インセンティブ旅行市場：製品タイプ別、産業別、エンドユーザー別、地域別

世界のインセンティブ旅行市場の2024年の市場規模は445億6,000万米ドルと推定され、2031年には894億米ドルに達すると予測され、2024年から2031年までのCAGRは10.5％を示します。

図.インセンティブ旅行市場の地域別シェア（%）（2024年）

インセンティブ旅行とは、業績に対する報酬として、または従業員のモチベーションを高めるために、グループで旅行やアクティビティを計画・企画することです。さまざまな業種の企業が、従業員や営業担当者、チャネル・パートナーの業績目標達成を評価し、報酬を与えるためにインセンティブ旅行プログラムを活用しています。企業の間で体験型旅行やインセンティブ旅行への需要が高まっていることや、従業員の生産性や満足度を高めたいという願望などが、インセンティブ旅行市場の世界の成長に拍車をかけています。しかし、COVID-19の大流行時には市場は一時的に影響を受けたが、渡航制限が緩和されるにつれて2022年以降は回復し始めています。

市場力学：

世界のインセンティブ旅行市場の成長を牽引しているのは、従業員のエンゲージメントとモチベーションに対する企業の関心の高まりです。インセンティブ旅行プログラムは、従業員の士気を高め、チームスピリットを育み、忠誠心を高める上で企業を支援しています。さらに、体験型旅行は、企業が優秀な業績を表彰し、卓越性を奨励するための効果的な方法として浮上しています。しかし、企業の予算に影響を与える経済の不確実性や、COVID-19の流行が出張に短期的に与える悪影響といった要因が、市場関係者に課題を突きつけています。同市場には、カスタマイズされたインセンティブ旅行プログラムや、バーチャルとフィジカルの融合体験に対する需要の高まりに起因する強力なビジネスチャンスがあります。主なプレーヤーは、さまざまな業界の顧客を引き付けるために、革新的でハイブリッドなサービスの開発に注力しています。

本調査の主な特徴

本レポートでは、世界のインセンティブ旅行市場を詳細に分析し、2023年を基準年とした予測期間（2024年～2031年）の市場規模（10億米ドル）および複合年間成長率（CAGR%）を掲載しています。

また、さまざまなセグメントにおける潜在的な収益機会を明らかにし、この市場の魅力的な投資提案マトリクスについて解説しています。

また、市場促進要因、抑制要因、機会、新製品の発売や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。

世界のインセンティブ旅行市場における主要企業を、企業ハイライト、製品ポートフォリオ、主要ハイライト、業績、戦略などのパラメータに基づいてプロファイルしています。

本調査の対象となる主要企業には、American Express Global Business Travel、BCD Travel、Carlson Wagonlit Travel（CWT）、FCM Travel Solutions、Maritz Travel Company、Conference Direct、Incentive Concepts、Ovation Travel Group、The Incentive Travel Council、Reed Exhibitions、HelmsBriscoe、Travel Leaders Group、TUI Group、Capita Symonds、JTB Corporationなどが含まれます。

このレポートからの洞察により、マーケティング担当者や企業の経営陣は、将来の製品発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。

この調査レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この業界のさまざまな利害関係者を対象としています。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場の展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー

第3章 市場力学、規制、動向分析

• 市場力学
• 影響分析
• 主なハイライト
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• PORTERの分析
• 市場機会
• 規制シナリオ
• 主な発展
• 業界動向

第4章 世界のインセンティブ旅行市場、製品タイプ別、2019年-2031年

• 国際インセンティブ旅行
• 国内インセンティブ旅行

第5章 世界のインセンティブ旅行市場、産業別、2019年-2031年

• 企業
• 教育
• 政府
• 非営利
• その他

第6章 世界のインセンティブ旅行市場、エンドユーザー別、2019年-2031年

• 個人
• 企業機関
• その他

第7章 世界のインセンティブ旅行市場、地域別、2019年-2031年

• 北米
• ラテンアメリカ
• 欧州
• アジア太平洋
• 中東
• アフリカ

第8章 競合情勢

• American Express Global Business Travel
• BCD Travel
• Carlson Wagonlit Travel（CWT）
• FCM Travel Solutions
• Maritz Travel Company
• Conference Direct
• Incentive Concepts
• Ovation Travel Group
• The Incentive Travel Council
• Reed Exhibitions
• HelmsBriscoe
• Travel Leaders Group
• TUI Group
• Capita Symonds
• JTB Corporation

