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表紙：ビールの世界市場-2023年～2030年
市場調査レポート
商品コード
1316265

ビールの世界市場-2023年～2030年

Global Beer Market - 2023-2030
出版日: | 発行: DataM Intelligence | ページ情報: 英文 190 Pages | 納期: 約2営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
ビールの世界市場-2023年～2030年
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 約2営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

市場概要

世界のビール市場は2022年に6,991億米ドルに達し、2023-2030年の予測期間中にCAGR 4.9%で成長し、2030年には1兆254億米ドルに達すると予測されています。ビール市場の重要な動向のひとつは、クラフトビールの成長です。クラフトビールの醸造所は、伝統的な醸造方法を用い、品質、風味、革新性を重視した小規模生産に重点を置いています。

クラフトビールには、ラガー、エール、スタウト、ピルスナー、小麦ビール、インディア・ペールエール（IPA）など、さまざまなスタイルのビールがあります。ユニークな風味と地元産にこだわるクラフトビールは、本格的で多様なビール体験を求める消費者の共感を呼んでいます。

ビール市場には様々なスタイルのビールがあり、それぞれに特徴があります。ラガーは低温発酵のビールで、すっきりとした爽やかな味わいが特徴です。一方、エールはより暖かい温度で発酵させ、フルーティー、モルティ、ホッピーなど幅広い風味を提供します。スタウトは、チョコレート、コーヒー、ローストした麦芽の風味で知られる、濃厚でコクのある力強いビールです。ピルスナーは軽くて爽やかな味わいの淡色ラガービールで、チェコやドイツの伝統的な醸造法に由来することが多いです。小麦ビールは小麦の割合が多く、軽くてフルーティー、しばしば濁ったビールになります。インディア・ペールエール（IPA）はホップを前面に押し出したビールスタイルで、強いホップの苦味と芳香で知られます。

市場力学

消費者の欧米化の進展と可処分所得の増加がビール産業を促進する見込み

アジア太平洋や南米などの発展途上国における経済状況の改善とGDP（国内総生産）の上昇の結果、消費者の一人当たりの可処分所得が増加しています。消費者の可処分所得の増加は、業界全体の拡大に大きな役割を果たしています。

日本の大手飲料メーカーであるキリンホールディングス株式会社によると、アジアとアフリカの旺盛な需要とこれらの地域の景気拡大が、2021年の世界のビール消費量の2年連続の増加に寄与しました。COVID-19の蔓延の影響が緩和されたため、2021年の世界のビール総消費量は前年比約713万キロリットル増の約1億8,560万キロリットルとなっています。

健康志向の消費者の間でアルコール度数がほとんどないフルーツビールの人気が高まっている

ビール市場は近年大きく成長しています。クラフトビールの人気が世界的に高まり、消費者は個性的な味とスタイルの手作りビールへの関心を高めています。例えば、IWSRのレポートによると、プレミアムまたは「スーパープレミアム」アルコール飲料の市場シェアは、2024年までに13%に成長します。この成長は、クラフトビールやスペシャリティビールの市場環境が良好であることを示しています。

クラフトビールやスペシャリティビールは、大量生産される代替品に比べ、高価格帯になることが多いです。高品質の原料、伝統的な醸造技術、独特の風味に重点を置くことが、これらの製品のプレミアム化に寄与しています。このようなプレミアムな位置づけは、生産者にとってより高い利益率につながり、成長と収益性の好機を提供します。

ビール・マーケティングと広告に関する地域的禁止令が醸造業界の成長を阻害

顧客の健康的なライフスタイルを促進・強化するためのアルコール飲料のマーケティングと広告が、世界のアルコール事業の抑制要因であることは疑いないです。インド、中国、英国など、世界最大の市場のほとんどでは、政府がビールの広告を禁止しています。

今後数年間は、マーケティングを規制する地方法が限られているため、市場の拡大は妨げられると思われます。市場に出回っている別の製品を装ってアルコール飲料やその他の違法製品を宣伝するため、メーカーは代理広告を採用して製品を宣伝しています。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、産業を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行ったことをここで取り上げる）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 市場の定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場への影響要因
    • 促進要因
    • 抑制要因
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 カテゴリー別

  • ダークビール
  • ラガーロー／ノンアルコールビール
  • スタウト

第8章 パッケージ別

  • ボトル
  • 缶
  • ドラフト

第9章 流通チャネル別

  • オントレード
  • オフトレード

第10章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第11章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第12章 企業プロファイル

  • AB InBev
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • SABMiller
  • Heineken
  • Carlsberg Group
  • CR Beer
  • Boston Beer
  • Tsingtao Brewery
  • Modelo
  • Molson Coors
  • Diageo

第13章 付録

目次
Product Code: FB112

Market Overview

Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030 growing with a CAGR of 4.9% during the forecast period 2023-2030. One of the significant trends in the beer market is the growth of craft beer. Craft breweries focus on small-scale production, using traditional brewing methods and emphasizing quality, flavor, and innovation.

