ブティックジムスタジオの世界市場：運動タイプ別、年齢層別、性別、収益源別、地域別の分析、規模と動向、COVID-19の影響、予測（～2030年）

ブティックジムスタジオは、個人のニーズや選好に合わせて、パーソナライズされた親密なフィットネス体験を提供します。従来のジムとは異なり、これらのスタジオは専門的なトレーニングプログラムに重点を置き、少人数制の環境で熟練したトレーナーが指導することが多いです。このような専門化により、スタジオは顧客のニーズによりよく対応し、よりその人に合った体験を提供することができます。世界のブティックジムスタジオの市場規模は、2024年に371億5,000万米ドルでした。2030年までに599億1,000万米ドルに達すると予測されています。

世界のブティックジムスタジオ市場は近年大きな人気を博しており、消費者はよりパーソナライズされたユニークな運動体験を求め、ブティックジムスタジオを利用するようになっています。市場は、消費者の選好や産業の動向を後押しする複数の要因によって成長してきました。第一に、個人に合わせたフィットネス体験や専門的なトレーニングプログラムが重視されるようになり、ブティックジムは個人のニーズや目標に合わせてオーダーメイドの運動や専門家による指導を提供しています。従来のジムで見られるような画一的なアプローチから脱却したこのシフトは、より没入的で効果的なフィットネス体験を求める健康志向の人々を惹きつけています。さらに、ブティックジムが醸成するコミュニティ意識は、その高級な雰囲気や最先端の設備もあり、フィットネス愛好家の間で人気を集める一因となっています。これに加え、ソーシャルメディアの影響力の高まりが、ヘルスとウェルネスの動向を後押ししています。一方、若い世代はブティックジムが心身の健康の維持に役立つことを認識しつつあり、このことが市場成長に寄与しています。市場は、2025年～2030年の予測期間にCAGRで約8%の成長が見込まれます。

当レポートでは、世界のブティックジムスタジオ市場について調査分析し、市場力学、COVID-19の影響、競合情勢などの情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 イントロダクション

• ブティックジムスタジオ：概要
  • ブティックジムスタジオのイントロダクション
  • ブティックジムスタジオの長所と短所
  • ブティックジムスタジオ vs. 従来のジムスタジオ
• ブティックジムスタジオのセグメンテーション：概要

第3章 世界市場の分析

• 世界のブティックジムスタジオ市場：分析
  • 世界のブティックジムスタジオ市場：概要
  • 世界のブティックジムスタジオの市場規模
  • 世界のブティックジムスタジオ市場：運動タイプ別（ヨガ、ピラティス、バレエ、高強度インターバルトレーニング（HIIT）、サイクリング、クロストレーニング、ブートキャンプ、ボクシング、格闘技、スポーツパフォーマンストレーニング、その他）
  • 世界のブティックジムスタジオ市場：年齢グループ別（17歳以下、18～34歳、35～54歳、55歳以上）
  • 世界のブティックジムスタジオ市場：性別（女性、男性）
  • 世界のブティックジムスタジオ市場：収益源別（会費、パーソナルトレーニング・指導、サービス、その他）
  • 世界のブティックジムスタジオ市場：地域別（北米、欧州、アジア太平洋、その他の地域）
• 世界のブティックジムスタジオ市場：運動タイプの分析
  • 世界のブティックジムスタジオ市場：運動タイプ別、概要
  • 世界のヨガ、ピラティス、バレエブティックジムスタジオの市場規模
  • 世界のHIITブティックジムスタジオの市場規模
  • 世界のサイクリングブティックジムスタジオの市場規模
  • 世界のクロストレーニング・ブートキャンプブティックジムスタジオの市場規模
  • 世界のボクシング・格闘技ブティックジムスタジオの市場規模
  • 世界のスポーツパフォーマンストレーニングブティックジムスタジオの市場規模
  • 世界のその他のブティックジムスタジオの市場規模
• 世界のブティックジムスタジオ市場：年齢層の分析
  • 世界のブティックジムスタジオ市場：年齢層別、概要
  • 18～34歳向けブティックジムスタジオの市場規模世界市場
  • 35～54歳向けブティックジムスタジオの市場規模世界市場
  • 17歳以下向けブティックジムスタジオの市場規模世界市場
  • 55歳以上向けブティックジムスタジオの市場規模世界市場
• 世界のブティックジムスタジオ市場：性別の分析
  • 世界のブティックジムスタジオ市場：性別、概要
  • 世界の女性向けブティックジムスタジオの市場規模
  • 世界の男性向けブティックジムスタジオの市場規模
• 世界のブティックジムスタジオ市場：収益源の分析
  • 世界のブティックジムスタジオ市場：収益源別、概要
  • 世界の会費ブティックジムスタジオの市場規模
  • 世界のパーソナルトレーニング・指導ブティックジムスタジオの市場規模
  • 世界のサービスブティックジムスタジオの市場規模
  • 世界のその他ブティックジムスタジオの市場規模

