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表紙：オーガニックワインの世界市場-2023年～2030年
市場調査レポート
商品コード
1316292

オーガニックワインの世界市場-2023年～2030年

Global Organic Wine Market - 2023-2030

出版日
ページ情報
英文 190 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
オーガニックワインの世界市場-2023年～2030年
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 即日から翌営業日
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  • 概要
  • 目次
概要

市場概要

世界のオーガニックワイン市場は、2022年に105億米ドルに達し、2030年には250億米ドルに達すると予測され、予測期間2023-2030年のCAGRは11.5%で成長すると予測されています。

オーガニックワインとは、環境の持続可能性を優先し、合成農薬、除草剤、肥料の使用を避けるオーガニック農法で栽培されたブドウから生産されたワインを指します。オーガニックワインの生産には、認証機関が定めた特定のオーガニック栽培とワイン醸造の基準を遵守する必要があります。

ビオディナミワイン生産は、オーガニック農業の原則を超え、総合的かつ精神的な概念を取り入れています。ブドウ畑の生態系の相互関連性を強調し、特定のビオディナミの原則と実践に従っています。注目すべき市場動向は、ビオディナミワインへの関心の高まりです。例えば、フランスのブルゴーニュ地方の一部のワイナリーはビオディナミの実践を採用し、高品質のビオディナミワインで認知を得ています。

市場力学

オーガニック食品・飲料市場の成長がオーガニックワイン市場を牽引する

健康とウェルネスへの注目は、オーガニック食品・飲料市場の主要促進要因です。消費者は、より健康的で合成化学物質を使用していないと認識される製品を求めています。National Centre for Organic and Natural Farmingによると、オーガニック農業は187カ国で行われており、少なくとも310万人の農家によって7,230万ヘクタールの農地がオーガニック栽培されています。化学合成農薬や除草剤を使用せずに生産されるオーガニックワインは、こうした健康志向の考え方に合致しており、オーガニックの選択を優先する消費者を惹きつけています。

オーガニック食品・飲料市場は、持続可能性と環境スチュワードシップと密接に結びついています。消費者は自分の選択が環境に与える影響をますます意識するようになり、環境に優しい方法で生産された製品を求めるようになっています。持続可能な農法を重視し、土壌の健全性と生物多様性を促進し、化学物質の投入を削減するオーガニックワイン生産は、こうした持続可能性の価値観と共鳴します。

ワインツーリズムと実験的マーケティングは大きなチャンスをもたらす

ワインツーリズムとは、ワイナリーやブドウ園、ワイン生産地を訪れ、ワイン文化を体験し、ワインを味わい、ワイン造りのプロセスを学ぶことです。ワインツーリズムは、ワイン愛好家や観光客に、没頭的で教育的な体験を提供します。ワインツーリズムは、オーガニックワイナリーが自社製品を紹介し、持続可能な取り組みを共有し、消費者と直接関わる機会を創出することができます。ワインツーリズムで築かれるポジティブな体験や個人的なつながりは、ブランドロイヤルティの向上や口コミによる販売促進につながります。

エクスペリメンタルマーケティングでは、ユニークで記憶に残る体験を創造し、感情的・感覚的なレベルで消費者を惹きつけます。印象に残るインタラクティブで没入感のある体験を創造することで、従来のマーケティング手法を超えることを目指します。オーガニックワイン市場にとって、実験的マーケティングには、サステイナビリティ、テロワール、生産方法など、オーガニックワインの特質を際立たせるイベント、テイスティング、ワークショップ、コラボレーションなどがあります。このような体験型マーケティングは、新しい消費者を惹きつけ、ブランド認知度を高め、競争の激しい市場でオーガニックワインを差別化することができます。

生産コストの上昇がオーガニックワイン市場の足を引っ張る

オーガニックワインの生産には、特定のオーガニック農法とワイン醸造基準を遵守する必要があり、多くの場合、追加コストがかかります。こうしたコストには、オーガニック認証、検査、規制要件の遵守に関する費用が含まれます。こうした生産コストの増加は、オーガニックワイン生産の収益性に影響を与え、市場の成長を抑制する可能性があります。

オーガニック肥料、被覆作物、自然害虫駆除などのオーガニック農法は、慣行農法に比べて労働集約的でコストがかかります。オーガニックブドウ園では、手作業による除草や害虫管理など、より多くの手作業が必要になることが多いです。このような人件費やオーガニック投入物の追加コストは、オーガニックワインの生産コスト上昇の一因となります。

COVID-19影響分析

COVID-19分析では、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を復興させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）を含みます。

ロシア・ウクライナ戦争の影響

地政学的紛争は経済的不安定をもたらし、消費者の購買力や市場全体の状況に影響を与えます。不確実性と経済課題は消費者の支出減退につながり、オーガニックワインの需要と市場成長に影響を与える可能性があります。地政学的紛争は、関係国の認識やイメージに影響を与える可能性があります。ある国に対する否定的なイメージは、オーガニックワインを含む国際市場におけるその国の製品の評判や受容に影響を与える可能性があります。その結果、影響を受けた地域を原産地とするオーガニックワインの需要が減少する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 タイプ別

  • 細菌
  • 酵母

第8章 パッケージング別

  • プラスチックボトル
  • ガラス瓶
  • 缶
  • テトラパック
  • その他

第9章 流通チャネル別

  • オントレード
  • オフトレード

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • The Organic Wine Company
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • The Wine Cellar Group
  • King Estate Winery
  • Dry Farm Wines
  • Mount Avoca
  • Organic Wine
  • Vintage Roots
  • Tamburlaine Organic Wines
  • Frey Vineyards
  • Elgin Ridge Wines

第13章 付録

目次
Product Code: FB3523

Market Overview

The Global Organic Wine Market reached US$ 10.5 billion in 2022 and is expected to reach US$ 25.0 billion by 2030 and is expected to grow with a CAGR of 11.5% during the forecast period 2023-2030.

Organic wine refers to wine produced from grapes that have been grown using organic farming practices, which prioritize environmental sustainability and avoid the use of synthetic pesticides, herbicides, and fertilizers. The production of organic wine involves adhering to specific organic viticulture and winemaking standards set by certification organizations.

Biodynamic wine production goes beyond organic farming principles and incorporates holistic and spiritual concepts. It emphasizes the interconnectedness of the vineyard ecosystem and follows specific biodynamic principles and practices. Biodynamic vineyards often employ practices such as lunar planting and the use of biodynamic preparations. A notable market trend is the growing interest in biodynamic wines. For instance, some wineries in France's Burgundy region have adopted biodynamic practices and gained recognition for their high-quality biodynamic wines.

Market Dynamics

Growing Organic Food and Beverages Market is Driving the Organic Wine Market

The focus on health and wellness is a major driver in the organic food and beverage market. Consumers are seeking products that are perceived as healthier and free from synthetic chemicals. According to National Centre for Organic and Natural Farming, organic agriculture is practiced in 187 countries, and 72.3 million hectares of agricultural land were managed organically by at least 3.1 million farmers. Organic wines, produced without the use of synthetic pesticides and herbicides, align with this health-conscious mindset and attract consumers who prioritize organic choices.

The organic food and beverage market is closely linked to sustainability and environmental stewardship. Consumers are increasingly conscious of the environmental impact of their choices and are seeking products that are produced in an environmentally-friendly manner. Organic wine production, which emphasizes sustainable farming practices, promotes soil health, and biodiversity, and reduces chemical inputs, resonates with these sustainability values.

Wine Tourism and Experimental Marketing can Show a Remarkable Opportunity

Wine tourism involves visiting wineries, vineyards, and wine-producing regions to experience the wine culture, taste wines, and learn about the winemaking process. It offers an immersive and educational experience for wine enthusiasts and tourists. Wine tourism can create opportunities for organic wineries to showcase their products, share their sustainable practices, and engage directly with consumers. The positive experiences and personal connections forged during wine tourism can lead to increased brand loyalty and word-of-mouth promotion.

Experimental marketing involves creating unique and memorable experiences to engage consumers on an emotional and sensory level. It aims to go beyond traditional marketing methods by creating interactive and immersive experiences that leave a lasting impression. For the organic wine market, experimental marketing can include events, tastings, workshops, or collaborations that highlight the distinctive qualities of organic wines, such as their sustainability, terroir, and production methods. These experiential marketing initiatives can attract new consumers, increase brand awareness, and differentiate organic wines in a competitive market.

Higher Production Costs are Holding Back the Organic Wine Market

Organic wine production requires adherence to specific organic farming and winemaking standards, which often involve additional costs. These costs include expenses related to organic certification, inspections, and compliance with regulatory requirements. These higher production costs can impact the profitability of organic wine production and potentially restrain the market growth.

Organic farming practices, such as using organic fertilizers, cover crops, and natural pest control methods, can be more labor-intensive and costly compared to conventional farming practices. Organic vineyards often require more manual labor, including hand weeding and pest management. These additional costs of labor and organic inputs contribute to higher production costs for organic wines.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Geopolitical conflicts can create economic instability, affecting consumer purchasing power and overall market conditions. Uncertainty and economic challenges can lead to reduced consumer spending, impacting the demand for organic wines and the growth of the market. Geopolitical conflicts may influence the perception and image of the countries involved. Negative associations with a country can impact the reputation and acceptance of its products in international markets, including organic wines. This could result in decreased demand for organic wines originating from the affected regions.

Segment Analysis

The global organic wine market is segmented based on type, packaging, distribution channel, and region.

By Distribution Channel, the Restaurants Segment is Estimated to have Significant Growth During the Forecast Period

Restaurants often strive to offer unique and high-quality products to attract customers and differentiate themselves from competitors. Organic wines, with their emphasis on sustainable farming practices and natural winemaking, can be seen as premium and distinctive offerings. By including a variety of organic wines on their menus, restaurants can cater to discerning customers who value sustainability and organic choices.

Restaurants curate food and wine pairing experiences to enhance the dining experience for their customers. Organic wines, with their unique flavors and characteristics influenced by sustainable farming practices, can provide interesting and complementary pairings with organic and locally sourced food offerings. This focus on food and wine pairing can drive the demand for organic wines in restaurants.

Geographical Analysis

North America is the Fastest Growing Market in the Organic Wine Market

North America has established regulatory frameworks and certification programs for organic products, providing a favorable environment for organic wine producers. The United States, for instance, has the National Organic Program (NOP) that sets standards for organic agricultural products, including wine. This supportive regulatory environment facilitates the production, labeling, and marketing of organic wines, encouraging the growth of the market.

North America is known for its vibrant wine culture, and the region has seen a surge in local and boutique wineries, including those focusing on organic production. These smaller-scale wineries often have more flexibility in adopting organic farming practices and catering to the increasing demand for organic wines. The presence of these local and boutique wineries has contributed to the growth of the organic wine market in North America.

Competitive Landscape

The major global players in the market include: The Organic Wine Company, The Wine Cellar Group, King Estate Winery, Dry Farm Wines, Mount Avoca, Organic Wine, Vintage Roots, Tamburlaine Organic Wines, Frey Vineyards, and Elgin Ridge Wines.

Why Purchase the Report?

  • To visualize the global organic wine market segmentation based on type, packaging, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of organic wine market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Organic Wine market report would provide approximately 61 tables, 59 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Packaging
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Bacteria*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Yeast

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Plastic Bottles*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Glass Bottles
  • 8.4. Cans
  • 8.5. Tetra Pack
  • 8.6. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
    • 9.1.2. Market Attractiveness Index, By End-User
  • 9.2. On-Trade*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Off-Trade

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. The Organic Wine Company*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. The Wine Cellar Group
  • 12.3. King Estate Winery
  • 12.4. Dry Farm Wines
  • 12.5. Mount Avoca
  • 12.6. Organic Wine
  • 12.7. Vintage Roots
  • 12.8. Tamburlaine Organic Wines
  • 12.9. Frey Vineyards
  • 12.10. Elgin Ridge Wines

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us