女性用衛生用品市場：製品タイプ別、流通チャネル別、地域別

世界の女性用衛生用品市場は、2023年に333億米ドルと評価され、予測期間（2023年から2030年）の収益ベースでCAGR 9.7％を示し、2030年には635億米ドルに達します。

図1.女性用衛生用品の世界市場、製品別、2022年

生理用ナプキン／ナプキン、パンティライナー、タンポン、女性用衛生洗浄剤は、広く使用されている女性用衛生用品製品の一部です。生理用ナプキン、パンティライナー、タンポンは月経時に女性が着用します。女性用衛生用品は、生理用ナプキン、パンティライナー、タンポン、女性用洗浄剤に区分されます。これらの製品は、スーパーマーケット、コンビニエンスストア、デパート、小売薬局、オンライン購入など、さまざまな流通チャネルで入手できます。

市場力学

世界の女性用衛生用品市場は、世界中で女性の健康と衛生に対する意識が高まっていることから、ここ数年で大きな成長を遂げています。製品タイプに基づき、世界の女性用衛生用品市場は生理用ナプキン/パッド、タンポン、パンティライナー、月経カップ、女性用衛生用品洗浄剤に二分されます。これらのセグメントのうち、生理用ナプキン／パッドは、女性の健康と衛生に関してNGOが生理用ナプキンの使用を促進するためのイニシアチブを取っていることと相まって、流通チャネルで容易に入手できることから、2022年の世界の女性用衛生用品製品市場を独占しました。この要因は、今後数年間、生理用ナプキン／パッドの需要を押し上げると推定されます。

さらに、女性用衛生用品の世界市場は流通チャネルに基づいて、スーパーマーケット、コンビニエンスストア、デパート、小売薬局、オンライン購入に区分されます。これらのセグメントの中で、スーパーマーケットは、消費者のために同じ屋根の下で幅広い製品を提供しているため、2022年に世界の女性用衛生用品市場を独占しました。このことが、予測期間中の世界の女性用衛生用品市場の成長を牽引しています。

さらに、アジア太平洋地域は、この地域の女性の間で健康と衛生に関する意識の高まりと相まって、市場で衛生用品を容易に入手できるため、2022年に世界の女性用衛生用品市場を独占しました。その結果、このシナリオは予測期間中に世界の女性用衛生用品市場の成長を促進すると予測されます。

本調査の主な特徴

• 本レポートでは、世界の女性用衛生用品市場の詳細分析、予測期間（2023-2030年）の市場規模を掲載しています。
• 異なるセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案マトリクスを説明します。市場促進要因、抑制要因、機会、新製品の発売または承認、衛生製品、地域展望、および主要企業が採用する競合戦略に関する貴重な考察を提供します。
• 企業概要、財務実績、製品ポートフォリオ、地理的プレゼンス、主な発展、将来計画などのパラメータに基づいて、世界の女性用衛生用品製品市場の主要企業をプロファイルしています。
• このレポートからの洞察は、マーケティング担当者や企業の経営陣が、将来の製品発売、市場拡大、マーケティング戦術に関して情報に基づいた意思決定を行うことを可能にするでしょう。
• 世界の女性用衛生用品市場レポートは、投資家、製品開発者、流通業者、女性用衛生用品企業、研究機関、新規参入者、金融アナリストなど、この業界の様々な利害関係者に対応しています。
• 世界の女性用衛生用品市場の分析に使用される様々な戦略マトリックスを通じて、利害関係者は意思決定において大きな利益を得ることができます。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
  • 促進要因
  • 抑制要因
  • 市場機会
  • 規制シナリオ
  • 業界動向
  • PEST分析
  • ポーターの分析
  • 新製品の承認/発売
  • プロモーションおよびマーケティングの取り組み

