顔用美容液の市場規模、シェア、動向分析レポート：タイプ別、形態別、流通チャネル別、価格帯別、地域別、セグメント予測、2024年～2030年

顔用美容液市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の顔用美容液市場規模は2030年までに85億8,000万米ドルに達する見込みです。

同市場は2024年から2030年にかけてCAGR 6.6％で拡大する見込みです。消費者は、予防的スキンケアや老化に対する事前対策の重要性を認識するようになっています。クマ、ニキビ、色素沈着、加齢によるシミなどに関する懸念から、さまざまな肌の悩みや属性をターゲットにした美容液の需要が増加しています。

例えば、米国皮膚科学会（AAD）が発表した統計によると、ニキビは米国で最も一般的な皮膚疾患であり、毎年5,000万人の米国人が罹患しています。そのため、有効成分を配合したスキンケア製品に対する需要が世界中で高まっています。消費者は、美容の選択に関して、持続可能性と倫理的な調達にますます関心を寄せています。透明性を重視するブランドは、こうした消費者を惹きつけるチャンスに恵まれています。

さらに、合成成分の潜在的な有害性を認識し、オーガニックや天然成分配合の美容液を求める消費者も増えています。特に新興経済圏では、消費力の増加により、美容液のような高級スキンケア製品に投資する消費者が増えています。例えば、インドを拠点とする女性用衛生用品メーカーのシロナは、2021年に国内市場向けに敏感肌をターゲットにした美容液を発売し、スキンケア製品ラインを拡大しました。

消費者は、それぞれのニーズや悩みに合ったスキンケア製品を求めています。男性用グルーミング業界の着実な成長により、スキンケア習慣の一環として男性の間でフェイス美容液の採用が増加しています。カプセル化技術は、アンチエイジング美容液の効能と効果を高めるために使用されており、より早く、より顕著な効果を求める消費者を惹きつけています。例えば、台湾の化粧品会社CHLITINAは、2021年2月に実施された独自の臨床試験によると、ナノ構造脂質キャリアのカプセル化技術を利用した最新のアンチエイジング美容液で顕著な結果が得られたと報告しています。この美容液は、6週間でシワを31%減らし、肌のハリを40%改善することが確認されています。

主な製品メーカーは、ヒアルロン酸などの異なる有効成分とビタミンC、レチノール、ペプチドなどの他の成分を組み合わせた製品の開発にも力を入れています。こうした組み合わせの製品は、市場で人気が高まっています。さらに、eコマースブームのおかげで、美容液は世界中の消費者にとってより身近なものとなっています。ソーシャルメディア・プラットフォームや有名人の推薦は、美容業界に大きな影響を与えています。スキンケアのインフルエンサーや有名人はしばしば美容液の使用を宣伝し、消費者の関心と需要に影響を与えています。

メーカーは研究開発活動に継続的に投資し、より強力な成分、斬新なデリバリーシステム、多様なニーズに応える個別化処方を備えた美容液を生み出しています。各ブランドは現在、特定の民族や敏感肌のために処方された美容液で、多様な肌色や悩みに対応しています。2022年10月、ボツワナの化粧品製造会社Organic Naturals Skincareは、特定の有効成分を高濃度で肌に届けるよう設計された、新しいナイアシンアミド配合のブライトニング植物性美容液を開発しました。この製品は、ニキビの原因となるバクテリアと戦い、肌に潤いを与えることで、色素沈着、シワ、重度のニキビを改善します。

顔用美容液市場レポートハイライト

• 2023年にはアンチエイジング美容液が市場を席巻。世界各国で高齢化が進み、アンチエイジングや予防的スキンケアへの関心が高まっています。消費者はまた、老化の初期兆候に対処しながら将来の兆候も予防できる美容液を求めることで、アンチエイジングに対する積極的なアプローチを採用しています。
• オイルベースの美容液の需要は、予測期間中に急増すると予想されます。スクワラン、ホホバオイル、グレープシードオイルなどの軽くて吸収の早いオイルは、べたつかない使用感と効果的な吸収により人気が高まっています。オイルベースの美容液は、リンパの流れを促進し、血行を促進し、その効果を高めるため、顔のマッサージに理想的です。
• 2023年の顔用美容液市場全体では、スーパーマーケットとハイパーマーケットが大半のシェアを占めています。スーパーマーケットとハイパーマーケットは、予算重視で利便性を求める消費者に手頃な価格の選択肢を提供しています。これらの店舗の中には、独自のプライベートブランド美容液ラインを立ち上げ、既存のブランドと競合しているところもあります。
• 高級美容液の需要は、予測期間中に急増すると予想されます。斬新なペプチド、生物工学的活性物質、希少な植物エキスから成る高級美容液は、スキンケア科学の限界を押し広げつつあります。アーティスト、デザイナー、有名人との独占的なコラボレーションは、このセグメントの成長を後押しすると予想されます。
• アジア太平洋地域の美容液市場は、2030年まで最も高いCAGRで成長すると予想されます。これは、都市化の進展や多忙なライフスタイルが、顔用美容液のような便利で使いやすいスキンケア製品の嗜好につながるなどの要因によるものです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 顔用美容液市場の変数、動向、範囲

• 市場系統の見通し
• 業界のバリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と好み
• 購入決定に影響を与える要因
• 消費者向け製品の採用動向
• 所見と推奨事項

第5章 顔用美容液市場：タイプの推定・動向分析

• タイプの変動分析と市場シェア、2023年と2030年
• タイプ別、2018年から2030年まで

第6章 顔用美容液市場：形状推定・動向分析

• フォーム変動分析と市場シェア、2023年と2030年
• 形式別、2018年から2030年まで

第7章 顔用美容液市場：流通チャネルの推定・動向分析

• 流通チャネルの変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年から2030年まで

第8章 顔用美容液市場：価格推定と推定・動向分析

• 価格変動分析と市場シェア、2023年と2030年
• 価格帯別、2018年から2030年まで

第9章 顔用美容液市場：地域推定・動向分析

• 地域変動分析と市場シェア、2023年と2030年
• 北米
  • 北米の顔用美容液市場の推定・予測、2018年から2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 欧州の顔用美容液市場の推定・予測、2018年から2030年
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
• アジア太平洋地域
  • アジア太平洋地域の顔用美容液市場の推定・予測、2018年から2030年
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリアとニュージーランド
• 中南米
  • 中南米の顔用美容液市場の推定・予測、2018年から2030年
  • ブラジル
  • アルゼンチン
• 中東とアフリカ
  • 中東およびアフリカの顔用美容液市場の推定・予測、2018年から2030年
  • 南アフリカ
  • サウジアラビア

第10章 フェイシャルセラム市場-競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業の分類
• 企業の市場での位置づけ
• 企業の市場シェア分析、2023年（%）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • L'Oreal SA
  • Galderma SA
  • Amorepacific Group Inc.
  • KOSE Corporation
  • Clarins Inc.
  • Unilever plc
  • Shiseido Company Limited
  • Beiersdorf AG
  • Estee Lauder Companies Inc.
  • Revlon Inc.

List of Tables

• 1. Facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 2. Anti-Aging Serums market estimates and forecast, 2018 - 2030 (USD Million)
• 3. Skin Brightening Serums market estimates and forecast, 2018 - 2030 (USD Million)
• 4. Acne Fighting Serums market estimates and forecast, 2018 - 2030 (USD Million)
• 5. Hydrating Face Serums market estimates and forecast, 2018 - 2030 (USD Million)
• 6. Exfoliating Face Serums market estimates and forecast, 2018 - 2030 (USD Million)
• 7. Other facial serum products market estimates and forecast, 2018 - 2030 (USD Million)
• 8. Oil based facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 9. Gel based facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 10. Water based facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 11. Other facial serum forms market estimates and forecast, 2018 - 2030 (USD Million)
• 12. Facial serum market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• 13. Facial serum market estimates & forecast, through drugstores & pharmacies, 2018 - 2030 (USD Million)
• 14. Facial serum market estimates & forecast, through specialty beauty stores, 2018 - 2030 (USD Million)
• 15. Facial serum market estimates & forecast, through online retailers, 2018 - 2030 (USD Million)
• 16. Facial serum market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Million)
• 17. Mass-market facial serums market estimates & forecast, 2018 - 2030 (USD Million)
• 18. Premium facial serums market estimates & forecast, 2018 - 2030 (USD Million)
• 19. Luxury facial serums market estimates & forecast, 2018 - 2030 (USD Million)
• 20. North America facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 21. North America facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 22. North America facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 23. North America facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 24. North America facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 25. U.S. macro-economic outlay
• 26. U.S. facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 27. U.S. facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 28. U.S. facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 29. U.S. facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 30. U.S. facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 31. Canada macro-economic outlay
• 32. Canada facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 33. Canada facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 34. Canada facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 35. Canada facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 36. Canada facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 37. Mexico macro-economic outlay
• 38. Mexico facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 39. Mexico facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 40. Mexico facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 41. Mexico facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 42. Mexico facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 43. UK macro-economic outlay
• 44. UK facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 45. UK facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 46. UK facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 47. UK facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 48. UK facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 49. Germany macro-economic outlay
• 50. Germany facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 51. Germany facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 52. Germany facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 53. Germany facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 54. Germany facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 55. France macro-economic outlay
• 56. France facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 57. France facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 58. France facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 59. France facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 60. France facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 61. Italy macro-economic outlay
• 62. Italy facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 63. Italy facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 64. Italy facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 65. Italy facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 66. Italy facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 67. Spain macro-economic outlay
• 68. Spain facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 69. Spain facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 70. Spain facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 71. Spain facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 72. Spain facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 73. China macro-economic outlay
• 74. China facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 75. China facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 76. China facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 77. China facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 78. China facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 79. India macro-economic outlay
• 80. India facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 81. India facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 82. India facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 83. India facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 84. India facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 85. Japan macro-economic outlay
• 86. Japan facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 87. Japan facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 88. Japan facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 89. Japan facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 90. Japan facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 91. South Korea macro-economic outlay
• 92. South Korea facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 93. South Korea facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 94. South Korea facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 95. South Korea facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 96. South Korea facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 97. Australia & New Zealand macro-economic outlay
• 98. Australia & New Zealand facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 99. Australia & New Zealand facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 100. Australia & New Zealand facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 101. Australia & New Zealand facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 102. Australia & New Zealand facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 103. Brazil macro-economic outlay
• 104. Brazil facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 105. Brazil facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 106. Brazil facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 107. Brazil facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 108. Brazil facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 109. Argentina macro-economic outlay
• 110. Argentina facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 111. Argentina facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 112. Argentina facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 113. Argentina facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 114. Argentina facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 115. South Africa macro-economic outlay
• 116. South Africa facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 117. South Africa facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 118. South Africa facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 119. South Africa facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 120. South Africa facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 121. Saudi Arabia macro-economic outlay
• 122. Saudi Arabia facial serum market estimates and forecast, 2018 - 2030 (USD Million)
• 123. Saudi Arabia facial serum market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 124. Saudi Arabia facial serum market estimates and forecast, by form, 2018 - 2030 (USD Million)
• 125. Saudi Arabia facial serum market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 126. Saudi Arabia facial serum market estimates and forecast, by price point, 2018 - 2030 (USD Million)
• 127. Recent developments & impact analysis, by key market participants
• 128. Company market share, 2023 (Value % share)
• 129. Company engaged in improving operational efficiency
• 130. Companies engaged in collaborations
• 131. Company involved in exhibitions
• 132. Company involved in acquisitions
• 133. Company involved in product launches
• 134. Company involved in diversification

List of Figures

• 1. Facial serum market segmentation
• 2. Information procurement
• 3. Primary research pattern
• 4. Primary research approaches
• 5. Primary research process
• 6. Market Snapshot
• 7. Type segment snapshot
• 8. Form segment snapshot
• 9. Distribution channel segment snapshot
• 10. Price point segment snapshot
• 11. Competitive Landscape Snapshot
• 12. Facial serum market value, 2023 (USD Billion)
• 13. Facial serum market - Industry value chain analysis
• 14. Facial serum market dynamics
• 15. Facial serum market: Porter's Five Forces analysis
• 16. Facial serum market, by type: Key takeaways
• 17. Facial serum market, by type: Market share, 2023 & 2030
• 18. Anti-Aging face serums market estimates & forecasts, 2018 - 2030 (USD Million)
• 19. Skin brightening serums market estimates & forecasts, 2018 - 2030 (USD Million)
• 20. Acne fighting serums market estimates & forecasts, 2018 - 2030 (USD Million)
• 21. Hydrating face serums market estimates & forecasts, 2018 - 2030 (USD Million)
• 22. Exfoliating face serums market estimates & forecasts, 2018 - 2030 (USD Million)
• 23. Other facial serum types market estimates & forecasts, 2018 - 2030 (USD Million)
• 24. Facial serum market, by form: Key takeaways
• 25. Facial serum market, by form: Market share, 2023 & 2030
• 26. Oil based facial serum market estimates & forecasts, 2018 - 2030 (USD Million)
• 27. Gel based facial serum market estimates & forecasts, 2018 - 2030 (USD Million)
• 28. Water based facial serum market estimates & forecasts, 2018 - 2030 (USD Million)
• 29. Facial serum market estimates & forecasts, in other forms, 2018 - 2030 (USD Million)
• 30. Facial serum market, by distribution channel: Key takeaways
• 31. Facial serum market, by distribution channel: Market share, 2023 & 2030
• 32. Facial serum market estimates & forecasts, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• 33. Facial serum market estimates & forecasts, through drugstores & pharmacies, 2018 - 2030 (USD Million)
• 34. Facial serum market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Million)
• 35. Facial serum market estimates & forecasts, through online retailers, 2018 - 2030 (USD Million)
• 36. Facial serum market estimates & forecasts, through other distribution channels, 2018 - 2030 (USD Million)
• 37. Facial serum market, by price point: Key takeaways
• 38. Facial serum market, by price point: Market share, 2023 & 2030
• 39. Facial serum market estimates & forecasts, through mass-market, 2018 - 2030 (USD Million)
• 40. Facial serum market estimates & forecasts, through premium, 2018 - 2030 (USD Million)
• 41. Facial serum market estimates & forecasts, through luxury, 2018 - 2030 (USD Million)
• 42. Facial serum market revenue, by region, 2023 & 2030 (USD Million)
• 43. Regional marketplace: Key takeaways
• 44. North America facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 45. U.S. facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 46. Canada facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 47. Mexico facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 48. Europe facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 49. UK facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 50. Germany facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 51. France facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 52. Italy facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 53. Spain facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 54. Asia Pacific facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 55. China facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 56. India facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 57. Japan facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 58. South Korea facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 59. Australia & New Zealand facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 60. Central & South America facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 61. Brazil facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 62. Argentina facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 63. Middle East & Africa facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 64. South Africa facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 65. Saudi Arabia facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 66. Key company categorization
• 67. Company market share analysis, 2023
• 68. Strategic framework

Facial Serum Market Growth & Trends:

The global facial serum market size is expected to reach USD 8.58 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.6% from 2024 to 2030. Consumers are becoming more aware of the importance of preventive skincare and proactive measures against aging. Concerns related to dark circles, acne, hyperpigmentation, and age spots have led to an increase in demand for serums targeted at various skin concerns and demographics.

For instance, according to statistics published by the American Academy of Dermatology Association (AAD), acne is the most common skin disorder in the U.S. It affects up to 50 million Americans every year . Therefore, rising demand for skincare products with active ingredients is growing across the globe. Consumers are increasingly concerned about sustainability and ethical sourcing when it comes to their beauty choices. Brands with transparent practices have an opportunity to attract these consumers.

Additionally, an increasing number of consumers are becoming aware of the potential harmful effects of synthetic ingredients and are seeking out serums formulated with organic and natural ingredients. Increased spending power, particularly in emerging economies, allows more consumers to invest in premium skincare products such as facial serums. For example, Sirona, an India-based feminine hygiene company, expanded its skincare product line in 2021 by introducing face serums targeted at sensitive skin for its domestic market.

Consumers are looking for skincare products that meet their specific needs and concerns. The steady growth of the men's grooming industry has led to a rise in the adoption of face serums among men as part of their skincare routines. Encapsulation technologies are being used to enhance the efficacy and potency of anti-aging serums, attracting consumers seeking faster and more noticeable results. For instance, according to an independent clinical test conducted in February 2021, CHLITINA, a cosmetics company based in Taiwan, reported significant results with its latest anti-aging serum utilizing nanostructured lipid carrier encapsulation technology. The serum was found to reduce wrinkles by 31% and improve skin firmness by 40% in six weeks

Key product manufacturers are also focusing on developing products that combine different active ingredients such as hyaluronic acid and other ingredients like vitamin C, retinol, or peptides. These combination products are becoming more popular in the market. Furthermore, facial serums are more accessible to consumers worldwide thanks to the e-commerce boom. Social media platforms and celebrity endorsements have had a significant impact on the beauty industry. Skincare influencers and celebrities often promote the use of serums, influencing consumer interest and demand.

Manufacturers are continuously investing in R&D activities to create serums with even more potent ingredients, novel delivery systems, and personalized formulations to cater to diverse needs. Brands are now catering to diverse skin tones and concerns with serums formulated for specific ethnicities and sensitivities. In October 2022, Organic Naturals Skincare, a Botswana-based cosmetics manufacturing company, developed a new niacinamide brightening botanical serum designed to deliver high concentrations of specific active ingredients to the skin. The product helps to reduce hyperpigmentation, wrinkles, and severe acne by fighting acne-causing bacteria and hydrating the skin.

Facial Serum Market Report Highlights:

• Anti-aging serums dominated the market in 2023. With aging population in many countries globally, there is a growing interest in anti-aging and preventive skin care. Consumers are also adopting a proactive approach to anti-aging by seeking out serums that can address early signs of aging while also preventing future ones
• Demand for oil-based facial serums is expected to surge in the forecast period. Lightweight, fast-absorbing oils such as squalane, jojoba, and grapeseed oil are becoming more popular due to their non-greasy feel and effective absorption. Oil-based serums are ideal for facial massage as they promote lymphatic drainage, boost circulation, and enhance their benefits
• Supermarkets and hypermarkets held a majority share in the overall market for facial serums in 2023. Supermarkets and hypermarkets offer affordable options for budget-conscious and convenience-seeking consumers. Some of these stores are even launching their own private label serum lines, competing with established brands
• Demand for luxury facial serums is expected to surge in the forecast period. Luxury serums, consisting of novel peptides, bioengineered actives, and rare botanical extracts, are pushing the boundaries of skincare science. Exclusive collaborations with artists, designers, and celebrities are anticipated to boost growth in this segment
• The Asia Pacific market for facial serum is anticipated to grow with the highest CAGR through 2030. This is due to factors such as increasing urbanization and busy lifestyles leading to a preference for convenient and easy-to-use skincare products such as facial serums

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Facial Serum Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Decisions
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Facial Serum Market: Type Estimates & Trend Analysis

• 5.1. Type Movement Analysis & Market Share, 2023 & 2030
• 5.2. Facial Serum Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
  • 5.2.1. Anti-Aging Serums
    • 5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.2. Skin Brightening Serums
    • 5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.3. Acne Fighting Serums
    • 5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.4. Hydrating Face Serums
    • 5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.5. Exfoliating Face Serums
    • 5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.6. Others
    • 5.2.6.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Facial Serum Market: Form Estimates & Trend Analysis

• 6.1. Form Movement Analysis & Market Share, 2023 & 2030
• 6.2. Facial Serum Market Estimates & Forecast, By Form, 2018 to 2030 (USD Million)
  • 6.2.1. Oil based
    • 6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.2. Gel based
    • 6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.3. Water based
    • 6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.4. Others
    • 6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Facial Serum Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 7.2. Facial Serum Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
  • 7.2.1. Supermarkets & Hypermarkets
    • 7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.2. Drugstores & Pharmacies
    • 7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.3. Specialty Beauty Stores
    • 7.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.4. Online Retailers
    • 7.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.5. Others
    • 7.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 8. Facial Serum Market: Price Point Estimates & Trend Analysis

• 8.1. Price Point Movement Analysis & Market Share, 2023 & 2030
• 8.2. Facial Serum Market Estimates & Forecast, By Price Point, 2018 to 2030 (USD Million)
  • 8.2.1. Mass-Market
    • 8.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 8.2.2. Premium
    • 8.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 8.2.3. Luxury
    • 8.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 9. Facial Serum Market: Regional Estimates & Trend Analysis

• 9.1. Regional Movement Analysis & Market Share, 2023 & 2030
• 9.2. North America
  • 9.2.1. North America facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. Key country dynamics
    • 9.2.2.2. U.S. facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Key country dynamics
    • 9.2.3.2. Canada facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.2.4. Mexico
    • 9.2.4.1. Key country dynamics
    • 9.2.4.2. Mexico facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Europe facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Germany
    • 9.3.2.1. Key country dynamics
    • 9.3.2.2. Germany facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.3. UK
    • 9.3.3.1. Key country dynamics
    • 9.3.3.2. UK facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.4. France
    • 9.3.4.1. Key country dynamics
    • 9.3.4.2. France facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Spain
    • 9.3.5.1. Key country dynamics
    • 9.3.5.2. Spain facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.6. Italy
    • 9.3.6.1. Key country dynamics
    • 9.3.6.2. Italy facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. Key country dynamics
    • 9.4.2.2. China facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.3. Japan
    • 9.4.3.1. Key country dynamics
    • 9.4.3.2. Japan facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.4. India
    • 9.4.4.1. Key country dynamics
    • 9.4.4.2. India facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.5. South Korea
    • 9.4.5.1. Key country dynamics
    • 9.4.5.2. South Korea facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.6. Australia & New Zealand
    • 9.4.6.1. Key country dynamics
    • 9.4.6.2. Australia & New Zealand facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 9.5. Central & South America
  • 9.5.1. Central & South America facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Key country dynamics
    • 9.5.2.2. Brazil facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.5.3. Argentina
    • 9.5.3.1. Key country dynamics
    • 9.5.3.2. Argentina facial serum market estimates & forecast, 2018 - 2030 (USD Million)
• 9.6. Middle East & Africa
  • 9.6.1. Middle East & Africa facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.6.2. South Africa
    • 9.6.2.1. Key country dynamics
    • 9.6.2.2. South Africa facial serum market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.6.3. Saudi Arabia
    • 9.6.3.1. Key country dynamics
    • 9.6.3.2. Saudi Arabia facial serum market estimates & forecast, 2018 - 2030 (USD Million)

Chapter 10. Facial Serum Market - Competitive Landscape

• 10.1. Recent Developments & Impact Analysis by Key Market Participants
• 10.2. Company Categorization
• 10.3. Company Market Positioning
• 10.4. Company Market Share Analysis, 2023 (%)
• 10.5. Company Heat Map Analysis
• 10.6. Strategy Mapping
• 10.7. Company Profiles
  • 10.7.1. L'Oreal S.A.
    • 10.7.1.1. Company Overview
    • 10.7.1.2. Financial Performance
    • 10.7.1.3. Product Benchmarking
    • 10.7.1.4. Strategic Initiatives
  • 10.7.2. Galderma S.A.
    • 10.7.2.1. Company Overview
    • 10.7.2.2. Financial Performance
    • 10.7.2.3. Product Benchmarking
    • 10.7.2.4. Strategic Initiatives
  • 10.7.3. Amorepacific Group Inc.
    • 10.7.3.1. Company Overview
    • 10.7.3.2. Financial Performance
    • 10.7.3.3. Product Benchmarking
    • 10.7.3.4. Strategic Initiatives
  • 10.7.4. KOSE Corporation
    • 10.7.4.1. Company Overview
    • 10.7.4.2. Financial Performance
    • 10.7.4.3. Product Benchmarking
    • 10.7.4.4. Strategic Initiatives
  • 10.7.5. Clarins Inc.
    • 10.7.5.1. Company Overview
    • 10.7.5.2. Financial Performance
    • 10.7.5.3. Product Benchmarking
    • 10.7.5.4. Strategic Initiatives
  • 10.7.6. Unilever plc
    • 10.7.6.1. Company Overview
    • 10.7.6.2. Financial Performance
    • 10.7.6.3. Product Benchmarking
    • 10.7.6.4. Strategic Initiatives
  • 10.7.7. Shiseido Company Limited
    • 10.7.7.1. Company Overview
    • 10.7.7.2. Financial Performance
    • 10.7.7.3. Product Benchmarking
    • 10.7.7.4. Strategic Initiatives
  • 10.7.8. Beiersdorf AG
    • 10.7.8.1. Company Overview
    • 10.7.8.2. Financial Performance
    • 10.7.8.3. Product Benchmarking
    • 10.7.8.4. Strategic Initiatives
  • 10.7.9. Estee Lauder Companies Inc.
    • 10.7.9.1. Company Overview
    • 10.7.9.2. Financial Performance
    • 10.7.9.3. Product Benchmarking
    • 10.7.9.4. Strategic Initiatives
  • 10.7.10. Revlon Inc.
    • 10.7.10.1. Company Overview
    • 10.7.10.2. Financial Performance
    • 10.7.10.3. Product Benchmarking
    • 10.7.10.4. Strategic Initiatives