欧州のホームオフィス家具の市場

リモートワークは家庭と職場の環境を根本的に変え、従来以上にハイブリッドな空間をデザインするための統合的な方法となりつつあります。COVID-19感染拡大により、雇用者と被雇用者の双方にとって柔軟性が増し、自宅とオフィスを行き来しながら様々な場所で働くことができるようになりました。

当レポートでは、欧州のホームオフィス家具の市場について分析し、全体的な市場規模や今後の見通し、地域別・製品カテゴリー別の詳細動向、市場の基本構造や主な促進要因、主要企業のプロファイルなどを調査すると共に、リモートワークの普及・利用動向やホームオフィス家具市場への影響 (使用している家具、製品満足度、購入プロセスなど) についても考察しております。

ハイライト

普段はどこで働いていますか？
回答者の内訳

欧州のホームオフィス家具市場は現在、22億ユーロ (エンドユーザー価格ベース) に達しています。特に2020年以降は、定期的または時折、自宅で勤務する人々の需要が増加するため、活況を呈している分野です。ドイツは欧州最大のホームオフィス家具市場であり、英国、フランスが続いています。

ホームオフィス家具や設備への投資意欲が高まる中、ホームオフィス用品事業に参加する企業は、従来のオフィス家具メーカー、家庭用家具メーカー、布張り家具メーカー、オフィスチェアメーカー、RTA家具メーカーなど、さまざまなカテゴリーに広がっています。

主な分析対象企業

当レポートで取り上げた、欧州の主なホームオフィス家具メーカー・販売業者：ACTIU、Actona、Alsapan、Amazon、Arper、Bisley、BoConcept、Bolia、BRW Black Red White、Composad srl、Conforama、DAMS Furniture、Duphin、Estel、Fellowes、Flokk、Forte、Gautier、Habitat、Haworth、Home24、IKEA、Interstuhl、Leroy Merlin、Made.com、Maisons du Monde、Marks and Spencer、Martela、Miller-Knoll、Nowy Styl、Parisot、Sedus Stoll、Steelcase、Szynaka、Tecno、Topstar、Tvilum、USM、Vitra、Vivonio

目次

分析手法・エグゼクティブサマリー

第1章 基本データ

• 市場の動向とデータ：国別
  • 欧州のホームオフィス家具：市場規模 (エンドユーザー価格ベース)
  • ホームオフィス家具・オフィス家具・家庭用家具の消費
  • ホームオフィス家具市場：地域別
  • ホームオフィス家具の消費：国別
• ホームオフィス家具の消費、予測

第2章 ホームオフィス家具：地域別・国別の事業実績

• 北欧 (デンマーク、フィンランド、ノルウェー、スウェーデン)
  • 北欧におけるホームオフィス家具の消費
  • リモートワークとマクロ経済指標
• 西欧 (ベルギー、フランス、オランダ、英国)
• DACH (オーストリア、ドイツ、スイス)
• 南欧 (ギリシャ、イタリア、ポルトガル、スペイン)
• 中東欧 (ブルガリア、クロアチア、キプロス、チェコ、エストニア、ハンガリー、リトアニア、ラトビア、マルタ、ポーランド、ルーマニア、スロバキア、スロベニア)

第3章 需要の促進要因

• 欧州のオフィス占有率と柔軟なオフィススペース
• 在宅ワーカー

第4章 流通と製品

• ホームオフィス家具の小売システム
  • オフィス家具とホームオフィス家具の比較
  • 地域別・国別の比率と流通
• 製品
  • ホームオフィス家具：製品セグメント別 (シート、デスク、キャビネット/その他の家具)

第5章 競争システム：欧州のホームオフィス家具企業

• 市場の特徴と集中度
• 欧州のホームオフィス家具の大手流通業者
  • サンプル流通業者の売上高
• 欧州のホームオフィス家具の大手メーカー
  • サンプルメーカーの売上高

第6章 在宅勤務：CSILの分析結果

• サンプル
• ハイブリッドな働き方：勤務場所、自宅とオフィススペース
• 在宅勤務：部屋、在宅勤務の慣行と家庭環境に対応するための変更
• 家具：シート・デスク・作業ツール・収納用品
• ホームオフィス環境の満足度
• 購入プロセス：購入したホームオフィス製品・予算・チャネル・購入意思

付録：言及された企業の一覧 - 活動内容、製品・得意分野、連絡先など

Remote working is becoming a consolidated method, which is radically changing the connection between home and work environments and taking to the design of ever more hybrid spaces. The pandemic led to increased flexibility for both employers and employees, allowing people to work from different places, with the working week split between home and the office.

The new edition of the CSIL report "Home office furniture market in Europe" analyses the evolution of the working from home furniture segment, present scenario and growth prospects, and it is structured in two parts:

PART 1. HOME OFFICE FURNITURE IN EUROPE: BASIC DATA, BUSINESS PERFORMANCE AND COMPETITION

This part deals with the market size at end-user prices and forecasts of the home office furniture sector in Europe, demand drivers, estimated sales by country, leading manufacturers and distributors.

The “Home office furniture consumption in Europe” is provided by geographical area (Northern Europe, Western Europe, Central Europe DACH, Southern Europe, Central-Eastern Europe) divided according to their geographical proximity and similarity in market characteristics, and by European markets.

Distribution of home office furniture in Europe: shares and evolution of the distribution channels (Office Furniture Dealers, Home Furniture Dealers, Large Scale Retail, E-commerce, DIY, Other), estimated sales of home office furniture for 70 selected leading distributors in Europe and short profiles of the main players.

Breakdown of the Home office furniture market in Europe by product segment (Seats, Desks, Cabinets/Other furnishings)

Competition: market features, concentration and leading manufacturers of home office furniture with total revenues and estimated sales in home office for a sample of 75 leading furniture and office furniture manufacturers in Europe and short profiles of selected companies and insights on how marketing policy and logistic system have been re-addressed in order to achieve the home-office furniture business.

PART 2. WORKING FROM HOME. THE END-USER EXPERIENCE

In the period May-July 2022, CSIL conducted a survey on a sample of end-users, of different ages and occupations, collecting the opinions of over 400 respondents from all over Europe. A previous survey to a similar target and geography has been made in mid-2020. Results of both surveys are shown to show changes that have occurred in the meantime.

The survey goes in-depth into the following aspects:

• Hybrid working: Usual working location and teleworking;

• Modifications of the domestic space and rooms used while working from home;

• Furniture used in the home workstations;

• Level of satisfaction with the home office environment (internet connection, sound/noise, privacy, lighting, desking seating);

• Purchasing process (home office products purchased, budget spent, channels and retail brands).

KEY QUESTIONS ANSWERED IN THIS STUDY:

• What is the home office furniture market size in Europe?

• What is the incidence of this segment in the European countries?

• What are the products involved and their features?

• What companies produce and sell for this segment?

CONSIDERED PRODUCTS: Seating (Swivel chairs with or without castors used for home offices, other kind of ergonomic chairs), Standard desks (Desks of different dimensions like the ones used in offices, free-standing or wall-mounted desks or part of a cabinet/bookcases system), HAT (Height Adjustable Tables or 'sit-stand' desks), Small home office desks (Desks of small dimension with integrated storage or not), Cabinets and Storage (Bookcases, pedestals, single cabinets, cabinet systems).

GEOGRAPHICAL AREA COVERED:

• Northern Europe (Denmark, Finland, Norway and Sweden)

• Western Europe (Belgium-Lux, France, Ireland, Netherlands and the United Kingdom)

• Central Europe DACH (Germany, Austria and Switzerland)

• Southern Europe (Greece, Italy, Portugal and Spain)

• Central-Eastern Europe (Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Lithuania, Latvia, Malta, Poland, Romania, Slovakia, Slovenia)

Highlights:

Where do you work, normally?
Breakdown of respondents

The home office furniture market in Europe currently amounts to EUR 2.2 billion at end-user prices. It is a booming segment whose growth results from the increasing demand by people working from home, regularly or occasionally, especially since 2020. Germany is the largest home office furniture market in Europe, followed by the United Kingdom and France.

With the disposition to invest more in home office furniture and equipment, the number of actors participating in the home office supply business multiplies into different categories: traditional manufacturers of office furniture, home furniture, upholstered furniture, office chairs, and RTA furniture producers.

Selected companies mentioned:

Among the Home office furniture manufacturers and distributors in Europe, this report includes the following ones: ACTIU, Actona, Alsapan, Amazon, Arper, Bisley, BoConcept, Bolia, BRW Black Red White, Composad srl, Conforama, DAMS Furniture, Dauphin, Estel, Fellowes, Flokk, Forte, Gautier, Habitat, Haworth, Home24, IKEA, Interstuhl, Leroy Merlin, Made.com, Maisons du Monde, Marks and Spencer, Martela, Miller-Knoll, Nowy Styl, Parisot, Sedus Stoll, Steelcase, Szynaka, Tecno, Topstar, Tvilum, USM, Vitra, Vivonio.

TABLE OF CONTENTS

METHODOLOGY AND EXECUTIVE SUMMARY

1. BASIC DATA

• 1.1. Market evolution and figures by country
  • Home Office Furniture in Europe. Market size at end-user prices
  • Consumption of Home Office Furniture, Office furniture and Home Furniture
  • Home Office Furniture market by geographical region
  • Home office furniture consumption by country

• 1.2. Consumption of Home Office Furniture, forecasts

2. HOME OFFICE FURNITURE: BUSINESS PERFORMANCE BY GEOGRAPHICAL REGION AND COUNTRY

• 2.1. Northern Europe (Denmark, Finland, Norway, Sweden)
  • Home office furniture consumption in Northern Europe
  • Remote working and macroeconomic indicators

• 2.2. Western Europe (Belgium, France, Netherland, United Kingdom)
  • Home office furniture consumption in Western Europe
  • Remote working and macroeconomic indicators

• 2.3. DACH (Austria, Germany, Switzerland)
  • Home office furniture consumption in DACH region
  • Remote working and macroeconomic indicators

• 2.4. Southern Europe (Greece, Italy, Portugal, Spain)
  • Home office furniture consumption in Southern Europe
  • Remote working and macroeconomic indicators

• 2.5. Central Eastern Europe (Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Hungary, Lithuania, Latvia, Malta, Poland, Romania, Slovakia, Slovenia)
  • Home office furniture consumption in Central Eastern Europe
  • Remote working and macroeconomic indicators

3. DEMAND DRIVERS

• 3.1. European office take-up and flexible office spaces

• 3.2. Home-based workers

4. DISTRIBUTION AND PRODUCTS

• 4.1. Home office furniture retail system
  • Office furniture and Home Office furniture comparison
  • Percentage shares and distribution by geographical area and countries

• 4.2. Products
  • Home office furniture by product segment (Seats, Desks, Cabinets/Other furnishings)

5. COMPETITIVE SYSTEM: HOME OFFICE FURNITURE PLAYERS IN EUROPE

• 5.1. Market features and concentration

• 5.2. Leading distributors of home office furniture in Europe
  • Sales in a sample of leading distributors of home office furniture

• 5.3. The leading manufacturers of home office furniture in Europe
  • Sales in a sample of leading manufacturers of home office furniture

6. WORKING FROM HOME: RESULTS OF THE CSIL SURVEY

• 6.1. The sample

• 6.2. Hybrid working: Working location, Home and Office spaces

• 6.3. Working from home: Rooms, Changes to accommodate WFH practices and Home environment

• 6.4. Furniture: Seating, Desking, Work tools and Storage products

• 6.5. Level of satisfaction with the home office environment

• 6.6. The purchasing process: Home office purchased, budget, channels and intention to buy

APPENDIX: LIST OF MENTIONED COMPANIES with activity, product specialization and general contact details