プロテインサプリメント市場規模、シェア、成長分析、供給源別、製品別、性別、年齢層別、流通チャネル別、用途別、地域別 - 産業予測、2025-2032年

プロテインサプリメント市場規模は2023年に223億米ドルとなり、2024年の239億3,000万米ドルから2032年には420億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.3％で成長する見通しです。

世界のプロテインサプリメント市場は、健康意識の高まり、可処分所得の増加、フィットネス志向のライフスタイルへのシフトに後押しされ、力強い成長を遂げています。消費者は、筋肉の発達と全体的な健康を促進するために、ホエイ、カゼイン、大豆、エンドウ豆タンパク質のような植物性オプションを含む様々なタンパク質源を求めています。この需要は、菜食主義やベジタリアニズムの動向によってさらに高まっています。しかし市場は、製品コストの高さや安全性・有効性に関する懸念といった課題に直面しており、潜在的な購買意欲をそぐ可能性があります。チャンスは、昆虫や藻類タンパク質などの革新的なタンパク質源と、eコマースの台頭により小規模ブランドが効果的に競争できるようになったことにあります。米国市場は今後数年間持続的に成長すると予測され、そのダイナミックな可能性を浮き彫りにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析

プロテインサプリメント市場規模：供給源別

• 市場概要
• 動物系プロテインサプリメント
  • 乳清
  • カゼイン
  • 卵
  • 魚
  • その他
• 植物由来のプロテインサプリメント
  • 大豆
  • スピルリナ
  • カボチャの種
  • 小麦
  • 麻
  • 米
  • エンドウ
  • その他

プロテインサプリメント市場規模：製品別

• 市場概要
• プロテインパウダー
• プロテインバー
• 飲料（RTD）
• その他

プロテインサプリメント市場規模：性別

• 市場概要
• 男性
• 女性

プロテインサプリメント市場規模：年齢層別

• 市場概要
• ミレニアル世代
• ジェネレーションX
• ベビーブーマー

プロテインサプリメント市場規模：流通チャネル別

• 市場概要
• スーパーマーケット
• オンライン
• ダイレクトマーケティング
• その他

プロテインサプリメント市場規模：用途別

• 市場概要
• スポーツ栄養
• 機能性食品

プロテインサプリメント市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Glanbia plc（Ireland）
• Abbott Laboratories（US）
• Amway Corporation（US）
• GlaxoSmithKline plc（UK）
• Herbalife Nutrition Ltd.（US）
• Nature's Bounty Co.（US）
• NOW Foods（USA）
• Solgar Inc.（US）
• Ultimate Nutrition Inc.（US）
• Universal Nutrition（US）
• Vitaco Health Group（New Zealand）
• Transparent Labs（US）
• Optimum Nutrition Inc.（US）
• NutraBio Labs Inc.（US）
• MuscleTech（US）
• Rule One Proteins, LLC（US）

結論と提言

Protein Supplements Market size was valued at USD 22.3 billion in 2023 and is poised to grow from USD 23.93 billion in 2024 to USD 42.04 billion by 2032, growing at a CAGR of 7.3% during the forecast period (2025-2032).

The global protein supplements market is experiencing robust growth, fueled by increasing health awareness, rising disposable incomes, and a shift toward fitness-oriented lifestyles. Consumers are seeking various protein sources, including whey, casein, soy, and plant-based options like pea protein, to boost muscle development and overall wellness. This demand is further amplified by trends in veganism and vegetarianism. However, the market faces challenges such as high product costs and concerns regarding safety and effectiveness, which may deter some potential buyers. Opportunities lie in innovative protein sources, such as insect and algae proteins, and the rise of e-commerce, enabling small brands to effectively compete. The U.S. protein supplements market is projected to grow sustainably in the coming years, highlighting its dynamic potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Protein Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Protein Supplements Market Segments Analysis

Protein Supplements Market is segmented by Source, Product, Gender, Age Group, Distribution Channel, Application and region. Based on Source, the market is segmented into Animal-based Protein Supplements and Plant-based Protein Supplements. Based on Product, the market is segmented into Protein Powders, Protein Bars, RTD and Others. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into Millennials, Geneartion X and Baby Boomers. Based on Distribution Channel, the market is segmented into Supermarkets, Online, DTC and Others. Based on Application, the market is segmented into Sports Nutrition and Functional Foods. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Protein Supplements Market

The protein supplements market is significantly influenced by the rising health and fitness awareness among consumers. As individuals become more informed about the numerous advantages of protein supplements, including muscle development and effective weight control, they are actively adding these products to their nutrition regimens. This growing consciousness about personal health is motivating consumers to seek out protein supplements that align with their fitness aspirations, leading to an increased demand for these products. Consequently, the desire to enhance overall wellbeing and achieve specific health objectives is driving the expansion of the protein supplements market.

Restraints in the Protein Supplements Market

The protein supplements market faces significant challenges due to the elevated cost associated with these products. Many protein supplements tend to be more expensive than conventional protein sources, which can dissuade budget-conscious consumers from making a purchase. This high price point is largely attributed to the intricate manufacturing processes that require advanced technology and premium raw materials. As a result, the financial barrier posed by the cost of protein supplements can hinder market growth, limiting accessibility for a segment of potential buyers who may seek more affordable alternatives. Addressing this restraint is crucial for expanding the customer base and driving sales in the market.

Market Trends of the Protein Supplements Market

The protein supplements market is witnessing a significant shift towards plant-based options, driven by the growing adoption of veganism and vegetarianism among health-conscious consumers. As individuals increasingly seek sustainable and ethical nutritional sources, plant-derived proteins from soy, pea, and rice are gaining traction. This trend is not only fueled by the desire for healthy alternatives but also by an increasing awareness of environmental impacts associated with animal farming. As a result, brands are innovating with formulations that enhance the nutritional profile of these supplements, catering to a demographic that values both health benefits and sustainability, thus reshaping the landscape of protein supplementation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Protein Supplements Market Size by Source & CAGR (2025-2032)

• Market Overview
• Animal-based Protein Supplements
  • Whey
  • Casein
  • Egg
  • Fish
  • Others
• Plant-based Protein Supplements
  • Soy
  • Spirulina
  • Pumpkin Seeds
  • Wheat
  • Hemp
  • Rice
  • Pea
  • Others

Global Protein Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Protein Powders
• Protein Bars
• RTD
• Others

Global Protein Supplements Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Protein Supplements Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Millennials
• Geneartion X
• Baby Boomers

Global Protein Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Online
• DTC
• Others

Global Protein Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
• Functional Foods

Global Protein Supplements Market Size & CAGR (2025-2032)

• North America (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • US
  • Canada
• Europe (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Source, Product, Gender, Age Group, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solgar Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Nutrition (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitaco Health Group (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimum Nutrition Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutraBio Labs Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rule One Proteins, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations