市場調査レポート
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1316297
プロテインサプリメント(タンパク質サプリメント)の世界市場-2023年~2030年Global Protein Supplements Market - 2023-2030 |
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プロテインサプリメント(タンパク質サプリメント)の世界市場-2023年~2030年 |
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 約2営業日
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世界のプロテインサプリメント(タンパク質サプリメント)市場は、2022年に65億米ドルに達し、2030年には121億米ドルに達すると予測され、予測期間2023~2030年のCAGRは8.1%で成長すると予測されています。プロテインサプリメント市場は、健康志向の消費者の増加やフィットネスセンターの世界の普及により、急成長を遂げています。
ミレニアル世代がバランスの取れた食生活を維持し、全体的な健康づくりに重点を置くことに関心を高めていることから、プロテインサプリメントはこの層の間で大きな人気を集めています。この動向は、予想される期間にプロテインサプリメント市場のさらなる需要を生み出すと期待されています。
さらに、ライフスタイルの進化に伴い、日々の栄養ニーズを満たすためのサプリメントへの依存度が高まっています。多忙なスケジュールや食生活の変化により、個人は栄養所要量を満たすために便利で効率的な方法を求めるようになっています。このようなサプリメント利用へのシフトは、予測期間においてプロテインサプリメント市場規模をさらに押し上げると予想されます。
プロテインサプリメントの世界の需要は、外出先で食品を消費することが多い多忙な消費者のライフスタイルの普及によって牽引されています。この動向は、プロテインサプリメントのような便利で持ち運び可能な選択肢に対するニーズを生み出しています。さらに、栄養密度の高い食生活を優先する消費者の間で健康への関心が高まっていることも、製品需要の増加につながっています。例えば、2022年7月22日、栄養補助食品とボディービル用サプリメントで知られる米国のDymatize Enterprises LLCは、Dymatize Complete Plant Proteinを発売しました。この革新的な製品は、他とは一線を画すビーガンの植物性プロテインパウダーです。
さらに、健康意識向上プログラムの増加が、世界のプロテインサプリメント市場における分離ホエイプロテインの消費に大きな影響を与えています。これらのプログラムは、全体的な健康と栄養価の高い食事を維持することの重要性を強調し、消費者が栄養補助食品を栄養ニーズを満たす便利な方法として求めるように導いています。
プロテインは世界市場で目覚ましい拡大を遂げ、さまざまな背景や属性を持つ消費者の関心を集めています。特筆すべき例は、濃縮プロテインの販売額に見られる大幅な成長であり、Office for National Statistics(英国)の報告によると、2020年の6億143万米ドルに対し、2021年には6億3,431万米ドルを超えています。この売上高の急増は、消費者の需要に影響を与えたいくつかの要因によるものと考えられます。
例えば、2022年3月28日、スポーツ栄養とライフスタイルブランドの栄養補助食品をリードする世界的プロバイダーであるMusclePharmは、複数の無糖フレーバーで20g以上のタンパク質を含む高乳清タンパク質飲料ライン(Ready-To-Drink protein drink)を発表しました。
その一因として、パフォーマンスと筋肉の発達をサポートするタンパク質の重要性を認識するアスリートによる競争力の追求が挙げられます。さらに、高齢化したシニアは筋肉量を維持することに強い関心を示しており、プロテインの摂取を優先するようになっています。例えば、2022年3月28日、主要なスポーツ栄養とライフスタイルブランドの栄養補助食品の世界的プロバイダーであるMusclePharmは、複数の無糖フレーバーで20g以上のタンパク質を含む高ホエイプロテインドリンクライン(Ready-To-Drinkプロテインドリンク)を発表しました。
プロテインサプリメント市場の拡大は、価格変動による課題に直面しています。価格の不安定さは、この業界で成長しプレゼンスを拡大しようとする企業にとって障害となっています。こうした価格変動は、原材料コストの変動、需要と供給の不均衡、外部経済要因など、いくつかの要因に起因しています。
COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学(COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む)、需給スペクトラム(取引制限、封鎖、およびその後の問題による需給の変化)、政府の取り組み(政府機関による市場、セクター、業界を活性化させる取り組み)、メーカーの戦略的取り組み(COVID問題を緩和するためにメーカーが行ったことをここで取り上げる)が含まれます。
AIアルゴリズムは、プロテインサプリメントの組成を分析し、存在するタンパク質、アミノ酸、ビタミン、ミネラルの特定の種類と量を特定します。この分析は、製品の栄養価や品質の評価に役立ちます。AIアルゴリズムは、科学研究、臨床試験、ユーザーレビューを分析し、様々なプロテインサプリメントの有効性を評価します。膨大な量のデータを集計・分析することで、AIは特定のプロテインサプリメントの性能と利点に関する洞察を提供することができます。AIを搭載したシステムは、機械学習アルゴリズムを活用し、個人の特定の目標、栄養補助食品、健康状態に基づいて、プロテインサプリメントのパーソナライズされた推奨品を提供します。これにより、ユーザーは自分のニーズに最も適した選択肢を選ぶことができます。
The Global Protein Supplements Market reached US$ 6.5 billion in 2022 and is expected to reach US$ 12.1 billion by 2030 and is expected to grow with a CAGR of 8.1% during the forecast period 2023-2030. The protein supplements market is experiencing a surge in growth due to the rising number of health-conscious consumers and the proliferation of fitness centers worldwide.
