米菓の世界市場-2023年～2030年

概要

米菓の世界市場は2022年に57億米ドルに達し、2023～2030年の予測期間中にCAGR 5.6%で成長し、2030年には88億米ドルに達すると予測されます。

消費者の健康志向が高まるにつれ、米菓をより健康的なスナックとして位置づける機会があります。低脂肪、グルテンフリー、非遺伝子組み換えの品質を強調することで、健康志向の消費者を惹きつけることができます。市場の主要参入企業はユニークでエキゾチックな風味の米菓を提供し、予測期間中の市場成長を後押しします。

主要参入企業による輸出入活動の急速な成長は、さらに市場成長を後押ししています。2023年のアジアの記事に掲載されたデータによると、日本の米菓輸出は、より健康的なスナックに対する消費者の需要の増加により増加しています。越後製菓は輸出を増やし、現在では18カ国で販売されています。

2021年の米菓輸出は数量で前年比22%増の5,141トン、金額で24%増の4,018万米ドルと過去最高を記録しました。食品マーケティング調査情報センターによると、米菓の生産量は年間約21万トンです。

力学

便利で外出先でも食べられるスナックに対する需要の高まり

便利で外出先でも食べられるスナックに対する需要の高まりが、世界の米菓市場を牽引すると予想されます。都市化の進展、多忙なライフスタイル、食生活の変化に伴い、消費者は利便性と携帯性に優れたスナックを求めています。市場では、いつでもどこでも食べられるスナック菓子への消費者の嗜好の変化が見られます。この動向に拍車をかけているのが、長時間の通勤や多忙な勤務体制、手軽で満足感のあるスナックへのニーズなどです。

利便性と外出先でのスナッキング・オプションの需要に応えるため、市場各社は携帯性と食べやすさを高める製品革新と包装形態に注力しています。米菓は学校やオフィスのスナックとして人気があります。散らからず、腐りにくいため、弁当箱や机の引き出し、リュックサックに適しています。

消費者の健康志向の高まり

米菓の需要を促進する主な要因のひとつは、合成製品の消費によって引き起こされる健康問題の増加であり、これによって植物由来の健康的な米菓に対する消費者の認識が変化しています。米菓の消費には、高血圧の軽減など複数の健康上の利点があります。米菓のような健康的なスナックオプションへの需要は、間食が一般的になるにつれて高まっており、米菓販売の成長機会となっています。

予測期間中、世界中で菜食主義者が増加しており、米菓市場に好影響を与えます。ビーガン食はその健康上の利点から消費者の間で人気が高まっています。WorldAnimalFoundationによると、世界には約8,800万人の菜食主義者がいます。世界人口のほぼ1～2％が菜食主義者です。ヴィーガン人口の増加により、米菓のようなヴィーガンスナックの需要が増加しています。

価格敏感性

価格に敏感な消費者は、ある種の米菓製品の価格に二の足を踏みます。これらのスナック菓子が高すぎると認識されれば、市場のかなりの部分にとって手が届きやすい価格に制限されます。競争の激しいスナック市場では、米菓はポテトチップスや一般的なクラッカーなど低価格の代替品との厳しい競争にさらされています。手頃な価格のスナックを求める消費者は、高価な米菓よりもこうした選択肢を選ぶ。

米菓ブランドの中には、独自のフレーバーや原材料を提供することで、自らを高級品や特産品と位置づけているものもあります。これは一部の消費者にとっては魅力的だが、価格帯が高くなり、価格に敏感な消費者は魅力を感じなくなります。プライベートブランドやストアブランドの米菓は、有名ブランドよりも低価格であることが多く、価格に敏感な消費者を惹きつけることができます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 便利で外出先でも食べられるスナックへの需要の高まり
    • 消費者の健康志向の高まり
  • 抑制要因
    • 価格への敏感さ
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• 非もち米ベース
• もち米ベース

第8章 フレーバー別

• プレーン
• しょうゆ
• わかめ
• わさび
• その他

第9章 食感別

• 薄くてパリパリ
• 薄くて歯ごたえがある
• 柔らかく膨らんだもの

第10章 包装タイプ別

• 個別包装
• マルチパック

第11章 流通チャネル別

• スーパーマーケットおよびハイパーマーケット
• コンビニエンスストア
• eコマース
• その他

第12章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他の欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他のアジア太平洋
• 中東・アフリカ

