化粧美容液市場：製品タイプ別、成分タイプ別、流通チャネル別、エンドユーザー別、地域別

化粧美容液の世界市場規模は2023年に38億6,000万米ドルと評価され、2030年には54億3,000万米ドルに達し、2023年から2030年までCAGR5％で成長すると予測されています。

図1.化粧美容液の世界市場シェア（%）、地域別、2023年

化粧美容液は、皮膚に関連するさまざまな症状を治療するために有効成分を高濃度に配合したスキンケア製品です。美容液は保湿剤よりも濃厚で、透明、液体、またはジェルベースのスキンケア溶液です。美容液には、美白、保湿、アンチエイジングなど、さまざまな目的を果たすものがあります。化粧美容液は、クリームなどのスキンケアアイテムよりも効率よく肌に潤いを与えることができます。化粧美容液は、液状で安定した形状に調合されたスキンケア製品で、肌に塗布すると深く浸透します。アンチエイジング、シミ、シワ、保湿など、特定のスキンケア悩みをターゲットに作られます。年齢層を問わず、パーソナルケアやグルーミングへの関心が高まっていることから、様々な肌の要求に応える革新的な化粧美容液の需要が高まっています。

市場力学

スキンケアに対する消費者の関心の高まり、美容とパーソナルケアへの支出の増加、スキンケア技術と配合の進歩は、予測期間にわたって世界の化粧美容液市場の成長を促進すると予想されます。さらに、アンチエイジングへの関心の高まりも、予測期間における化粧美容液の世界市場の成長を後押しすると予想されます。消費者基盤の拡大、天然製品やオーガニック製品に対する需要の高まり、カスタマイズやパーソナライゼーションは、予測期間中に世界の化粧美容液市場に成長機会をもたらすと予想されます。

しかし、高い競争と飽和状態、規制上の制約、製品の価格設定と手頃な価格が、予測期間中の世界の化粧美容液市場の成長を妨げると予想されます。

本調査の主な特徴

• 本レポートでは、世界の化粧美容液市場を詳細に分析し、2023年を基準年とした予測期間（2023-2030年）の市場規模および複合年間成長率（CAGR%）を掲載しています。
• また、さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場に対する魅力的な投資提案のマトリックスについて説明しています。
• また、市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域別の展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界の化粧美容液市場の主要企業をプロファイルしています。
• このレポートからの洞察により、マーケティング担当者や企業の経営陣は、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。
• この調査レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、金融アナリストなど、この業界の様々な利害関係者を対象としています。
• 利害関係者は、世界の化粧美容液市場を分析する際に使用される様々な戦略マトリックスを通じて、意思決定を容易にすることができます。

第1章 調査の目的と前提条件

• 調査目的
• 仮定
• 略語

第2章 市場展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー
• Coherent Opportunity Map（COM）

第3章 市場力学、規制、動向分析

• 市場力学
  • スキンケアへの注目の高まり
  • 規制上の制約
  • 消費者層の拡大
• 影響分析
• 主なハイライト
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• ポーターの分析
• 合併と買収のシナリオ

第4章 世界の化粧美容液市場- コロナウイルス（COVID-19）パンデミックの影響

• 新型コロナウイルス感染症（COVID-19）の疫学
• 供給側と需要側の分析
• 経済的影響

第5章 世界の化粧美容液市場、製品タイプ別、2018～2030年

• アンチエイジング美容液
• 水分補給と保湿セラム
• ブライトニングセラム
• ニキビ治療用美容液
• 色素沈着防止セラム
• その他

第6章 世界の化粧美容液市場、成分タイプ別、2018-2030年

• ビタミンC美容液
• ヒアルロン酸美容液
• レチノール美容液
• ペプチド血清
• 抗酸化血清
• 植物エキス美容液
• その他

第7章 世界の化粧美容液市場、流通チャネル別、2018-2030年

• オンライン小売
• オフライン小売

第8章 世界の化粧美容液市場、エンドユーザー別、2018-2030年

• 男性
• 女性

第9章 世界の化粧美容液市場、地域別、2018-2030年

• 北米
• 欧州
• アジア太平洋地域
• ラテンアメリカ
• 中東とアフリカ

第10章 競合情勢

• L'Oreal S.A.
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Unilever PLC
• The Body Shop International Limited
• Kao Corporation
• Colgate-Palmolive Company
• Amway Corporation
• Avon Products, Inc.
• Mary Kay Inc.
• Clarins Group
• Coty Inc.

