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表紙：イベント管理ソフトウェアの世界市場-2023年～2030年
市場調査レポート
商品コード
1347929

イベント管理ソフトウェアの世界市場-2023年～2030年

Global Event Management Software Market - 2023-2030

出版日
ページ情報
英文 201 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.28円
イベント管理ソフトウェアの世界市場-2023年～2030年
出版日: 2023年09月11日
発行: DataM Intelligence
ページ情報: 英文 201 Pages
納期: 即日から翌営業日
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概要

概要

世界のイベント管理ソフトウェア市場は、2022年に71億米ドルに達し、2023年から2030年の予測期間中に14.6%のCAGRで成長し、2030年には148億米ドルに達すると予測されています。

イベントの複雑さが増すにつれ、イベントの計画と管理プロセスに対する需要が高まっています。イベント管理ソフトウェアは、登録、チケット発券、スケジューリング、コミュニケーションのような様々なタスクを自動化する自動化ツールを提供し、イベント主催者が時間とリソースを節約するのに役立ちます。Zippiaのキャリア専門家によると、米国では現在44,554人のイベントマネージャーが雇用されています。

技術の急速な進歩により、イベント管理ソリューションの開発が進んでいます。モバイルアプリ、仮想現実、拡張現実などのクラウドベースのプラットフォームは、これらの技術は、イベントが計画され、実行され、体験される方法を変えました。これらの要因が市場の成長を後押しします。

北米は、急速な都市化、人口増加、仮想イベント需要の高まりを促進する技術の進歩により、世界のイベント管理ソフトウェア市場の1/3以上をカバーする成長地域の一つです。イベント管理ソフトウェアは、ビジネスがより効果的にイベントを計画し、実行するのに役立ちます。

ダイナミクス

仮想プラットフォーム導入の増加

仮想プラットフォームは、地理的な制約を受けることなく、世界中の聴衆にイベントを届けることを可能にします。国内のさまざまな地域から出席者が参加し、イベントの到達範囲と影響力を広げることができます。仮想イベントの開催は、会場のレンタル、旅行、宿泊、その他のロジスティクスに関する余分な費用がかからないため、物理的なイベントを開催しなくても費用対効果が高いことが多いです。

例えば、2023年8月4日、トロントを拠点とするイベント管理ソフトウェアのプロバイダーであるEventMobiは、Andreessen Horowitzが支援するオンライン・イベント・プラットフォームであるRun The Worldの買収を発表しました。この買収は、EventMobiが提供するサービスを強化し、リーチを拡大し、多様なイベントフォーマットにおける業界リーダーとしての地位を強化することを目的としています。

仮想イベントプロモーションの成長

仮想プロモーションの動向は、イベント管理ソフトウェアの成長に大きく貢献しています。企業が仮想イベントやプロモーションを一層受け入れるようになるにつれて、こうした体験を合理化し、強化するための高度なソフトウェアソリューションに対する需要が急増し、仮想プロモーションへのシフトは、イベント管理ソフトウェアのユーザーベースを拡大するだけでなく、現代のイベント計画・プロモーションの進化した状況を浮き彫りにしています。

手頃な価格と簡単に測定可能な投資収益率という魅力が仮想イベントの魅力を高め、かなりの数の主催者がこの形式を採用するようになっています。Kaltura社の調査によると、マーケティング担当者の40%が2023年に向けて仮想イベントの戦略を練っており、18%はハイブリッドイベントを選択していることが明らかになっています。

企業間のコラボレーションが市場成長を後押し

コラボレーションにより、企業はそれぞれの専門的なソリューションを統合し、幅広いツールや機能を提供する包括的なプラットフォームを構築することができます。これにより、イベント主催者は1つのソースから機能一式にアクセスすることができ、ワークフローを合理化し、イベントの計画・実行プロセス全体を強化することができます。それぞれの強みを組み合わせることで、企業は技術を開発し、こうしたイノベーションはアイデアの交換を促進します。