With millennials showing a growing interest in maintaining a balanced diet and a focus on building their overall health, protein supplements have gained significant popularity among this demographic. This trend is expected to generate additional demand for protein supplements market in the anticipated period.
Furthermore, as lifestyles continue to evolve, there is an increasing reliance on supplements to meet daily nutritional needs. Busy schedules and changing dietary habits have led individuals to seek convenient and efficient ways to fulfill their nutritional requirements. This shift towards supplement usage is anticipated to further drive the demand for protein supplements market size in the forecast period.
The global demand for protein supplements has been driven by the prevalence of busy consumer lifestyles, which often lead to on-the-go food consumption. This trend has created a need for convenient and portable options such as protein supplements. Additionally, there has been an increase in product demand due to rising health concerns among consumers who prioritize nutrient-dense diets. For instance, on July 22, 2022, Dymatize Enterprises LLC, a US company known for its range of nutritional and bodybuilding supplements, launched the Dymatize Complete Plant Protein. This innovative product is a vegan plant-based protein powder that stands out from the rest.
Furthermore, the growing number of health awareness programs has played a significant role in influencing the consumption of whey protein isolate on a global protein supplements market. These programs emphasize the importance of overall wellness and maintaining a nutritional diet, leading consumers to seek out protein supplements as a convenient way to meet their dietary needs.
Protein has witnessed impressive expansion in the global market, capturing the interest of consumers across different backgrounds and demographics. A notable example is the substantial growth observed in the sales value of protein concentrates, which exceeded USD 634.31 million in 2021, compared to USD 601.43 million in 2020, as reported by the Office for National Statistics (UK). This surge in sales can be attributed to several factors that have influenced consumer demand.
For instance, on March 28, 2022, MusclePharm, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, introduced a high whey protein drink line (Ready-To-Drink protein drink) with over 20g of protein in multiple sugar-free flavors.
One contributing factor is the pursuit of a competitive edge by athletes who recognize the importance of protein in supporting their performance and muscle development. Additionally, aging seniors have shown a keen interest in preserving muscle mass, leading them to prioritize protein consumption. For instance, on March 28, 2022, MusclePharm, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, introduced a high whey protein drink line (Ready-To-Drink protein drink) with over 20g of protein in multiple sugar-free flavors.
The expansion of the protein supplements market is facing challenges due to price fluctuations. The instability in pricing has posed obstacles for businesses aiming to grow and expand their presence in the industry. These price fluctuations can be attributed to several factors, including the volatility of raw material costs, supply and demand imbalances, and external economic factors.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI algorithms analyze the composition of protein supplements, identifying the specific types and quantities of proteins, amino acids, vitamins, and minerals present. This analysis helps assess the nutritional value and quality of the product. AI algorithms analyze scientific research, clinical trials, and user reviews to evaluate the effectiveness of different protein supplements. By aggregating and analyzing vast amounts of data, AI can provide insights on the performance and benefits of specific protein supplements. AI-powered systems utilize machine learning algorithms to provide personalized recommendations for protein supplements based on an individual's specific goals, dietary restrictions, and health conditions. This helps users select the most suitable options for their needs.
The global protein supplements market is segmented based on type, source, form, application, distribution channel and region.
The whey protein segment is experiencing rapid growth and has emerged as the fastest-growing segment in the protein supplements market. This growth can be attributed to several key factors driving its popularity among consumers. Whey protein is widely recognized for its high biological value, which refers to its ability to provide essential amino acids and support muscle protein synthesis effectively. As a result, athletes, fitness enthusiasts, and individuals seeking to improve their muscle mass and overall fitness are increasingly turning to whey protein supplements.
Additionally, whey protein offers a range of other health benefits, such as supporting weight management, promoting satiety, and aiding in post-workout recovery. These benefits have resonated with consumers who are proactively seeking ways to enhance their overall well-being and maintain a balanced diet. For instance, on March 11, 2023, Prorganiq launched the Best Whey Tasting Protein Supplement in India. This product has emerged as a preferred choice among consumers. It is specially formulated to enhance carbohydrate, healthy fat, and protein levels during training, thereby maximizing performance for athletes and gym enthusiasts..
The protein supplements market in North America holds a significant share of the global market, primarily driven by the growing number of health-conscious consumers in developed regions. Throughout the forecast period, the health and fitness industry in the United States is projected to experience rapid growth, indicating a sustained upward trajectory.
The trend of adopting a healthy lifestyle and engaging in activities that promote physical fitness and well-being is gaining momentum among the population in the United States. Notably, approximately 20% of adults in the country are currently members of fitness clubs, and this percentage is expected to increase in the forecast period. The heightened awareness surrounding personal health has led to a surge in demand for nutritious food products.
For instance, on April 16, 2022, Atkins Nutritional Inc., a renowned brand specializing in low-carbohydrate bars, shakes, and snacks, introduced a range of new products to their lineup. Among the additions were two delicious snack bars and a ready-to-drink (RTD) protein shake. Notably, they launched an enticing iced chai latte RTD protein shake that boasts 15 grams of protein, a mere 3 grams of net carbs, and just 1 gram of sugar.
The major global players in the market include: Glanbia plc, Kerry Group Plc, Reliance Vitamin Company, Inc, Herbalife Nutrition, GNC Holdings, LLC, Nutiva Inc, The Simply Good Food Co, Iovate Health Sciences International Inc., MusclePharm Corporation and True Nutrition.
The global protein supplements market report would provide approximately 61 tables, 58 figures and 190 Pages.
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