アルコール飲料の世界市場-2023年～2030年

市場概要

世界のアルコール飲料市場は、2022年に2兆1,252億米ドルに達し、2030年には4兆2,971億米ドルに達すると予測されています。同市場は予測期間2023-2030年のにCAGRは9.2%で成長する見通しです。

アルコール飲料は、酵母による糖の発酵によって生成されるアルコールの一種であるエタノールを含む飲料です。これらの飲料は、社会的、文化的、娯楽的な目的で、歴史を通じて様々な文化によって消費されてきました。プレミアム・アルコール飲料やクラフト・アルコール飲料への需要が高まっています。消費者は、独特の風味、職人技、出所を持つより高品質な製品に対して、より多くの対価を支払うことを望むようになってきています。この動向がアルコール飲料市場の成長を牽引しています。クラフトビール、職人技が光る蒸留酒、少量生産のワイン、高級酒類は、消費者が個性的で高級な商品を求めるようになり、大きな成長を遂げています。

市場力学

可処分所得の増加がアルコール飲料市場の成長を牽引

可処分所得の増加に伴い、消費者はアルコール飲料を含む裁量的な品目に使えるお金が増えます。例えば、2021年には米国で11億ガロンのワインが消費されます。購買力が高まることで、消費者は以前は手が届かなかったような高級品や高価格のアルコール製品を購入できるようになります。可処分所得の増加はしばしば、より充実したライフスタイルへの欲求につながります。アルコールはしばしば社交、祝賀、贅沢と結びついています。したがって、可処分所得の増加がアルコール飲料市場の成長を牽引しています。

ノンアルコール飲料との競合激化がアルコール飲料市場の成長を抑制

薬物乱用によると、年間10万人近くがアルコール摂取が原因で死亡しています。アルコール性肝疾患は、アルコール関連死全体の19.1%を占める主要な死因です。アルコール関連死の53.7%は慢性的な誤用によるものです。こうした副作用に対する消費者の意識と懸念の高まりは、より健康的な飲料への嗜好の変化をもたらしています。フレーバーウォーター、機能性飲料、ジュース、健康志向飲料などのノンアルコール飲料は、その健康上の利点が認識され、人気を集めています。健康志向の消費者はアルコール摂取量を減らすか、あるいは摂取しないことを選択する可能性があり、アルコール飲料市場の成長抑制につながっています。

COVID-19影響分析

COVID-19分析には、COVID前シナリオ、COVIDシナリオ、COVID後シナリオに加え、価格力学（COVID前シナリオと比較したパンデミック中およびパンデミック後の価格変動を含む）、需給スペクトラム（取引制限、封鎖、およびその後の問題による需給の変化）、政府の取り組み（政府機関による市場、セクター、業界を活性化させる取り組み）、メーカーの戦略的取り組み（COVID問題を緩和するためにメーカーが行った取り組み）が含まれます。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 製品タイプ別

• ビール
• 蒸留酒
• ワイン
• その他

第8章 アルコール度数別

• 高
• 中
• 低

第9章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンライン販売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• E & J Gallo
  • 会社概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な発展
• William Grant & Sons
• Boston Beer
• Miller Coors
• Diageo
• Treasury Wine Estates
• Jose Cuervo
• Constellation Brands
• Beam-Suntory
• Mast-Jaegermeister

第13章 付録

Market Overview

The Global Alcoholic Beverages Market reached US$ 2,125.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 4,297.1 billion by 2030. The market is growing at a CAGR of 9.2% during the forecast period 2023-2030.

Alcoholic beverages are drinks that contain ethanol, a type of alcohol produced through the fermentation of sugars by yeast. These beverages have been consumed by various cultures throughout history for social, cultural, and recreational purposes. There is a growing demand for premium and craft alcoholic beverages. Consumers are increasingly willing to pay more for higher-quality products with unique flavors, craftsmanship, and provenance. This trend is driving the market growth of alcoholic beverages. Craft beer, artisanal spirits, small-batch wines, and premium liquors are experiencing significant growth as consumers seek out distinctive and exclusive offerings.

