The global air fryer market is expected to reach USD 1,765,428.77 thousand by 2031 from USD 1,011,417.19 thousand in 2023, growing at a CAGR of 7.3% during the forecast period of 2024 to 2031.
Market Segmentation
Global Air Fryer Market, By Type (Drawer Type Air Fryer, Lid Type Air Fryer, and Others), Function (Manual and Digital), Litres (Smaller Model Size (2-4.9 Litres), Larger Model Size (5-5.9 Litres), and Extra-Large Model Size (6-12 Litres)), Price Range (Low (USD 30-100), Mid (USD 100-200), and Premium (Above USD 200)), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, E-commerce, and Others), End-User (Residential, Restaurants and Cafes, Hotels, and Others), Country (U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, Turkey, Russia, Netherlands, Switzerland, Belgium, Rest of Europe, China, India, Japan, South Korea, Indonesia, Thailand, Malaysia, Australia & New Zealand, Philippines, Singapore, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Israel, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2031.
Overview of Global Air Fryer Market Dynamics
- Driver
- Increased health consciousness among consumers
- Restraint
- Competition from alternative cooking appliances
- Opportunity
- Surge in online shopping platforms and e-commerce
Market Players
Some of the key market players operating in the global air fryer market are:
- Buffalo Cookware
- GoWISE USA
- NuWave, LLC
- Russel Taylors
- Vesync Co., Ltd
- Chefman
- PowerPacSG
- Instant Brands Inc.
- Dash
- CIXI GSTAR ELECTRIC APPLIANCE CO., LTD.
- Breville
- Cuisinart
- JS Global Lifestyle Co., Ltd.
- GROUPE SEB
- Versuni
- EuropAce
- Hamilton Beach Brands Holding Company
TABLE OF CONTENTS
1 INTRODUCTION 33
- 1.1 OBJECTIVES OF THE STUDY 33
- 1.2 MARKET DEFINITION 33
- 1.3 OVERVIEW 33
- 1.4 LIMITATIONS 34
- 1.5 MARKETS COVERED 35
2 MARKET SEGMENTATION 39
- 2.1 MARKETS COVERED 39
- 2.2 GEOGRAPHICAL SCOPE 40
- 2.3 YEARS CONSIDERED FOR THE STUDY 41
- 2.4 CURRENCY AND PRICING 41
- 2.5 DBMR TRIPOD DATA VALIDATION MODEL 42
- 2.6 TYPE LIFELINE CURVE 45
- 2.7 GLOBAL AIR FRYER MARKET: MULTIVARIATE MODELLING 46
- 2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 47
- 2.9 DBMR MARKET POSITION GRID 48
- 2.10 MARKET END-USER COVERAGE GRID 49
- 2.11 DBMR VENDOR SHARE ANALYSIS 50
- 2.12 SECONDARY SOURCES 51
- 2.13 ASSUMPTIONS 52
3 EXECUTIVE SUMMARY 53
4 PREMIUM INSIGHTS 56
- 4.1 PORTER'S FIVE FORCES 58
- 4.1.1 THREAT OF NEW ENTRANTS 58
- 4.1.2 THREAT OF SUBSTITUTES 59
- 4.1.3 CUSTOMER BARGAINING POWER 59
- 4.1.4 SUPPLIER BARGAINING POWER 59
- 4.1.5 INTERNAL COMPETITION (RIVALRY) 59
- 4.2 BRAND OUTLOOK 60
- 4.2.1 BRAND COMPARATIVE ANALYSIS 60
- 4.2.2 PRODUCT VS BRAND OVERVIEW 60
- 4.3 CONSUMER BUYING BEHAVIOR 61
- 4.3.1 OVERVIEW 61
- 4.3.2 COMPLEX BUYING BEHAVIOR 61
- 4.3.3 DISSONANCE-REDUCING BUYING BEHAVIOR 62
- 4.3.4 HABITUAL BUYING BEHAVIOR 62
- 4.3.5 VARIETY SEEKING BEHAVIOR 62
- 4.3.6 CONCLUSION 62
- 4.4 IMPACT OF ECONOMIC SLOWDOWN ON MARKET 63
- 4.4.1 OVERVIEW 63
- 4.4.2 IMPACT ON PRICE 63
- 4.4.3 IMPACT ON SUPPLY CHAIN 63
- 4.4.4 IMPACT ON SHIPMENT 64
- 4.4.5 IMPACT ON COMPANY'S STRATEGIC DECISIONS 64
- 4.5 IMPORT-EXPORT SCENARIO 65
- 4.6 PRODUCT ADOPTION SCENARIO 66
- 4.6.1 OVERVIEW 66
- 4.6.2 PRODUCT AWARENESS 67
- 4.6.3 PRODUCT INTEREST 67
- 4.6.4 PRODUCT EVALUATION 67
- 4.6.5 PRODUCT TRIAL 67
- 4.6.6 PRODUCT ADOPTION 67
- 4.6.7 CONCLUSION 68
- 4.7 RAW MATERIAL SOURCING ANALYSIS 69
- 4.8 SUPPLY CHAIN ANALYSIS 71
- 4.8.1 OVERVIEW 71
- 4.8.2 LOGISTIC COST SCENARIO 71
- 4.8.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 72
- 4.9 PRICE INDEX 73
- 4.10 PRODUCTION CAPACITY OUTLOOK 74
5 REGULATION COVERAGE 75
6 MARKET OVERVIEW 78
- 6.1 DRIVERS 80
- 6.1.1 INCREASED HEALTH CONSCIOUSNESS AMONG CONSUMERS 80
- 6.1.2 RISING DEM.AND FOR CONVENIENT AND TIME-SAVING COOKING SOLUTION 80
- 6.1.3 INNOVATIVE PRODUCT OFFERINGS WITH ENERGY-EFFICIENT AIR FRYERS 81
- 6.1.4 VERSATILITY AND MULTI-FUNCTIONALITY OF AIR-FRYERS 82
- 6.2 RESTRAINTS 82
- 6.2.1 COMPETITION FROM ALTERNATIVE COOKING APPLIANCES 82
- 6.2.2 DEPENDENCY ON ELECTRICITY AND LIMITED COOKING CAPACITY 83
- 6.3 OPPORTUNITIES 84
- 6.3.1 SURGE IN ONLINE SHOPPING PLATFORMS AND E-COMMERCE 84
- 6.3.2 INTEGRATION OF SMART TECHNOLOGY WITH AIR FRYERS 84
- 6.4 CHALLENGES 85
- 6.4.1 LACK OF AWARENESS AMONG CONSUMERS REGARDING AIR FRYERS AND THEIR BENEFITS 85
- 6.4.2 REGULATORY COMPLIANCE AND SAFETY STANDARDS 86
7 GLOBAL AIR FRYER MARKET, BY TYPE 87
- 7.1 OVERVIEW 88
- 7.2 DRAWER TYPE AIR FRYER 89
- 7.2.1 MANUAL 90
- 7.2.2 DIGITAL 90
- 7.3 LID TYPE AIR FRYER 91
- 7.3.1 MANUAL 91
- 7.3.2 DIGITAL 92
- 7.4 OTHERS 92
- 7.4.1 MANUAL 93
- 7.4.2 DIGITAL 93
8 GLOBAL AIR FRYER MARKET, BY FUNCTION 94
- 8.1 OVERVIEW 95
- 8.2 MANUAL 96
- 8.3 DIGITAL 96
9 GLOBAL AIR FRYER MARKET, BY LITRES 97
- 9.1 OVERVIEW 98
- 9.2 SMALLER MODEL SIZE (2-4.9 LITRES) 99
- 9.3 LARGER MODEL SIZE (5-5.9 LITRES) 99
- 9.4 EXTRA-LARGE MODEL SIZE (6-12 LITRES) 100
10 GLOBAL AIR FRYER MARKET, BY PRICE RANGE 101
- 10.1 OVERVIEW 102
- 10.2 LOW (USD 30-100) 103
- 10.3 MID (USD 100-200) 103
- 10.4 PREMIUM (ABOVE USD 200) 104
11 GLOBAL AIR FRYER MARKET, BY DISTRIBUTION CHANNEL 105
- 11.1 OVERVIEW 106
- 11.2 SPECIALTY STORES 107
- 11.3 SUPERMARKETS/HYPERMARKETS 108
- 11.4 E-COMMERCE 108
- 11.5 OTHERS 109
12 GLOBAL AIR FRYER MARKET, BY END-USER 110
- 12.1 OVERVIEW 111
- 12.2 RESIDENTIAL 112
- 12.2.1 DRAWER TYPE AIR FRYER 112
- 12.2.2 LID TYPE AIR FRYER 112
- 12.2.3 OTHERS 113
- 12.3 RESTAURANTS AND CAFES 113
- 12.3.1 DRAWER TYPE AIR FRYER 113
- 12.3.2 LID TYPE AIR FRYER 113
- 12.3.3 OTHERS 113
- 12.4 HOTELS 114
- 12.4.1 DRAWER TYPE AIR FRYER 114
- 12.4.2 LID TYPE AIR FRYER 114
- 12.4.3 OTHERS 114
- 12.5 OTHERS 115
- 12.5.1 DRAWER TYPE AIR FRYER 115
- 12.5.2 LID TYPE AIR FRYER 115
- 12.5.3 OTHERS 115
13 GLOBAL AIR FRYER MARKET, BY REGION 116
- 13.1 OVERVIEW 117
- 13.2 NORTH AMERICA 120
- 13.2.1 U.S. 126
- 13.2.2 CANADA 130
- 13.2.3 MEXICO 134
- 13.3 EUROPE 137
- 13.3.1 U.K. 143
- 13.3.2 GERMANY 146
- 13.3.3 FRANCE 149
- 13.3.4 ITALY 152
- 13.3.5 SPAIN 155
- 13.3.6 TURKEY 158
- 13.3.7 RUSSIA 161
- 13.3.8 NETHERLANDS 164
- 13.3.9 SWITZERLAND 167
- 13.3.10 BELGIUM 170
- 13.3.11 REST OF EUROPE 173
- 13.4 ASIA-PACIFIC 174
- 13.4.1 CHINA 180
- 13.4.2 INDIA 183
- 13.4.3 JAPAN 186
- 13.4.4 SOUTH KOREA 189
- 13.4.5 INDONESIA 192
- 13.4.6 THAILAND 195
- 13.4.7 MALAYSIA 198
- 13.4.8 AUSTRALIA & NEW ZEALAND 201
- 13.4.9 PHILIPPINES 205
- 13.4.10 SINGAPORE 208
- 13.4.11 REST OF ASIA PACIFIC 211
- 13.5 SOUTH AMERICA 212
- 13.5.1 BRAZIL 218
- 13.5.2 ARGENTINA 221
- 13.5.3 REST OF SOUTH AMERICA 224
- 13.6 MIDDLE EAST AND AFRICA 225
- 13.6.1 U.A.E. 231
- 13.6.2 SAUDI ARABIA 234
- 13.6.3 SOUTH AFRICA 237
- 13.6.4 EGYPT 240
- 13.6.5 ISRAEL 243
- 13.6.6 REST OF MIDDLE EAST AND AFRICA 246
14 GLOBAL AIR FRYER MARKET: COMPANY LANDSCAPE 247
- 14.1 COMPANY SHARE ANALYSIS: GLOBAL 247
- 14.2 COMPANY SHARE ANALYSIS: EUROPE 248
- 14.3 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 249
- 14.4 COMPANY SHARE ANALYSIS: NORTH AMERICA 250
15 SWOT ANALYSIS 251
16 COMPANY PROFILES 252
- 16.1 JS GLOBAL LIFESTYLE CO., LTD. 252
- 16.1.1 COMPANY SNAPSHOT 252