第4章 世界の女性用衛生用品市場- コロナウイルス（COVID-19）パンデミックの影響

• 新型コロナウイルス感染症（COVID-19）の疫学
• 供給側と需要側の分析
• 経済的影響

第5章 世界の女性用衛生用品市場、製品別、2023～2030年

• 生理用ナプキン/ナプキン
• タンポン
• パンティライナー
• 月経カップ
• 女性用衛生洗浄剤

第6章 世界の女性用衛生用品市場、流通チャネル別、2023～2030年

• スーパーマーケット
• コンビニエンスストア
• デパート
• 小売薬局
• オンライン購入

第7章 世界の女性用衛生用品市場、地域別、2023～2030年

• 北米
• 米国
• カナダ
• ラテンアメリカ
• ブラジル
• メキシコ
• その他ラテンアメリカ
• 欧州
• フランス
• ドイツ
• イタリア
• スペイン
• 英国
• ノルディック
• ベネルクス三国
• ロシア
• ポーランド
• アジア太平洋地域
• 中国
• インド
• 韓国
• ASEAN
• その他アジア太平洋地域
• 中東とアフリカ
• GCC
• 南アフリカ
• 北アフリカ
• その他中東とアフリカ

第8章 競合情勢

• 市場シェア分析
• 企業プロファイル
  • Johnson &Johnson
  • Procter &Gamble Company
  • Edgewell Personal Care Company
  • Kimberly-Clark Worldwide, Inc.
  • SCA
  • Ontex Group NV
  • Lil-Lets.
• 参考文献
• 調査手法

Global feminine hygiene market was valued at US$ 33.3 Bn in 2023, exhibiting a CAGR of 9.7% in terms of revenue, over the forecast period (2023 to 2030) to reach US$ 63.5 Bn by 2030.

Figure 1. Global Feminine Hygiene Products Market, By Product, 2022

Sanitary pads/napkins, panty liners, tampons, and feminine hygiene wash are some of the widely used feminine hygiene products. Sanitary pads/napkins, panty liners and tampons are worn by women during menstruation. The feminine hygiene products are segmented into sanitary pads/napkins, panty liners, tampons and feminine hygiene wash. These products are available in various distribution channels such as supermarket, convenience stores, department stores, retail pharmacies, and online purchase.

Market Dynamics

The global feminine hygiene products market has witnessed significant growth in the recent past years, owing to the increasing awareness of female health and hygiene across the world. Based on product type, the global feminine hygiene product market is bifurcated into the sanitary napkins/pads, tampons, panty liners, menstrual cup, and feminine hygiene wash. Among these segments, the sanitary napkins/pads dominated the global feminine hygiene products market in 2022, owing to easy availability in distribution channels coupled with initiatives taken by NGO's regarding female health and hygiene to promote use of sanitary pads. This factor is estimated to boost the demand for sanitary napkins/pads in the coming years.

Moreover, based on the distribution channels, the global feminine hygiene products market is segmented into the supermarket, convenience stores, department stores, retail pharmacies, and online purchase. Among these segments, the supermarkets dominated the global feminine hygiene products market in 2022, due to a wide range of product offering under the same roof for the consumers. This in turn is driving growth of the global feminine hygiene products market during the forecast period.

Furthermore, Asia Pacific region dominated the global feminine hygiene products market in 2022, owing to the easy availability of hygiene products in the market coupled with growing awareness regarding health and hygiene among women in this region. As a result, this scenario is estimated to foster the growth of the global feminine hygiene products market during the forecast timeframe.

Key features of the study:

• This report provides in-depth analysis of the global feminine hygiene products market, market size (US$ Billion, Thousand Unit), and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2023-2030).
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market. It provides valuable insights about market drivers, restraints, opportunities, new product launches or approval, hygiene products, regional outlook, and competitive strategy adopted by the leading players.
• Key companies covered as a part of this study includes, Johnson & Johnson, Procter & Gamble Company, Edgewell Personal Care Company, Kimberly-Clark Worldwide, Inc., SCA, Ontex Group NV, and Lil-Lets.
• It profiles leading players in the global feminine hygiene products market based on the following parameters - company overview, financial performance, product portfolio, geographical presence, key developments, and future plans.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions with respect to their future product launch, market expansion, and marketing tactics.
• The global feminine hygiene products market report caters to various stakeholders in this industry, including investors, product developers, distributors, feminine hygiene products companies, research institutes, new entrants, and financial analysts.
• Stakeholders would greatly benefit in decision-making through the various strategy matrices used in analyzing the global feminine hygiene products market.

