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欧州のホームオフィス家具市場

Home Office Furniture Market in Europe

出版日: | 発行: CSIL Centre for Industrial Studies | ページ情報: 英文 116 Pages | 納期: 即日から翌営業日

価格
価格表記: EURを日本円(税抜)に換算
本日の銀行送金レート: 1EUR=124.55円
欧州のホームオフィス家具市場
出版日: 2020年09月30日
発行: CSIL Centre for Industrial Studies
ページ情報: 英文 116 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

欧州のホームオフィス家具市場は、過去10年間で順調に発展しました。この成長は、在宅勤務者からの需要の増加の結果であり、潜在的に約8,300万人であると考えられています。ドイツは最大の市場であり、英国とフランスがそれに続きます。

Covid-19の発生により、オフィスで過ごす時間と自宅で過ごす時間のバランスが見直され、在宅勤務者の割合は増加すると予測されており、在宅勤務に使用される家具やツールの全般的な改善につながります。

同市場は、歴史的に組み立て式家具の大部分と比較的低予算のアイテムで構成されていましたが、2020年から大幅な変革を遂げ、機能と品質の面でも進化しています。顧客はホームオフィスの家具や設備に投資する傾向があり、ホームオフィスの供給事業に参加する関係者の数はさまざまなカテゴリで増加しています。

ハイライト

当レポートは、欧州のホームオフィス家具市場について調査しており、市場の見通し、需要成長要因、流通、競合情勢、主要企業のプロファイル等の情報を提供しています。

当レポート掲載の企業:

Actona, Bisley, BoConcept, BRW, Composad, Furniture Village, Furniture@work, Gautier, Gaverzicht-Be Okay, Giroflex, Hofmeister, Kinnarps, Lago, Livique, Meble Vox. Viasit. Knoll + Muuto, Moebel Hoeffner, Molteni&C, Nowy Styl, Palmberg, Roche Bobois, Sokoa, Topstar, Unifor, Wayfair, XXXLutz

目次

目次と調査手法

エグゼクティブサマリー

第2章 基本データ:ホームオフィス家具の欧州市場、進展と予測

  • 国別の市場進展と数値
    • 欧州およびその他のセグメントにおけるホームオフィス家具の消費
  • 欧州のホームオフィス家具市場:2020年から2021年の予測

第2章 ビジネス実績:ホームオフィス家具市場、在宅勤務指標およびその他のマクロ経済指標

  • 北欧州(デンマーク、フィンランド、ノルウェー、スウェーデン)
  • 西欧(ベルギー、ルクセンブルク、フランス、アイルランド、オランダ、英国)
  • 中央欧州DACH(ドイツ、オーストリア、スイス)
  • 南欧州(ギリシャ、イタリア、ポルトガル、スペイン)
  • 中央東欧(ポーランド、チェコ共和国、スロバキア、ハンガリー、ルーマニア、エストニア、ラトビア、リトアニア、スロベニア、クロアチア、ブルガリア、キプロス、マルタ)

第3章 需要成長要因

  • 在宅勤務の台頭
  • 商業用不動産およびオフィスへの影響
  • 在宅労働者
  • 在宅労働者の可能性
  • 自宅での健康的な労働条件の確保

第4章 欧州におけるホームオフィス家具の流通

  • 流通チャネル別のシェアの割合
  • 地域別の流通チャネル

第5章 競合:欧州のホームオフィス家具の製造業者および販売業者

  • 市場の特徴
    • ホームオフィス家具:市場集中率
  • 欧州のホームオフィス家具の販売代理店
    • 主要ディストリビューターのサンプルの推定販売高および主要企業のプロファイル
  • 欧州のホームオフィス家具メーカー
  • 家具メーカー:マーケティング方針の再検討

第6章 在宅勤務:エンドユーザーエクスペリエンス

  • 調査とサンプルの目的
  • 勤務地と在宅勤務
  • 在宅勤務:部屋とスペースの共有
  • 家具のタイプ:座席、机、作業道具、収納製品
  • ホームオフィス環境に対する満足度
  • 購入プロセス、購入意欲、予算、チャネル

付録:当レポート掲載の企業

目次
Product Code: M01

Back in 2000 CSIL studied how the rapid expansion of flexible and remote work, that started during the late '90s across Europe, was strengthening the demand of home office furniture, thus creating new growth opportunities and convergences between traditional office furniture markets and suppliers of domestic household furniture. The impact of Covid-19 pandemic nowadays is resulting in structural change that will be sustained in the future in the way people work and it is affecting the home office furniture market.

The new edition of CSIL report 'Home office furniture market in Europe' analyses the evolution of the working from home furniture segment, present scenario and growth prospects, and it is structured in two parts:

PART 1. HOME OFFICE FURNITURE IN EUROPE: BUSINESS PERFORMANCE AND KEY PLAYERS

This part deals with the evolution and forecasts of the home office furniture sector in Europe, drivers and demand determinants, estimated sales, leading manufacturers and distributors.

Home office furniture consumption in Europe is provided by geographical area , 5 divided according to their geographical proximity and similarity in market characteristics (Northern Europe, Western Europe, Central Europe DACH, Southern Europe, Central-Eastern Europe) and for the main European markets (Finland, Norway, Sweden, Denmark, France, Netherlands, United Kingdom, Belgium, Austria, Germany, Switzerland, Italy, Spain, Greece, Portugal, Poland).

Distribution of home office furniture in Europe: shares and evolution of the distribution channels (Office Furniture Dealers, Home Furniture Dealers, Large Scale Retail, E-commerce, DIY, Other), estimated sales of home office furniture for 75 selected leading distributors in Europe, and short profiles of the main players.

The study also provides total revenues and estimated sales in Home Office for a sample of 45 leading furniture and office furniture manufacturers in Europe, with short profiles of selected companies and insights on how marketing policy and logistic system have been re-addressed in order to achieve the home-office furniture business.

PART 2. WORKING FROM HOME. THE END-USER EXPERIENCE

With the Covid-19 outbreak, working from home has increased all over the world, and, in some countries, it suddenly took off after years of trials. In the period April-July 2020, CSIL conducted a survey on a sample of end-users, of different ages and occupations, collecting the opinions of over 600 respondents from all over Europe.

The survey goes in-depth into the following aspects:

  • Usual working location and teleworking
  • Rooms and space sharing while working from home;
  • Furniture used in the home workstations;
  • Level of satisfaction with the home office environment (internet connection, sound/noise, privacy, lighting, desking seating);
  • Purchasing process (home office products purchased and willing to buy, expected budget, channels, and retail brands).

KEY QUESTIONS ANSWERED IN THIS STUDY:

  • What is the home office furniture market size in Europe?
  • What is the incidence of this segment in the European countries?
  • What are the products involved and their features?
  • What companies produce and sell for this segment?

CONSIDERED PRODUCTS:

Seating (Swivel chairs with or without castors used for home offices, other kinds of ergonomic chairs), Standard desks (Desks of different dimensions like the ones used in offices, free-standing or wall-mounted desks or part of a cabinet/bookcases system), HAT (Height Adjustable Tables or 'sit-stand' desks), Small home office desks (Desks of small dimension with integrated storage or not), Cabinets and Storage (Bookcases, pedestals, single cabinets, cabinet systems).

GEOGRAPHICAL AREA COVERED:

  • Northern Europe (Denmark, Finland, Norway and Sweden)
  • Western Europe (Belgium-Lux, France, Ireland, Netherlands and the United Kingdom)
  • Central Europe DACH (Germany, Austria and Switzerland)
  • Southern Europe (Greece, Italy, Portugal and Spain)
  • Central-Eastern Europe (Poland, Czech Republic, Slovakia, Hungary, Romania, Estonia, Latvia, Lithuania, Slovenia, Croatia, Bulgaria, Cyprus, Malta)

Highlights

The home office furniture market in Europe evolved positively in the last decade. The growth is the result of the increasing demand from people working at home regularly or sometimes, a potential number of about 83 million individuals. Germany is by far the largest market, followed by the United Kingdom and France. With the Covid-19 outbreak, the proportion of teleworkers is forecasted to grow, following a rebalancing between time spent in offices and time spent at home, and this will undoubtedly lead to a general improvement in the furniture and tools used for working at home. This market, historically composed to a large extent of ready-to-assemble-furniture and relatively low budget items, will undergo a significant transformation starting from 2020, evolving also in terms of features and in quality. The change in workers' habits, and the fact that working from home will expand and will continue to be a stable model, will also lead the competition to become tougher. As customers will tend to invest more in their home office furniture and equipment, the number of actors participating in the home office supply business will multiply in different categories.

Selected companies mentioned:

Actona, Bisley, BoConcept, BRW, Composad, Furniture Village, Furniture@work, Gautier, Gaverzicht-Be Okay, Giroflex, Hofmeister, Kinnarps, Lago, Livique, Meble Vox. Viasit. Knoll + Muuto, Moebel Hoeffner, Molteni&C, Nowy Styl, Palmberg, Roche Bobois, Sokoa, Topstar, Unifor, Wayfair, XXXLutz

TABLE OF CONTENTS

TABLE OF CONTENTS AND METHODOLOGY

EXECUTIVE SUMMARY

<>1. BASIC DATA. The European market for home office furniture, evolution and forecasts
  • 1.1 Market evolution and figures by country
    • Consumption of home office furniture in Europe and other segments
  • 1.2 Home office furniture market in Europe. Forecasts 2020-2021

2. BUSINESS PERFORMANCE. Home office furniture market, remote working indicators and other macroeconomic indicators

  • 2.1 Northern Europe (Denmark, Finland, Norway and Sweden)
  • 2.2 Western Europe (Belgium-Lux, France, Ireland, Netherlands and the United Kingdom)
  • 2.3 Central Europe DACH (Germany , Austria and Switzerland)
  • 2.4 Southern Europe (Greece, Italy, Portugal and Spain)
  • 2.5 Central-Eastern Europe (Poland, Czech Republic, Slovakia, Hungary, Romania, Estonia, Latvia, Lithuania, Slovenia, Croatia, Bulgaria, Cyprus, Malta)

3. DEMAND DRIVERS

  • 3.1 The rise of working from home
  • 3.2 Impact on commercial real estate and offices
  • 3.3 Home-based workers
  • 3.4 Home workers' potential
  • 3.5 Ensuring healthy working conditions at home

4. DISTRIBUTION OF HOME OFFICE FURNITURE IN EUROPE

  • Percentage shares by distribution channel
  • Distribution channels by geographical area

5. COMPETITION: Manufacturers and distributors of home office furniture in Europe

  • 5.1 Market features
    • Home office furniture, market concentration
  • 5.2 Distributors of home office furniture in Europe
    • Estimated sales in a sample of leading distributors and short profiles of key players
  • 5.3 Manufacturers of home office furniture in Europe
    • Estimated sales in a sample of leading manufacturers and short profiles of key players
  • 5.4 Furniture manufacturers to readdress marketing policies

6. WORKING FROM HOME. The end-user experience

  • 6.1 Aim of the survey and sample
  • 6.2 Working location and teleworking
  • 6.3 Working from home: rooms and space sharing
  • 6.4 Type of furniture. Seating, desking, worktools, storage products.
  • 6.5 Level of satisfaction with the home office environment
  • 6.6 Purchasing process, willing to buy, budgets and channels

APPENDIX: MENTIONED COMPANIES

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