![]() |
市場調査レポート
商品コード
1359939
フレーバーティーの世界市場-2023年~2030年Global Flavored Tea Market - 2023-2030 |
||||||
カスタマイズ可能
適宜更新あり
|
フレーバーティーの世界市場-2023年~2030年 |
出版日: 2023年10月11日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
|
世界のフレーバーティー市場は2022年に26億米ドルに達し、2023年から2030年の予測期間中にCAGR 7.9%で成長し、2030年には47億米ドルに達すると予測されています。
ハーブティーはフレーバーティー市場において多種多様です。ハイビスカスティー、ローズティー、カルダモンティー、オーガニックティー、カモミールティー、ペパーミントティー、ピュアハーブティーなどです。予測期間中に市場が成長する主な要因の1つは、世界の人々の間で健康とライフスタイルに気をつけようという意識が高まっていることです。
消費者はフレーバーティーの風味と香りを好みます。さらに、フレーバーティーには医学的な利点もあるため、健康を気遣う人々が世界中から集まります。ビタミンCを多く含み、健康的な血糖値やコレステロール値をサポートし、減量を助け、免疫システムを強化します。消費者に完全な満足を与え、さまざまな味と利点を提供するために、フレーバーティーが広く販売されています。この製品の需要は、消費者の食習慣に対する意識が変化するにつれて高まっています。
研究開発は、紅茶業界の企業にとって継続的な投資です。このようなパターンの結果、人々はすでに日常的にお茶を飲むことに慣れており、企業は新しいフレーバーや感覚でお茶市場を拡大してきました。市場動向の変化に応じて、人々の嗜好も変化しています。2022年の市場売上高シェアはアジア太平洋が45%以上と最も高いです。アジア太平洋地域のフレーバーティー市場では、顧客は新しいものを試すことに前向きであり、製品の治療効果や健康効果に対する認知度を高める有名人の推薦に大きな影響を受けています。
数多くのフレーバーティーは、ソーダやジュースのような甘味飲料に代わる、より健康的な代替品と見なされています。より多くの顧客が、自然で低カロリー、低糖質の選択肢を探しています。例えば、ハーブティーやフルーツティーには、抗酸化物質やその他の健康増進成分が含まれていることが多いです。
抗酸化物質は、酸化ストレスを撃退し、慢性疾患の発症リスクを低下させ、一般的な健康を促進する能力を含む、多くの健康上の利点に関連しています。ドイツ紅茶・ハーブ飲料協会によると、オーガニック品質の紅茶、ハーブ飲料、フルーツ飲料の売上は2021年に劇的に増加し、販売された紅茶の15.9%がオーガニックラベルを付けています。
ウェルネス分野は現在、消化器系の健康に大きな関心を寄せています。消化器系の不快感を和らげ、消化を促進すると言われるペパーミント、フェンネル、ジンジャーなどを使ったお茶が人気です。さらに、ストレス管理とリラクゼーションは、ペースの速い現代社会では非常に重要です。リラクゼーション、ストレス軽減、睡眠改善のためのフレーバーティーの効能が宣伝されています。
顧客は、人工的な成分や添加物の少ないクリーンラベルの製品に関心を持つようになっています。この動向は、人工的な添加物や保存料ではなく、天然香料、実際の果物、ハーブを使ったフレーバーティーによって支えられています。クリーンラベルのフレーバーティーは、原材料を明確に表示することで、顧客が自分が何を飲んでいるのかを理解しやすくしています。
それぞれの透明性は信頼を育み、人々が食生活の嗜好について十分な情報を得た上で決断することを可能にします。フレーバーティーに使用される原材料の自然な風味と栄養的利点は、加工や化学処理を最小限に抑えることを目的としたクリーンラベル製品を使用することで維持することができます。
フレーバーティーは、時間のかかる準備をすることなく好みのフレーバーを楽しめる便利な方法を消費者に提供し、飲料の選択に味と便利さのバランスを求める人々にとって魅力的な選択肢となっています。包み紙は、茶葉の鮮度を保ちながら、衛生的で便利な使い心地を保証します。
ボトルや缶入りのフレーバーティーは持ち運びに便利で、コンビニエンスストアや自動販売機、カフェなどで頻繁に販売されているため、外出先でも購入することができます。RTD紅茶の中には再封印型容器に入っているものもあり、こぼれたり鮮度が落ちたりする心配をすることなく、残った紅茶を保存することができます。ティーバッグでもRTDボトルでも、フレーバーティーの多くは1回分サイズです。
例えば、2022年6月、英国のクリッパー・ティー・カンパニーのアメリカ部門は、既存の製品ラインに新しいフレーバーとパッケージを追加しました。有機アールグレイ紅茶、オレンジ&ターメリックハーブティー、グリーンティー&レモン、ウィンターアップル&シナモンハーブティー、有機ウィンターベリーハーブティーなどが最近追加されたフレーバーの一つです。
他の飲料に比べ、フレーバーティー、特に高級品や職人技が光る品種のフレーバーティーは比較的高価です。特に価格に敏感な消費者層では、市場の拡大が抑制される可能性があります。高級フレーバーティーには、高品質の茶葉と、本物の果実片、ハーブ、スパイス、エッセンシャルオイルなどの有機成分が頻繁に使用されます。製造コストが高くなるのは、こうした高級原料の結果です。
さらに、フレーバーティーの特徴的でバランスのとれた風味を作り出すには、複雑なブレンド技術が必要になることが多いです。様々な品種の茶葉、ハーブ、植物をブレンドして特定の風味を作り出す熟練した工程は、生産コストを上昇させる可能性があります。その希少性と特別な風味の組み合わせから、一部のフレーバーティーはスペシャルティや限定ブレンドとして生産され、高値で取引されることもあります。
Global Flavored Tea Market reached US$ 2.6 billion in 2022 and is expected to reach US$ 4.7 billion by 2030, growing with a CAGR of 7.9% during the forecast period 2023-2030.