Detailed Segmentation:

• Global Feminine Hygiene Products Market, By Product:
  • Sanitary Napkins/Pads
  • Tampons
  • Panty liners
  • Menstrual Cup
  • Feminine Hygiene Wash
• Global Feminine Hygiene Products Market, By Distribution Channel:
  • Supermarket
  • Convenience Stores
  • Department Stores
  • Retail Pharmacies
  • Online Purchase
• Global Feminine Hygiene Products Market, By Geography:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles
  • Johnson & Johnson
  • Procter & Gamble Company
  • Edgewell Personal Care Company
  • Kimberly-Clark Worldwide, Inc.
  • SCA
  • Ontex Group NV
  • Lil-Lets.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Product
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Supply Side Drivers
• Demand Side Drivers
• Economic Drivers
  • Restraints
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • PEST Analysis
  • PORTER's Analysis
  • New Product Approvals/Launch
  • Promotion and Marketing Initiatives

4. Global Feminine Hygiene Products Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Feminine Hygiene Products Market, By Product, 2023-2030 (US$ Billion and Thousand Units)

• Introduction
  • Market Share Analysis, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, 2023-2030
  • Segment Trends
• Sanitary Napkins/Pads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
• Tampons
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
• Panty Liners
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
• Menstrual Cup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)
• Feminine Hygiene Wash
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion, Metric Tons)

6. Global Feminine Hygiene Products Market, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)

• Introduction
  • Market Share Analysis, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, 2023-2030
  • Segment Trends
• Supermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
• Convenience Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
• Department Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
• Retail Pharmacies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)
• Online Purchase
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Billion and Thousand Units)

7. Global Feminine Hygiene Products Market, By Region, 2023-2030 (US$ Billion and Thousand Units)

• Introduction
  • Market Share Analysis, By Region, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, By Region, 2023-2030
• North America
  • Market Share Analysis, By Country, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, By Country, 2023-2030
• U.S.
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Canada
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Latin America
  • Market Share Analysis, By Country, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, By Country, 2023-2030
• Brazil
  • Country Trends
  • Market Size and Forecast, By Type, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Mexico
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Rest of Latin America
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Europe
  • Market Share Analysis, By Country, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, By Country, 2023-2030
• France
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Germany
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Italy
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Spain
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• U.K.
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Nordic
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Benelux
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Russia
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Poland
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Asia Pacific
  • Market Share Analysis, By Country, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, By Country, 2023-2030
• China
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• India
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• South Korea
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• ASEAN
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Rest of Asia Pacific
  • Sub-region/ Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Middle East & Africa
  • Market Share Analysis, By Country/ Sub-region, 2022 and 2030 (%)
  • Y-o-Y Growth Analysis, By Country/ Sub-region, 2023-2030
• GCC
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• South Africa
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• North Africa
  • Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)
• Rest of Middle East & Africa
  • Sub-region/ Country Trends
  • Market Size and Forecast, By Product, 2023-2030 (US$ Billion and Thousand Units)
  • Market Size and Forecast, By Distribution Channel, 2023-2030 (US$ Billion and Thousand Units)

8. Competitive Landscape

• Market Share Analysis
• Company Profiles
  • Johnson & Johnson
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
  • Procter & Gamble Company
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
  • Edgewell Personal Care Company
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
  • Kimberly-Clark Worldwide, Inc.
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
  • SCA
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
  • Ontex Group NV
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
  • Lil-Lets.
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/Updates
• Future Plans
• References
• Research Methodology
• About us and Sales Contact

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