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表紙：プロバイオティクスヨーグルトの世界市場-2023年～2030年
市場調査レポート
商品コード
1316251

プロバイオティクスヨーグルトの世界市場-2023年～2030年

Global Probiotic Yogurt Market - 2023-2030

出版日
ページ情報
英文 136 Pages
納期
即日から翌営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.35円
プロバイオティクスヨーグルトの世界市場-2023年～2030年
出版日: 2023年07月27日
発行: DataM Intelligence
ページ情報: 英文 136 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

市場概要

プロバイオティクスヨーグルトの世界市場は、2022年に265億米ドルに達し、2030年には462億米ドルまで成長すると予測されています。予測期間2023-2030年のCAGRは7.2%です。

プロバイオティクスヨーグルトは、健康上の利点をもたらす生きた有益なバクテリアを含んでいるため、機能性食品と考えられています。栄養的に強化された製品への欲求を原動力とする機能性食品への需要の高まりは、プロバイオティクスヨーグルト市場にプラスの影響を与えています。メーカーは、進化する消費者の嗜好に対応するため、新しいプロバイオティクスヨーグルト製品を継続的に発表しています。これには、植物由来や乳製品不使用のオプション、ユニークなフレーバー、特定の健康懸念や食事ニーズをターゲットにした製品の開発などが含まれます。このような技術革新は市場の拡大を促進し、より幅広い消費者層を惹きつけています。

プロバイオティクスヨーグルト市場は、需要の拡大に対応するため、既存プレーヤーと新規参入企業の両方から投資が行われています。各社はまた、戦略的パートナーシップや提携を結び、市場への参入を拡大し、相乗効果を活用しようとしています。

市場力学

健康とウェルネスへの関心の高まりが市場成長を牽引

プロバイオティクスヨーグルトは、健康とウェルネスへの関心の高まりによく合致しています。消化器系の健康を促進し、健康な腸内細菌叢に寄与する機能性食品として広く認知されています。ヨーグルトに含まれる生きた細菌であるプロバイオティクスは、消化機能の改善、免疫機能の強化、特定の健康状態に対する潜在的な予防効果など、数多くの健康上の利点と関連付けられています。

プロバイオティクスヨーグルト市場は、健康とウェルネスへの関心の高まりの影響を目の当たりにしています。メーカーは、プロバイオティクスヨーグルトの製品ラインを拡大し、新しいフレーバーや配合を導入し、マーケティング戦略で健康上の利点を強調することで需要に対応しています。例えば、株式会社明治は2021年4月1日、人気の高いヨーグルト飲料「明治プロビオヨーグルトR-1」と「明治プロビオヨーグルトLG21」を華東地区に導入する計画を発表しました。これらの商品は、日本で最も売れているヨーグルト飲料として知られています。

植物性食生活の人気の高まりが市場成長を牽引

植物性プロバイオティクスヨーグルトの市場は、植物性食生活の人気が高まるにつれて拡大しています。植物ベースのライフスタイルを実践する消費者は、栄養ニーズを満たすために植物ベースの代替品を積極的に探しており、プロバイオティクスヨーグルトはそうした製品のひとつです。スーパーマーケット、専門店、オンライン・プラットフォームなど、様々な小売チャネルで植物由来のプロバイオティクスヨーグルトが入手可能であることが、市場の成長にさらに貢献しています。こうした入手のしやすさにより、消費者は植物由来のプロバイオティクスヨーグルトを普段の食生活に簡単に取り入れることができます。

市場セグメンテーションは、この市場セグメントに対応するため、新たな植物性プロバイオティクスヨーグルト製品を革新・投入しています。これには、伝統的な乳製品ベースのヨーグルトの経験を再現しながら、プロバイオティクスの付加的な利点を提供するユニークな風味、テクスチャー、製剤の開拓が含まれ、市場成長をさらに促進します。

激しい市場競合が市場成長を妨げる

プロバイオティクスヨーグルト市場は競争が激しく、数多くのメーカーやブランドが市場シェアを争っています。この熾烈な競争は、既存プレーヤーと市場新規参入者の双方に課題と制約をもたらす可能性があります。

数多くの競合企業が存在するため、価格競争に陥ることが多いです。メーカーは、消費者を引きつけ競争優位に立つために、価格競争や積極的な価格戦略をとることがあります。これは利益率を圧迫し、関係するすべてのプレーヤーの市場成長の可能性を制限する可能性があります。

COVID-19影響分析

失業、収入の減少、経済的不安といったCOVID-19の経済的影響は、消費者の購買決定に影響を与えました。消費者は価格に敏感になり、価格に見合った価値のある製品を求めるようになっています。プレミアムまたは高価格のプロバイオティクスヨーグルトは売上維持の課題に直面し、より手頃な選択肢が人気を集めました。

しかし、パンデミックは食品の安全性と衛生に対する懸念を高めました。消費者は購入する製品に対してより慎重になり、信頼できるブランドや、安全対策や製造方法に関する明確な情報を提供するブランドを優先するようになっています。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

  • 影響要因
    • 促進要因
      • 健康とウェルネスへの関心の高まりが市場成長の原動力
      • 植物性食生活の人気の高まりが市場成長を牽引
    • 抑制要因
      • 微生物農薬に対する認識と受容の不足が市場成長の妨げになる
      • 市場競争の激化が市場成長の妨げになる
    • 機会
    • 影響分析

第5章 産業分析

  • ポーターのファイブフォース分析
  • サプライチェーン分析
  • 価格分析
  • 規制分析

第6章 COVID-19分析

第7章 由来別

  • 動物由来
  • 植物由来

第8章 フレーバー別

  • プレーン
  • フレーバー

第9章 用途別

  • 食品
  • 化粧品
  • その他

第10章 流通チャネル別

  • スーパーマーケット／ハイパーマーケット
  • コンビニエンスストア
  • 専門店
  • オンライン販売
  • その他

第11章 地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他欧州
  • 南米
    • ブラジル
    • アルゼンチン
    • その他南米
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • オーストラリア
    • その他アジア太平洋地域
  • 中東・アフリカ

第12章 競合情勢

  • 競合シナリオ
  • 市況/シェア分析
  • M&A分析

第13章 企業プロファイル

  • Arla Foods, Inc.
    • 会社概要
    • 製品ポートフォリオと説明
    • 財務概要
    • 主な発展
  • BioGaia AB
  • Chr. Hansen Holding A/S
  • Danone
  • Danisco A/S
  • General Mills Inc.
  • i-Health Inc.
  • Lallemand Inc.
  • Lifeway Foods, Inc.
  • Mother Dairy Fruit & Vegetable Pvt. Ltd.

第14章 付録

目次
Product Code: FB6518

Market Overview

The Global Probiotic Yogurt Market reached US$ 26.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 46.2 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030.

Probiotic yogurt is considered a functional food as it contains live beneficial bacteria that can confer health benefits. The rising demand for functional foods, driven by the desire for nutritionally enhanced products, is positively impacting the probiotic yogurt market. Manufacturers are continuously introducing new probiotic yogurt products to cater to evolving consumer preferences. This includes the development of plant-based and dairy-free options, unique flavors, and products targeting specific health concerns or dietary needs. Such innovations are driving market expansion and attracting a wider consumer base.

The probiotic yogurt market is witnessing investments from both established players and new entrants to capitalize on the growing demand. Companies are also forming strategic partnerships and collaborations to expand their market reach and leverage synergies.

Market Dynamics

The Rising Focus on Health and Wellness Drives the Market Growth

Probiotic yogurt aligns well with this growing focus on health and wellness. It is widely recognized as a functional food that promotes digestive health and contributes to a healthy gut microbiome. Probiotics, the live bacteria found in yogurt, have been associated with numerous health benefits, including improved digestion, enhanced immune function, and potential preventive effects against certain health conditions.

The market for probiotic yogurt is witnessing the effects of this rising focus on health and wellness. Manufacturers are responding to the demand by expanding their probiotic yogurt product lines, introducing new flavors and formulations, and emphasizing the health benefits in their marketing strategies. For instance, on April 1, 2021, Meiji Co., Ltd. unveiled its plan to introduce its highly popular yogurt drinks, "Meiji Probio Yogurt R-1" and "Meiji Probio Yogurt LG21," in the East China region. These products have earned the distinction of being Japan's top-selling yogurt drinks.

The Rising Popularity of Plant-Based Diets Drives the Market Growth

The market for plant-based probiotic yogurt is expanding as the popularity of plant-based diets continues to grow. Consumers following plant-based lifestyles are actively seeking out plant-based alternatives to meet their nutritional needs, and probiotic yogurt is one such product. The availability of plant-based probiotic yogurts in various retail channels, including supermarkets, specialty stores, and online platforms, is further contributing to market growth. This accessibility allows consumers to easily incorporate plant-based probiotic yogurt into their regular diets.

Manufacturers are innovating and introducing new plant-based probiotic yogurt products to cater to this market segment. This includes developing unique flavors, textures, and formulations that replicate the experience of traditional dairy-based yogurt while providing the added benefits of probiotics, which further drive market growth.

Intense Market Competition Hampers the Market Growth

The probiotic yogurt market is highly competitive, with numerous manufacturers and brands vying for market share. This intense competition can present challenges and constraints for both established players and new entrants in the market.

The presence of numerous competitors often leads to price competition. Manufacturers may engage in price wars and aggressive pricing strategies to attract consumers and gain a competitive edge. This can put pressure on profit margins and limit the market growth potential for all players involved.

COVID-19 Impact Analysis

The economic repercussions of COVID-19, such as job losses, reduced incomes, and financial insecurity, influenced consumer purchasing decisions. Consumers became more price-sensitive and sought value-for-money products. Premium or higher-priced probiotic yogurt variants faced challenges in maintaining sales, while more affordable options gained popularity.

However, the pandemic raised concerns about food safety and hygiene. Consumers were more cautious about the products they purchased, prioritizing trusted brands and those that offered clear information on safety measures and production practices.

Segment Analysis

The global probiotic yogurt market is segmented based on source, flavor, applications, distribution channel, and region.

Increasing Demand for Vegan and Lactose-Free Options

The plant-based probiotic yogurt segment holds the largest share of the global probiotic yogurt market due to market trends and consumer preferences. The market for plant-based products, including dairy alternatives, experiencing significant growth in recent years, driven by the increasing demand for vegan and lactose-free options.

Many consumers are actively seeking alternatives to traditional dairy products for various reasons, such as health concerns, environmental sustainability, and ethical considerations. Plant-based probiotic yogurt is offering a viable option for individuals following a vegan or lactose-intolerant diet, thereby expanding its target market and driving plant-based probiotic yogurt segment growth.

Geographical Analysis

Increasing Awareness of the Importance of Gut Health and the Role Of Probiotics in Supporting Overall Well-Being

The North America region dominates the global probiotic yogurt market. North American consumers are showing a heightened awareness of the importance of gut health and the role of probiotics in supporting overall well-being. This increasing awareness coupled with a growing interest in functional foods, is driving the demand for probiotic yogurt. Consumers in North America are actively seeking out products that are offering health benefits, and probiotic yogurt fits well into this trend, further fueling its market dominance.

North America boasts a robust market infrastructure that supports the growth and distribution of probiotic yogurt products. The region consists of numerous well-established food and beverage companies with advanced manufacturing facilities, distribution networks, and marketing capabilities. These companies are the resourcing and are expecting to produce and promote probiotic yogurt effectively. For instance, on January 14, 2020, Stonyfield Organic unveiled its latest offering, Daily Probiotics. These convenient probiotic yogurt drinks come in a 3.1oz format, specifically designed to promote immune and digestive health.

Competitive Landscape

The major global probiotic yogurt market players include: Arla Foods, Inc., BioGaia AB, Chr. Hansen Holding A/S, Danone, Danisco A/S, General Mills Inc., i-Health Inc., Lallemand Inc., Lifeway Foods, Inc., and Mother Dairy Fruit & Vegetable Pvt. Ltd.

Why Purchase the Report?

  • To visualize the global probiotic yogurt market segmentation based on source, flavor, applications, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of probiotic yogurt market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global probiotic yogurt market report would provide approximately 69 tables, 67 figures, and 136 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Source
  • 3.2. Snippet by Flavor
  • 3.3. Snippet by Application
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The rising focus on health and wellness drives the market growth
      • 4.1.1.2. The rising popularity of plant-based diets drives the market growth
    • 4.1.2. Restraints
      • 4.1.2.1. Lack of awareness and acceptance of microbial pesticides hamper the market growth Intense market competition hampers the market growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porters Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Source

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 7.1.2. Market Attractiveness Index, By Source
  • 7.2. Animal-Based*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Plant-Based

8. By Flavor

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 8.1.2. Market Attractiveness Index, By Flavor
  • 8.2. Plain*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Flavored

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Foods*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Cosmetics
  • 9.4. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Specialty Stores
  • 10.5. Online Sales
  • 10.6. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Arla Foods, Inc.*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. BioGaia AB
  • 13.3. Chr. Hansen Holding A/S
  • 13.4. Danone
  • 13.5. Danisco A/S
  • 13.6. General Mills Inc.
  • 13.7. i-Health Inc.
  • 13.8. Lallemand Inc.
  • 13.9. Lifeway Foods, Inc.
  • 13.10. Mother Dairy Fruit & Vegetable Pvt. Ltd.

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us