第13章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第14章 企業プロファイル

• Echigo Seika Co., Ltd.
• TH Foods
• Kuriyamabeika Co., Ltd.
• Mochikichi Co.,Ltd.
• Well Come Asian Market
• Kanom Sakol Co., Ltd.
• Bourbon Corporation Japan
• Want Want
• Iwatsuka Confectionery Co., Ltd.
• Kameda Seika Co., Ltd.

第15章 企業概要付録

Overview

Global Rice Crackers Market reached US$ 5.7 billion in 2022 and is expected to reach US$ 8.8 billion by 2030, growing with a CAGR of 5.6% during the forecast period 2023-2030.

As consumers become more health-conscious, there is an opportunity to position rice crackers as a healthier snack option. Emphasizing low-fat, gluten-free, and non-GMO qualities can attract health-focused consumers. Major key players in the market offer unique and exotic flavors of the rice crackers which helps to boost market growth over the forecast period.

Rapid growth in the import and export activities by the major key players further helps to boost market growth. According to the data published in an Asia article in 2023, Japan's rice crackers exports have been rising due to the increase in the consumers demand for healthier snacks. Echigo Seika Co., Ltd., increased its exports which are now sold in 18 countries.

Exports of rice crackers in 2021 increased by 22% by volume from the previous year to 5,141 tonnes and 24% by value to an all-time high of $40.18 million due to the COVID-19 pandemic, people are staying at home. Production of rice crackers is around 210,000 tonnes per year, according to the Food Marketing Research and Information Center.

Dynamics

Rising Demand for Convenient and On-The-Go Snacks

The rising demand for convenient and on-the-go snacking options is expected to drive the global rice crackers market. With increasing urbanization, busy lifestyles, and changing dietary habits, consumers are seeking snacks that offer convenience and portability. The market is witnessing a shift in consumer preferences towards snacks that are consumed anytime, anywhere. This trend is fueled by factors like long commutes, hectic work schedules, and the need for quick and satisfying snack options.

In response to the demand for convenience and on-the-go snacking options, market players are focusing on product innovation and packaging formats that enhance portability and ease of consumption. Rice crackers are a popular choice for school and office snacks. Their mess-free and non-perishable nature makes them suitable for lunch boxes, desk drawers, and backpacks.

Growing Health Consciousness among the Consumers

One of the key factors driving demand for rice crackers is the rise in health issues brought on by the consumption of synthetic products, which has altered consumer perception of plant-based, and healthful rice crackers. Consumption of rice crackers has multiple health benefits, such as reducing high blood pressure. The demand for healthier snack options, like rice crackers is rising as snacking becomes more common and become a growth opportunity for the sales of rice crackers.

During the forecast period, the rising number of vegans worldwide favor the market for rice crackers. A vegan diet is becoming more popular among consumers due to its health benifits. According to the WorldAnimalFoundation, there are around 88 million vegans in the world. Almost 1-2% of the world's population is vegan. Due to the growing vegan population demand for vegan snacks such as rice crackers increased.

Price Sensitivity

Price-sensitive consumers are deterred by the cost of certain rice cracker products. If these snacks are perceived as too expensive, it limits their affordability for a significant portion of the market. In highly competitive snack markets, rice crackers face tough competition from lower-priced alternatives such as potato chips or generic crackers. Consumers looking for budget-friendly snacks choose these options over more expensive rice crackers.

Some rice cracker brands position themselves as premium or specialty products, offering unique flavors or ingredients. While this can attractive to some consumers, it leads to higher price points that price-sensitive consumers find less appealing. Private-label or store-brand rice crackers, which are often priced lower than name-brand options, can attract price-sensitive consumers.

Segment Analysis

The global rice crackers market is segmented based on type, flavor, texture, packaging type, distribution channel and region.