Craft beer offers a wide variety of beer styles, including lagers, ales, stouts, pilsners, wheat beers, and India Pale Ales (IPAs). Craft beer's emphasis on unique flavors and local production has resonated with consumers seeking authentic and diverse beer experiences.

The beer market showcases a range of beer styles, each with its characteristics. Lager is a type of beer that undergoes a cold fermentation process, resulting in a clean, crisp, and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures and offer a broader range of flavors, including fruity, malty, and hoppy profiles. Stout is a dark, rich, and robust beer known for its chocolate, coffee, and roasted malt flavors. Pilsner is a pale lager with a light and crisp taste, often associated with Czech or German brewing traditions. Wheat beer is brewed with a significant proportion of wheat, resulting in a light, fruity, and often cloudy beer. India Pale Ale (IPA) is a hop-forward beer style known for its strong hop bitterness and aromatic characteristics.

Market Dynamics

Rise in Consumer Westernization and Increasing Disposable Income is Expected to Foster the Beer Industry

Consumers' per capita disposable incomes have increased as a result of the improving economic conditions and rising GDP (Gross Domestic Product) in developing countries like the Asia Pacific and South America. Consumers' increasing disposable incomes have a significant role in the industry's overall expansion.

Leading Japanese beverage producer Kirin Holdings Co. reports that robust demand in Asia and Africa, as well as those regions' economic expansion, contributed to a second consecutive year of growth in worldwide beer consumption in 2021. Due to the easing of the effects of COVID-19's spread, total global beer consumption in 2021 grew by about 7.13 million kiloliters from the previous year to around 185.6 million kiloliters.

Fruit Beers with Little or No Alcohol Content are Becoming More and More Popular Among Health-Conscious Consumers

The beer market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted beers with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty beers.

Craft and specialty beers often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Brewing Industry Growth Impeded by Regional Prohibitions on Beer Marketing and Advertising

The marketing and advertising of alcoholic beverages to promote and reinforce customers' healthy lifestyles have unquestionably been a restraint on the global alcohol business. In most of the world's largest markets, including India, China, the U.K., and others, the government has outlawed beer advertising.

In the coming years, the market's expansion will be hampered by the limited provincial laws governing its marketing. To advertise alcoholic beverages and other illegal products under the guise of another product on the market, manufacturers are employing surrogate advertising to promote their products.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global beer market is segmented based on category, packaging, distribution channel, and region.

By Packaging, the Bottle Segment is Estimated to have Significant Growth During the Forecast Period

Glass bottles have long been a traditional and widely used packaging format for beer. They offer several advantages, including product visibility, brand image, and the ability to preserve beer quality by protecting it from light and oxygen. The long-standing use of glass bottles has contributed to their significant market share in the beer industry.

Glass bottles are recyclable and are often perceived as a more sustainable packaging option compared to other materials, such as plastic. The increasing focus on environmental sustainability has driven consumer preference for packaging options that align with their eco-conscious values, further supporting the market share of glass bottles.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Beer Market

The Asia Pacific region has a large and rapidly growing population, with several emerging economies experiencing significant economic growth. This combination of population size and economic development has contributed to the region's potential as a fast-growing market for various industries, including the beer market. According to Statista, in the alcoholic drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for alcoholic drinks market is expected to show a volume growth of 1.6% in 2024.

Beers have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional beers, along with the growing popularity of Western-style beers, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: AB InBev, SABMiller, Heineken, Carlsberg Group, CR Beer, Boston Beer, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.

Why Purchase the Report?

  • To visualize the global beer market segmentation based on category, packaging, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of beer market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Beer market report would provide approximately 61 tables, 56 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Category
  • 3.2. Market Snippet, by Packaging
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Category

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 7.1.2. Market Attractiveness Index, By Category
  • 7.2. Dark Beer*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Lager Low/Non-Alcohol Beer
  • 7.4. Stout

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Bottle*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Can
  • 8.4. Draught

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. On-Trade*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Off-Trade

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. AB InBev*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. SABMiller
  • 12.3. Heineken
  • 12.4. Carlsberg Group
  • 12.5. CR Beer
  • 12.6. Boston Beer
  • 12.7. Tsingtao Brewery
  • 12.8. Modelo
  • 12.9. Molson Coors
  • 12.10. Diageo

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us