第4章 地域市場の分析

• 北米のブティックジムスタジオ市場：分析
  • 北米のブティックジムスタジオ市場：概要
  • 北米のブティックジムスタジオの市場規模
  • 北米のブティックジムスタジオ市場：地域別（米国、カナダ、メキシコ）
  • 米国のブティックジムスタジオの市場規模
  • カナダのブティックジムスタジオの市場規模
  • メキシコのブティックジムスタジオの市場規模
• 欧州のブティックジムスタジオ市場：分析
  • 欧州のブティックジムスタジオ市場：概要
  • 欧州のブティックジムスタジオの市場規模
  • 欧州のブティックジムスタジオ市場：地域別（ドイツ、英国、フランス、スペイン、イタリア、その他の欧州）
  • ドイツのブティックジムスタジオの市場規模
  • 英国のブティックジムスタジオの市場規模
  • フランスのブティックジムスタジオの市場規模
  • スペインのブティックジムスタジオの市場規模
  • イタリアのブティックジムスタジオの市場規模
  • その他の欧州のブティックジムスタジオの市場規模
• アジア太平洋のブティックジムスタジオ市場：分析
  • アジア太平洋のブティックジムスタジオ市場：概要
  • アジア太平洋のブティックジムスタジオの市場規模
  • アジア太平洋のブティックジムスタジオ市場：地域別（中国、日本、インド、その他のアジア太平洋）
  • 中国のブティックジムスタジオの市場規模
  • 日本のブティックジムスタジオの市場規模
  • インドのブティックジムスタジオの市場規模
  • その他のアジア太平洋のブティックジムスタジオの市場規模
• 世界のその他のブティックジムスタジオ市場：分析
  • 世界のその他のブティックジムスタジオ市場：概要
  • 世界のその他のブティックジムスタジオの市場規模

第5章 COVID-19の影響

• 世界のブティックジムスタジオ市場に対するCOVID-19の影響
• 世界のブティックジムスタジオ市場に対するCOVID-19後の影響

第6章 市場力学

• 成長促進要因
  • 購買力の向上
  • ソーシャルメディア利用者の増加
  • 急速な都市化
  • 肥満の流行
  • ウェルネス産業の拡大
  • ミレニアル世代人口の成長
  • 座りがちな生活習慣の増加
  • 先進のパーソナライゼーション
• 課題
  • 激しい競合
  • 主要な職員への依存
  • 高い経営コスト
• 市場動向
  • AI技術の統合
  • バーチャル/オンデマンドフィットネス教室
  • 有利な消費者の選好
  • データドリブンメトリクス
  • フィットネス産業への投資の拡大
  • スマート設備
  • ウェアラブルフィットネス技術
  • デジタルプラットフォーム、アプリ

第7章 競合情勢

• 世界のブティックジムスタジオ市場：競合情勢

第8章 企業プロファイル

• Xponential Fitness, Inc.
• F45 Training Holdings Inc.
• Equinox Group
• Orangetheory Fitness
• Les Mills International Limited
• CorePower Yoga
• CrossFit, LLC
• Solidcore
• Viva Leisure Limited
• BoxUnion (Title Boxing Club)
• SLT (Strengthen Lengthen Tone)
• Barry's Bootcamp
• Physique 57

List of Figures

• Figure 1: Advantages and Disadvantages of Boutique Gym Studios
• Figure 2: Boutique Gym Studios v/s Traditional Gym Studios
• Figure 3: Boutique Gym Studios Segmentation
• Figure 4: Global Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 5: Global Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 6: Global Boutique Gym Studios Market by Exercise Type; 2024 (Percentage, %)
• Figure 7: Global Boutique Gym Studios Market by Age Group; 2024 (Percentage, %)
• Figure 8: Global Boutique Gym Studios Market by Gender; 2024 (Percentage, %)
• Figure 9: Global Boutique Gym Studios Market by Revenue Stream; 2024 (Percentage, %)
• Figure 10: Global Boutique Gym Studios Market by Region; 2024 (Percentage, %)
• Figure 11: Global Yoga, Pilates, and Barre Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 12: Global Yoga, Pilates, and Barre Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 13: Global HIIT Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 14: Global HIIT Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 15: Global Cycling Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 16: Global Cycling Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 17: Global Cross Training and Boot Camps Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 18: Global Cross Training and Boot Camps Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 19: Global Boxing and Martial Arts Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 20: Global Boxing and Martial Arts Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 21: Global Sports Performance Training Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 22: Global Sports Performance Training Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 23: Global Others Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 24: Global Others Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 25: Global 18 to 34 Years Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 26: Global 18 to 34 Years Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 27: Global 35 to 54 Years Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 28: Global 35 to 54 Years Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 29: Global Below 17 Years Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 30: Global Below 17 Years Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 31: Global 55 Years and Above Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 32: Global 55 Years and Above Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 33: Global Women Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 34: Global Women Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 35: Global Men Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 36: Global Men Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 37: Global Membership Fees Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 38: Global Membership Fees Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 39: Global Personal Training & Instruction Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 40: Global Personal Training & Instruction Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 41: Global Services Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 42: Global Services Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 43: Global Others Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 44: Global Others Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 45: North America Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 46: North America Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 47: North America Boutique Gym Studios Market by Region; 2024 (Percentage, %)
• Figure 48: The US Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 49: The US Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 50: Canada Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 51: Canada Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 52: Mexico Boutique Gym Studios Market by Value; 2020-2024 (US$ Million)
• Figure 53: Mexico Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 54: Europe Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 55: Europe Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 56: Europe Boutique Gym Studios Market by Region; 2024 (Percentage, %)
• Figure 57: Germany Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 58: Germany Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 59: The UK Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 60: The UK Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 61: France Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 62: France Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 63: Spain Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 64: Spain Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 65: Italy Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 66: Italy Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 67: Rest of Europe Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 68: Rest of Europe Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 69: Asia Pacific Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 70: Asia Pacific Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 71: Asia Pacific Boutique Gym Studios Market by Region; 2024 (Percentage, %)
• Figure 72: China Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 73: China Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 74: Japan Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 75: Japan Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 76: India Boutique Gym Studios Market by Value; 2020-2024 (US$ Million)
• Figure 77: India Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 78: Rest of Asia Pacific Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 79: Rest of Asia Pacific Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 80: Rest of World Boutique Gym Studios Market by Value; 2020-2024 (US$ Billion)
• Figure 81: Rest of World Boutique Gym Studios Market by Value; 2025-2030 (US$ Billion)
• Figure 82: Global GDP Per Capita at Current Prices; 2018-2024 (US$ Thousand)
• Figure 83: Global Social Media Users; 2019-2024 (Billion)
• Figure 84: Global Urban Population as Share of Total Population; 2021-2030 (Percentage, %)
• Figure 85: Global Proportion of the Population with Obesity; 2020-2035 (Percentage, %)
• Figure 86: Global Wellness Market Size; 2021-2027 (US$ Trillion)
• Figure 87: The US Millennials Population as a Percentage of Total Population; 2019-2024 (Percentage, %)
• Figure 88: The US Gym Membership by Generation; 2024 (Percentage, %)
• Figure 89: Xponential Fitness, Inc. Revenue by Source; 2024 (Percentage, %)

Boutique gym studios offer a personalized and intimate fitness experience, tailored to individual needs and preferences. Unlike traditional gyms, these studios focus on specialized training programs, often led by expert trainers in small group settings. This specialization allows studios to better cater to their customers' needs and provide a more tailored experience. The global boutique gym studios market was valued at US$37.15 billion in 2024. The market value is expected to reach US$59.91 billion by 2030.

The global boutique gym studio market has witnessed significant popularity in recent years with consumers increasingly turning to boutique gym studios for a more personalized and unique workout experience. The market has been growing due to several key factors driving consumer preferences and industry trends. Firstly, there has been a growing emphasis on personalized fitness experiences and specialized training programs, with boutique gyms offering tailored workouts and expert guidance to meet individual needs and goals. This shift away from one-size-fits-all approaches seen in traditional gyms has attracted health-conscious individuals seeking a more immersive and effective fitness experience. Additionally, the sense of community fostered by boutique gyms, along with their premium atmospheres and state-of-the-art equipment, has contributed to their popularity among fitness enthusiasts. Along with this, the growing influence of social media is boosting the health and wellness trend. On the other hand, the younger generations are becoming more aware of the benefits of boutique gyms for maintaining physical and mental health, which is contributing to the market growth. The market is expected to grow at a CAGR of approx. 8% during the forecasted period of 2025-2030.

Market Segmentation Analysis:

By Exercise Type: The report provides the bifurcation of the market into seven segments based on the exercise type: Yoga, Pilates, & Barre, High Intensity Interval Training (HIIT), Cycling, Cross Training & Boot Camps, Boxing & Martial Arts, Sport Performance Training, and Others. The yoga, pilates, & barre held the highest share in the market. Yoga offers a unique blend of physical exercise, mindfulness, and relaxation, making it appealing to a wide range of individuals seeking balance and stress relief. The personalized attention and specialized instruction offered in boutique settings enhance the learning experience, attracting those who value individualized guidance in perfecting postures and movements. As yoga, pilates, & barre exercises gain recognition for their therapeutic benefits, including stress reduction and improved posture, the demand for boutique gym studios offering these practices continues to grow. The HIIT segment is expected to be the fastest growing segment in the forecasted period. The popularity of High Intensity Interval Training (HIIT) in boutique gym studios stems from its proven effectiveness in delivering efficient, intense workouts with rapid results. HIIT appeals to time-conscious individuals seeking maximum fitness gains in minimal time, making it a perfect fit for boutique settings that prioritize quality over quantity.

By Age Group: The report further provides the segmentation based on the following age group: Below 17 years, 18 to 34 years, 35 to 54 years, and 55 years & Above. The 18 to 34 years age group held the highest share in the market, whereas the 35 to 54 years age group is expected to be the fastest growing segment in the forecasted period. The preference for boutique gym studios among individuals aged 35 to 54 years reflects a growing emphasis on health, vitality, and longevity as they navigate the challenges of midlife. This demographic values personalized attention, expert guidance, and holistic wellness offerings that address their evolving needs and priorities. Boutique gym studios cater to this age group by offering diverse workout options, specialized training programs, and supportive communities that foster accountability and motivation.

By Gender: The report provides an analysis of the market based on gender: Women and Men. Women segment held the highest share in the market, whereas men is expected to be the fastest growing segment in the forecasted period. Boutique gyms appeal to men seeking high-quality workouts, expert guidance, and innovative training methods that deliver tangible results. These studios often specialize in strength training, high-intensity interval training (HIIT), and functional fitness, which resonate with men looking to build muscle, improve athletic performance, and challenge themselves physically. Boutique gym studios may also offer amenities such as state-of-the-art equipment, small group classes, and specialized workshops, catering to men's preferences for focused, goal-oriented training experiences.

By Revenue Stream: The report provides the bifurcation of the market into four segments based on the revenue stream: Membership Fees, Personal Training & Instruction, Services, and Others. Membership fees held the highest share in the market, whereas services is expected to be the fastest growing segment in the forecasted period. Membership fees are a primary revenue stream for boutique gym studios, providing consistent income through monthly or annual subscriptions. The convenience and flexibility offered by membership plans appeal to busy lifestyles, encouraging long-term commitment and retention among members. Moreover, boutique gym studios are enhancing their membership offerings by incorporating additional perks such as access to virtual classes, personalized workout plans, and exclusive events, further incentivizing enrollment. As boutique gym studios continue to innovate and adapt to evolving consumer preferences, membership fees are poised to remain a key revenue driver, supporting sustained growth and profitability in the industry.

By Region: The report provides insight into the boutique gym studios market based on the regions namely North America, Europe, Asia Pacific, and Rest of the World. North America held the major share in the market. In the US, people are becoming more health-conscious due to rising concerns about obesity and chronic diseases. For instance, according to the Centers for Disease Control and Prevention, six in ten Americans live with at least one chronic disease, like heart disease and stroke, cancer, or diabetes. On the other hand, as quoted by Healthline Media, it is estimated that a little over 42% of American adults are obese, while about 30.7% are overweight. Therefore, the rising concerns related to diseases fuel the demand for effective and efficient workouts that fit into busy schedules. Moreover, the region's growing appetite for personalized, niche fitness experiences and the consumer's willingness to invest in high-quality health and wellness services would further support the market growth.

Asia Pacific is expected to be the fastest-growing region in the forthcoming years. Health consciousness is increasing in China due to various factors such as rising disposable incomes, urbanization, and concerns about air pollution and lifestyle diseases. As Chinese consumers become more aware of the importance of fitness and wellness, there is a growing demand for premium fitness experiences and personalized training options. This trend has created opportunities for big players in the fitness industry to establish boutique gym chains in China. These companies leverage their brand reputation, resources, and expertise to capitalize on the burgeoning health and fitness market, offering high-quality facilities, specialized classes, and tailored services to meet the needs of health-conscious consumers.

Market Dynamics:

Growth Drivers: The global boutique gym studios market has been growing over the past few years, due to factors such as rising purchasing power, rising number of social media users, increasing prevalence of obesity, growing millennials population, personalized fitness options, and many other factors. With millennials comprising a significant portion of gym membership holders, their increasing population directly impacts the growth of the boutique gym studios market. As millennials prioritize personalized fitness experiences, community engagement, and holistic wellness, boutique gyms align closely with their preferences. The growing millennial population translates into a larger customer base for boutique gym studios, driving demand for specialized classes, premium amenities, and social connections offered by these establishments. Additionally, millennials' propensity for digital engagement and social media influence further amplifies the visibility and appeal of boutique gym studios, attracting new customers and fostering brand loyalty.

Challenges: However, the market growth would be negatively impacted by various challenges such as high competition, dependency on key personnel, etc. Reliance on key personnel creates vulnerabilities for boutique gyms, as staff turnover or the departure of key individuals can disrupt operations and erode customer loyalty. If a popular trainer or instructor leaves, loyal clients may follow them to a competing gym, resulting in membership churn and revenue loss for the studio.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as virtual and on-demand fitness classes, growing investment in fitness industry, smart equipment, digital platforms and apps, etc. Digital platforms and apps can accelerate the market growth of boutique gym studios by enhancing convenience, accessibility, and engagement for members. These platforms enable members to easily book classes, access workout schedules, and track their progress from their smartphones or computers. By providing a seamless and intuitive user experience, boutique gyms can attract and retain members who value convenience and flexibility in their fitness routines. Additionally, digital platforms and apps facilitate communication and interaction between members and instructors, fostering a sense of community and support within the gym's ecosystem.

Competitive Landscape:

The global boutique gym studios market is fragmented. The key players in the global boutique gym studios market are:

Xponential Fitness, Inc.

F45 Training Holdings Inc.

Equinox Group

Orangetheory Fitness

Les Mills International Limited

CorePower Yoga

CrossFit, LLC

Solidcore

Viva Leisure Limited

BoxUnion (Title Boxing Club)

SLT (Strengthen Lengthen Tone)

Barry's Bootcamp

Physique 57

Some strategies employed by boutique gym studios to expand their market share include opening new locations in high-demand areas, offering promotions and incentives to attract new customers, partnering with local businesses, and leveraging social media and influencer marketing to increase brand visibility and attract customers. For instance, in September 2024, Viva Leisure strategically invested US$2 million for a 34% stake in Boutique Fitness Studios (BFS), which is the master franchisee for Xponential Fitness brands like Club Pilates, CycleBar, Rumble Boxing, and StretchLab in Australia and New Zealand. This investment signifies their expansion into the boutique fitness sector. Moreover, in July 2023, Solidcore, the boutique fitness brand, announced that the company would be entering the San Francisco market, with two studios planned for 2024 in the Castro and Marina neighborhoods. Plans are underway to open even more Bay Area locations, including in Silicon Valley and the South Bay.

Table of Contents

1. Executive Summary

2. Introduction

• 2.1 Boutique Gym Studios: An Overview
  • 2.1.1 Introduction to Boutique Gym Studios
  • 2.1.2 Advantages and Disadvantages of Boutique Gym Studios
  • 2.1.3 Boutique Gym Studios v/s Traditional Gym Studios
• 2.2 Boutique Gym Studios Segmentation: An Overview

3. Global Market Analysis

• 3.1 Global Boutique Gym Studios Market: An Analysis
  • 3.1.1 Global Boutique Gym Studios Market: An Overview
  • 3.1.2 Global Boutique Gym Studios Market by Value
  • 3.1.3 Global Boutique Gym Studios Market by Exercise Type (Yoga, Pilates, & Barre, High Intensity Interval Training (HIIT), Cycling, Cross Training & Boot Camps, Boxing & Martial Arts, Sport Performance Training, and Others)
  • 3.1.4 Global Boutique Gym Studios Market by Age Group (Below 17 years, 18 to 34 years, 35 to 54 years, and 55 years & Above)
  • 3.1.5 Global Boutique Gym Studios Market by Gender (Women and Men)
  • 3.1.6 Global Boutique Gym Studios Market by Revenue Stream (Membership Fees, Personal Training & Instruction, Services, and Others)
  • 3.1.7 Global Boutique Gym Studios Market by Region (North America, Europe, Asia Pacific, and Rest of the World)
• 3.2 Global Boutique Gym Studios Market: Exercise Type Analysis
  • 3.2.1 Global Boutique Gym Studios Market by Exercise Type: An Overview
  • 3.2.2 Global Yoga, Pilates, and Barre Boutique Gym Studios Market by Value
  • 3.2.3 Global HIIT Boutique Gym Studios Market by Value
  • 3.2.4 Global Cycling Boutique Gym Studios Market by Value
  • 3.2.5 Global Cross Training and Boot Camps Boutique Gym Studios Market by Value
  • 3.2.6 Global Boxing and Martial Arts Boutique Gym Studios Market by Value
  • 3.2.7 Global Sports Performance Training Boutique Gym Studios Market by Value
  • 3.2.8 Global Others Boutique Gym Studios Market by Value
• 3.3 Global Boutique Gym Studios Market: Age Group Analysis
  • 3.3.1 Global Boutique Gym Studios Market by Age Group: An Overview
  • 3.3.2 Global 18 to 34 Years Boutique Gym Studios Market by Value
  • 3.3.3 Global 35 to 54 Years Boutique Gym Studios Market by Value
  • 3.3.4 Global Below 17 Years Boutique Gym Studios Market by Value
  • 3.3.5 Global 55 Years and Above Boutique Gym Studios Market by Value
• 3.4 Global Boutique Gym Studios Market: Gender Analysis
  • 3.4.1 Global Boutique Gym Studios Market by Gender: An Overview
  • 3.4.2 Global Women Boutique Gym Studios Market by Value
  • 3.4.3 Global Men Boutique Gym Studios Market by Value
• 3.5 Global Boutique Gym Studios Market: Revenue Stream Analysis
  • 3.5.1 Global Boutique Gym Studios Market by Revenue Stream: An Overview
  • 3.5.2 Global Membership Fees Boutique Gym Studios Market by Value
  • 3.5.3 Global Personal Training & Instruction Boutique Gym Studios Market by Value
  • 3.5.4 Global Services Boutique Gym Studios Market by Value
  • 3.5.5 Global Others Boutique Gym Studios Market by Value

4. Regional Market Analysis

• 4.1 North America Boutique Gym Studios Market: An Analysis
  • 4.1.1 North America Boutique Gym Studios Market: An Overview
  • 4.1.2 North America Boutique Gym Studios Market by Value
  • 4.1.3 North America Boutique Gym Studios Market by Region (The US, Canada, and Mexico)
  • 4.1.4 The US Boutique Gym Studios Market by Value
  • 4.1.5 Canada Boutique Gym Studios Market by Value
  • 4.1.6 Mexico Boutique Gym Studios Market by Value
• 4.2 Europe Boutique Gym Studios Market: An Analysis
  • 4.2.1 Europe Boutique Gym Studios Market: An Overview
  • 4.2.2 Europe Boutique Gym Studios Market by Value
  • 4.2.3 Europe Boutique Gym Studios Market by Region (Germany, The UK, France, Spain, Italy, and Rest of the Europe)
  • 4.2.4 Germany Boutique Gym Studios Market by Value
  • 4.2.5 The UK Boutique Gym Studios Market by Value
  • 4.2.6 France Boutique Gym Studios Market by Value
  • 4.2.7 Spain Boutique Gym Studios Market by Value
  • 4.2.8 Italy Boutique Gym Studios Market by Value
  • 4.2.9 Rest of Europe Boutique Gym Studios Market by Value
• 4.3 Asia Pacific Boutique Gym Studios Market: An Analysis
  • 4.3.1 Asia Pacific Boutique Gym Studios Market: An Overview
  • 4.3.2 Asia Pacific Boutique Gym Studios Market by Value
  • 4.3.3 Asia Pacific Boutique Gym Studios Market by Region (China, Japan, India, and Rest of the Asia Pacific)
  • 4.3.4 China Boutique Gym Studios Market by Value
  • 4.3.5 Japan Boutique Gym Studios Market by Value
  • 4.3.6 India Boutique Gym Studios Market by Value
  • 4.3.7 Rest of Asia Pacific Boutique Gym Studios Market by Value
• 4.4 Rest of World Boutique Gym Studios Market: An Analysis
  • 4.4.1 Rest of World Boutique Gym Studios Market: An Overview
  • 4.4.2 Rest of World Boutique Gym Studios Market by Value

5. Impact of COVID-19

• 5.1 Impact of COVID-19 on Global Boutique Gym Studios Market
• 5.2 Post COVID-19 Impact on Global Boutique Gym Studios Market

6. Market Dynamics

• 6.1 Growth Drivers
  • 6.1.1 Rising Purchasing Power
  • 6.1.2 Rising Number of Social Media Users
  • 6.1.3 Rapid Urbanization
  • 6.1.4 Increasing Prevalence of Obesity
  • 6.1.5 Growing Wellness Industry
  • 6.1.6 Growing Millennials Population
  • 6.1.7 Growing Sedentary Lifestyles
  • 6.1.8 Higher Personalization
• 6.2 Challenges
  • 6.2.1 High Competition
  • 6.2.2 Dependency on Key Personnel
  • 6.2.3 High Operating Costs
• 6.3 Market Trends
  • 6.3.1 Integration of AI Technologies
  • 6.3.2 Virtual and On-Demand Fitness Classes
  • 6.3.3 Favorable Consumer Preferences
  • 6.3.4 Data-Driven Metrics
  • 6.3.5 Growing Investment in Fitness Industry
  • 6.3.6 Smart Equipment
  • 6.3.7 Wearable Fitness Technology
  • 6.3.8 Digital Platforms and Apps

7. Competitive Landscape

• 7.1 Global Boutique Gym Studios Market: Competitive Landscape

8. Company Profiles

• 8.1 Xponential Fitness, Inc.
  • 8.1.1 Business Overview
  • 8.1.2 Revenue by Source
  • 8.1.3 Business Strategy
• 8.2 F45 Training Holdings Inc.
  • 8.2.1 Business Overview
  • 8.2.2 Business Strategy
• 8.3 Equinox Group
  • 8.3.1 Business Overview
  • 8.3.2 Business Strategy
• 8.4 Orangetheory Fitness
  • 8.4.1 Business Overview
  • 8.4.2 Business Strategy
• 8.5 Les Mills International Limited
  • 8.5.1 Business Overview
  • 8.5.2 Business Strategy
• 8.6 CorePower Yoga
  • 8.6.1 Business Overview
  • 8.6.2 Business Overview
• 8.7 CrossFit, LLC
  • 8.7.1 Business Overview
  • 8.7.2 Business Strategy
• 8.8 Solidcore
  • 8.8.1 Business Overview
  • 8.8.2 Business Strategy
• 8.9 Viva Leisure Limited
  • 8.9.1 Business Overview
  • 8.9.2 Business Strategy
• 8.10 BoxUnion (Title Boxing Club)
  • 8.10.1 Business Overview
  • 8.10.2 Business Strategy
• 8.11 SLT (Strengthen Lengthen Tone)
  • 8.11.1 Business Overview
  • 8.11.2 Business Overview
• 8.12 Barry's Bootcamp
  • 8.12.1 Business Overview
• 8.13 Physique 57
  • 8.13.1 Business Overview