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1325305

ホームカクテルの世界市場-2023年～2030年

Global Home Cocktail Market - 2023-2030

出版日
ページ情報
英文 160 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ホームカクテルの世界市場-2023年～2030年
出版日: 2023年08月04日
発行: DataM Intelligence
ページ情報: 英文 160 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

市場概要

世界のホームカクテル市場では、消費者はカクテル文化やミクソロジーの出現に魅了され、好奇心や冒険心を高めています。

ミクソロジー・クラフトの普及は、ソーシャルメディア・プラットフォームに大きく助けられています。オンライン・チュートリアルや、視覚的に美しいカクテル画像、手作りレシピの共有によって、多くの人々がホームカクテルの世界に興味を持つようになっています。カクテル作りの経験を向上させるため、消費者は高品質の材料や高価なスピリッツ、専用のバー用品にお金をかけることを厭わず、これがホームカクテル市場の成長を後押ししています。

消費者の生活は急速に変化しており、人々は自宅で飲み物を楽しむことに重きを置くようになっています。バーやレストランの雰囲気を自宅で再現するために、多くの人々がカクテルを作ることを選択しています。自宅でアルコール飲料やノンアルコール飲料を自分で作るのが好きな顧客は、個性的なカクテルを作るための材料、器具、インスピレーションを提供する市場に支えられています。

市場力学

オンラインプラットフォームとソーシャルメディア・インフルエンサーの台頭がホームカクテル市場の成長を牽引しています。

ミクソロジーとアルチザンスピリッツの人気が高まるにつれ、顧客はカクテルに関してより冒険的でこだわるようになっています。珍しい高級スピリッツやミキサー、材料を使って、自宅でカスタムメイドのカクテルを作ることに前向きになっています。クラフト蒸留所、特殊カクテルミキサー、高級ホームカクテルグッズはすべて、このブームの恩恵を受けています。

ソーシャルメディアやオンラインプラットフォームが、顧客の行動に影響を与えていることを認識することは重要です。InstagramやPinterestのようなソーシャル・メディア・サイトに表示される視覚的に魅力的な飲み物やバーテンディングの方法を通じて、顧客はミクソロジーに課題することを奨励されます。さらに、オンライン・プラットフォームによって、顧客は新商品を見つけたり、カクテルのレシピにアクセスしたり、バーチャル・カクテル・ワークショップに参加したりすることが容易になります。

市場拡大の主な要因は、消費者のミクソロジーへの関心の高まりです。

ホームカクテル市場のおかげで、顧客はさまざまなフレーバーや組み合わせを試す幅広い可能性を持っています。カクテル・ミキサーにはさまざまなフレーバーがあり、ホームカクテル・キットには多種多様な材料が含まれていることが多いため、顧客は新しい個性的なドリンクを試してみたくなります。

顧客の目新しさへの欲求は、この多様性によって満たされ、新しいカクテルの味を識別することも可能になります。バーやレストランのカクテルは、特にプレミアム・ドリンクやクラフト・ドリンクの場合、値段が高くなることがあります。ホームカクテル製品は、消費者に、店内での飲酒サービスやマークアップのために高い料金を支払うことなく、プレミアム・カクテルを楽しむ費用対効果の高い方法を提供します。

規制と法的制約がホームカクテル市場の成長を抑制しています。

地域や国によって、アルコール製品の製造、流通、販売に関する厳しい法律やライセンス要件があります。消費者の中には、家庭で作るカクテルの味や演出に慎重な人もいるが、それは専門家であるバーテンダーの技量に及ばないのではないかという懸念があるからです。また、人工的な成分の使用やカクテル製造の知識不足に対する不安から、ホームカクテルのアイテムに対する消費者の信頼が損なわれることもあります。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格動向（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需要と供給のシフト）、政府の取り組み（政府機関による市場、セクター、産業を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題の緩和に向けたメーカーの対策）が含まれます。

目次

第1章 調査手法と範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場に影響を与える要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 業界分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19の分析

第7章 タイプ別

  • ワインベース
  • モルトベース
  • スピリットベース
  • その他

第8章 製品別

  • 酒類
    • チョコレート
    • クリーム
    • コーヒー
    • ハーブ
    • フローラル
    • ナッツ
    • 柑橘類
    • フルーティー
    • 大麻入り
    • コーシャーリキュール
  • カクテルミキサー
    • トニックウォーター
    • ソーダ水
    • ジンジャービール
    • フレーバーカクテルミキサー
    • その他
  • アクセサリー
    • バーツール
      • ガラス
      • ミキサー・シェーカー
      • マドラー
      • 栓抜き
      • コークスクリュー
      • アイスバケット
      • ジガー
      • バーツールキット
      • その他
    • 冷凍庫・製氷機
    • その他

第9章 流通チャネル別

  • 酒屋
  • スーパーマーケット/ハイパーマーケット
  • オンラインストア
  • その他

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋
  • 中東とアフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市場ポジショニング/シェア分析
  • 合併と買収の分析

第12章 企業プロファイル

  • Diageo plc
    • 企業概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な動向
  • Brown-Forman
  • Bacardi Limited
  • Asahi Group Holdings, Ltd.
  • PernodRicard
  • Halewood Wines &Spirits
  • SHANGHAI BACCHUS LIQUOR CO., LTD.
  • Suntory Holdings Limited
  • Manchester Drinks Company Ltd.
  • Anheuser-Busch InBev

第13章 付録

目次
Product Code: FB6648

Market Overview

Global Home Cocktail Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of xx% during the forecast period 2023-2030. Consumers have been enthralled by the emergence of cocktail culture and mixology, which has increased their curiosities and sense of adventure, which in turn, is driving the growth of home cocktails market.

The spread of the mixology craft has been significantly aided by social media platforms. Many people have been enticed to investigate the world of home mixology by online tutorials, visually beautiful cocktail images, and the sharing of handmade recipes. To improve their cocktail-making experience, consumers are willing to spend money on high-quality ingredients, expensive spirits, and specialized barware, which is driving the home cocktails market growth.

Consumer lives have been changing quickly, and people are putting more emphasis on having beverage experiences at home. In order to replicate the atmosphere of bars and restaurants in the comfort of their homes, many people are choosing to make cocktails Customers who like making their own alcoholic and non-alcoholic beverages at home are catered to by the market, which gives them the materials, equipment, and inspiration to make distinctive cocktails.

Market Dynamics

Rise of Online Platforms and Social Media Influencers is Driving the Home Cocktail Market Growth.

As mixology and artisan spirits gain in popularity, customers are getting more adventurous and picky when it comes to cocktails. They are open to experimenting with uncommon and premium spirits, mixers, and ingredients to make custom and artisanal cocktails at home. Craft distilleries, specialized cocktail mixers, and high-end home cocktail goods have all benefited from this boom.

It is important to recognize the power of social media and online platforms in influencing customer behavior. Customers are encouraged to try their hand at mixology through the visually appealing drinks and bartending methods displayed on social media sites like Instagram and Pinterest. Additionally, online platforms make it simpler for customers to find new items, access cocktail recipes, and take part in virtual cocktail workshops.

The Primary Driver of Market Expansion is the Consumer's Rising Interest in Mixology.

Customers have a wide range of possibilities to experiment with various flavours and combinations thanks to the home cocktail market. Cocktail mixers come in a variety of flavours, and home cocktail kits frequently include a wide variety of ingredients, enticing customers to experiment with new and distinctive drink concoctions.

Customers' craving for novelty is satiated by this variety, which also enables them to identify new cocktail tastes. Cocktails in bars and restaurants may be pricey, especially if they are premium or craft drinks. Home cocktail products provide consumers with a cost-effective way to enjoy premium cocktails without having to pay higher prices for on-premise drinking service and markup.

Regulatory and Legal Constraints are Restraining the Home Cocktail Market Growth.

Different regions and nations have severe laws and licensing requirements governing the manufacture, distribution, and sale of alcoholic products. Some consumers can be cautious of the flavor and presentation of cocktails created at home because of concern that they would fall short of the calibre of expert bartenders. Consumer confidence in items for home cocktails can also be impacted by worries about the use of artificial components or a lack of knowledge in cocktail production.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global home cocktail market is segmented based on type, product, distribution channel, and region.

