Solutions: With the growth of online wine sales, packaging needs to evolve to ensure safe, secure, and efficient delivery. Customized packaging that ensures the wine bottles remain intact during transit, while also offering a visually appealing unboxing experience, is critical for attracting e-commerce customers. Packaging that helps brands stand out in a crowded digital marketplace is another avenue for growth.
• Cost-Effective and Lightweight Packaging: Reducing packaging costs while maintaining quality is always a priority in competitive markets. Advances in lightweight materials, such as thinner glass bottles or alternative containers, are helping to reduce costs, shipping expenses, and environmental impact, providing an excellent opportunity for growth, especially in emerging markets.

The wine packaging market is poised for growth as it adapts to shifting consumer expectations and environmental demands. Opportunities lie in developing sustainable, convenient, and technologically advanced packaging solutions, while also tapping into the premium and e-commerce segments. By focusing on innovation and customization, wine packaging companies can position themselves to thrive in an increasingly competitive global market. As consumer preferences evolve, those who embrace these strategic growth opportunities are likely to lead the market in the coming years.

Wine Packaging Market Driver and Challenges

The wine packaging market is intertwined with numerous supporters and detractors that have recently been influenced by technology, economics, and regulations. Every participant in this sector needs to comprehend these factors. The factors responsible for driving the wine packaging market include:

• Sustainability awareness: There is an increasing demand from consumers for eco-friendly or environmentally safe packaging solutions, which compels wineries to adopt sustainable measures that enhance brand loyalty and competitiveness in the market.
• Technological advancements: The development of new packaging materials and designs gives rise to efficient, strong, and flexible packaging solutions suitable for the current market.
• E-commerce growth: With the increase in online sales of wine, it becomes imperative to have packaging solutions that offer protection for the wine, creating a need for effective packaging that meets this demand.
• Changing consumer preferences: The growing demand for more novel and engaging, experience-oriented products influences brands to experiment with different packaging methods to increase customer interaction and satisfaction.
• Regulatory pressure: Bans on single-use plastics and other packaging waste have forced manufacturers to find alternative packaging types that comply with prescribed laws.

Challenges in the wine packaging market are:

• Cost of sustainable materials: While the demand for green packaging is rising, the high cost of eco-friendly materials can discourage producers, impacting profits.
• Consumer acceptance: It is important for consumers to embrace new packaging technologies, particularly those that differ from traditional glass bottles.
• Supply chain disruptions: Ongoing global events that affect trade, such as the COVID-19 pandemic, can interfere with the supply of materials or ingredients and increase production costs. Thus, there is a need for effective packaging solutions that can be implemented in a timely manner.

These factors, along with the challenges, guide the dynamics of the wine packaging market and influence market strategies and growth impacts.

List of Wine Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies wine packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the wine packaging companies profiled in this report include-

• Amcor
• Appe Packaging
• Ardagh
• Barat Etiquettes
• Bevcan
• Bonar Plastics
• Collotype Labels International Proprietary

Wine Packaging by Segment

The study includes a forecast for the global wine packaging market by type, application, and region.

Wine Packaging Market by Type [Analysis by Value from 2019 to 2031]:

• Glass Bottles
• Plastic Bottles
• Plastic Bags
• Wood Bottles
• Others

Wine Packaging Market by Application [Analysis by Value from 2019 to 2031]:

• Wine Manufacturing
• Retail
• Others

Wine Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Wine Packaging Market

The wine packaging market is improving in leaps and bounds, thanks to innovations in sustainability, technology, and consumer preferences. With increasing concerns about the environment, wine manufacturers have started looking for greener packaging approaches that can reduce waste and promote their brands. The U.S., China, Germany, India, and Japan, in particular, are developing materials and facilities in line with globally practiced trends of convenience and environmental friendliness. This overview discusses the major changes in the wine packaging market in these regions in recent years and the changes that are characterizing this sub-sector of the wine industry.