Herbal teas can be found in a huge variety in the flavoured tea market. They include, among others, hibiscus tea, rose tea, cardamom tea, organic tea, chamomile tea, peppermint tea, and pure herbs tea. One of the key factors propelling the market towards growth during the forecast period is the rising awareness among the world's population to take precautions with their health and lifestyle.
Consumers love the flavour and aroma of flavoured tea. Additionally, it offers some medical advantages that draw people who care about their health from all over the world. It contains a lot of vitamin C, which supports healthy blood sugar and cholesterol levels, aids in weight loss, and strengthens one's immune system. In order to provide consumers with complete satisfaction and a variety of tastes and advantages, flavoured tea is widely available. The demand for this product rises as consumer attitudes towards their eating habits change.
Research and development are ongoing investments for businesses in the tea industry. As a result of this pattern, people are already accustomed to drinking tea on a regular basis, and companies have expanded the tea market with new flavours and sensations. People's tastes and preferences have also changed in response to the shifting market trends. Asia-Pacific held highest market revenue share of more than 45% in the year 2022. In the Asia-Pacific flavored tea market, customers are open to trying new things and are greatly influenced by celebrity endorsements that raise awareness of the product's therapeutic and health benefits.
Numerous flavoured teas are viewed as healthier substitutes for sweetened drinks like soda and juice. More and more customers are looking for natural, low-calorie, low-sugar options. For instance, herbal and fruit-infused teas frequently contain antioxidants and other health-promoting ingredients.
Antioxidants have been linked to a number of health advantages, including the ability to fight off oxidative stress, lower the risk of developing chronic illnesses, and promote general wellbeing. Sales of organic quality teas, herbal infusions, and fruit infusions increased dramatically in 2021, according to the German Tea & Herbal Infusions Association, with 15.9% of sold teas carrying the organic label.
The wellness sector is now heavily focused on digestive health. Popular choices for their alleged capacity to ease digestive discomfort and encourage better digestion include teas made with ingredients like peppermint, fennel, and ginger. Additionally, stress management and relaxation are crucial in today's fast-paced world. The benefits of flavoured teas for relaxation, stress reduction, and improved sleep are promoted.
Customers are becoming more interested in clean label products with few artificial ingredients and additives. This trend is supported by flavoured teas made with natural flavourings, actual fruit, and herbs rather than artificial additives or preservatives. Clean label flavoured teas make it simpler for customers to understand what they are consuming by clearly listing the ingredients.
The respective transparency fosters trust and enables people to make well-informed decisions about their dietary preferences. The natural flavours and nutritional benefits of the ingredients used in flavoured teas can be preserved by using clean label products, which aim to minimise processing and chemical treatments.
Flavoured teas provide consumers with a convenient way to enjoy their preferred flavours without the need for time-consuming preparation, making them an appealing option for people looking for a balance between taste and convenience in their beverage choices. The wrappers guarantee that each serving is hygienic and convenient to use while also preserving the tea's freshness.
Flavoured teas in bottles or cans are very portable and frequently available in convenience stores, vending machines, and cafes, enabling customers to buy them while on the go. Some RTD teas come in resealable containers that let customers store any leftover tea without worrying about spills or losing freshness. No matter if they are sold in tea bags or RTD bottles, many flavoured teas come in single-serving sizes.