例えば、2023年6月21日、イベント管理および会場登録ソリューションの著名企業であるXtagは、仮想/ハイブリッドイベントの主要プラットフォームであるZoom Eventsとの戦略的パートナーシップを発表しました。このコラボレーションは、ハイブリッドおよび対面イベントプロセスの全領域をカバーする包括的なイベントソリューションを提供することを目的としており、このコラボレーションにより、Zoom Eventsはイベント主催者にイベント計画をシームレスに組み込んだ統合ソリューションを提供することができます。

ユーザーインターフェースの広告性とシステム互換性

多くのイベント管理ソフトウェアソリューションは、特定のソフトウェアに限定された様々なカスタマイズオプションを提供しているため、ユーザーはソフトウェアの機能によって制限されるカスタマイズの特定の側面を見つけることができます。

他の技術と同様に、イベント管理ソフトウェアにも技術的な不具合やダウンタイム、互換性の問題が発生する可能性があり、これらの技術的課題に迅速に対処しなければ、イベントの計画や実行に支障をきたす可能性があります。互換性の問題は、イベント管理ソフトウェアが他の主催者のツールやシステムとスムーズに統合されない場合にも発生し、データの不一致や非効率、情報伝達のエラーにつながる可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 仮想プラットフォーム導入の増加
      • 仮想イベントプロモーションの成長
      • 企業間のコラボレーションが市場成長を後押し
    • 抑制要因
      • ユーザーインターフェースの広告性とシステム互換性
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析
  • ロシア・ウクライナ戦争の影響分析
  • DMIの見解

第6章 COVID-19分析

第7章 コンポーネント別

  • ソフトウェア
  • サービス

第8章 デプロイメント別

  • クラウド
  • オンプレミス

第9章 組織規模別

  • 中小企業
  • 大企業

第10章 エンドユーザー別

  • イベント主催者・計画者
  • 企業
  • 官公庁
  • 教育機関
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • ロシア
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Cvent
    • 企業概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な動向
  • Aventri
  • Eventbrite
  • Ungerboeck
  • XING Events
  • Hopin
  • Bizzabo
  • RainFocus
  • ACTIVE Network
  • EventMobi

第14章 付録

目次
Product Code: ICT6813

Overview

Global Event Management Software Market reached US$ 7.1 billion in 2022 and is expected to reach US$ 14.8 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2023-2030.

As the complexity of events is continuously growing, so there is rising demand for event planning and management process. Event management software offers automation tools that automate various task like registration, ticketing, scheduling and communication that helps event organizer to save time and resources. According to Zippia career experts, there are 44,554 event managers are currently employed in U.S.

The rapid advancement in the growth of technology which led to increased development of event management solutions. Cloud-based platforms such as mobile apps, virtual reality and augmented reality these technologies transformed the way events that are planned, executed and experienced these factors boost the growth of the market.

North America is among the growing regions in the global event management software market covering more than 1/3rd of the market due to the rapid urbanization, population growth and technological advancement that drives rising virtual event demands. Event management software helps business plan and executes event more effectively.

Dynamics

Rise in Adoption of Virtual Platforms

Virtual platforms enable events to reach a global audience without geographical constraints. Attendees from different parts of the country can participate and broaden the event's reach and impact. Hosting a virtual event is often cost-effective without organizing the physical events, as there is no extra expense related to venue rentals, travel, accommodations and other logistics aspects.

For instance, on 4 August 2023, EventMobi, a Toronto-based event management software provider announced its acquisition of Run The World, an online event platform backed by Andreessen Horowitz. The acquisition is aimed at enabling EventMobi to enhance its offerings, expand its reach and strengthen its position as an industry leader in diverse event formats.

Rising Growth of Virtual Event Promotions

The escalating trend towards virtual promotions has significantly contributed to the growth of event management software. As businesses increasingly embrace virtual events and promotions, the demand for advanced software solutions to streamline and enhance these experiences has surged and this shift towards virtual promotions not only expanded the user base for event management software but has also underscored its evolving landscape of modern event planning and promotion.

The allure of affordability and easily measurable return on investment has enhanced the appeal of virtual events, prompting a substantial number of organizers to embrace this format. According to research from Kaltura company revealed that 40% of marketers are strategizing virtual events for 2023, with 18% opting for hybrid events.