第11章 セクション

• 調査手法
• 出版社について

The Global Cosmetic Serum Market size was valued at US$ 3.86 billion in 2023 and is expected to reach US$ 5.43 billion by 2030, grow at a compound annual growth rate (CAGR) of 5% from 2023 to 2030.

Figure 1. Global Cosmetic Serum Market Share (%), By Region, 2023

Specifically created to give a high concentration of active ingredients to treat various skin-related conditions, cosmetic face serum is a skin care product. Serums are thicker than moisturisers and transparent, liquid, or gel-based skin care solutions. There are variety of cosmetic face serums available that serve a variety of purposes, including skin brightening, hydration, anti-aging, and many more. Face serum for cosmetics can hydrate skin more efficiently than creams or other skin care items. Cosmetic serums are skincare products formulated in a fluid, stable form that allows for deep penetration into the skin when applied. They are created to target specific skincare concerns like anti-aging, dark spots, wrinkles, and hydration. The growing focus on personal care and grooming among people across age groups has augmented the demand for innovative cosmetic serums catering to various skin requirements.

Market Dynamics

Increasing consumer focus on skincare, rising beauty and personal care expenditure, and advancements in skincare technology and formulations is anticipated to drive growth of the global cosmetic serum market over the forecast period. Moreover, growing anti-aging concerns is also expected to boost growth of the global cosmetic serum market over the forecast period. Expanding consumer base, rising demand for natural and organic products, and customization and personalization are expected to create growth opportunities for the global cosmetic serum market during the forecast period.

However, high competition and saturation, regulatory constraints and product pricing and affordability are expected to hamper growth of the global cosmetic serum market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global cosmetic serum market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global cosmetic serum market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include L'Oreal S.A., Estee Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Johnson & Johnson Services, Inc., Beiersdorf AG, Unilever PLC, The Body Shop International Limited, Kao Corporation, Colgate-Palmolive Company, Amway Corporation, Avon Products, Inc., Mary Kay Inc., Clarins Group, Coty Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global cosmetic serum market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cosmetic serum market

Detailed Segmentation:

• By Product Type:
  • Anti-Aging Serums
  • Hydrating and Moisturizing Serums
  • Brightening Serums
  • Acne Treatment Serums
  • Anti-Pigmentation Serums
  • Others
• By Ingredient Type:
  • Vitamin C Serums
  • Hyaluronic Acid Serums
  • Retinol Serums
  • Peptide Serums
  • Antioxidant Serums
  • Plant Extract Serums
  • Others
• By Distribution Channel:
  • Online Retailing
  • Offline Retailing
  • By End User:
  • Women
  • Men
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Top companies in Cosmetic Serum Market
  • L'Oreal S.A.
  • Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Unilever PLC
  • The Body Shop International Limited
  • Kao Corporation
  • Colgate-Palmolive Company
  • Amway Corporation
  • Avon Products, Inc.
  • Mary Kay Inc.
  • Clarins Group
  • Coty Inc.

Table of Content

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Global Cosmetic Serum, By Product Type
  • Market Global Cosmetic Serum, By Ingredient Type
  • Market Global Cosmetic Serum, By Distribution channel
  • Market Global Cosmetic Serum, By End User
  • Market Global Cosmetic Serum, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Increasing focus on Skincare
  • Regulatory constraints
  • Expanding consumer base
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Cosmetic Serum Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Cosmetic Serum Market , By Product Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Anti-Aging Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Hydrating and Moisturizing Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Brightening Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Acne Treatment Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Anti-Pigmentation Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

6. Global Cosmetic Serum Market , By Ingredient Type , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Vitamin C Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Hyaluronic Acid Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Retinol Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Peptide Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Antioxidant Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Plant Extract Serums
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

7. Global Cosmetic Serum Market , By Distribution Channel , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Online Retailing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Offline Retailing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

8. Global Cosmetic Serum Market , By End user , 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

9. Global Cosmetic Serum Market , By Region, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Country 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Ingredient Type, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2023-2030,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By End User, 2023-2030,(US$ Bn))

10. Competitive Landscape

• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Procter & Gamble Co.
• Johnson & Johnson Services, Inc.
• Beiersdorf AG
• Unilever PLC
• The Body Shop International Limited
• Kao Corporation
• Colgate-Palmolive Company
• Amway Corporation
• Avon Products, Inc.
• Mary Kay Inc.
• Clarins Group
• Coty Inc.
• Analyst Views

11. Section

• Research Methodology
• About us