市場調査レポート
商品コード
1285055
プレミアム化粧品の世界市場-2023-2030Global Premium Cosmetics Market - 2023-2030 |
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プレミアム化粧品の世界市場-2023-2030 |
出版日: 2023年06月05日
発行: DataM Intelligence
ページ情報: 英文 190 Pages
納期: 約2営業日
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世界のプレミアム化粧品市場は、2022年に880億3,550万米ドルに達し、2030年には1,616億2,040万米ドルに達することで有利な成長が予測されます。また、予測期間中(2023年~2030年)のCAGRは7.8%と予想されています。
プレミアムコスメは、通常のコスメよりも快適で効率的な美的体験を提供することを目的としています。これらの商品は通常、大量生産された化粧品よりも高価であり、美容ルーチンにお金をかけることを厭わない消費者を対象としています。プレミアム化粧品は、高級感のあるパッケージ、優れたテクスチャー、革新的な処方で区別され、通常、高級品店、高級ブティック、オンラインショップで購入することができます。
アンチエイジングを意識した取り組みの増加、可処分所得の増加、人口の高齢化は、世界のプレミアム化粧品市場の成長を促す主な要因となっています。また、若者や高齢者を問わず、消費者が自分の外見をより意識するようになったことで、高級化粧品の需要も伸びています。
人口の増加に伴い、様々な化粧品への需要が高まっており、近年では化粧品産業が最も有名な産業の一つとなっています。しわ、シワ、シミ、眉間、色素沈着などの老化の兆候を速やかに緩和する製品に対する消費者の需要が高まり、抗しわ治療に対するニーズが高まっています。
また、各メーカーのプロモーション戦略が、世界の一人当たりのスキンケア製品の使用量と支出額に大きな影響を与えています。プレミアムコスメの市場動向から、現在、主要な抗シワ製品メーカーの大半が、自社製品を高品質、オーガニック、ナチュラル、安全、そして驚くほどパワフルであるとしてマーケティングしていることがわかりました。
また、2020年国家人口委員会の調査では、2021年までにインドには65歳以上の男性6,700万人、女性7,100万人が誕生すると推定されています。人口全体と比較して、高齢者人口はより急速に拡大しており、それがプレミアム化粧品市場の成長を後押ししています。
プレミアム化粧品の機能性や効果を向上させ、プレミアム化粧品で外見を美しくする製品の開発は、プレミアム化粧品の価格上昇を招き、より多くの人々にとって高価なものとなっています。これはプレミアム化粧品の市場拡大に対する脅威となり、2023-2030年の予測期間中に市場成長率の低下と収益シェアの低下をもたらす可能性があります。
COVID-19の分析には、Pre-COVIDシナリオ、COVIDシナリオ、Post-COVIDシナリオがあり、価格ダイナミクス(パンデミック時およびパンデミック後の価格変化とCOVID前のシナリオとの比較)、需要-供給スペクトラム(取引制限、ロックダウンおよびその後の問題による需要と供給のシフト)、政府の取り組み(政府機関による市場、セクター、産業の活性化に関する取り組み)、メーカーの戦略的取り組み(COVID問題を軽減するためのメーカーの取り組み)がここで取り上げられることになります。
The global premium cosmetics market reached US$ 88,035.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 161,620.4 million by 2030. The market is expected to exhibit a CAGR of 7.8% during the forecast period (2023-2030).
Premium cosmetics aim to provide pleasant and more efficient aesthetic experience than regular cosmetics. These goods are usually more expensive than mass-produced cosmetics and are intended for consumers who are willing to spend more money on their beauty routine. Premium cosmetics are distinguished by their premium packaging, excellent textures, and innovative formulas, and are usually available in high-end merchants, luxury boutiques, and online stores.
The growing number of anti-aging awareness initiatives, rising disposable income, and the aging population are the main factors driving the global premium cosmetics market growth. The demand for high-end cosmetics has also grown as consumers, regardless of young and elderly, flattering more aware of their physical appearance.
The demand for several cosmetic items has increased due to the expanding population, and in recent years, the cosmetics industry has become one of the most well-known. The increased consumer demand for products that swiftly lessen the signs of aging, including wrinkles, creases, blemishes, frown lines, and pigmentation has led to an increase in the need for anti-wrinkle treatments.
Additionally, the promotion strategies used by various manufacturers have made a significant impact on the per capita use and spending of skin care products worldwide. Premium cosmetics market trends have shown that the majority of the leading anti-wrinkle product manufacturers are now marketing their products as high-quality, organic, natural, secure, and incredibly powerful.
In addition, the 2020 National Commission on Population study estimates that by 2021, India would have 67 million men and 71 million women who are 65 years of age or older. Compared to the overall population, the elderly population is expanding more quickly, which in turn is driving the growth of the premium cosmetics market.
The development of premium cosmetics with improved functionality and effectiveness of the products to enhance one's appearance using premium cosmetics has resulted in an increase in the price of premium cosmetics that made them expensive to the wider population. This could pose a threat to the market's ability to expand for premium cosmetics and could result in a decline in market growth rate and a decline in revenue share during the forecast period of 2023-2030.
The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).
The global premium cosmetics market is segmented based on type, source, gender, application, distribution channel, and region.
The global premium cosmetics market has been segmented by type into skincare products, fragrances, color cosmetics, hair care products, sun care products, deodorants, baby care products, and others. The skincare segment held the largest premium cosmetics market share of approximately 38.4% in 2022 in the premium cosmetics market analysis report.
Additionally, the expansion of the global economy, changing lifestyles, rising demand for skin and sun care products due to various climatic conditions, and an increase in disposable income over the past decade all contribute to the growth of the cosmetics market. The cosmetics business is expanding as a result of a movement in consumer preference toward natural and organic skincare products, particularly in the United States and Europe.
The Asia-Pacific premium cosmetics market is regarded as the fastest growing region with a market share of approximately 32.5% in 2022 in the premium cosmetics market analysis. The APAC premium cosmetics market is expected to grow in the forecast years owing to the growing millennial population's interest in premium cosmetic products in Asian countries like China, India, Indonesia, and Vietnam.
The growing awareness of cosmetics items, such as facial makeup, hairstyling, and coloring products, is also anticipated to fuel market expansion throughout the projection period. Innovation is fueled by consumer demand for products with multiple applications, particularly those that offer skin protection and hydration to budget-conscious customers.
The major global players in the market include: CHANEL, Coty, Estee Lauder, L'Oreal, LVMH, Shiseido Company, Limited, Kose Corporation, Kanebo Cosmetic, Kao Corporation, and Revlon, Inc.
The premium cosmetics sector has suffered greatly as a result of the exceptional COVID-19 epidemic. The unexpected entrance of the deadly virus has had detrimental consequences on the cosmetics business, which in turn has hampered the expansion of the luxury product category.The industry has constructively reacted to the crisis by switching to making hand sanitizers and cleaning supplies as well as offering free beautification services to frontline response personnel.
The key players in the sector must maintain the financial side of the firm. Despite the fact that the COVID-19 pandemic will have a much greater financial impact on businesses than any recession, there are signs that the beauty sector may once again be comparatively healthy during the period of 2024-2025.
Over the past two years, prices have increased significantly because of the high inflation rates in developed economies around the world. It is anticipated that the aggregate purchasing power will considerably affect developing economies and is thought to be non-beneficial in many ways, including the lessened consumer buying of premium cosmetics.
The global premium cosmetics market report would provide approximately 93 tables, 109 figures and 190 Pages.
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