Market Dynamics

Increasing Disposable Income is Driving the Alcoholic Beverages Market Growth

As disposable income increases, consumers have more money available to spend on discretionary items, including alcoholic beverages. For instance, in 2021, 1.1 billion wine gallons are consumed in the US. The higher purchasing power allows consumers to afford the premium or higher-priced alcoholic products that may have been out of reach previously. Increasing disposable income often leads to a desire for enhanced lifestyle experiences. Alcohol is often associated with socializing, celebrations, and indulgence. Hence, increasing disposable income is driving the alcoholic beverages market growth.

Rising Competition From Non-Alcoholic Beverages is Restraining the Market Growth of Alcoholic Beverages Market

According to Drug Abuse, nearly 100,000 annual deaths are attributable to Alcohol consumption. Alcoholic liver disease is the leading killer, causing 19.1% of all alcohol-related deaths. 53.7% of alcohol-related deaths are due to chronic misuse. Increasing consumer awareness and concern about these side effects have led to a shift in preferences toward healthier beverage options. Non-alcoholic beverages, such as flavored water, functional drinks, juices, and health-oriented beverages, are gaining popularity due to their perceived health benefits. Health-conscious consumers may choose to reduce or eliminate their alcohol consumption, leading to restraining alcoholic beverages market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global alcoholic beverages market is segmented based on product type, alcoholic content, distribution channel, and region.

Availability and Affordability of Beer

In 2022, based on product type, beer segment held the highest share of the alcoholic beverages market. According to Wisevoter, in 20223, till now beer consumption per capita is 3.97 L. Beer is produced by the process of brewing, which involves the fermentation of grains, usually barley, coupled with hops, water, and yeast. Beer is often more widely available and accessible compared to other alcoholic beverages. It is produced in large quantities by breweries, and distribution networks ensure its availability in various retail outlets, bars, and restaurants. Additionally, beer tends to be more affordable compared to certain premium spirits and wines, making it a preferred choice for many consumers.

Geographical Analysis

Cultural and Social Factors in Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share in the alcoholic beverages market. The sheer size of the population contributes to a substantial consumer base for distilled beverages, like wine, beer, etc. driving demand and market share. In 2021, about 34 million liters of wine were consumed in India. Out of this, over 18 million liters of wine consumed were still light grape wine in the South Asian country. In countries like China, Japan, South Korea, and India, alcoholic beverages are often a part of traditional ceremonies, celebrations, and social gatherings. These cultural practices contribute to a sustained demand for alcoholic beverages, driving market share in the region.

Competitive Landscape

The major global players include: E & J Gallo, William Grant & Sons, Boston Beer, Miller Coors, Diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands, Beam-Suntory, and Mast-Jaegermeister.

Why Purchase the Report?

• To visualize the global alcoholic beverages market segmentation based on product type, alcoholic content, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of alcoholic beverages market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Alcoholic Beverages Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product
• 3.2. Snippet by Packaging
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before Covid-19
  • 6.1.2. Scenario During Covid-19
  • 6.1.3. Scenario Post COVID-19
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Beer*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Distilled Spirits
• 7.4. Wine
• 7.5. Others

8. By Alcoholic Content

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcoholic Content
  • 8.1.2. Market Attractiveness Index, By Alcoholic Content
• 8.2. High*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Medium
• 8.4. Low

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarket*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Convenience Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcoholic Content
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcoholic Content
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcoholic Content
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcoholic Content
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.5.1. China
    • 10.5.5.2. India
    • 10.5.5.3. Japan
    • 10.5.5.4. Australia
    • 10.5.5.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Alcoholic Content
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. E & J Gallo*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. William Grant & Sons
• 12.3. Boston Beer
• 12.4. Miller Coors
• 12.5. Diageo
• 12.6. Treasury Wine Estates
• 12.7. Jose Cuervo
• 12.8. Constellation Brands
• 12.9. Beam-Suntory
• 12.10. Mast-Jaegermeister

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us