- 16.1.2 REVENUE ANALYSIS 253
- 16.1.3 COMPANY SHARE ANALYSIS 253
- 16.1.4 PRODUCT PORTFOLIO 254
- 16.1.5 RECENT DEVELOPMENTS 254
- 16.2 VERSUNI 256
- 16.2.1 COMPANY SNAPSHOT 256
- 16.2.2 COMPANY SHARE ANALYSIS 256
- 16.2.3 PRODUCT PORTFOLIO 257
- 16.2.4 RECENT DEVELOPMENTS 257
- 16.3 GROUPE SEB 259
- 16.3.1 COMPANY SNAPSHOT 259
- 16.3.2 REVENUE ANALYSIS 259
- 16.3.3 COMPANY SHARE ANALYSIS 260
- 16.3.4 PRODUCT PORTFOLIO 260
- 16.3.5 RECENT DEVELOPMENTS 262
- 16.4 VESYNC CO., LTD 263
- 16.4.1 COMPANY SNAPSHOT 263
- 16.4.2 REVENUE ANALYSIS 263
- 16.4.3 COMPANY SHARE ANALYSIS 264
- 16.4.4 PRODUCT PORTFOLIO 264
- 16.4.5 RECENT DEVELOPMENT 264
- 16.5 BREVILLE 265
- 16.5.1 COMPANY SNAPSHOT 265
- 16.5.2 COMPANY SHARE ANALYSIS 265
- 16.5.3 PRODUCT PORTFOLIO 266
- 16.5.4 RECENT DEVELOPMENT 266
- 16.6 BUFFALO COOKWARE 267
- 16.6.1 COMPANY SNAPSHOT 267
- 16.6.2 PRODUCT PORTFOLIO 267
- 16.6.3 RECENT DEVELOPMENTS 267
- 16.7 CHEFMAN 268
- 16.7.1 COMPANY SNAPSHOT 268
- 16.7.2 PRODUCT PORTFOLIO 268
- 16.7.3 RECENT DEVELOPMENTS 268
- 16.8 CIXI GSTAR ELECTRIC APPLIANCES CO., LTD. 269
- 16.8.1 COMPANY SNAPSHOT 269
- 16.8.2 PRODUCT PORTFOLIO 269
- 16.8.3 RECENT DEVELOPMENT 270
- 16.9 CUISINART 271
- 16.9.1 COMPANY SNAPSHOT 271
- 16.9.2 PRODUCT PORTFOLIO 271
- 16.9.3 RECENT DEVELOPMENTS 271
- 16.10 DASH 272
- 16.10.1 COMPANY SNAPSHOT 272
- 16.10.2 PRODUCT PORTFOLIO 272
- 16.10.3 RECENT DEVELOPMENT 273
- 16.11 EUROPACE 274
- 16.11.1 COMPANY SNAPSHOT 274
- 16.11.2 PRODUCT PORTFOLIO 274
- 16.11.3 RECENT DEVELOPMENTS 274
- 16.12 GOWISE USA 275
- 16.12.1 COMPANY SNAPSHOT 275
- 16.12.2 PRODUCT PORTFOLIO 275
- 16.12.3 RECENT DEVELOPMENTS 276
- 16.13 HAMILTON BEACH BRANDS HOLDING COMPANY 277
- 16.13.1 COMPANY SNAPSHOT 277
- 16.13.2 REVENUE ANALYSIS 278
- 16.13.3 PRODUCT PORTFOLIO 278
- 16.13.4 RECENT DEVELOPMENT 278
- 16.14 INSTANT BRANDS LLC 279
- 16.14.1 COMPANY SNAPSHOT 279
- 16.14.2 PRODUCT PORTFOLIO 279
- 16.14.3 RECENT DEVELOPMENTS 279
- 16.15 NUWAVE,LLC 280
- 16.15.1 COMPANY SNAPSHOT 280
- 16.15.2 PRODUCT PORTFOLIO 280
- 16.15.3 RECENT DEVELOPMENTS 280
- 16.16 POWERPACSG 281
- 16.16.1 COMPANY SNAPSHOT 281
- 16.16.2 PRODUCT PORTFOLIO 281
- 16.16.3 RECENT DEVELOPMENTS 282
- 16.17 RUSSEL TAYLORS 283
- 16.17.1 COMPANY SNAPSHOT 283
- 16.17.2 PRODUCT PORTFOLIO 283
- 16.17.3 RECENT DEVELOPMENTS 283
17 QUESTIONNAIRE 284
18 RELATED REPORTS 288