Increasing Consumer's Demand for Plain Rice Crackers

The plain rice cracker segment in the global rice cracker market held 26.15 % of the market share due to an increase in the consumers demand for healthy snacks. Plain rice crackers serve as a neutral or blank canvas for various flavor profiles and toppings. Consumers can enjoy them with a wide range of accompanying ingredients, such as dips, spreads, cheeses, and proteins. This versatility makes plain rice crackers suitable for diverse culinary applications and preferences.

Increase in the product launches by major key players helps to boost market growth over forecast period. For instance, on August 17, 2021, Orion, a largest food producer in South Korea started a festive celebration in India by launching O'Rice and custas cup cake products in the market. The snacks are imported from its production site in Vietnam. The company is targeting new-age Indian consumers. O'Rice is a 100% vegetarian baked snack and has a larger shelf life of 9 months. It is available in the pack size of 14 Packets of 2 rice crackers.

Geographical Penetration

Asia Pacific Region Accounted Largest Market Share due to the Increase in Rice Production

Asia Pacific region accounted for 35.25% of the share in the global rice crackers market. Asia Pacific is the largest producer of rice in the world. According to the data given by the Food and Agriculture Organization, rice is the staple food in the region, and over 90% of the world's rice is consumed and produced in the Asia Pacific. This increase in the production of rice in the region attracts consumers to start production of rice crackers due to the increase in the consumer's demand for healthy snacks.

Rice crackers have deep roots in many Asian countries. They are considered traditional snacks, often associated with festivals, celebrations, and daily snacks. This cultural significance drives steady demand in the region. Rapid urbanization in China and India led to changes in consumer's lifestyles. Consumers living in urban areas are looking for ready-to-eat snacks like rice crackers due to their long shelf life.

Competitive Landscape

The major global players in the market include: Echigo Seika Co., Ltd., TH Foods, Kuriyamabeika Co., Ltd., Mochikichi Co.,Ltd., Well Come Asian Market, Kanom Sakol Co., Ltd. , Bourbon Corporation Japan, Want Want., Iwatsuka Confectionery Co.,Ltd. and Kameda Seika Co., Ltd.

COVID-19 Impact Analysis:

The pandemic disrupted supply chains, leading to shortages and price fluctuations in raw materials. Rice, a primary ingredient in rice crackers, saw price and supply fluctuations, impacting production costs. Lockdowns, travel restrictions, and health concerns led to logistical challenges, affecting the timely transportation of raw materials and finished products. This disrupted the supply chain and increased transportation costs.

On the other hand, the pandemic influenced consumer eating habits. With more people working from home and reducing restaurant dining, there was an increased demand for snacks like rice crackers as convenient, shelf-stable options. Consumers became more health-conscious during the pandemic, seeking snacks perceived as healthier alternatives. Some rice cracker manufacturers capitalized on this trend by promoting their products as gluten-free, non-GMO, and low in fat.

Russia-Ukraine War Impact Analysis

Rice crackers are made primarily from rice and various seasonings. Ukraine is a significant exporter of grains, including rice. Disruption in Ukrainian agriculture due to the war led to fluctuations in rice prices and availability, affecting production costs for rice cracker manufacturers. The conflict disrupts transportation routes, impacting the timely delivery of raw materials and finished products. This led to supply shortages and increased transportation costs.

Economic turmoil in Russia and Ukraine influences exchange rates and causes fluctuations in currency values. These fluctuations affect the profitability of international rice cracker manufacturers. In response to geopolitical tensions, governments impose trade restrictions or tariffs on goods imported from Russia and Ukraine, potentially affecting the cost and availability of rice crackers in certain markets.

By Type

• Non-Glutinous Rice Base
• Glutinous Rice Base

By Flavor

• Plain
• Soy Sauce
• Seaweed
• Wasabi
• Others

By Texture

• Thin and crispy
• Thick and crunchy
• Soft and puffed

By Packaging Type

• Individual
• Multipack

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On April 07, 2022, Chao Sua, launched the chao sua mini rice cracker in the market and unveiled the 2022 strategy for 20% of the growth. The newly launched product is available in three flavors. The company launched products in Hong Kong, China, Europe, Australia, and the USA.
• On May 03, 2021, LT Foods expanded Kari Kari rice-based snacks in Australia. The newly launched product is inspired by the famous Kameda Crisp a leader in Japanese rice crackers. The newly launched brand is now available in Perth, Sydney and Dubai.
• On June 08, 2020, LT Foods Limited, a Delhi-based food company collaborated with Kameda Seika, Japan's largest food cracker company to launch rice crackers in the market. Currently, products are available in online and modern trade stores.