• United States: Among all countries, the United States is pioneering sustainable wine packaging practices, with most producers switching from traditional packaging to more sustainable practices like lightweight bottles and recycled materials. Packaging alternatives such as bag-in-box are being adopted more frequently, mainly because of their convenience and claims of being more environmentally friendly. Furthermore, companies are shifting their focus towards increasing consumer interaction through effective pack design and smart packaging that delivers information such as the origin and taste of the wine. Additionally, the growing trend of e-commerce has changed packaging patterns, as producers have been forced to create packages that are safe during transportation.
• China: Current estimates suggest that China's wine packaging market is growing at an astonishing pace, owing to the emergence of the middle class and a progressive shift in wine consumption. Producers have been investing in packaging services with the intent to meet customer expectations. These trends are further developing through the introduction of stunning and attractive bottles and luxurious boxes. "Green" alternatives to conventional packaging are also being embraced, aimed at minimizing the use of plastic. Furthermore, it has become possible to produce better quality labels for food and drink products that meet regulatory requirements.
• Germany: In terms of sustainable wine packaging, Germany stands out as a leader, with many wineries incorporating lightweight and compostable packaging solutions among other techniques. The country's commitment to environmental awareness propels manufacturers to embrace environmentally friendly packaging, which includes refillable containers. In addition, the volume of labels printed with innovative designs is increasing, thereby strengthening engagement with the brand. With rising environmental concerns among the German populace, purchasing patterns are slowly shifting towards brands that use more sustainable packaging materials.
• India: Although relatively nascent, the country's wine packaging market is seeking development through novel innovations. Wineries have been experimenting with small bottle and pouch options to suit varying consumer needs. Attention is shifting to biodegradable materials, with some wineries focusing on sustainable packaging. As in most countries, the Indian market is evolving; as more people turn to e-commerce, there is a growing need for packaging that is safe yet lightweight and easy to ship. With the increase in wine consumption, there is a heightened demand for innovative packaging ideas.
• Japan: Japanese wine packaging is a blend of tradition and modernity. Producers are concentrating on beautiful designs inspired by Japanese culture and art. There is also a rising adoption of environmentally friendly practices, especially in plastic waste management. Unique items, such as wine packaged in sake-style bottles, are becoming more popular. Additionally, there is improved labeling, driven by consumer demand for increased traceability of products.

Features of the Global Wine Packaging Market

Market Size Estimates: Wine packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Wine packaging market size by type, application, and region in terms of value ($B).

Regional Analysis: Wine packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the wine packaging market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the wine packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the wine packaging market by type (glass bottles, plastic bottles, plastic bags, wood bottles, and others), application (wine manufacturing, retail, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Wine Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Wine Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Wine Packaging Market by Type
  • 3.3.1: Glass Bottles
  • 3.3.2: Plastic Bottles
  • 3.3.3: Plastic Bags
  • 3.3.4: Wood Bottles
  • 3.3.5: Others
• 3.4: Global Wine Packaging Market by Application
  • 3.4.1: Wine Manufacturing
  • 3.4.2: Retail
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Wine Packaging Market by Region
• 4.2: North American Wine Packaging Market
  • 4.2.1: North American Market by Type: Glass Bottles, Plastic Bottles, Plastic Bags, Wood Bottles, and Others
  • 4.2.2: North American Market by Application: Wine Manufacturing, Retail, and Others
• 4.3: European Wine Packaging Market
  • 4.3.1: European Market by Type: Glass Bottles, Plastic Bottles, Plastic Bags, Wood Bottles, and Others
  • 4.3.2: European Market by Application: Wine Manufacturing, Retail, and Others
• 4.4: APAC Wine Packaging Market
  • 4.4.1: APAC Market by Type: Glass Bottles, Plastic Bottles, Plastic Bags, Wood Bottles, and Others
  • 4.4.2: APAC Market by Application: Wine Manufacturing, Retail, and Others
• 4.5: ROW Wine Packaging Market
  • 4.5.1: ROW Market by Type: Glass Bottles, Plastic Bottles, Plastic Bags, Wood Bottles, and Others
  • 4.5.2: ROW Market by Application: Wine Manufacturing, Retail, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Wine Packaging Market by Type
  • 6.1.2: Growth Opportunities for the Global Wine Packaging Market by Application
  • 6.1.3: Growth Opportunities for the Global Wine Packaging Market by Region
• 6.2: Emerging Trends in the Global Wine Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Wine Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Wine Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Amcor
• 7.2: Appe Packaging
• 7.3: Ardagh
• 7.4: Barat Etiquettes
• 7.5: Bevcan
• 7.6: Bonar Plastics
• 7.7: Collotype Labels International Proprietary