Collaboration between Companies Boosts the Growth of the Market

Collaboration allows companies to integrate their specialized solutions and creates comprehensive platforms that offer a wide range of tools and features and this enables event organizers to access a complete suite of functionalities from a single source, streamlining their workflow and enhancing the overall event planning and execution process. By combining their strengths, companies develop technologies and these innovations fosters the exchange of ideas.

For instance, on 21 June 2023, Xtag, a prominent global player in event management and onsite registration solutions, announced a strategic partnership with Zoom Events, a leading platform for virtual and hybrid events and this collaboration aims to offer comprehensive event solutions covering the full spectrum of hybrid and in-person events processes, this collaboration empowers Zoom Events to present event organizers with a unified solution that seamlessly incorporates event planning.

User Interface Ad-ability and System Compatibility

Event management software requires new users to learn new tools and interfaces and this could be challenging specifically for individuals whose backgrounds are not in tech may result in steeper learning during the initial stage of implementation, while many event management software solutions offer various customization options that limit into specific software, so user finds certain aspects of customizations that is restricted by software capabilities.

Like any technology, event management software can experience technical glitches, downtime or compatibility issues and these technical challenges can disrupt event planning and execution if not promptly addressed. Compatibility problems can also arise when event management software does not integrate smoothly with other organizers' tools or systems, this can lead to data discrepancies, inefficiencies or errors in information transfer.

Segment Analysis

The global event management software market is segmented based on component, deployment, organization size, end-user and region.

Software Solutions Increase Demand for the Market

The software solutions segment holds a major share of around 1/3rd of the global event management software market. Software solutions offer a personalized registration experience and provide easy access to event information through mobile apps, these features enhance the overall experience of attendees that leads to had higher satisfaction rates and increased attendee. Event management software collects and stores data about attendees which can be used later by companies for advertising their market.

For instance, on 24 May 2023, Cvent, a prominent provider of technology solutions for meetings, events and hospitality, introduced its AI Writing Assistant software and this cutting-edge tool harnesses the capabilities of generative AI technology within the Cvent platform to facilitate the creation of high-quality content efficiently. By using natural language processing, the AI Writing Assistant aids event professionals and marketers in generating compelling event content for emails, websites, session descriptions and more.

Geographical Penetration

The Growing Adoption of Virtual and Hybrid Events in Asia-Pacific

Asia-Pacific is among the growing regions in the global event management software market covering around 1/4th of the market. The COVID-19 pandemic accelerated the adoption of virtual and hybrid events in Asia-Pacific. Event management software plays a crucial role in facilitating the organization of such events by providing features like online registration, virtual networking, live streaming and interactive sessions. Event management companies are increasing their focus on providing enhanced experience to users.

For instance, on 1 August 2022, Vela Software Group, operating through its subsidiary Vela Asia Pacific, recently completed the acquisition of MemNet assets from OMNI Software Solutions and this acquisition has led to the establishment of Memnet Solutions Pty Ltd. MemNet, a comprehensive membership and event management platform, serves associations, charities, unions and clubs.

Competitive Landscape

The major global players include: Cvent, Aventri, Eventbrite, Ungerboeck, XING Events, Hopin, Bizzabo, RainFocus, ACTIVE Network and EventMobi.

COVID-19 Impact Analysis

The demand for virtual event management tools, including registration platforms, live streaming capabilities, virtual exhibitor spaces and attendee engagement features, surged as event organizers sought solutions to replicate physical events in a digital format. The pandemic forces event management companies to rethink on the event platforms and also leads to organizing hybrid events.

For instance, on 15 March 2023, amid the COVID-19 pandemic, Hubilo, an event management platform that had previously generated Rs 8 crore in revenue, faced a sudden halt in its income due to the cessation of physical events. Hubilo's existing commitment to a project provided a silver lining. The company underwent a successful transition from physical to virtual event management, preserving its operations and subsequently planning the launch of a 2.0 version.

AI Impact

AI algorithms can analyze attendee preferences and behaviors to provide personalized event recommendations and experiences and this includes suggesting relevant sessions, speakers and networking opportunities tailored to individual interests, improving attendee engagement. AI-powered chatbots and virtual assistance handles inquiries and registration of events and also provide information related to events.

For instance, on 9 May 2023, Eventbrite, a prominent event management and ticketing website, unveiled new tools powered by GPT technology to simplify and expedite various aspects of event planning, these tools will be rolled out this month and are designed to assist event creators in tasks such as crafting event pages, email campaigns and social media ads. According to Julia Hartz, the co-founder of Eventbrite, the corporation of AI into their platform aligns their commitment and supports event creators and attendees.

AI can identify unusual patterns and behaviors that may indicate security threats or fraudulent activities, enhancing event security and protecting both attendees and organizers. Facial recognition technology, driven by AI, can quickly scan and match attendees against watchlists or databases of known individuals with criminal records or security concerns and this helps identify unauthorized individuals attempting to enter the event.

Russia- Ukraine War Impact

The geopolitical tension rise between Russia and Ukraine led to an increase in broader economic and political uncertainties, these uncertainties impact global markets that include the technologies sector which potentially affects investments and business decisions and customer preferences. Trade disruptions caused by conflicts impacts the supply chain management system globally.

Due to travel restrictions and safety concerns, there could be an increased demand for virtual events, webinars and online conferences and this might prompt event management software providers to enhance their virtual event capabilities and offer features tailored for such events. As travel becomes more challenging so event organizers and participants rely on remote collaboration tools.

By Component

  • Software
  • Services

By Deployment

  • Cloud
  • On-Premises

By Organization Size

  • Small and Medium-Sized Enterprises
  • Large Enterprises

By End-User

  • Event Organizer and Planner
  • Corporate
  • Government
  • Education
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • On 2 May 2023, SI Tickets, the ticketing site associated with Sports Illustrated, introduced "Box Office by SI Tickets," a self-service event management and primary ticketing solution developed in collaboration with ConsenSys and powered by Polygon's blockchain technology and this platform offers NFT ticket solutions for events of any size, allowing event hosts to engage with attendees through features like highlights, collectibles, exclusive offers and loyalty benefits.
  • On 8 June 2023, Crisis24, a prominent global risk management company and part of GardaWorld introduced an advanced mass notification feature integrated within TopoONE, its critical event management platform for security operations centers (GSOC), this enhanced mass notification module offers seamless access to multiple communication channels, facilitating swift escalations and actions in response to critical events.
  • On 22 January 2021, RefTech, an event software company, introduced MemberReference, a new software designed to simplify membership management for membership organizations. The software is based on RefTech's EventReference event management software and offers tools for administration and reporting.

Why Purchase the Report?

  • To visualize the global event management software market segmentation based on component, deployment, organization size, end-user and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of event management software market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global event management software market report would provide approximately 69 tables, 66 figures and 201 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Component
  • 3.2. Snippet by Deployment
  • 3.3. Snippet by Organization Size
  • 3.4. Snippet by End-User
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Driver
      • 4.1.1.1. Rise in Adoption of Virtual Platforms
      • 4.1.1.2. Rising Growth of Virtual Event Promotions
      • 4.1.1.3. Collaboration Between Companies Boosts the Growth of the Market
    • 4.1.2. Restraints
      • 4.1.2.1. User Interface Ad-ability and System Compatibility
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Component

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 7.1.2. Market Attractiveness Index, By Component
  • 7.2. Software*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Services

8. By Deployment

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
    • 8.1.2. Market Attractiveness Index, By Deployment
  • 8.2. Cloud*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. On-Premises

9. By Organization Size

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 9.1.2. Market Attractiveness Index, By Organization Size
  • 9.2. Small and Medium-Sized Enterprises *
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Large Enterprises

10. By End-User

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 10.1.2. Market Attractiveness Index, By End-User
  • 10.2. Event Organizer and Planner *
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Corporate
  • 10.4. Government
  • 10.5. Education
  • 10.6. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Russia
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Organization Size
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Cvent *
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Aventri
  • 13.3. Eventbrite
  • 13.4. Ungerboeck
  • 13.5. XING Events
  • 13.6. Hopin
  • 13.7. Bizzabo
  • 13.8. RainFocus
  • 13.9. ACTIVE Network
  • 13.10. EventMobi

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us