Why Purchase the Report?

• To visualize the global rice crackers market segmentation based on type, flavor, texture, packaging type, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of rice crackers market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global rice crackers market report would provide approximately 77 tables, 80 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Flavor
• 3.3. Snippet by Texture
• 3.4. Snippet by Packaging Type
• 3.5. Snippet by Distribution Channel
• 3.6. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Demand for Convenient and On-The-Go Snacks
    • 4.1.1.2. Growing Health Consciousness among the Consumers
  • 4.1.2. Restraints
    • 4.1.2.1. Price Sensitivity
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Non-Glutinous Rice Base*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Glutinous Rice Base

8. By Flavor

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 8.1.2. Market Attractiveness Index, By Flavor
• 8.2. Plain*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Soy Sauce
• 8.4. Seaweed
• 8.5. Wasabi
• 8.6. Others

9. By Texture

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
  • 9.1.2. Market Attractiveness Index, By Texture
• 9.2. Thin and crispy *
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Thin and crunchy
• 9.4. Soft and puffed

10. By Packaging Type

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 10.1.2. Market Attractiveness Index, By Packaging Type
• 10.2. Individual*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Multipack

11. By Distribution Channel

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.1.2. Market Attractiveness Index, By Distribution Channel
• 11.2. Supermarkets and Hypermarkets*
  • 11.2.1. Introduction
  • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 11.3. Convenience Stores
• 11.4. E-Commerce
• 11.5. Others

12. By Region

• 12.1. Introduction
  • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 12.1.2. Market Attractiveness Index, By Region
• 12.2. North America
  • 12.2.1. Introduction
  • 12.2.2. Key Region-Specific Dynamics
  • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
  • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.2.8.1. U.S.
    • 12.2.8.2. Canada
    • 12.2.8.3. Mexico
• 12.3. Europe
  • 12.3.1. Introduction
  • 12.3.2. Key Region-Specific Dynamics
  • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
  • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.3.8.1. Germany
    • 12.3.8.2. UK
    • 12.3.8.3. France
    • 12.3.8.4. Italy
    • 12.3.8.5. Russia
    • 12.3.8.6. Rest of Europe
• 12.4. South America
  • 12.4.1. Introduction
  • 12.4.2. Key Region-Specific Dynamics
  • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
  • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.4.8.1. Brazil
    • 12.4.8.2. Argentina
    • 12.4.8.3. Rest of South America
• 12.5. Asia-Pacific
  • 12.5.1. Introduction
  • 12.5.2. Key Region-Specific Dynamics
  • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
  • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 12.5.8.1. China
    • 12.5.8.2. India
    • 12.5.8.3. Japan
    • 12.5.8.4. Australia
    • 12.5.8.5. Rest of Asia-Pacific
• 12.6. Middle East and Africa
  • 12.6.1. Introduction
  • 12.6.2. Key Region-Specific Dynamics
  • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
  • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
  • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

• 13.1. Competitive Scenario
• 13.2. Market Positioning/Share Analysis
• 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

• 14.1. Echigo Seika Co., Ltd.*
  • 14.1.1. Company Overview
  • 14.1.2. Product Portfolio and Description
  • 14.1.3. Financial Overview
  • 14.1.4. Key Developments
• 14.2. TH Foods
• 14.3. Kuriyamabeika Co., Ltd.
• 14.4. Mochikichi Co.,Ltd.
• 14.5. Well Come Asian Market
• 14.6. Kanom Sakol Co., Ltd.
• 14.7. Bourbon Corporation Japan
• 14.8. Want Want
• 14.9. Iwatsuka Confectionery Co., Ltd.
• 14.10. Kameda Seika Co., Ltd.

LIST NOT EXHAUSTIVE

15. Appendix

• 15.1. About Us and Services
• 15.2. Contact Us