植物性タンパク質サプリメント市場- 世界の産業規模、シェア、動向、機会、予測、原料別、製品別、用途別、流通チャネル別、地域別、競合別、2020-2030年

植物性タンパク質サプリメント市場の2024年の市場規模は30億3,000万米ドルで、2030年には46億3,000万米ドルに達し、CAGR 7.30％で成長すると予測されています。

この成長を牽引しているのは、高いアミノ酸含有量や低ナトリウムレベルなど、植物性タンパク質の栄養面での利点に対する消費者の意識の高まりです。健康志向の高まり、動物福祉に対する倫理的懸念、食品安全問題、菜食主義の人気の高まりが、植物性代替食品への需要を煽っています。伝統的な畜産に関連する環境への懸念も、消費者に持続可能なタンパク質源へのシフトを促しています。COVID-19の大流行は市場に適度な影響を与え、2020年初頭には植物性食品の売上が顕著に増加しました。継続的な製品イノベーションは、個別化栄養と機能性栄養への関心の高まりとともに、消費者の嗜好を形成し続け、市場の魅力を拡大し続けています。メーカーは、より幅広い食生活のニーズとライフスタイルに対応するため、新しい配合、代替原料、持続可能な生産方法に注力しています。

市場促進要因

ビーガンおよびベジタリアン人口の増加

主な市場課題

味と食感

栄養プロファイル

アレルゲンへの懸念

主要市場動向

個別化栄養

革新的成分

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の植物性タンパク質サプリメント市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 原材料別（大豆、スピルリナ、カボチャの種、小麦、麻、米、エンドウ豆、その他）
  • 製品別（プロテインパウダー、プロテインバー、インスタント飲料、その他）
  • 用途別（スポーツ栄養、機能性食品）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、オンラインストア、DTC（直販）、その他）
  • 地域別
  • 企業別（2024）
• 製品市場マップ

第6章 北米の植物性タンパク質サプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の植物性タンパク質サプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン

第8章 アジア太平洋地域の植物性タンパク質サプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 南米の植物性タンパク質サプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの植物性タンパク質サプリメント市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 最近の動向
• 合併と買収
• 製品上市

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• Abbott Laboratories Inc.
• Glanbia PLC
• AMCO Proteins
• Quest Nutrition LLC
• NOW Foods
• Bountiful Co/The
• MusclePharm Corporation
• Abbott Laboratories
• Iovate Health Sciences International Inc
• Transparent Labs
• Woodbolt Distribution LLC.

第15章 戦略的提言

第16章 調査会社について・免責事項

The Plant Based Protein Supplements Market was valued at USD 3.03 billion in 2024 and is projected to reach USD 4.63 billion by 2030, growing at a CAGR of 7.30%. This growth is driven by increasing consumer awareness of the nutritional benefits of plant-based proteins, including high amino acid content and low sodium levels. Rising health consciousness, ethical concerns over animal welfare, food safety issues, and the growing popularity of veganism have fueled demand for plant-based alternatives. Environmental concerns related to traditional animal agriculture have also encouraged consumers to shift toward sustainable protein sources. The COVID-19 pandemic had a moderate impact on the market, with a noticeable increase in plant-based food sales during early 2020. Ongoing product innovation, along with increased interest in personalized and functional nutrition, continues to shape consumer preferences and broaden the market's appeal. Manufacturers are focusing on new formulations, alternative ingredients, and sustainable production practices to cater to a wider range of dietary needs and lifestyles.

Key Market Drivers

Rising Vegan and Vegetarian Populations

The global surge in vegan and vegetarian populations is a major force propelling the plant-based protein supplements market. As of 2023, participation in the Veganuary campaign surpassed 700,000-over four times the 2018 figure-signifying a strong trend toward plant-based lifestyles. This shift is largely driven by concerns for animal welfare, environmental sustainability, and personal health. Consumers are choosing plant-based diets to lower their carbon footprint, reduce deforestation linked to animal agriculture, and mitigate risks associated with chronic illnesses. Widespread access to information through social media and online platforms has accelerated this dietary transformation, offering educational resources, meal ideas, and community support. As more people adopt plant-forward diets, the demand for plant-based protein supplements has grown to support their nutritional intake, especially in terms of meeting protein requirements. This trend is expected to continue influencing market growth, as ethical and health-conscious lifestyles become more mainstream globally.

Key Market Challenges

Taste and Texture

One of the primary challenges in the plant-based protein supplements market is achieving flavor and texture profiles that can compete with animal-based products. Consumers often expect a sensory experience that mimics traditional dairy or meat-derived proteins, and failure to deliver this can impact product acceptance.

Nutritional Profile

Although plant-based supplements offer health and environmental benefits, they sometimes lack a complete amino acid profile compared to animal proteins. To meet consumer expectations, manufacturers must ensure their products contain essential nutrients, including vitamins and minerals, to remain competitive.

Allergen Concerns

Common sources of plant protein, such as soy and nuts, are known allergens. This presents a barrier to some consumers, prompting the need for hypoallergenic or allergen-free formulations to expand market inclusivity and reach.

Key Market Trends

Personalized Nutrition

A growing trend in the plant-based protein supplements market is the shift toward personalized nutrition. Consumers are increasingly seeking tailored dietary solutions that align with their unique health goals and nutritional needs. Brands are expected to offer customizable products with adjustable ingredients, flavors, and nutrient compositions to appeal to this demand for individualized wellness.

Innovative Ingredients

Manufacturers are investing in new and unconventional sources of plant protein to enhance nutritional value and diversify product offerings. Ingredients such as algae, fungi, and cellular agriculture are gaining traction, offering improved digestibility and environmental sustainability. These innovations aim to address both the nutritional limitations and sensory challenges of current plant-based products.

Key Market Players

• Glanbia PLC
• AMCO Proteins
• Quest Nutrition LLC
• NOW Foods
• Bountiful Co/The
• MusclePharm Corporation
• Abbott Laboratories
• Iovate Health Sciences International Inc
• Transparent Labs
• Woodbolt Distribution LLC

Report Scope:

In this report, the Global Plant Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Plant Based Protein Supplements Market, By Raw Material:

• Soy
• Spirulina
• Pumpkin Seed
• Wheat
• Hemp
• Rice
• Pea
• Others

Plant Based Protein Supplements Market, By Product:

• Protein Powder
• Protein Bars
• Ready to Drink
• Others

Plant Based Protein Supplements Market, By Application:

• Sports Nutrition
• Functional Food

Plant Based Protein Supplements Market, By Distribution Channel:

• Supermarkets & Hypermarkets
• Online Stores
• Direct to Customers (DTC)
• Others

Plant Based Protein Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plant Based Protein Supplements Market.

Available Customizations:

Global Plant Based Protein Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Plant Based Protein Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 5.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 5.2.3. By Application (Sports Nutrition, Functional Food)
  • 5.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Product Market Map

6. North America Plant Based Protein Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 6.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 6.2.3. By Application (Sports Nutrition, Functional Food)
  • 6.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Plant Based Protein Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Raw Material
      • 6.3.1.2.2. By Product
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Plant Based Protein Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Raw Material
      • 6.3.2.2.2. By Product
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Plant Based Protein Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Raw Material
      • 6.3.3.2.2. By Product
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Distribution Channel

7. Europe Plant Based Protein Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 7.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 7.2.3. By Application (Sports Nutrition, Functional Food)
  • 7.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Plant Based Protein Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Raw Material
      • 7.3.1.2.2. By Product
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. United Kingdom Plant Based Protein Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Raw Material
      • 7.3.2.2.2. By Product
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. France Plant Based Protein Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Raw Material
      • 7.3.3.2.2. By Product
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Plant Based Protein Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Raw Material
      • 7.3.4.2.2. By Product
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Plant Based Protein Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Raw Material
      • 7.3.5.2.2. By Product
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Plant Based Protein Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 8.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 8.2.3. By Application (Sports Nutrition, Functional Food)
  • 8.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Plant Based Protein Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Raw Material
      • 8.3.1.2.2. By Product
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Plant Based Protein Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Raw Material
      • 8.3.2.2.2. By Product
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Plant Based Protein Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Raw Material
      • 8.3.3.2.2. By Product
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Plant Based Protein Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Raw Material
      • 8.3.4.2.2. By Product
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Plant Based Protein Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Raw Material
      • 8.3.5.2.2. By Product
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Distribution Channel

9. South America Plant Based Protein Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 9.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 9.2.3. By Application (Sports Nutrition, Functional Food)
  • 9.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Plant Based Protein Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Raw Material
      • 9.3.1.2.2. By Product
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Argentina Plant Based Protein Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Raw Material
      • 9.3.2.2.2. By Product
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. Colombia Plant Based Protein Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Raw Material
      • 9.3.3.2.2. By Product
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Plant Based Protein Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, Others)
  • 10.2.2. By Product (Protein Powder, Protein Bars, Ready to Drink, Others)
  • 10.2.3. By Application (Sports Nutrition, Functional Food)
  • 10.2.4. By Distribution Channel (Supermarkets & Hypermarkets, Online Stores, Direct to Customers (DTC), Others)
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Plant Based Protein Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Raw Material
      • 10.3.1.2.2. By Product
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Saudi Arabia Plant Based Protein Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Raw Material
      • 10.3.2.2.2. By Product
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. UAE Plant Based Protein Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Raw Material
      • 10.3.3.2.2. By Product
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Distribution Channel
  • 10.3.4. Kuwait Plant Based Protein Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Raw Material
      • 10.3.4.2.2. By Product
      • 10.3.4.2.3. By Application
      • 10.3.4.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Abbott Laboratories Inc.
  • 14.1.1. Business Overview
  • 14.1.2. Product & Service Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Financials (If Listed)
  • 14.1.5. Key Personnel
  • 14.1.6. SWOT Analysis
• 14.2. Glanbia PLC
• 14.3. AMCO Proteins
• 14.4. Quest Nutrition LLC
• 14.5. NOW Foods
• 14.6. Bountiful Co/The
• 14.7. MusclePharm Corporation
• 14.8. Abbott Laboratories
• 14.9. Iovate Health Sciences International Inc
• 14.10. Transparent Labs
• 14.11. Woodbolt Distribution LLC.

15. Strategic Recommendations

16. About Us & Disclaimer