市場調査レポート
商品コード
1134200
スパークリングウォーターの世界市場 (2018年~2028年):製品・流通チャネル・包装別の動向分析・競合市場シェア・予測Global Sparkling Water Market, By Product (, ); By Distribution Channel ; By Packaging, Trend Analysis, Competitive Market Share & Forecast, 2018-2028 |
スパークリングウォーターの世界市場 (2018年~2028年):製品・流通チャネル・包装別の動向分析・競合市場シェア・予測 |
出版日: 2022年09月12日
発行: Blueweave Consulting
ページ情報: 英文 250 Pages
納期: 2~3営業日
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世界のスパークリングウォーターの市場規模は、2021年の304億8,000万米ドルから、予測期間中は9%のCAGRで推移し、2028年には572億2,000万米ドルの規模に成長すると予測されています。
市場成長の背景には、清潔でミネラル豊富な水を飲み、健康的な生活を送ろうという人々の意識の高まりや、可処分所得の増加などの要因があります。炭酸水は、ナトリウムやマグネシウム、カルシウムなどのミネラルを豊富に含んでいることから、健康的な生活を送るための意識が高まり、愛飲する人が増えています。また、便秘解消や消化促進など、さまざまな効果も期待できます。
当レポートでは、世界のスパークリングウォーターの市場を調査し、市場概要、市場成長への各種影響因子の分析、技術動向、法規制環境、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。
Global Sparkling Water Market Booming to Cross USD 57-Billion Mark by 2028
Global sparkling water market continues to maintain its spark by growing at a significant rate owing to a rapidly increasing awareness among people about quality of drinking water and their desire to lead a healthy lifestyle.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, expects global sparkling water market to grow from USD 30.48 billion in 2021 to USD 57.22 billion by 2028, at a significant CAGR of 9% during the forecast period (2022-2028). The market growth is driven by grwoing awareness among people to drink clean and mineral-rich water, lead a healthy lifestyle, and an increase in their disposable income.
An increasing number of people prefer sparkling water, as it contains a variety of minerals, including sodium, magnesium, and calcium, as awareness of the value of living a healthy lifestyle grows. The substance also has a number of benefits, such as the ability to ease constipation and aid with digestion. With the advent of several new products, including sparkling water, several of the largest bottled water producers, including Nestle S.A., The Coca-Cola Company, PepsiCo Inc., and Dr. Pepper Snapple Group, in their campaigns encourage people to drink more water for health reasons. For instance, the Coca-Cola Company introduced a new line of sparkling water in the U.S. market in March 2020 under the brand name "AHA," which includes a variety of flavor infusions to meet shifting consumer demand.
Global Sparkling Water Market - Technology Advancements
During the forecast period, the market is expected to be driven by consumers' increasing preference for sparkling water over soda and other sweet carbonated beverages. Most public spaces and offices were closed during the first few months of the COVID-19 pandemic, which resulted in a huge decline in the commercial demand for sparkling water. However, frequent home isolation orders have increased household demand for bottled water-including sparkling water-in all forms. The market has benefited as a result of bottled water companies increasing their production capacity to meet this spike in demand, said the International Bottled Water Association (IBWA).
Challenge: High Cost of Sparkling Water
Sparkling water is costlier than cabonated and other soft drinks. The inexpensive cost of alternative carbonated beverages, on the other hand, is anticipated to impede the expansion of global sparkling water market. Also, increasing domestic taxes and shipping costs could pose a threat to the market growth.
Segmental Coverage
Global Sparkling Water Market - By Channel of Distribution
Convenience stores, supermarkets, and hypermarkets collectively account for a sizable portion in global sparkling water market by channel of distribution. The availability of various premium and private label brands in these retailers also draws customers to these channels for product purchases. To improve consumers' shopping experiences, these stores' membership programs offer advantages including discounts and access to limitless free delivery. The online distribution channel, however, is expected to grow at the fastest rate. One of the key elements boosting sales through the online channel is the change in consumer shopping behavior. Millennials and the younger generation are choosing online platforms because of the advantages they offer, such as buying from the convenience of one's home, doorstep delivery, free shipping, subscription services, and discounts.
Regional Insights
In global sparkling water market by region, North America holds the leadership position. The primary driver of the regional market is the growing customer preference for healthy alternatives to soft drinks. Consumers are being persuaded to drink sparkling water due to its advantages, such as increased intake, easier digestion, and improved bone and heart health. The easy availability of the product across distribution channels will accelerate the market expansion in the region.
Impact of COVID-19 on the Global Sparkling Water Market
The global sparkling water market has been impacted by COVID-19. Sales and beverage manufacturing were impeded by low investment costs and a lack of workers. In response, the players adopted new safety measures for developing the products. As it provides benefits such as simple payment options, availability of a wide range of products, doorstep delivery, and significant discounts, the online distribution channel is changing how people shop, which helped the market grow during the pandemic and will help it grow even more during the post-pandemic period.
Competitive Landscape
Major players in global sparkling water market include Nestle, Inc. PepsiCo, National Drinks Corporation, and Rain Talking. Major bottled water producers are introducing sparkling water. For instance, PepsiCo, Inc. launched five new caffeinated sparkling water varieties under its bubbly brand in February 2021: mango passion fruit, blood orange grapefruit, triple berry, blueberry pomegranate, and citrus cherry flavors. These product launches are rising product visibility in the industry, which is expected to accelerate market growth in the coming years. Product launches and mergers & acquisitions are two of the main strategies used by market participants. For instance, Limitless, a manufacturer of caffeinated sparkling water in the United States, was purchased by Keurig Dr. Pepper Inc. in January 2020. Through this acquisition, Keurig Dr. Pepper expanded its water selection and entered the market for caffeinated sparkling water.
*Financial information in case of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable