消化器系健康飲料および食品の世界市場-2022-2029

市場力学

より健康的な食生活への嗜好の高まりが市場成長を後押し

消化器系健康飲料および食品の消費に関連する健康上の利点や利便性に対する消費者の認識が高まっていることが、消費者やメーカーの間でその人気に影響を与えている主な要因の1つです。膨満感、便秘、胸焼け、体重の増減など、消化器系の健康問題の発生率が上昇していることが、市場の成長を後押ししています。さらに、人々は彼らの健康と幸福のために治療よりもむしろ予防のアプローチを取っています。例えば、人々の健康的な食生活を促進するための努力を続けているインドの大手焼き菓子メーカーの1つであるBonn Groupは、食物繊維の多いビスケット「Americana Premium Digestive」を発表しました。この製品は、健康専門家や栄養士によって認定されています。コロナウイルスの大流行で、人々は食べるものにとてもうるさく、妥協したくないと思っています。

一方、プレバイオティクスやプロバイオティクスの規制基準に関する政府の厳しい規制や、生産者が製品を市場に出す前に受けなければならない多くの承認や試験などは、市場の抑制要因の一例です。1994年に制定された栄養補助食品に関する法律では、サプリメントが安全かどうかを判断するのは企業であるとされています。消化器系健康食品やサプリメントの多くは、必ずしも各国の薬事法に該当しないため、必要な許可を得ることが比較的難しくなっています。特に発展途上国では、消化器系の健康食品の多くはまだ適切に分類されていません。さらに、人々の間で消化器系健康飲料の普及が少ないことが、市場の成長を妨げています。さらに、消化器系食品の過剰摂取は、嘔吐や下痢を引き起こし、これも市場成長の妨げとなります。

この調査レポートは、約61の市場データ表、57の図表、170ページにわたる消化器系健康飲料および食品の世界市場へのアクセスを提供するものです。

目次

第1章 調査手法と範囲

• 調査手法
• 市場の範囲

第2章 主な動向と発展

第3章 エグゼクティブサマリー

• 成分タイプ別市場内訳
• 流通チャネル別市場内訳
• 製品タイプ別市場内訳
• 地域別市場内訳

第4章 市場力学

• 市場影響要因
  • 促進要因
  • 抑制要因
  • ビジネスチャンス
• 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• バリューチェーン分析
• 特許分析
• 規制分析

第6章 COVID-19の分析

• COVID-19の市場分析
  • COVID-19以前の市場シナリオ
  • COVID-19の現在の市場シナリオ
  • COVID-19の後、または将来のシナリオ
• COVID-19の中での価格ダイナミクス
• 需要-供給スペクトラム
• パンデミック時の市場に関連する政府の取り組み
• メーカーの戦略的取り組み

第7章 成分タイプ別

• プレバイオティクス
• プロバイオティクス
• 食品酵素

第8章 流通チャネル別

• オンラインショップ
• 専門店
• コンビニエンスストア
• スーパーマーケット／ハイパーマーケット

第9章 製品タイプ別

• 乳製品
• ベーカリー・シリアル
• ノンアルコール飲料
• その他製品

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米地域
• 欧州
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
  • その他の欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋地域
• 中東・アフリカ地域

第11章 競合情勢

• 競合シナリオ
• 競合他社の戦略分析
• 市況/シェア分析
• M&A（合併・買収）分析

第12章 企業プロファイル

• General Mills Inc.
  • 企業概要
  • 製品ポートフォリオと説明
  • 主なハイライト
  • 財務概要
• Danone
• Lifeway foods
• Danisco
• Clover Industries
• DuPont de Nemours Inc
• Arla Foods Inc
• Nestle SA
• Yakult Honsha Pvt Ltd,
• Probi AB

第13章 DataM

Market Overview

Digestive Health Drinks Food Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 8.01% during the forecast period (2022-2029)

Digestive health drinks and food are products that help to counteract the effects of an overburdened digestive tract. According to U.S. Department of Health and Human Services, digestive diseases are increasing compare to the last five years so manufactures introduced digestive drinks and food in the market, as these prevent digestive problems such as indigestion, bloating and gas, gallstones, peptic, and ulcer diseases. Digestive health drinks utilize natural and active ingredients such as vitamin B12, protease, amylase, lactase, pepsin, and potassium, which are essential for the health of the human digestive system.

Market Dynamics: Increasing preference for healthier diets fuels the market growth

One of the main factors influencing its popularity among consumers and manufacturers is the growing consumer awareness of the health benefits and convenience linked to the consumption of digestive health drinks and food. The rising incidence of digestive health problems such as bloating, constipation, heartburn, and weight gain or loss are fueling the market growth. Moreover, people are taking a prevention rather than cure approach to their health and wellness. For instance, in continuing efforts to promote healthy eating habits among people, one of India's top producers of baked goods, Bonn Group, has introduced Americana Premium Digestive high fibre biscuits. This product is certified by health experts and nutritionists. People are very picky about what they eat because of the coronavirus pandemic and do not want to make any compromises.

On the other hand, the strict government regulations governing prebiotics and probiotic regulatory standards, as well as the numerous approvals and trials that producers must undergo before releasing a product on the market, are some examples of market restraints. According to a 1994 law on dietary supplement health and education, a company is in charge of determining whether or not a supplement is secure. Since most digestive health products and supplements don't necessarily fall under the medicine schedules of many countries, obtaining the necessary permissions becomes comparatively difficult. Many digestive health products are still not properly categorized, particularly in developing countries. Moreover, the less widespread use of digestive health beverages among the people hampers the market growth. In addition to that excess of taking digestive food leads to vomiting and diarrhea which also hampers the market growth

Market Segmentation: Probiotics segment accounted for the highest share in global digestive health drinks and food market

Probiotics segment accounted for YY% of the market revenue share in 2021. Due to the widespread availability of probiotic digestive shots, kefirs, drinkable yoghurts, and other technological developments in probiotic products, the probiotics segment had the largest market share. The market for digestive health drinks is expanding as a result of the rising demand for different food enzymes like pepsin, amylase, and protease in health drinks. For instance, the first ready-to-serve prebiotic milkshake in India has been released by the food and nutrition company Lil' Goodness, called Prebiotic Break Shake. This Prebiotic Break Shake is offered in two well-liked flavors: vanilla and chocolate. It contains the goodness of natural milk proteins, oats, natural prebiotic fibers, and 40% less added sugar. On the other hand, with the introduction of its Your Prebiotiq line, Slovenia-based PharmaLinea enters the steadily expanding gut health market, making the conscious decision to concentrate on premium prebiotics rather than probiotics. Hence with the increase in the new product launches the demand for global digestive health drinks and food market also rises.

Geographical Penetration: North America is the dominating region during the forecast period

North America is projected to be the dominating region due to the increasing demand for digestive health drinks Customers are searching for beverages that offer a variety of advantages. Drinks for digestive health have active ingredients that break down food particles quickly and prevent constipation. Consumers have been drawn to digestive health products by the gradual rise in baby boomers experiencing digestive issues and the influence of social media on the category. But barriers to further development include strict rules for health claims, achieving return on investment (ROI) for premium formulations, and developing new delivery methods. Although the market will experience new opportunities during the forecast period as consumer interest rises and the region's population ages. The high prevalence of obesity, the abundance of specialty health products, real-time product delivery, as well as developments and technological advancements in health products supported by the regional government, will present lucrative opportunities for market expansion.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are General Mills Inc., Danone, Lifeway foods, Danisco, Clover Industries, DuPont de Nemours Inc, Arla Foods Inc, Nestle SA, Yakult Honsha Pvt Ltd, and, Probi AB among others. Key business tactics used by participants in the global market for digestive health drinks include product launches, mergers and acquisitions, joint ventures, and geographic expansion. For instance, on 06th July 2021 General Mills Inc., acquired Tyson Foods to expand their business and to introduce new products with flavors and health benefits. The demand for healthy drinks is anticipated to increase as consumers become more aware of the advantages of including probiotic drinks to prevent gastrointestinal conditions like constipation. Keeping health benefits in the view, on 10th August 2022, A new Immune Support product line has been introduced by the probiotic beverage and supplement company GoodBelly Probiotics. The drinks are available in three flavors: pineapple, passionfruit, and citrus guava. Lipase, amylases, and lactase are a few of the digestive health products' enzymes that help maintain healthy levels of stomach acid and enhance digestion.

COVID-19 Impact: Positive impact on the global digestive health food and drinks market

During the COVID-19 pandemic, most people worked from home, and started taking care of the family and individual. Major companies like General Mills Inc., Danone, Lifeway foods, Danisco and Clover Industries started launching new products with health benefits. According to a global multinational study, more than 4 in 10 consumers have increased their purchases of functional foods, beverages, since the start of the pandemic. To improve the immune power people habituated to probiotic drinks as a result there is a boom in the sales. For instance, 21st July 2021 Yoi, a new plant-based food and beverage company, has debuted in independent grocers in the Bay Area with its one-of-a-kind Probiotic Nut and Seed milks and increased doubled the company's sales due to pandemic fear.

The global digestive health drinks and food market report would provide an access to approximately 61 market data tables, 57 figures and 170 pages

Table of Contents

1. Scope and Methodology

• 1.1. Research Methodology
• 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

• 3.1. Market Snippet by Ingredients Type
• 3.2. Market Snippet by Distribution Channel
• 3.3. Market Snippet by Product Type
• 3.4. Market Snippet by Region

4. Market Dynamics

• 4.1. Market impacting factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3. Opportunities
• 4.2. Impact analysis

5. Industry Analysis

• 5.1. Porter's five forces analysis
• 5.2. Value chain analysis
• 5.3. Patent Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of Covid-19 on the Market
  • 6.1.1. Before COVID-19 Market Scenario
  • 6.1.2. Present COVID-19 Market Scenario
  • 6.1.3. After COVID-19 or Future Scenario
• 6.2. Pricing Dynamics Amid Covid-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives

7. By Ingredients Type

• 7.1. Introduction
  • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Ingredients Type Segment
  • 7.1.2. Market attractiveness index, By Ingredients Type Segment
• 7.2. Prebiotics *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 7.3. Probiotics
• 7.4. Food Enzymes

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
  • 8.1.2. Market attractiveness index, By Distribution Channel Segment
• 8.2. Online Retail*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 8.3. Specialty Stores
• 8.4. Convenience Stores
• 8.5. Supermarkets/Hypermarkets

9. By Product Type

• 9.1. Introduction
  • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Product Type Segment
  • 9.1.2. Market attractiveness index, By Product Type Segment
• 9.2. Dairy Products*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
• 9.3. Bakery And Cereals
• 9.4. Non-Alcoholic Beverages
• 9.5. Other Products

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key region-specific dynamics
  • 10.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Ingredient Type
  • 10.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.2.5.1. U.S.
    • 10.2.5.2. Canada
    • 10.2.5.3. Mexico
• 10.3. South America
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Ingredient Type
  • 10.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.3.5.1. Brazil
    • 10.3.5.2. Argentina
    • 10.3.5.3. Rest of South America
• 10.4. Europe
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Ingredient Type
  • 10.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.4.5.1. Germany
    • 10.4.5.2. U.K.
    • 10.4.5.3. France
    • 10.4.5.4. Spain
    • 10.4.5.5. Italy
    • 10.4.5.6. Rest of Europe
• 10.5. Asia Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Ingredient Type
  • 10.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
  • 10.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
    • 10.5.5.1. China
    • 10.5.5.2. India
    • 10.5.5.3. Japan
    • 10.5.5.4. Australia
    • 10.5.5.5. Rest of Asia Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Ingredient Type
  • 10.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

• 11.1. Competitive scenario
• 11.2. Competitor strategy analysis
• 11.3. Market positioning/share analysis
• 11.4. Mergers and acquisitions analysis

12. Company Profiles

• 12.1. General Mills Inc.*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Key Highlights
  • 12.1.4. Financial Overview
• 12.2. Danone
• 12.3. Lifeway foods
• 12.4. Danisco
• 12.5. Clover Industries
• 12.6. DuPont de Nemours Inc
• 12.7. Arla Foods Inc
• 12.8. Nestle SA
• 12.9. Yakult Honsha Pvt Ltd,
• 12.10. Probi AB
• List not Exhaustive*

13. DataM

• 13.1. Appendix
• 13.2. About us and services
• 13.3. Contact us