For instance, in June 2022, The American division of the UK-based Clipper Tea Company added new flavours and packaging to its existing product line. Organic earl grey black tea, orange & turmeric herbal tea, green tea & lemon, winter apple and cinnamon herbal tea, and organic winter berries herbal tea are among the recently added flavours.
Compared to some other beverage options, flavoured teas, especially premium or artisanal varieties, can be relatively more expensive. Consumer price sensitivity, especially in price-conscious segments, may restrain market expansion. High-quality tea leaves and organic components like real fruit pieces, herbs, spices, and essential oils are frequently used in premium flavoured teas. The higher production cost is a result of these premium ingredients.
Furthermore, complex blending techniques are frequently needed to produce distinctive and well-balanced flavour profiles in flavoured teas. The skillful process of blending various tea varieties, herbs, and botanicals to achieve particular flavour profiles can raise production costs. Due to their rarity and special flavour combinations, some flavoured teas are produced as specialty or limited-edition blends, which can fetch higher prices.
The global flavored water market is segmented based on type, flavor, distribution channel, end-user and region.
Due to the fact that loose leaf tea typically contains whole or larger tea leaves and retains more of their flavour and essential oils than tea bags, it is frequently thought of as being of higher quality. Due to its perceived higher quality and freshness, loose leaf tea attracts customers looking for a premium tea experience.
A wider variety of flavour profiles, including complex and nuanced flavours that are difficult to achieve with tea bags, are offered by loose leaf teas. A more varied flavour experience is made possible by the range of tea varieties available and the flexibility of brewing techniques. Customers can adjust the strength and flavour of their tea by adjusting the brewing time, water temperature, and tea-to-water ratio.
Additionally, since loose leaf tea typically produces less waste than tea bags, which may contain plastic or other non-biodegradable materials, some environmentally conscious consumers favour it. Direct sourcing from tea gardens and open supply chains are two selling points for many loose leaf tea brands.
As health-consciousness continues to rise, consumers in Asia-Pacific are turning to flavored teas for their potential health benefits. Certain ingredients commonly used in flavored teas, such as ginger, ginseng, and green tea, are associated with various health-promoting properties. Moreover, tea has a long and deep-rooted cultural history in many Asian countries, and flavored teas have been a part of these traditions for centuries.
Additionally, the working population in the region prefers tea for instant energy and hydration during working hours. Owing to all these factors, the market players are launching healthy and flavorful tea products in the market to cater to consumer demand. In November 2022, Netsurf Network launched a series of herbal teas in India. The products are available in different herbal flavors, i.e., Bramhi & cinnamon, ginger & cumin, ashwagandha & lemon, and others.
The major global players in the market include: Unilever, Numi Inc, Twining and Company Ltd., Goodricke Group Ltd., Harney and Sons Fine Teas, Golden tips Yea, Tetley, Apeejay Surrendra Group, Nestle and Tata Global Beverages.
During the pandemic, consumers who were concerned about their health sought out beverages with perceived health advantages. The market expanded quickly as a result of the COVID-19 pandemic's growing health concerns. Demand for flavored teas increased as consumers sought out more healthy and soothing options, especially those with herbal or functional ingredients like immunity-boosting herbs.
Due to their alleged health advantages, tea is frequently chosen by consumers. Green, black, white, and herbal teas are just a few of the many varieties of tea that have different functional properties. For instance, while herbal teas like chamomile are valued for their calming properties, green tea is well known for its antioxidant content.
Geopolitical tensions lead to fluctuations in currency values, impacting the cost of importing flavored teas from other countries. The affordability of imported teas was impacted by exchange rate instability and price volatility. Trade restrictions, embargoes, or sanctions are a result of geopolitical conflicts. Such regulations may obstruct international trade in flavoured teas, which will have an impact on import and export markets.
Due to the conflict, broken supply chains, and lower demand, Ukraine's production in 2022 fell by 31.5 percent compared to 2021, when it stood at a level of about 15,000 tonnes. Imports fell by nearly 40% in 2022 compared to 2021, which is related to a sharp rise in raw material prices and the nation's economic crisis.
Tea packaged in filter bags made up the majority of imports because Ukrainian consumers are more accustomed to this type of packaging. Between 2017 and 2021, tea imports' geographic distribution remained largely stable, and UAE, Sri Lanka, Azerbaijan, Poland, and China were among the principal suppliers. Poland and China overtook Sri Lanka as the top exporters of tea to Ukraine in 2022, though Sri Lanka still holds the top spot.
The global flavored tea market report would provide approximately 69 tables, 67 figures and 186 Pages.
LIST NOT EXHAUSTIVE