Global Data Visualization Tools Market is valued at approximately USD 6.58 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 11.6% over the forecast period 2023-2030. Data visualization refers to the graphical representation of information and data. It involves the use of various visual components, such as charts, graphs, and maps, to present data in a visually engaging and comprehensible manner. These tools enable users to visualize and understand trends, patterns, and outliers within the data. They provide a means to effectively analyze and interpret complex data, leading to enhanced insights and informed decision-making. Moreover the demand for data visualization tools is anticipated to be driven by several factors. Firstly, there is a growing need for interactive data views that enable faster decision-making in business operations. Additionally, the advancements in Augmented Reality (AR) and Virtual Reality (VR) technologies are facilitating the interaction of companies with data in immersive 3D formats. These developments are expected to fuel the demand for data visualization tools, as they enhance the visual representation and exploration of data, leading to better insights and informed decision-making.
Data visualization tools are being integrated with emerging technologies such as artificial intelligence (AI) and machine learning (ML) to enhance their capabilities. This integration enables automated data analysis, predictive modeling, and interactive visualizations, further driving the adoption of data visualization tools. As per the International Trade Administration, the global AI industry is experiencing remarkable growth and success. In 2021, the global funding for AI doubled to USD 66.8 billion, demonstrating significant investor confidence in the industry. Notably, a record-breaking number of 65 AI companies achieved valuations exceeding USD 1 billion, marking a substantial increase of 442% compared to the previous year. This data reflects the increasing adoption of AI solutions by companies and governments worldwide, showcasing the expanding global reach and influence of AI technology. The data visualization market is experiencing significant growth driven by increasing digitization trends across various industries have led to a substantial rise in digital data production. Additionally, there is a surge in demand for operation optimization and data analytics solutions. However, the scarcity of a skilled workforce stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Data Visualization Tools Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the dominance of strong technological advancements, particularly in the field of data analytics and visualization. The region is home to many leading technology companies and research institutions that drive innovation in data visualization tools. Asia Pacific is expected to grow significantly during the forecast period, the increasing recognition among companies in significant countries such as China, India, and Japan to extract insights from data silos is anticipated to drive the adoption of data visualization tools. Furthermore, the commercialization of AI and ML technology, resulting in the generation of real-time data, and the demand for further advancements to fully leverage its benefits are expected to boost the adoption of data visualization tools in the region.
Major market player included in this report are:
- Alibaba Group Holding Limited
- ALTERYX, INC.
- Amazon Web Services, Inc.
- Domo, Inc.
- Dundas Data Visualization, Inc.
- GoodData Corporation
- International Business Machines Corporation
- Klipfolio Inc.
- Microsoft Corporation
- Oracle Corporation
Recent Developments in the Market:
- In February 2020 2022, Alteryx formed a strategic partnership with Tech Data, an APA company specializing in automating analytics, data science, and processes for enhanced business outcomes. The collaboration is focused on granting Tech Data and its partner's exclusive access to the Alteryx unified platform. By leveraging this platform, businesses can streamline analytics, data science, and process automation, thereby expediting their digital transformation initiatives to deliver improved customer experiences.
- In March 2021, Tableau recently unveiled a dedicated region in London, UK, aimed at leveraging its fully hosted Software-as-a-Service (SaaS) solution, Tableau Online, to unlock valuable data insights. This dedicated region mayprovide Tableau's customers with improved performance and greater options in terms of data locality. The SaaS offering is expected tobe hosted by Amazon Web Services (AWS) infrastructure located in London. By utilizing Tableau Online, the rapidly expanding European customer base can gain instant access to data, analyse it effectively, and share valuable insights through powerful visualizations.
Global Data Visualization Tools Market Report Scope:
- Historical Data: 2020 - 2021
- Base Year for Estimation: 2022
- Forecast period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Tool, Organisation Size, Deployment Mode, Business Function, Vertical, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Tool:
By Organization Size:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
By Deployment Mode:
By Business Function:
- Marketing and Sales
- Human Resources
- Operations
- Finance
By Vertical:
- BFSI
- Telecommunications and IT
- Healthcare and Life Sciences
- Government
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Data Visualization Tools Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Data Visualization Tools Market, by Tool, 2020-2030 (USD Billion)
- 1.2.3. Data Visualization Tools Market, by Organisation Size, 2020-2030 (USD Billion)
- 1.2.4. Data Visualization Tools Market, by Deployment Mode, 2020-2030 (USD Billion)
- 1.2.5. Data Visualization Tools Market, by Business Function, 2020-2030 (USD Billion)
- 1.2.6. Data Visualization Tools Market, by Vertical, 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Data Visualization Tools Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Data Visualization Tools Market Dynamics
- 3.1. Data Visualization Tools Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing advancements in Augmented Reality (AR) and Virtual Reality (VR) technologies
- 3.1.1.2. Growing need for interactive data views
- 3.1.1.3. Integration With AI and ML
- 3.1.2. Market Challenges
- 3.1.2.1. Low-Skilled Workforce
- 3.1.3. Market Opportunities
- 3.1.3.1. Increasing digitization trends across various industries
- 3.1.3.2. Rising demand for operation optimization and data analytics solutions
Chapter 4. Global Data Visualization Tools Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Data Visualization Tools Market, by Tool
- 5.1. Market Snapshot
- 5.2. Global Data Visualization Tools Market by Tool, Performance - Potential Analysis
- 5.3. Global Data Visualization Tools Market Estimates & Forecasts by Tool 2020-2030 (USD Billion)
- 5.4. Data Visualization Tools Market, Sub Segment Analysis
- 5.4.1. Standalone
- 5.4.2. Integrated
Chapter 6. Global Data Visualization Tools Market, by Organisation Size
- 6.1. Market Snapshot
- 6.2. Global Data Visualization Tools Market by Organisation Size, Performance - Potential Analysis
- 6.3. Global Data Visualization Tools Market Estimates & Forecasts by Organisation Size 2020-2030 (USD Billion)
- 6.4. Data Visualization Tools Market, Sub Segment Analysis
- 6.4.1. Large Enterprises
- 6.4.2. Small and Medium-sized Enterprises (SMEs)
Chapter 7. Global Data Visualization Tools Market, by Deployment Mode
- 7.1. Market Snapshot
- 7.2. Global Data Visualization Tools Market by Deployment Mode, Performance - Potential Analysis
- 7.3. Global Data Visualization Tools Market Estimates & Forecasts by Deployment Mode 2020-2030 (USD Billion)
- 7.4. Data Visualization Tools Market, Sub Segment Analysis
- 7.4.1. On-premises
- 7.4.2. Cloud
Chapter 8. Global Data Visualization Tools Market, by Business Function
- 8.1. Market Snapshot
- 8.2. Global Data Visualization Tools Market by Business Function, Performance - Potential Analysis
- 8.3. Global Data Visualization Tools Market Estimates & Forecasts by Business Function 2020-2030 (USD Billion)
- 8.4. Data Visualization Tools Market, Sub Segment Analysis
- 8.4.1. Marketing and Sales
- 8.4.2. Human Resources
- 8.4.3. Operations
- 8.4.4. Finance
Chapter 9. Global Data Visualization Tools Market, by Vertical
- 9.1. Market Snapshot
- 9.2. Global Data Visualization Tools Market by Vertical, Performance - Potential Analysis
- 9.3. Global Data Visualization Tools Market Estimates & Forecasts by Vertical 2020-2030 (USD Billion)
- 9.4. Data Visualization Tools Market, Sub Segment Analysis
- 9.4.1. BFSI
- 9.4.2. Telecommunications and IT
- 9.4.3. Healthcare and Life Sciences
- 9.4.4. Government
- 9.4.5. Others
Chapter 10. Global Data Visualization Tools Market, Regional Analysis
- 10.1. Top Leading Countries
- 10.2. Top Emerging Countries
- 10.3. Data Visualization Tools Market, Regional Market Snapshot
- 10.4. North America Data Visualization Tools Market
- 10.4.1. U.S. Data Visualization Tools Market
- 10.4.1.1. Tool breakdown estimates & forecasts, 2020-2030
- 10.4.1.2. Organisation Size breakdown estimates & forecasts, 2020-2030
- 10.4.1.3. Deployment Mode breakdown estimates & forecasts, 2020-2030
- 10.4.1.4. Business Function breakdown estimates & forecasts, 2020-2030
- 10.4.1.5. Vertical breakdown estimates & forecasts, 2020-2030
- 10.4.2. Canada Data Visualization Tools Market
- 10.5. Europe Data Visualization Tools Market Snapshot
- 10.5.1. U.K. Data Visualization Tools Market
- 10.5.2. Germany Data Visualization Tools Market
- 10.5.3. France Data Visualization Tools Market
- 10.5.4. Spain Data Visualization Tools Market
- 10.5.5. Italy Data Visualization Tools Market
- 10.5.6. Rest of Europe Data Visualization Tools Market
- 10.6. Asia-Pacific Data Visualization Tools Market Snapshot
- 10.6.1. China Data Visualization Tools Market
- 10.6.2. India Data Visualization Tools Market
- 10.6.3. Japan Data Visualization Tools Market
- 10.6.4. Australia Data Visualization Tools Market
- 10.6.5. South Korea Data Visualization Tools Market
- 10.6.6. Rest of Asia Pacific Data Visualization Tools Market
- 10.7. Latin America Data Visualization Tools Market Snapshot
- 10.7.1. Brazil Data Visualization Tools Market
- 10.7.2. Mexico Data Visualization Tools Market
- 10.8. Middle East & Africa Data Visualization Tools Market
- 10.8.1. Saudi Arabia Data Visualization Tools Market
- 10.8.2. South Africa Data Visualization Tools Market
- 10.8.3. Rest of Middle East & Africa Data Visualization Tools Market
Chapter 11. Competitive Intelligence
- 11.1. Key Company SWOT Analysis
- 11.1.1. Company 1
- 11.1.2. Company 2
- 11.1.3. Company 3
- 11.2. Top Market Strategies
- 11.3. Company Profiles
- 11.3.1. Alibaba Group Holding Limited
- 11.3.1.1. Key Information
- 11.3.1.2. Overview
- 11.3.1.3. Financial (Subject to Data Availability)
- 11.3.1.4. Product Summary
- 11.3.1.5. Recent Developments
- 11.3.2. ALTERYX, INC.
- 11.3.3. Amazon Web Services, Inc.
- 11.3.4. Domo, Inc.
- 11.3.5. Dundas Data Visualization, Inc.
- 11.3.6. GoodData Corporation
- 11.3.7. International Business Machines Corporation
- 11.3.8. Klipfolio Inc.
- 11.3.9. Microsoft Corporation
- 11.3.10. Oracle Corporation
Chapter 12. Research Process
- 12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
- 12.2. Research Attributes
- 12.3. Research Assumption