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市場調査レポート
商品コード
1359940
フレーバーウォーターの世界市場-2023年~2030年Global Flavored Water Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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フレーバーウォーターの世界市場-2023年~2030年 |
出版日: 2023年10月11日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
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世界のフレーバーウォーター市場は、2022年に156億米ドルに達し、2023-2030年の予測期間中にCAGR 10.2%で成長し、2030年には339億米ドルに達すると予測されます。
消費者の健康的なライフスタイルへの嗜好の高まりにより、フレーバーウォーター市場の拡大が予想されます。水やジュースなどの飲料のような透明な流動食は消化が早く、腸内に未消化物が残らないため、より健康的なライフスタイルを送ろうとする人々は、食習慣に流動食を取り入れようとしています。
フレーバーウォーターやフルーツ入りウォーターは、冷たいコップ一杯の水の水分補給に加え、厳選された素材の生き生きとした甘みとピリッとした風味が楽しめます。多くの人は、口当たりの良いフレーバーを加えることで、より多くの水を飲むようになります。このように、水に風味付けをすることで、よりおいしく飲むことができ、さらに栄養素を加えることもできます。
アメリカの経済誌『フォーブス』は、2022年には消費者の54%が2010年よりも食品や飲料の栄養価を気にするようになると予測しています。また、50歳以上の消費者の63%もこの数字に含まれています。このように、健康的なライフスタイルに対する消費者の嗜好の高まりが、フレーバーウォーターの開発を後押ししています。
健康とウェルネスに対する消費者の意識の高まりは、フレーバーウォーター市場を推進する重要な要因のひとつです。肥満、糖尿病、砂糖の大量摂取に関連するその他の健康問題に対する懸念が高まっているため、多くの人々がより健康的な飲料オプションを積極的に探しています。この問題に対処するのがフレーバーウォーターであり、砂糖をほとんど添加することなく、おいしくて腹持ちのよい選択肢を提供します。健康とウェルネスの大きな動きの中で最も重要なサブトレンドのひとつは、砂糖の消費量を減らそうという動きです。フレーバーウォーターは、炭酸水やフルーツジュース、その他の甘味飲料によく見られる過剰な糖分なしで風味豊かな味を体験できるため、魅力的な代替手段を提供します。
上記の事実は、減量や一般的な健康増進のためであれ、糖分の摂取量を減らしたい人々にとって望ましい選択肢となります。さらに、多くの消費者は砂糖の摂取量を減らし、摂取カロリーを気にしています。フレーバーウォーター製品は、一般的にカロリーがほとんどないかゼロなので、食事に余分なカロリーを加えることなく風味豊かな飲料を楽しみたい人々にとって素晴らしい選択肢となります。これは、体重を減らす努力や、空のカロリーの摂取を減らしたいという一般的な欲求をサポートします。
フレーバーウォーター市場を牽引している主な要因のひとつは、提供されるフレーバーの種類の多さです。従来のプレーンウォーターとは対照的に、フレーバーウォーターは消費者の様々な嗜好に合うよう、食欲をそそる様々なフレーバーが用意されています。フルーツ風味、ハーブ風味、植物風味、エキゾチック風味などがその一例です。フレーバーウォーター市場にはさまざまなフレーバーがあるため、どんな人でも好きなものを見つけることができます。
刺激的で斬新な製品を提供し続けるために、フレーバーウォーター・メーカーは季節や動向を反映したフレーバーを頻繁に追加しています。例えば、夏にはスイカやシトラスブレンドのようなフレーバーが、秋にはアップルシナモンやスパイスの効いた洋ナシのようなフレーバーが登場するでしょう。このような季節ごとのローテーションによって、消費者は新しい製品に興味を持ち、試す意欲を持ち続けることができます。
いくつかのフレーバーウォーターブランドは、顧客にユニークなフレーバーの組み合わせをデザインさせています。フレーバーエンハンサーや濃縮飲料を提供し、顧客が自分の好みに合わせてフレーバーをカスタマイズできるようにしているのです。フレーバーを試すのが好きな顧客は、このようなパーソナライゼーションに特に魅力を感じると思われます。
果物やその他の天然素材の風味を模倣するために、フレーバーウォーター製品の中には人工香料を使用しているものもあります。これらの合成化学物質は、天然の風味を模倣して人工的な風味を作り出します。規制機関は一般的に人工香料を安全なものと認めていますが、消費者の中にはより健全な代替品を好む人もいます。
フレーバーウォーター製品の中には、アスパルテーム、スクラロース、サッカリンなどの人工甘味料を使い、カロリーを加えずに甘みを加えているものもあります。FDA(米国食品医薬品局)の認可を受け、砂糖不使用の代替品を提供しているにもかかわらず、これらの甘味料は議論を巻き起こし、健康に関する問題を提起しています。健康リスクや後味の悪さが指摘され、人工甘味料を避けたいと考える消費者もいます。
同様に、フレーバーウォーター製品の保存性を高めるために、人工保存料が使われることもあります。これらの保存料は、腐敗を止め、製品の鮮度を保つために含まれています。例えば、ソルビン酸カリウムや安息香酸ナトリウムなどがあります。法的規制の範囲内で使用される場合は安全だと考えられていますが、一部の消費者はこれらの添加物が入っていない製品を好みます。
Global Flavored Water Market reached US$ 15.6 billion in 2022 and is expected to reach US$ 33.9 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.
The market for flavoured water is anticipated to expand due to consumers' growing preference for healthy lifestyles. Since clear liquid diets like water, juices, and other beverages are quickly digested and leave no undigested residue in the intestine, people who are attempting to live healthier lifestyles are attempting to incorporate liquid diets into their eating habits.
Water that has been flavoured or fruit-infused provides all the hydration of a cool glass of water and the lively, sweet, and tangy flavours of the selected ingredients. Many people are influenced to drink more water by adding palatable flavours. Thus, flavouring water with additional ingredients can make it more palatable and even add nutrients.
American business magazine Forbes estimates that in 2022, 54% of consumers will be more concerned about the nutritional value of their food and beverage selections than they were in 2010. The respective fact includes 63% of consumers aged 50 and over. Thus, a growing consumer preference for a healthy lifestyle fuels the development of flavoured water.
The growing consumer awareness of health and wellness is one of the key factors propelling the flavoured water market. Many people are actively looking for healthier beverage options due to growing concerns about obesity, diabetes, and other health issues linked to high sugar consumption. The issue is addressed by flavoured water, which provides a tasty and filling option with little to no added sugar. One of the most significant sub-trends within the larger health and wellness movement is the push for reduced sugar consumption. Because it can deliver a flavorful taste experience without the excessive sugars frequently found in sodas, fruit juices, and other sweetened beverages, flavoured water offers an alluring alternative.
The above fact makes it a desirable option for those wishing to reduce their sugar intake, whether for the purpose of losing weight or improving their general health. Moreover, many consumers reduce their intake of sugar and watch their calorie intake. Flavoured water products are a great option for people who want to enjoy a flavorful beverage without adding extra calories to their diet because they typically contain very few or no calories. This supports efforts to lose weight and the general desire to consume fewer empty calories.
The wide range of flavours that are offered is one of the main factors driving the flavoured water market. Contrary to conventional plain water, flavoured water is available in a variety of tantalizing flavours to suit a variety of consumer preferences. Fruit-infused, herbal, botanical, and exotic flavours are some examples of these flavours. Any individual can find something they like due to the wide range of flavours available in the flavoured water market.
In order to keep their product offerings exciting and novel, flavoured water companies frequently add seasonal or trend-driven flavours. For instance, consumers might come across flavours like watermelon or citrus blends during the summer, while during the autumn, companies might introduce apple cinnamon or spiced pear variants. Consumers are kept interested and motivated to try new products due to this seasonal rotation.
Some flavoured water brands let customers design unique flavour combinations. They might provide flavour enhancers or concentrates that people can add to their water to customize the flavour to their preferences. Customers who enjoy experimenting with flavours will find this aspect of personalization to be especially appealing.
To mimic the flavour of fruits or other natural ingredients, some flavoured water products use artificial flavorings. These synthetic chemicals that mimic the flavour of natural to create the artificial flavours. Even though regulatory agencies generally recognize them as safe, some consumers favor products that are more wholesome alternative.
Some flavoured water products use artificial sweeteners like aspartame, sucralose, or saccharin to add sweetness without adding calories. Despite being FDA-approved and providing a sugar-free alternative, these sweeteners have generated debate and raised health-related issues. Due to alleged health risks or an aftertaste, some consumers prefer to avoid artificial sweeteners.
Similarly, to increase the shelf life of some flavoured water products, artificial preservatives may also be used. These preservatives are included to stop spoilage and preserve product freshness. Examples include potassium sorbate and sodium benzoate. Certain consumers prefer products without these additives, even though they are thought to be safe when used within legal restrictions.
The global flavored water market is segmented based on type, flavor, packaging, distribution channel, application, and region.
A growing number of people prefer the sparkling varieties because of their flavour, fizz, and health advantages. Several companies, including Nestle Pure Life, offer a variety of fruit-flavored products with no calories or sweeteners. The market's leading companies are introducing new products to meet the shifting needs of consumers who care about their health. For instance, PepsiCo introduced Bubly, a sparkling water with no sugar, in Australia in May 2023.
In its history of doing business in Australia, the company has never introduced a beverage other than one of its main brands. With the May 2023 U.S. release of Topo Chico Sabores, a line of premium sparkling waters made with real fruit juice and herbal extracts, Topo Chico expanded its market beyond the mineral water category. Additionally, over the past few years, a rise in the quantity of bottled water commercial advertisements has significantly increased brand recognition.
The primary driver of the market in North America is the growing consumer preference for healthy alternatives to soft drinks. Consumers are being persuaded to drink flavored water due to advantages like increased intake, improved digestion, and improved bone and heart health.
Due to the presence of established brands and new entrants vying for market share, the North American market is extremely competitive. Major companies have been the dominant forces in the region, including Topo Chico, LaCroix, San Pellegrino, and Dasani Sparkling. Additionally, it is anticipated that the simple availability of this product across distribution channels will accelerate the growth of this market.
Due to rising health concerns during the COVID-19 pandemic, the market experienced rapid growth. Because lockdowns and restrictions prevented many people from eating out or drinking on the go, many turned to flavored water as a practical and healthy alternative for their at-home hydration needs.
As a result, flavoured water sales increased in grocery stores and online marketplaces. Customers searching for flavoured water products increasingly used e-commerce sites, which resulted in a significant increase in online sales for both well-known brands and up-and-coming competitors. E-commerce promoted the expansion of subscription services for flavoured water.
The supply chain for the ingredients and materials used in flavoured water production could be hampered by war. Manufacturers may experience shortages or higher costs if important suppliers are situated in the affected areas or depend on transportation routes that pass through the conflict zone.
If flavored water manufacturing facilities are situated in Ukraine or Russia, they might experience operational difficulties like labor shortages, infrastructure damage, or transportation problems that would reduce production and distribution. Trade limitations or sanctions that have an impact on global trade can result from geopolitical tensions. Trade barriers may exist for flavoured water brands who export to or import from Russia or Ukraine, which could have an impact on their market presence.
The major global players in the market include: Nestle, PepsiCo, Inc. Talking Rain, The Coca-Cola Company, Hint, Inc., National Beverage Corp., Spindrift, KeurigDr Pepper, Inc., Sanpellegrino S.P.A., and Saratoga Spring Water Company.
The global flavored water market report would provide approximately 77 tables, 82 figures and 186 Pages.