第9章 アナリストの推奨事項

• 運命の輪
• アナリストの見解
• 一貫した機会マップ

第10章 参考文献と調査手法

• 参考文献
• 調査手法
• 出版社について

The global incentive travel market is estimated to be valued at USD 44.56 Bn in 2024 and is expected to reach USD 89.40 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.

Figure. Incentive Travel Market Share (%), By Region 2024

Incentive travel involves planning and organizing travel and activities for groups as a reward for performance or to motivate employees. Companies across various industries utilize incentive travel programs to recognize and reward employees, salespersons, and channel partners for achieving key performance targets. Factors such as growing demand for experiential and rewards-based travel among corporates and desire to enhance employee productivity and satisfaction are fueling the growth of the incentive travel market globally. However, the market was affected temporarily during the COVID-19 pandemic but has started recovering since 2022 as travel restrictions ease.

Market Dynamics:

The global incentive travel market growth is driven by growing focus of companies on employee engagement and motivation. Incentive travel programs help corporates in boosting employee morale, fostering team spirit, and enhancing their loyalty. Moreover, experiential travel has emerged as an effective way for companies to recognize top performers and encourage excellence. However, factors such as economic uncertainties affecting corporate budgets and the short-term negative impact of the COVID-19 pandemic on business travel present challenges for market players. The market has strong opportunities stemming from rising demand for customized incentive travel programs and blended virtual-physical experiences. Key players are focusing on developing innovative and hybrid offerings to attract clients from different industries.

Key Features of the Study:

This report provides in-depth analysis of the global incentive travel market and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global incentive travel market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include American Express Global Business Travel, BCD Travel, Carlson Wagonlit Travel (CWT), FCM Travel Solutions, Maritz Travel Company, Conference Direct, Incentive Concepts, Ovation Travel Group, The Incentive Travel Council, Reed Exhibitions, HelmsBriscoe, Travel Leaders Group, TUI Group, Capita Symonds, and JTB Corporation

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global incentive travel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

• By Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • International Incentive Travel
  • Domestic Incentive Travel
• By Industry Insights (Revenue, USD Bn, 2019 - 2031)
  • Corporate
  • Educational
  • Government
  • Non-Profit
  • Others
• By End User Insights (Revenue, USD Bn, 2019 - 2031)
  • Individual
  • Corporate Institutions
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • American Express Global Business Travel
  • BCD Travel
  • Carlson Wagonlit Travel (CWT)
  • FCM Travel Solutions
  • Maritz Travel Company
  • Conference Direct
  • Incentive Concepts
  • Ovation Travel Group
  • The Incentive Travel Council
  • Reed Exhibitions
  • HelmsBriscoe
  • Travel Leaders Group
  • TUI Group
  • Capita Symonds
  • JTB Corporation

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Incentive Travel Market, By Product Type
  • Global Incentive Travel Market, By Industry
  • Global Incentive Travel Market, By End User
  • Global Incentive Travel Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Incentive Travel Market, By Product Type, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• International Incentive Travel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Domestic Incentive Travel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Incentive Travel Market, By Industry, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Corporate
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Educational
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Government
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Non-Profit
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Incentive Travel Market, By End User, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Individual
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Corporate Institutions
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Incentive Travel Market, By Region, 2019 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024, 2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Industry, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• American Express Global Business Travel
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• BCD Travel
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Carlson Wagonlit Travel (CWT)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• FCM Travel Solutions
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Maritz Travel Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Conference Direct
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Incentive Concepts
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ovation Travel Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• The Incentive Travel Council
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Reed Exhibitions
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• HelmsBriscoe
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Travel Leaders Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• TUI Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Capita Symonds
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• JTB Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us