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1499714

コンテンツ連動型広告の世界市場規模調査：アプローチ別、タイプ別、展開別、業界別、地域別予測：2022年～2032年

Global Contextual Advertising Market Size study, by Approach, by Type, by Deployment, by Industry Vertical and Regional Forecasts 2022-2032
出版日: | 発行: Bizwit Research & Consulting LLP | ページ情報: 英文 200 Pages | 納期: 2～3営業日

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価格
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本日の銀行送金レート: 1USD=149.25円
コンテンツ連動型広告の世界市場規模調査：アプローチ別、タイプ別、展開別、業界別、地域別予測：2022年～2032年
出版日: 2024年06月20日
発行: Bizwit Research & Consulting LLP
ページ情報: 英文 200 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のコンテンツ連動型広告市場は、2023年に約1,955億3,000万米ドルと評価され、予測期間2024年から2032年にかけて13.30％以上の健全な成長率で成長すると予測されています。

コンテンツ連動型広告は、ユーザーが閲覧しているコンテンツや最近のオンライン活動を分析することで、特定の広告をユーザーに送信します。高度なアルゴリズムを活用して、キーワード、トピック、ユーザーの意図など、ウェブページのコンテキストを分析し、表示される広告がユーザーの関心やニーズに高度に関連するようにします。この手法では、ユーザーの共感を得やすい広告をリアルタイムで表示することで、エンゲージメントとコンバージョン率の向上を目指します。世界のコンテンツ連動型広告市場には、ウェブページのコンテンツ、ユーザーの行動、人口統計などの文脈的な要素によって決定されるパーソナライズされた広告イニシアチブの全体的な価値とリーチが含まれ、世界各地のさまざまな分野や地域にわたっています。パーソナライズされた広告へのシフトとAIを搭載したターゲティング技術が世界のコンテンツ連動型広告市場で注目を集めている

世界のコンテンツ連動型広告市場は、技術の進歩、パーソナライズされた広告に対する需要の増加、デジタルプラットフォームの普及など、いくつかの要因によって牽引されています。特に人工知能（AI）と機械学習（ML）において、技術進歩が市場を牽引しています。これらの技術革新により、広告主は膨大なデータを迅速かつ正確に分析できるようになり、オーディエンスの正確なセグメンテーションとパーソナライズされた広告配信が容易になります。しかし、プライバシー規制による制限や、データプライバシーに関する消費者の懸念の高まりにより、ターゲット広告のためのユーザーデータの収集と利用が制限され、予測期間における市場成長の妨げとなる可能性があります。

世界のコンテンツ連動型広告市場の調査において考慮された主要地域は、アジア太平洋、北米、欧州、中南米、その他ラテンアメリカです。2023年には、北米は、様々な業界で継続的なデジタル変換をもたらすオンラインコンテンツ消費の増加により、収益の面で世界のコンテンツ連動型広告市場を独占しています。コンテンツ連動型広告は、ウェブサイト、ブログ、ソーシャルメディア・プラットフォーム、その他のデジタル・チャネルに表示されます。企業と消費者の両方の間でオンラインエンゲージメントの上昇は、コンテンツ連動型広告ソリューションの需要を煽っています。さらに、北米の企業は、多くの場合、多額のマーケティング予算を持っており、彼らはコンテンツ連動型広告キャンペーンにかなりのリソースを割り当てることができます。一方、アジア太平洋地域の市場は、予測期間中に最も速い速度で発展すると予想されています。

目次

第1章 世界のコンテンツ連動型広告市場の定義と調査前提条件

  • 調査目的
  • 市場の定義
  • 調査前提条件
    • 包含と除外
    • 制限事項
    • 供給サイドの分析
      • 入手可能性
      • インフラ
      • 規制環境
      • 市場競争
      • 経済性（消費者の視点）
    • 需要サイド分析
      • 規制の枠組み
      • 技術の進歩
      • 環境への配慮
      • 消費者の意識と受容
  • 調査手法
  • 調査対象年
  • 通貨換算レート

第2章 エグゼクティブサマリー

  • コンテンツ連動型広告の世界市場規模・予測（2022年～2032年）
  • 地域別概要
  • セグメント別サマリー
    • アプローチ別
    • タイプ別
    • 展開別
    • 業界別
  • 主要動向
  • 不況の影響
  • アナリストの結論・提言

第3章 世界のコンテンツ連動型市場力学

  • 市場促進要因
  • 市場の課題
  • 市場機会

第4章 コンテンツ連動型広告の世界市場産業分析

  • ポーターのファイブフォースモデル
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
    • ポーターのファイブフォースモデルへの未来的アプローチ
    • ポーターファイブフォースの影響分析
  • PESTEL分析
    • 政治
    • 経済
    • 社会
    • 技術
    • 環境
    • 法律
  • 主な投資機会
  • 主要成功戦略
  • 破壊的動向
  • 業界専門家の視点
  • アナリストの結論・提言

第5章 コンテンツ連動型広告の世界市場規模・予測、アプローチ別：2022-2032年

  • マスコンテンツ連動型広告
  • フォーカス型コンテンツ連動型広告
  • コンテンツ連動行動広告
  • コンテンツ連動ビルボード広告

第6章 コンテンツ連動型広告の世界市場規模・予測、タイプ別：2022-2032年

  • アクティビティベース広告
  • ロケーションベース広告
  • その他

第7章 コンテンツ連動型広告の世界市場規模・予測、展開別：2022-2032年

  • モバイルデバイス
  • デスクトップ
  • デジタル看板

第8章 コンテンツ連動型広告の世界市場規模・予測、業界別：2022-2032年

  • 小売・消費財
  • メディア、エンターテインメント
  • IT・通信
  • 自動車・運輸
  • 銀行・金融サービス・保険
  • ヘルスケア
  • 政府機関
  • その他

第9章 コンテンツ連動型広告の世界市場規模・予測、地域別：2022-2032年

  • 北米のコンテンツ連動型広告市場
    • 米国
      • アプローチ別、市場規模・予測、2022-2032年
      • タイプ別、市場規模・予測、2022-2032年
      • 展開別、市場規模・予測、2022-2032年
      • 業界別、市場規模・予測、2022-2032年
    • カナダのコンテンツ連動型広告市場
  • 欧州のコンテンツ連動型広告市場
    • 英国のコンテンツ連動型広告市場
    • ドイツのコンテンツ連動型広告市場
    • フランスのコンテンツ連動型広告市場
    • スペインのコンテンツ連動型広告市場
    • イタリアのコンテンツ連動型広告市場
    • その他欧州のコンテンツ連動型広告市場
  • アジア太平洋のコンテンツ連動型広告市場
    • 中国のコンテンツ連動型広告市場
    • インドのコンテンツ連動型広告市場
    • 日本のコンテンツ連動型広告市場
    • オーストラリアのコンテンツ連動型広告市場
    • 韓国のコンテンツ連動型広告市場
    • その他アジア太平洋地域のコンテンツ連動型広告市場
  • ラテンアメリカのコンテンツ連動型広告市場
    • ブラジルのコンテンツ連動型広告市場
    • メキシコのコンテンツ連動型広告市場
    • その他ラテンアメリカのコンテンツ連動型広告市場
  • 中東・アフリカのコンテンツ連動型広告市場
    • サウジアラビアのコンテンツ連動型広告市場
    • 南アフリカのコンテンツ連動型広告市場
    • その他中東とアフリカのコンテンツ連動型広告市場

第10章 競合情報

  • 主要企業のSWOT分析
  • 主要市場戦略
  • 企業プロファイル
    • Google LLC
      • 主要情報
      • 概要
      • 財務（データの入手可能性によります）
      • 製品概要
      • 市場戦略
    • Facebook Inc.
    • Act-On Software Inc.
    • Adobe Systems Inc.
    • Millennial Media LLC
    • Twitter, Inc.
    • Yahoo Inc.
    • Amobee Inc.
    • Amazon.com Inc.
    • Media.net

第11章 調査プロセス

  • 調査プロセス
    • データマイニング
    • 分析
    • 市場推定
    • 検証
    • 出版
  • 調査属性
図表

LIST OF TABLES

  • TABLE 1. Global Contextual Advertising market, report scope
  • TABLE 2. Global Contextual Advertising market estimates & forecasts by Region 2022-2032 (USD Billion)
  • TABLE 3. Global Contextual Advertising market estimates & forecasts by Approach 2022-2032 (USD Billion)
  • TABLE 4. Global Contextual Advertising market estimates & forecasts by Type 2022-2032 (USD Billion)
  • TABLE 5. Global Contextual Advertising market estimates & forecasts by Deployment 2022-2032 (USD Billion)
  • TABLE 6. Global Contextual Advertising market estimates & forecasts by Industry Vertical 2022-2032 (USD Billion)
  • TABLE 7. Global Contextual Advertising market by segment, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 8. Global Contextual Advertising market by region, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 9. Global Contextual Advertising market by segment, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 10. Global Contextual Advertising market by region, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 11. Global Contextual Advertising market by segment, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 12. Global Contextual Advertising market by region, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 13. Global Contextual Advertising market by segment, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 14. Global Contextual Advertising market by region, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 15. Global Contextual Advertising market by segment, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 16. Global Contextual Advertising market by region, estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 17. U.S. Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 18. U.S. Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 19. U.S. Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 20. Canada Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 21. Canada Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 22. Canada Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 23. UK Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 24. UK Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 25. UK Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 26. Germany Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 27. Germany Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 28. Germany Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 29. France Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 30. France Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 31. France Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 32. Italy Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 33. Italy Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 34. Italy Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 35. Spain Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 36. Spain Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 37. Spain Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 38. RoE Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 39. RoE Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 40. RoE Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 41. China Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 42. China Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 43. China Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 44. India Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 45. India Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 46. India Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 47. Japan Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 48. Japan Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 49. Japan Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 50. Australia Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 51. Australia Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 52. Australia Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 53. South Korea Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 54. South Korea Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 55. South Korea Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 56.
  • TABLE 57. RoAPAC Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 58. RoAPAC Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 59. RoAPAC Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 60. Brazil Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 61. Brazil Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 62. Brazil Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 63. Mexico Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 64. Mexico Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 65. Mexico Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 66. RoLA Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 67. RoLA Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 68. RoLA Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 69. Saudi Arabia Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 70. Saudi Arabia Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 71. Saudi Arabia Contextual Advertising market estimates & forecasts, 2022-2032 (USD Billion)
  • TABLE 72. South Africa Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 73.
  • TABLE 74. South Africa Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 75. South Africa Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 76. RoMEA Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 77. RoMEA Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 78. RoMEA Contextual Advertising market estimates & forecasts by segment 2022-2032 (USD Billion)
  • TABLE 79. List of secondary sources, used in the study of Global Contextual Advertising Market.
  • TABLE 80. List of primary sources, used in the study of Global Contextual Advertising Market.
  • TABLE 81. Years considered for the study.
  • TABLE 82. Exchange rates considered

LIST OF FIGURES

  • FIG 1. Global Contextual Advertising market, research methodology
  • FIG 2. Global Contextual Advertising market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods.
  • FIG 4. Global Contextual Advertising market, key trends 2023
  • FIG 5. Global Contextual Advertising market, growth prospects 2022-2032
  • FIG 6. Global Contextual Advertising market, porters 5 force model
  • FIG 7. Global Contextual Advertising market, pestel analysis
  • FIG 8. Global Contextual Advertising market, value chain analysis
  • FIG 9. Global Contextual Advertising market by segment, 2022 & 2032 (USD Billion)
  • FIG 10. Global Contextual Advertising market by segment, 2022 & 2032 (USD Billion)
  • FIG 11. Global Contextual Advertising market by segment, 2022 & 2032 (USD Billion)
  • FIG 12. Global Contextual Advertising market by segment, 2022 & 2032 (USD Billion)
  • FIG 13. Global Contextual Advertising market by segment, 2022 & 2032 (USD Billion)
  • FIG 14. Global Contextual Advertising market, regional snapshot 2022 & 2032
  • FIG 15. North America Contextual Advertising market 2022 & 2032 (USD Billion)
  • FIG 16. Europe Contextual Advertising market 2022 & 2032 (USD Billion)
  • FIG 17. Asia pacific Contextual Advertising market 2022 & 2032 (USD Billion)
  • FIG 18. Latin America Contextual Advertising market 2022 & 2032 (USD Billion)
  • FIG 19. Middle East & Africa Contextual Advertising market 2022 & 2032 (USD Billion)
  • FIG 20. Global Contextual Advertising market, company market share analysis (2023)
目次

Global Contextual Advertising Market is valued at approximately USD 195.53 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 13.30% over the forecast period 2024-2032. Contextual advertising sends specific ads to users by analyzing the content they are viewing or their recent online activities. It leverages advanced algorithms to analyze the context of web pages, including keywords, topics, and user intent, to ensure that the ads displayed are highly relevant to the user's interests and needs. This method aims to improve engagement and conversion rates by presenting ads that are more likely to resonate with the user in real time. The Global Contextual Advertising Market includes the overall worth and reach of personalized advertising initiatives determined by contextual elements such as webpage content, user actions, and demographics, across different sectors and geographical areas globally. The shift towards personalized ads and AI-powered targeting techniques are gaining the attention in the Global Contextual Advertising Market

Global contextual advertising Market is driven by several factors such as technological advancements, increasing demand for personalized advertising, and the proliferation of digital platforms. Growing technological advancement drives the market, particularly in Artificial Intelligence (AI) and Machine Learning (ML). These innovations empower advertisers to analyze vast troves of data swiftly and accurately, facilitating precise audience segmentation and personalized ad delivery. However, the restrictions imposed by privacy regulations and increased consumer concerns regarding data privacy limit the collection and utilization of user data for targeted advertising can hinder the market growth in the forecasts period.

The key regions considered for The Global Contextual Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America is dominating the Global Contextual Advertising Market in terms of revenue due to the rise in online content consumption which results in the continue digital transformation in various industries. It involves websites, blogs, social media platforms, and other digital channels where contextual ads can appear. The rising online engagement among both businesses and consumers is fueling the demand for contextual advertising solutions.. Additionally, North American companies often have significant marketing budgets, allowing them to allocate substantial resources to contextual advertising campaigns. The market in Asia Pacific, on the other hand, is expected to develop at the fastest rate over the forecast period.

Major market player included in this report are:

  • Google LLC
  • Facebook Inc.
  • Act-On Software Inc.
  • Adobe Systems Inc.
  • Millennial Media LLC
  • Twitter, Inc.
  • Yahoo Inc.
  • Amobee Inc.
  • Amazon.com Inc.
  • Media.net

The detailed segments and sub-segment of the market are explained below:

By Approach

  • Mass Contextual Advertising
  • Focused Contextual Advertising
  • Contextual Behavior Advertising
  • Contextual Billboard Advertising

By Type

  • Activity- Based Advertising
  • Location- Based Advertising
  • Others

By Deployment

  • Mobile Devices
  • Desktops
  • Digital Billboards

By Industry Vertical

  • Retail, & Consumer Goods
  • Media & Entertainment
  • IT & Telecommunication
  • Automative & Transportation
  • Banking, Financial Services, & Insurance
  • Healthcare
  • Government
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Contextual Advertising Market Definition and Research Assumptions

  • 1.1. Research Objective
  • 1.2. Market Definition
  • 1.3. Research Assumptions
    • 1.3.1. Inclusion & Exclusion
    • 1.3.2. Limitations
    • 1.3.3. Supply Side Analysis
      • 1.3.3.1. Availability
      • 1.3.3.2. Infrastructure
      • 1.3.3.3. Regulatory Environment
      • 1.3.3.4. Market Competition
      • 1.3.3.5. Economic Viability (Consumer's Perspective)
    • 1.3.4. Demand Side Analysis
      • 1.3.4.1. Regulatory frameworks
      • 1.3.4.2. Technological Advancements
      • 1.3.4.3. Environmental Considerations
      • 1.3.4.4. Consumer Awareness & Acceptance
  • 1.4. Estimation Methodology
  • 1.5. Years Considered for the Study
  • 1.6. Currency Conversion Rates

Chapter 2. Executive Summary

  • 2.1. Global Contextual Advertising Market Size & Forecast (2022- 2032)
  • 2.2. Regional Summary
  • 2.3. Segmental Summary
    • 2.3.1. By Approach
    • 2.3.2. By Type
    • 2.3.3. By Deployment
    • 2.3.4. By Industry Vertical
  • 2.4. Key Trends
  • 2.5. Recession Impact
  • 2.6. Analyst Recommendation & Conclusion

Chapter 3. Global Contextual Advertising Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Challenges
  • 3.3. Market Opportunities

Chapter 4. Global Contextual Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Contextual Advertising Market Size & Forecasts by Approach 2022-2032

  • 5.1. Mass Contextual Advertising
  • 5.2. Focused Contextual Advertising
  • 5.3. Contextual Behavior Advertising
  • 5.4. Contextual Billboard Advertising

Chapter 6. Global Contextual Advertising Market Size & Forecasts by Type 2022-2032

  • 6.1. Activity- Based Advertising
  • 6.2. Location- Based Advertising
  • 6.3. Others

Chapter 7. Global Contextual Advertising Market Size & Forecasts by Deployment 2022-2032

  • 7.1. Mobile Devices
  • 7.2. Desktops
  • 7.3. Digital Billboards

Chapter 8. Global Contextual Advertising Market Size & Forecasts by Industry Vertical 2022-2032

  • 8.1. Retail, & Consumer Goods
  • 8.2. Media & Entertainment
  • 8.3. IT & Telecommunication
  • 8.4. Automative & Transportation
  • 8.5. Banking, Financial Services, & Insurance
  • 8.6. Healthcare
  • 8.7. Government
  • 8.8. Others

Chapter 9. Global Contextual Advertising Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Contextual Advertising Market
    • 9.1.1. U.S. Contextual Advertising Market
      • 9.1.1.1. Approach breakdown size & forecasts, 2022-2032
      • 9.1.1.2. Type breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Deployment breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Industry Vertical breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Contextual Advertising Market
  • 9.2. Europe Contextual Advertising Market
    • 9.2.1. U.K. Contextual Advertising Market
    • 9.2.2. Germany Contextual Advertising Market
    • 9.2.3. France Contextual Advertising Market
    • 9.2.4. Spain Contextual Advertising Market
    • 9.2.5. Italy Contextual Advertising Market
    • 9.2.6. Rest of Europe Contextual Advertising Market
  • 9.3. Asia-Pacific Contextual Advertising Market
    • 9.3.1. China Contextual Advertising Market
    • 9.3.2. India Contextual Advertising Market
    • 9.3.3. Japan Contextual Advertising Market
    • 9.3.4. Australia Contextual Advertising Market
    • 9.3.5. South Korea Contextual Advertising Market
    • 9.3.6. Rest of Asia Pacific Contextual Advertising Market
  • 9.4. Latin America Contextual Advertising Market
    • 9.4.1. Brazil Contextual Advertising Market
    • 9.4.2. Mexico Contextual Advertising Market
    • 9.4.3. Rest of Latin America Contextual Advertising Market
  • 9.5. Middle East & Africa Contextual Advertising Market
    • 9.5.1. Saudi Arabia Contextual Advertising Market
    • 9.5.2. South Africa Contextual Advertising Market
    • 9.5.3. Rest of Middle East & Africa Contextual Advertising Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. Google LLC
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. Facebook Inc.
    • 10.3.3. Act-On Software Inc.
    • 10.3.4. Adobe Systems Inc.
    • 10.3.5. Millennial Media LLC
    • 10.3.6. Twitter, Inc.
    • 10.3.7. Yahoo Inc.
    • 10.3.8. Amobee Inc.
    • 10.3.9. Amazon.com Inc.
    • 10.3.10. Media.net

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes