顔用美容液の世界市場-2022-2029

市場力学

美容液に対する意識の高まりが市場成長を牽引

美容液は、顔の皮膚を滑らかにするのに役立つ有効成分が配合されています。美容液を塗ることで毛穴が小さくなり、肌のキメが整う。美容液の主な利点の1つは、肌の潤いを保つ有効な保湿成分が含まれていることです。ヒアルロン酸は、肌の潤い、滑らかさ、柔らかさを保つ顔用保湿剤に含まれる成分です。顔用美容液には抗炎症成分が含まれており、皮膚の敏感な部分を和らげます。顔用美容液は、特に美白成分配合の美容液など、肌のシミを解消することで効果を発揮します。

美容液に含まれるビタミンC、レチノール、レスベラトロール、抗酸化物質などの有効成分が、シワ、シミ、小ジワなどの老化の問題に対処するのに役立ちます。美容液に含まれるビタミンC、緑茶、フェルラ酸、ビタミンE、アスタキサンチンなどの成分は、酸化によるダメージの可能性を低減します。また、美容液は、早期老化につながる紫外線や汚染によるダメージも軽減します。美容液の効果的な使用は、細胞の再生と修復を促進します。美容液は肌のコラーゲンを増やし、肌のハリを保ちます。美容液は、グリセリン、アロエベラ、シアバター、亜鉛などの抗炎症成分を減らし、肌を鎮静化し、治癒させます。スキンケアに対する消費者の意識の高まりが、美容液の売り上げを押し上げました。また、デパート、ハイパーマーケット、スーパーマーケット、小売店やオンライン販売チャネルなど、様々な流通チャネルを通じて顔の美容液の容易な可用性は、市場の成長を推進しています。

目次

第1章 調査手法と範囲

• 調査手法
• 市場の範囲

第2章 主な動向と発展

第3章 エグゼクティブサマリー

• 製品別市場内訳
• 流通チャネル別市場内訳
• 地域別市場内訳

第4章 市場力学

• 市場影響要因
  • 促進要因
  • 抑制要因
  • ビジネスチャンス
• 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• バリューチェーン分析
• 特許分析
• 規制分析

第6章 COVID-19の分析

• COVID-19の市場分析
  • COVID-19以前の市場シナリオ
  • COVID-19の現在の市場シナリオ
  • COVID-19の後、または将来のシナリオ
• COVID-19の中での価格ダイナミクス
• 需要-供給スペクトラム
• パンデミック時の市場に関連する政府の取り組み
• メーカーの戦略的取り組み

第7章 製品別

• 目元用美容液
• しみ・にきび治療用美容液
• 顔用日焼け止め美容液
• 保湿美容液
• その他

第8章 販売チャネル別

• オフライン
• オンライン

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米地域
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他の欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第10章 競合情勢

• 競合シナリオ
• 競合の戦略分析
• 市況/シェア分析
• M&A（合併・買収）分析

第11章 企業プロファイル

• Unilever Group
  • 企業概要
  • 製品ポートフォリオと説明
  • 主なハイライト
  • 財務概要
• The Procter and Gamble Co.
• The Estee Lauder Companies Inc.
• Shiseido Co. Ltd.
• LOreal SA
• Kao Corp.
• Johnson and Johnson Inc.
• Nykaa
• Beiersdorf AG
• Avon Products Inc.

第12章 DataM

Market Overview

A facial serum is a lightweight moisturizer with a higher concentration of active ingredients like glycolic acid, hyaluronic acid, and vitamin C. Facial serums are often used to manage specific skincare concerns like wrinkles, acne, dry skin and dullness. Facial serums are absorbed quickly into the skin. Facial serums are thinner than moisturizers, which makes them perfect for layering. They are available in different formulas, such as gels, oils, and light creams. A facial serum provides oxidation, hydration and a concentrated dose of nutrients to the face. It soothes sensitive skin. These benefits of facial serum drive the market growth of facial serum in the forecast period.

The global facial serum markets were valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 4.78% during the forecast period (2022-2029).

Market Dynamics: Increasing beneficial awareness of facial serum drives the market growth

Face serums are formulated with an active ingredient that helps to smoothen face skin. The application of facial serums minimizes the skin pores that help to improve skin texture. One of the primary benefits of facial serum is it contains active moisturizing ingredients that keep the skin moisturized. Hyaluronic acid is the ingredient in the facial moisturizer that keeps skin moisturized, smooth and soft. Face serum contains anti-inflammatory ingredients that soothe sensitive patches of the skin. Face serums benefits by eliminating skin blemishes, particularly serums with skin-lightening ingredients.

Active ingredients in the serum, like Vitamin C, retinol, resveratrol, and antioxidants, help to fight aging issues like wrinkles, dark spots, and fine lines. Ingredients in the face serum like Vitamin C, green tea, ferulic Acid, Vitamin E and astaxanthin in serums reduce the chance of oxidative damage. Facial serums also reduce the damage caused due to UV rays and pollution that leads to premature aging. Effective use of face serum promotes cellular regeneration and repair. Face serums boost the collagen of the skin to keep it firm. Serums reduce anti-inflammatory ingredients like glycerine, aloe Vera; shea butter and zinc to soothe that heal the skin. Increasing consumers' awareness of skincare treatment has boosted the sales of facial serums. Moreover, the easy availability of facial serums through various distribution channels such as departmental stores, hypermarkets, supermarkets, retail stores and online sales channels drives the market growth.

Market Segmentation: Eye serum segment accounted for the highest share in global Facial Serum market

The eye serum segment held the largest market share due to its high consumer demand and easy product availability. Eye serums are lightweight skincare products formulated especially for use around the eye. Most eye serums are designed to help address eye-area skin concerns, such as dark under-eye circles, crow's feet, or puffiness. Eye serums tighten and hydrate the skin around the eyes. They also help reduce the look of puffiness under the eyes, retexturize the skin, and reduce the appearance of uneven skin tone, while brightening and revitalizing it. Eye serums with a retinol or vitamin A alternative helps to reduce signs of aging and address damaged skin by making it appear restored for a youthful and radiant look. It decreases the signs of aging and addresses damaged skin by making it appear restored for a youthful and radiant look. It also helps plump up the skin and helps eliminate the appearance of fine lines and wrinkles. It also boosts hydration and brightens the area (around the eyes), giving it a radiant appearance. Increasing self-beauty awareness among consumers drives the market growth in the forecast period.

Geographical Penetration: Asia Pacific is the dominating region during the forecast period.

Asia Pacific is dominating the region in the forecast period due to the availability of multiple opportunities for operating players. The increasing adoption of western lifestyles, rapidly growing population and rise in the disposable income of consumers in developing countries like India, China, and others majorly drives the market. Moreover, increasing awareness of skin care products and their benefits has further increased the growth of the facial serum market. Major Key players in the region actively launched new products in the market. The increase in the working women population in the Asia Pacific region drives market growth due to the western lifestyle and use of beauty products.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Unilever Group, The Procter and Gamble Co., The Estee Lauder Companies Inc., Shiseido Co. Ltd., LOreal SA, Kao Corp., Johnson and Johnson Inc., Nykaa, Beiersdorf AG, and Avon Products Inc. among others. Some of the major key players launched new products in the market that drives market growth. For instance, in March 2022, Unilever launched a beauty serum trio in a simple facial skincare lineup. These facial serums comprise 3% Hyaluronic Acid + B5, which promises to lock in hydration, and 10% Vitamins C+E+F, which "enhances the skin's glow, protects it against environmental aggressors, and moisturises and strengthens the skin barrier." Each product is suitable for sensitive skin and is vegan. These products are available on Boots.com. Also, in April 2022, Unilever launched an exclusive collection of a full range of cleansers, treatments, masks and moisturizers that use fermented actives. The product prices range from $14.99 to $18.99. Ferver offers face serum in three main actives: hyaluronic acid, collagen and prebiotics. Hyaluronic Acid Serum is a hydrating face serum containing high and low molecular-weight acids. The Collagen Serum is a firmness-focused face serum that uses argan, coconut and macadamia nut oils to nourish skin and stimulate collagen production. Some key players follow merger and acquisition strategies to increase their income and fulfill consumer demand. For instance, in October 2021, Wellbeam Consumer Health Acquired TruSkin, a leading skincare brand Seller Company. TruSkin is manufactured in the United States without unnecessary additives or animal testing. This acquisition helps to fulfill the consumer's demand.

COVID-19 Impact: Negative impact on the global facial serum market

Due to decreased sales of personal care products and customers' rising choices for health, hygiene, and protection items, the COVID-19 pandemic had several negative effects on the facial serum market. Furthermore, because of the complete lockdown, beauty parlors are closed, which has resulted in a decrease in demand for facial serum. Moreover, in 2020, sales in the beauty industry decreased. In China, the beauty industry's 2020 sales fell to 80 percent compared to 2019. Due to the lockdown, work-from-home culture increased, so women avoided daily makeup, reducing facial serum sales to a certain extent. Moreover, the supply chain was completely disturbed during the pandemic. Hypermarkets and supermarkets were closed during the pandemic, which created a gap in the demand and supply of facial serum.

The global facial serum market report would provide an access to approximately 69 market data tables, 63 figures and 170 pages.

Table of Contents

Scope and Methodology

• 1.1. Research Methodology
• 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

• 3.1. Market Snippet by Product
• 3.2. Market Snippet by Distribution Channel
• 3.3. Market Snippet by Region

4. Market Dynamics

• 4.1. Market impacting factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
• 4.2. Impact analysis

5. Industry Analysis

• 5.1. Porter's five forces analysis
• 5.2. Value chain analysis
• 5.3. Patent Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of Covid-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid Covid-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives

7. By Product

• 7.1. Introduction
  • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Product Segment
  • 7.1.2. Market attractiveness index, By Product Segment
• 7.2. Eye Serum *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 7.3. Blemish and Acne Treatment Serums
• 7.4. Face Sunscreen Serums
• 7.5. Face Moisturizing Serums
• 7.6. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
  • 8.1.2. Market attractiveness index, By Distribution Channel Segment
• 8.2. Offline*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 8.3. Online

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key region-specific dynamics
  • 9.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
  • 9.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 9.2.5.1. U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. South America
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
  • 9.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 9.3.5.1. Brazil
    • 9.3.5.2. Argentina
    • 9.3.5.3. Rest of South America
• 9.4. Europe
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
  • 9.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 9.4.5.1. Germany
    • 9.4.5.2. U.K.
    • 9.4.5.3. France
    • 9.4.5.4. Spain
    • 9.4.5.5. Italy
    • 9.4.5.6. Rest of Europe
• 9.5. Asia Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
  • 9.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Product
  • 9.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive scenario
• 10.2. Competitor strategy analysis
• 10.3. Market positioning/share analysis
• 10.4. Mergers and acquisitions analysis

11. Company Profiles

• 11.1. Unilever Group*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Key Highlights
  • 11.1.4. Financial Overview
• 11.2. The Procter and Gamble Co.
• 11.3. The Estee Lauder Companies Inc.
• 11.4. Shiseido Co. Ltd.
• 11.5. LOreal SA
• 11.6. Kao Corp.
• 11.7. Johnson and Johnson Inc.
• 11.8. Nykaa
• 11.9. Beiersdorf AG
• 11.10. Avon Products Inc.
• List not Exhaustive*

12. DataM

• 12.1. Appendix
• 12.2. About us and services
• 12.3. Contact us