In the Global Market of Home Cocktail, the Liquor Segment Holds the Largest Market Share.

The global home cocktail market has been segmented by category into liquors, cocktail mixers, and accessories. The liquor segment held the largest home cocktail market share of 58.8% in 2022 in the home cocktail market analysis report. The demand for premium and unique liquors has increased as a result of the growing popularity of cocktail culture and mixology. Customers are becoming more interested in making sophisticated and distinctive cocktails at home utilizing various alcohol and flavor combinations.

Geographical Analysis

The North America Region Held the Largest Share in Home Cocktail Market.

The global home cocktail market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The North American home cocktail market held the largest market share of 35.6% in 2022 in the home cocktail market analysis.

North American consumers are probably overlooking a practical element as they research how to prepare cocktails at home. Despite the fact that fruit is a traditional ingredient in cocktail recipes, the majority of packaged fruit manufacturers don't advertise their goods as being appropriate for home mixology. A number of variables, including altered consumer preferences and habits, have contributed to the significant expansion and popularity of the worldwide home cocktail market growth.

Competitive Landscape

The major global players in the market include Diageo plc, Brown-Forman, Bacardi Limited, Asahi Group Holdings, Ltd., PernodRicard, Halewood Wines & Spirits, SHANGHAI BACCHUS LIQUOR CO., LTD., Suntory Holdings Limited, Manchester Drinks Company Ltd., and Anheuser-Busch InBev.

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

COVID-19 Impact:

Market conditions have improved as a result of the COVID-19 epidemic. The section took off once the COVID-19 pandemic hit the planet, despite the fact that demand for them was already soaring. The rise in demand is attributed to several factors, including the expansion of the culture of making cocktails at home, rising health and convenience concerns, and improved quality and variety of home cocktails.

In an effort to prevent contracting the virus, the pandemic has led to many consumers changing their purchasing behaviors and switching to internet shopping. Additionally, brick-and-mortar merchants are turning to online ordering and delivery services like Drizly in order to expand their customer base as they begin to recognize the value of creating an e-commerce strategy.

Why Purchase the Report?

  • To visualize the global home cocktail market segmentation based on type, product, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Home Cocktail market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The Global Home Cocktail market report would provide approximately 59 tables, 63 figures and 160 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Product
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Wine Based*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Malt Based
  • 7.4. Spirit Based
  • 7.5. Others

8. By Product

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 8.1.2. Market Attractiveness Index, By Product
  • 8.2. Liquors*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 8.2.3. Chocolate
    • 8.2.4. Creme
    • 8.2.5. Coffee
    • 8.2.6. Herbal
    • 8.2.7. Floral
    • 8.2.8. Nutty
    • 8.2.9. Citrus
    • 8.2.10. Fruity
    • 8.2.11. Cannabis Infused
    • 8.2.12. Kosher Liqueurs
  • 8.3. Cocktail Mixers
    • 8.3.1. Tonic Water
    • 8.3.2. Club Soda
    • 8.3.3. Ginger Beer
    • 8.3.4. Flavored Cocktail Mixer
    • 8.3.5. Others
  • 8.4. Accessories
    • 8.4.1. Bar Tools
      • 8.4.1.1. Glass
      • 8.4.1.2. Mixers and Shakers
      • 8.4.1.3. Muddlers
      • 8.4.1.4. Bottle Openers
      • 8.4.1.5. Corkscrew
      • 8.4.1.6. Ice Bucket
      • 8.4.1.7. Jigger
      • 8.4.1.8. Bar Tool Kits
      • 8.4.1.9. Others
    • 8.4.2. Freezers/Ice Maker
    • 8.4.3. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Liquor Stores
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Supermarkets/Hypermarkets
  • 9.4. Online Stores
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Diageo plc
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Brown-Forman
  • 12.3. Bacardi Limited
  • 12.4. Asahi Group Holdings, Ltd.
  • 12.5. PernodRicard
  • 12.6. Halewood Wines & Spirits
  • 12.7. SHANGHAI BACCHUS LIQUOR CO., LTD.
  • 12.8. Suntory Holdings Limited
  • 12.9. Manchester Drinks Company Ltd.
  • 12.10. Anheuser-Busch InBev

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us