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市場調査レポート

スマートホームとホームオートメーション市場

Smart Homes and Home Automation - 4th Edition

発行 BERG Insight 商品コード 203895
出版日 ページ情報 英文 220 Pages
納期: 即日から翌営業日
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スマートホームとホームオートメーション市場 Smart Homes and Home Automation - 4th Edition
出版日: 2016年05月27日 ページ情報: 英文 220 Pages
概要

スマートホームシステムの定義は、ユーザーインターフェースとして、スマートフォンアプリまたはWebポータルを持っていることです。スマートホームシステムは、6つの主要カテゴリーに分類できます。エネルギー管理・空調システム、セキュリティ・アクセス制御システム、照明・ウィンドウ・電化製品制御システム、家庭用電化製品、AV・娯楽システム、医療・介護システムです。

当レポートでは、スマートホームとホームオートメーション市場について調査分析し、市場の概要、ネットワーク・通信技術、技術プロバイダーとOEM、サービスプロバイダーとシステムベンダー、市場予測について、体系的な情報を提供しています。

第1章 スマートホーム、コネクテッドホーム、ホームオートメーション

  • イントロダクション
  • ホームオートメーションの種類
  • ホームオートメーション市場区分
  • 市場への経路

第2章 ネットワークと通信技術

  • 概要
  • スマートホームのネットワーキング技術
  • スマートホームのミドルウェアとエコシステム
  • スマートホームのプラットフォーム

第3章 技術プロバイダーとOEM

  • 市場概要
  • セキュリティ・アクセス制御システムベンダー
  • 家庭用電化製品
  • 照明・ウィンドウ制御システムベンダー
  • AV・娯楽システムベンダー
  • エネルギー管理・空調システムベンダー
  • 医療・介護

第4章 サービスプロバイダーと家全体のシステムベンダー

  • 市場概要
  • 市場区分と市場参入戦略
  • 家全体のシステムOEM
  • スマートホームのサービスプロバイダー

第5章 市場予測と結論

  • 市場動向と分析
  • 欧州
  • 北米
  • 用語集

図表

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目次

How should the mobile industry address the vast business opportunity in connected smart homes? Berg Insight estimates that revenues from shipments of home automation systems in Europe and North America will grow at a compound annual growth rate of 34 percent from US$ 8.9 billion in 2015 to nearly US$ 39.0 billion in 2020. Get a 360 degree perspective on the rapid evolution of the worldwide home automation market in this 220 page strategy report.

Executive Summary

a smart home system requires that it has a smartphone app or a web portal as a user interface. Devices that only can be controlled with switches, timers, sensors and remote controls are thus not included in the scope of this study. Smart home systems can be grouped into six primary categories: energy management and climate control systems; security and access control systems; lighting, window and appliance control systems; home appliances; audio-visual and entertainment systems; and healthcare and assisted living systems.

North America recorded strong growth in the smart home market during 2015. The installed base of smart home systems in the region increased by 62 percent to reach 16.9 million at the year-end. An estimated 2.8 million of these were multifunction or whole-home systems whereas 14.1 million were point solutions designed for one specific function. As some homes have more than one smart system in use, the installed base totalled an estimated 12.7 million smart homes at the end of the year. This corresponds to 9.7 percent of all households, placing North America as the most advanced smart home market in the world. Between 2015 and 2020, the number of households that have adopted smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 30 percent, resulting in 46.2 million smart homes. Market revenues reached US$ 6.2 billion (€ 5.4 billion) in 2015, an increase of 42 percent year-on-year. The market is expected to grow at a CAGR of 31 percent between 2015 and 2020, reaching US$ 24.3 billion (€ 21.2 billion) in yearly revenues at the end of the forecast period.

The European market for smart home systems is still in an early stage and 2-3 years behind North America in terms of penetration and market maturity. At the end of 2015, there were a total of 6.6 million smart home systems in use in the EU28+2 countries, up from 3.3 million in the previous year. Around 0.8 million of these systems were multifunction or whole-home systems whereas 5.8 million were point solutions. This corresponds to around 5.3 million smart homes when overlaps are taken into account, meaning that 2.4 percent of all households in the region were smart at the end of the year. The number of European households that have adopted smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 54 percent during the next five years, resulting in 44.9 million smart homes by 2020. Market revenues grew by 157 percent to € 2.4 billion (US$ 2.7 billion) in 2015. The market is forecasted to grow at a CAGR of 40 percent between 2015 and 2020 to reach € 12.8 billion (US$ 14.7 billion) at the end of the forecast period.

A point solution will in most cases constitute the consumer's first smart home purchase. Compared to whole-home systems, point solutions generated 58 percent of the combined market revenues in North America and Europe. The most successful point solutions to date include smart thermostats, security systems, smart light bulbs, network cameras and multiroom audio systems. These products are marketed by incumbent OEMs such as Philips Lighting, Honeywell, Danfoss, Belkin, Chamberlain, Kwikset and Assa Abloy; service providers such as SFR and Centrica; and newer entrants such as Nest, Ecobee, MyFox, Sonos, Canary, Netatmo and D-Link. In the whole-home system market, traditional home automation system vendors such as Crestron, Control4, Gira and Jung are facing new competition as companies from adjacent industries have entered the market. Communication and security service providers such as Vivint, ADT, Comcast and AT&T have established themselves among the largest whole-home solution vendors in North America. Major vendors in Europe include Verisure, eQ-3, RWE, Deutsche Telekom and Loxone.

Smartphone apps are today the most common user interface for smart home solutions. In the future, users are however unlikely to be willing to launch a number of individual apps to be able to use their connected devices. A cross platform compatible and voice driven user interface would instead have the ability to connect and control a wide range of devices and services using simple voice commands. Several ICT industry giants are now betting on voice driven user interfaces to make it easier to control smart home solutions. The Alexa service from Amazon has quickly become popular and Apple's HomeKit platform supports the company's voice driven digital assistant Siri. Microsoft has indicated that the company will push its Cortana service as a foundation for controlling connected devices and services and Google announced its conversational digital assistant named Google Assistant in May 2016.

Table of Contents

Table of Contents

List of Figures

Executive summary

1 Smart homes, connected homes and home automation

  • 1.1 Introduction
  • 1.2 Types of home automation
    • 1.2.1 Energy management and climate control systems
    • 1.2.2 Security and access control systems
    • 1.2.3 Lighting and window control systems
    • 1.2.4 Home appliances
    • 1.2.5 Audio-visual and entertainment systems
    • 1.2.6 Healthcare and assisted living
    • 1.2.7 Multifunction and whole-home automation systems
  • 1.3 Home automation market segments
    • 1.3.1 Mainstream houses and multi-family dwellings
    • 1.3.2 The custom (luxury) segment
    • 1.3.3 New homes versus existing homes
  • 1.4 Channels to market
    • 1.4.1 Professional installation
    • 1.4.2 Retail
    • 1.4.3 Service providers

2 Networks and communication technologies

  • 2.1 Overview
    • 2.1.1 Different approaches to establishing interoperability
    • 2.1.2 Technology choices of product OEMs
    • 2.1.3 Technology choices of whole-home solution vendors
    • 2.1.4 The role of smart home platform vendors is changing
  • 2.2 Smart home networking technologies
    • 2.2.1 ANT
    • 2.2.2 Bluetooth
    • 2.2.3 DECT ULE
    • 2.2.4 EnOcean
    • 2.2.5 HomePlug
    • 2.2.6 HomeGrid
    • 2.2.7 Insteon
    • 2.2.8 Io-homecontrol
    • 2.2.9 KNX
    • 2.2.10 LPWA
    • 2.2.11 OpenTherm
    • 2.2.12 Thread
    • 2.2.13 Wi-Fi
    • 2.2.14 X10
    • 2.2.15 ZigBee
    • 2.2.16 Z-Wave
    • 2.3 Smart home middleware and ecosystems
    • 2.3.1 AllSeen Alliance
    • 2.3.2 Amazon Alexa Voice Service
    • 2.3.3 Brillo and Weave
    • 2.3.4 HomeKit
    • 2.3.5 IFTTT
    • 2.3.6 Open Connectivity Foundation
  • 2.4 Smart home platforms
    • 2.4.1 Alarm.com
    • 2.4.2 Arrayent
    • 2.4.3 Greenwave Systems
    • 2.4.4 iControl
    • 2.4.5 Technicolor
    • 2.4.6 ThroughTek
    • 2.4.7 Zonoff

3 Technology providers and OEMs

  • 3.1 Market overview
    • 3.1.1 Compatibility with whole-home systems
    • 3.1.2 Point solutions are gaining traction among consumers
    • 3.1.3 Smart home strategies for product OEMs
    • 3.1.4 Connectivity enables new value propositions
    • 3.1.5 New entrants challenge incumbents with connected experiences
  • 3.2 Security and access control system vendors
    • 3.2.1 Assa Abloy
    • 3.2.2 August
    • 3.2.3 Canary
    • 3.2.4 Chamberlain
    • 3.2.5 FortrezZ
    • 3.2.6 Groupe HBF (Otio)
    • 3.2.7 iSmartAlarm
    • 3.2.8 Kwikset
    • 3.2.9 MyFox
    • 3.2.10 Schlage
    • 3.2.11 Tyco
    • 3.2.12 UTC Climate, Controls & Security
  • 3.3 Home appliances
    • 3.3.1 BSH
    • 3.3.2 Electrolux
    • 3.3.3 Haier
    • 3.3.4 LG Electronics
    • 3.3.5 Whirlpool
  • 3.4 Lighting and window control system vendors
    • 3.4.1 CentraLite
    • 3.4.2 Leviton
    • 3.4.3 LIFX
    • 3.4.4 Lutron
    • 3.4.5 Osram
    • 3.4.6 Philips Lighting
    • 3.4.7 Somfy
    • 3.4.8 View
  • 3.5 Audio-visual and entertainment system vendors
    • 3.5.1 D+M Group
    • 3.5.2 Kaleidescape
    • 3.5.3 Logitech
    • 3.5.4 Naim
    • 3.5.5 Niles Audio
    • 3.5.1 Sonos
    • 3.5.2 Sony
  • 3.6 Energy management and climate control system vendors
    • 3.6.1 Climote
    • 3.6.2 Danfoss
    • 3.6.3 Diehl Connectivity Solutions
    • 3.6.4 Ecobee
    • 3.6.5 Honeywell
    • 3.6.6 Netatmo
    • 3.6.7 QGate
    • 3.6.8 Radio Thermostat Company of America
    • 3.6.9 Schneider Electric
    • 3.6.10 Tado
  • 3.7 Healthcare and assisted living
    • 3.7.1 Doro
    • 3.7.2 GreenPeak Technologies
    • 3.7.3 Hidea
    • 3.7.4 Legrand
    • 3.7.5 Lively
    • 3.7.6 Tunstall Healthcare Group

4 Service providers and whole-home system vendors

  • 4.1 Market overview
    • 4.1.1 The European market
    • 4.1.2 The North American market
    • 4.1.3 Attach rates per application area in whole-home systems
  • 4.2 Market segments and go-to-market strategies
    • 4.2.1 Professionally monitored security
    • 4.2.2 Traditional home automation
    • 4.2.3 DIY systems
    • 4.2.4 Fee-based home control
  • 4.3 Whole-home system OEMs
    • 4.3.1 Belkin
    • 4.3.2 Bosch
    • 4.3.3 Control4
    • 4.3.4 Crestron Electronics
    • 4.3.5 D-Link
    • 4.3.6 Essence Group
    • 4.3.7 eQ-3
    • 4.3.8 Fibaro
    • 4.3.9 Gigaset
    • 4.3.10 Ingersoll Rand
    • 4.3.11 Loxone Electronics
    • 4.3.12 M2M Solution
    • 4.3.13 MiOS
    • 4.3.14 Nest
    • 4.3.15 Samsung SmartThings
    • 4.3.16 Viva Labs
    • 4.3.17 Wink
    • 4.3.18 TP-Link
  • 4.4 Smart home service providers
    • 4.4.1 ADT
    • 4.4.2 AT&T
    • 4.4.3 Centrica (British Gas)
    • 4.4.4 Comcast
    • 4.4.5 Cox Communications
    • 4.4.6 Deutsche Telekom (QIVICON)
    • 4.4.7 RWE
    • 4.4.8 SFR
    • 4.4.9 Time Warner Cable
    • 4.4.10 Verisure
    • 4.4.11 Vivint

5 Market forecasts and conclusions

  • 5.1 Market trends and analysis
    • 5.1.1 Focus on attractive use cases, user friendliness and interoperability
    • 5.1.2 Voice controlled user interfaces anticipated to break down mobile app silos
    • 5.1.3 Greater consumer awareness benefits all players
    • 5.1.4 Lower price points opens the doors to the mass market
    • 5.1.5 Cloud-based systems and the integrated hub opportunity
    • 5.1.6 Open versus closed smart home ecosystems - getting the timing right
    • 5.1.7 Smart homes and the Internet of Things
    • 5.1.8 Professional security leads the North American smart home market
    • 5.1.9 Smart thermostats gain traction in Europe and North America
    • 5.1.10 Cellular M2M in the smart home market
  • 5.2 Europe
    • 5.2.1 Revenues
    • 5.2.2 Shipments
    • 5.2.3 Installed base
  • 5.3 North America
    • 5.3.1 Revenues
    • 5.3.2 Shipments
    • 5.3.3 Installed base

Glossary

List of Figures

  • Figure 1.1: Examples of energy management and climate control devices
  • Figure 1.2: Annual energy bill, single-family detached home in the US
  • Figure 1.3: Example of an alarm system
  • Figure 1.4: Examples of security and access control systems
  • Figure 1.5: Examples of lighting and window control systems
  • Figure 1.6: Philips Hue lighting system
  • Figure 1.7: Samsung Family Hub Smart Fridge
  • Figure 1.8: Sonos audio system 2016
  • Figure 1.9: Care@Home activity monitoring solution
  • Figure 1.10: Types of markets for home automation
  • Figure 1.11: Households, dwelling types and homeownership by country (EU28+2 2014)
  • Figure 1.12: Households, dwelling types and homeownership by country (NA 2014)
  • Figure 1.13: Definition of luxury versus ultra-luxury home
  • Figure 1.14: Existing homes and housing starts (North America 2011-2014)
  • Figure 1.15: Existing homes and housing starts (EU28+2 2011-2014)
  • Figure 1.16: Channels to market
  • Figure 2.1: Illustration of interoperability at different levels
  • Figure 2.2: How many is too many?
  • Figure 2.3: Examples of technology choices by product OEMs
  • Figure 2.4: Examples of technology choices by whole-home solution vendors
  • Figure 2.5: Examples of IFTTT recipes
  • Figure 2.6: Zonoff's platform solution
  • Figure 3.1: Installed base per application area (EU28+2 and NA 2015)
  • Figure 3.2: Smart home strategies for product OEMs
  • Figure 3.3: Examples of incumbents and new entrants by application area
  • Figure 3.4: The August product suite
  • Figure 3.5: The Kwikset Kevo smart door lock
  • Figure 3.6: LG Electronics' SmartThinQ ecosystem
  • Figure 3.7: Marantz Remote App and HEOS by Denon app
  • Figure 3.8: Logitech Harmony mobile app
  • Figure 3.9: Ecobee3 thermostat, remote sensor and app
  • Figure 3.10: Honeywell Lyric Round Thermostat and security controller
  • Figure 3.11: Doro Care's CareIP telecare system
  • Figure 4.1: Penetration of whole-home automation systems (EU28+2 and NA 2015)
  • Figure 4.2: Competitive landscape - Service providers and whole-home system OEMs
  • Figure 4.3: Top whole-home system vendors (EU28+2 2015)
  • Figure 4.4: Top whole-home system vendors (NA 2015)
  • Figure 4.5: Attach rates in whole-home systems (EU28+2 and NA 2015)
  • Figure 4.6: Market segments
  • Figure 4.7: Installed base of professional security systems (North America 2015)
  • Figure 4.8: Monitored small alarm systems by country (EU28+2 2015)
  • Figure 4.9: Belkin's WeMo product family
  • Figure 4.10: eQ-3 HomeMatic IP system
  • Figure 4.11: Examples of Fibaro products
  • Figure 4.12: Gigaset Elements app and Starter Kit
  • Figure 4.13: Nest thermostat
  • Figure 4.14: AT&T Digital Life packages
  • Figure 4.15: Comcast's smart home product offering
  • Figure 4.16: SFR's smart home packages
  • Figure 4.17: Verisure Home Safety Plus alarm system
  • Figure 4.18: Vivint's product offering
  • Figure 5.1: Smart home penetration and installed base (EU28+2 and NA 2014-2020)
  • Figure 5.2: Smart homes with professional security (North America 2014-2020)
  • Figure 5.3: Homes with smart thermostats (EU28+2 and NA 2014-2020)
  • Figure 5.4: Cellular connections in the smart home market (2014-2020)
  • Figure 5.5: Market overview (EU28+2 2014-2020)
  • Figure 5.6: Smart home revenues (EU28+2 2014-2020)
  • Figure 5.7: Market share by whole-home segment (EU28+2 2015-2020)
  • Figure 5.8: Shipments per application area (EU28+2 2014-2020)
  • Figure 5.9: Installed base per application area (EU28+2 2014-2020)
  • Figure 5.10: Market overview (North America 2014-2020)
  • Figure 5.11: Smart home revenues (North America 2014-2020)
  • Figure 5.12: Market share by whole-home segment (North America 2015-2020)
  • Figure 5.13: Shipments per application area (North America 2014-2020).
  • Figure 5.14: Installed base per application area (North America 2014-2020)
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