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市場調査レポート
商品コード
1345413
フェイシャルワイプの世界市場-2023年~2030年Global Facial Wipes Market - 2023-2030 |
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カスタマイズ可能
適宜更新あり
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フェイシャルワイプの世界市場-2023年~2030年 |
出版日: 2023年09月06日
発行: DataM Intelligence
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
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概要
フェイシャルワイプの世界市場は、2022年に25億米ドルに達し、2023-2030年の予測期間中にCAGR 7.2%で成長し、2030年には44億米ドルに達すると予測されています。
フェイシャルワイプは、頑固なメイクアップ、皮脂、垢、顔の汚れを簡単に取り除くのに役立ちます。このワイプは超ソフトで、あらかじめ湿らせてあるため、あらゆる汚れを素早く溶かします。アロエベラエキス、カモミール、グリセリンの3つの有効成分を配合。顔にうるおいと輝きを与え、毛穴を引き締めます。
フェイシャルワイプは、従来のクレンジング方法に代わるもので、誰もが気軽に使える理想的なアイテムです。このワイプはたくさんの種類があり、一人ひとりの顔のメイク、汚れ、油分を取り除くことができます。また、一日中肌をリフレッシュさせるのにも最適で、脂っぽさを残すことなくメイクを落とせるよう特別に処方されています。
さらに、世界のフェイシャルワイプ市場は、新製品の革新、美容とスキンケアの動向の上昇、ライフスタイルの改善、化粧品の上昇、研究開発の進歩など様々な要因によって牽引され、Himalaya Wellness Company、Beiersdorf AG、Nice-Pak Products、Rocklineindなどのような重要な主要企業を擁し、予測期間中にこの市場をさらに加速させると思われます。
ダイナミクス
フェイシャルワイプにおける最近の技術革新の高まり
フェイシャルワイプにおける最近の技術革新は、予測期間中に市場を成長させる重要な要因の一つです。パーソナルケア用ワイプの消費者は、以前よりも選択肢が増えました。フェイシャルワイプは簡単で効率的なクレンジングを実現するので、新旧両方のブランドが頭からつま先までを対象とした革新的な製品を提供しています。
例えば、2023年2月、オーストラリアを拠点とするConserving Beauty社は、InstaMelt Day Dissolverというフェイシャルワイプを発売しました。このワイプは、オイルベースの処方と特許技術を使用しており、使用後に瞬時に水に溶け、マイクロプラスチックや廃棄物を残しません。
小型パック入りフェイシャルワイプの利用増加
便利さと携帯性は、消費者がフェイシャルワイプを購入する際に考慮する2大要素です。消費者の多様なニーズに対応するため、スキンケア製品のメーカー各社は、小型パックや旅行用サイズのパック入りのフェイシャルワイプを発売しています。これらの小型パックは持ち運びが可能で、低価格で入手できます。小型パックが提供するこうした利点は、多忙なライフスタイルを送り、頻繁に旅行する消費者にとって価値ある提案となります。米国、英国、ドイツ、日本、オーストラリアなどの新興国市場では、小型パック入りフェイシャルワイプの普及率が比較的高いです。
個人の衛生習慣に対する意識の高まり
個人が衛生習慣に対する意識を高めていることは、市場成長にとって極めて重要です。顔の清潔さは個人の健康にとって不可欠であり、適切な個人衛生は様々な疾病を予防・管理します。顔の衛生習慣には、洗顔、歯、口、目、コンタクトレンズ、耳の手入れなどが含まれます。
顔拭きに伴う副作用
フェイシャルワイプは、汚れを落として洗うのではなく、皮膚の表面に付着した汚れを伝播させるものです。さらに、顔拭きで洗浄するために必要な摩擦作用は、皮膚バリアに対する擦り傷となり、刺激、炎症、損傷を引き起こす可能性があります。さらに、フェイシャルワイプの使用時に皮膚刺激が生じることが多く、予測される年を通して市場開拓の妨げとなっています。
Global Facial Wipes Market reached US$ 2.5 billion in 2022 and is expected to reach US$ 4.4 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.
Facial wipes help to remove stubborn makeup, oil, grime and dirt from the face with ease. These wipes are ultra-soft and pre-moistened which quickly dissolves all traces of dirt. It contains three active ingredients; aloe vera extract, chamomile and glycerin. They leave the face moisturized, glowing and tighten the pores
Face wipes are a great alternative to traditional cleansing methods and are ideal for everyone to go. These wipes come in many varieties and can remove makeup, dirt, and oil from an individual face. They are also great for refreshing the skin throughout the day and are specially formulated to help remove makeup without leaving a greasy.
Furthermore, the global facial wipes market is driven by various factors like new product innovation, rise in Beauty and Skincare Trends, Improved Lifestyle, rise in cosmetic products, and advancements in research and development will drive this market to accelerate further during the forecast period with having significant key players like Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind and among others.
Recent innovations in facial wipes are one of the key factors that drive the market to grow during the forecast period. Consumers of personal care wipes have more choices than ever before. As people look to facial wipes to deliver an easy and efficient way to cleanse, brands both new and old are offering innovative products that target everything from head to toe.
For instance, in February 2023, Australia-based Conserving Beauty launched InstaMelt Day Dissolver facial cleansing wipes, using an oil-based formulation and patented technology that instantly dissolves in water after use, leaving no microplastic or waste behind.
Convenience and portability are the two major factors considered by consumers when they buy facial wipes. To specifically target the varying needs of consumers, manufacturers of skincare products are introducing smaller or travel-sized packs of facial wipes. These smaller packs are portable and are available at low costs. Such advantages offered by smaller packs create a value proposition for consumers who lead a hectic lifestyle and who travel frequently. Developed markets such as the US, the UK, Germany, Japan, and Australia have a relatively high penetration of smaller packs of facial wipes.
Rising awareness of hygiene practices among individual players is crucial for market growth. Facial cleanliness is essential for individual health, and proper personal hygiene prevents and controls various diseases. Facial hygiene practices include washing the face, caring for teeth, mouth, eyes, contact lenses, and ears.
Face wipes propagated which is on the surface of individual skin rather than removing and washing it. Furthermore, the rubbing action necessary to clean using face wipes can be abrasive to the skin barrier, potentially causing irritation, inflammation, and damage. Furthermore, skin irritation develops often when face wipes are used, hampered market expansion throughout the predicted year.
The global facial wipes market is segmented based on category, type, material, usage, distribution channel, and region.
The organic facial wipes segment from the category segment accounted for 41.5% and it is expected to be dominated during the forecast period. due to the increasing consumer preference for organic and natural products in the beauty and skincare industry. Organic face wipes are manufactured from biodegradable and environmentally friendly ingredients, aligning with the rising awareness of the importance of sustainability and environmental preservation. Additionally, organic face wipes are frequently packed with nutritious and calming substances including aloe vera, chamomile, and essential oils. These compounds provide extra skincare advantages such as hydration, mild irritation, and skin health promotion.
North America is estimated to hold about 38.4% of the total market share throughout the forecast period, due to the rising population of millennials, new launches by key players, recent innovations in facial wipes, moisturizing, the availability of a diverse range of products in the region, refreshing the individual face without dehydrating the skin.
For instance, in December 2021, Kylie Skin introduced its new line of Makeup Removing Wipes. These towelettes are safe for sensitive skin and enable the users to wipe away waterproof eye, lip, and face makeup. For instance, in November 2020, Kub Wipes launched cotton dry wipes for skin cleansing and alcohol-based wipes for deep cleaning hands and the home. Made from 100% premium cotton fibres, these wipes are free from liquids and chemicals, antibacterial and antifungal. They are larger than traditional tissues, more durable, and absorbent, making them suitable for newborns and sensitive skin. They are hypoallergenic and suitable for all skin types.
The major global players in the market include: Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind, Albaad, Nivea, Hengan, Kimberly-Clark Professional, CLH Healthcare, Simple Skincare and among others.
The COVID-19 had a substantial impact on the facial wipes market where it has resulted in massive amounts of disposable wet wipes and masks entering the environment, masking the status of plastic and microplastic contamination. Wipes and masks are constructed of plastic fibres, which degrade the environment more quickly than other plastic items such as plastic bags and bottles. Wipes and masks will progressively degrade in the environment, ultimately transforming into microplastic fibres and even nano plastics.
The global facial wipes market report would provide approximately 61 tables, 58 figures and 186 Pages.
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