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市場調査レポート
商品コード
1421563
ペットケアの世界市場:展望・予測(2023年~2028年)Pet Care Market - Global Outlook & Forecast 2023-2028 |
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ペットケアの世界市場:展望・予測(2023年~2028年) |
出版日: 2024年02月06日
発行: Arizton Advisory & Intelligence
ページ情報: 英文 298 Pages
納期: 即納可能
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世界のペットケアの市場規模は、2022年~2028年にCAGRで5.22%の成長が予測されます。
市場の動向と促進要因
技術統合の増加
技術は日常生活に欠かせないものとなっており、ペットケア市場はペットと触れ合うために技術を統合する方法を見出しています。このモバイル中心の世界では、ペットの飼い主は技術を使ってペットとつながり、ペットの健康状態をモニターしたり、グルーミングの予約を入れたり、ウェブカメラでペットを見守ったりする方法を見出しています。技術のおかげで、飼い主は日常生活を送りながらペットと触れ合うことができるようになっています。著名なペットグルーミングソフトウェアの1つにMoeGoがあります。このクラウドベースのソリューションは、ペットグルーミングサロンが一元化されたダッシュボードで顧客の予約、コミュニケーション、サービス契約を処理できるように設計されています。
ペットの人間化の高まり
ペットの人間化は新たな機会を生み出し、ペットケア市場の将来の成長を支えています。ペットの健康とウェルネス、持続可能な製品、環境にやさしい天然の地元産の食材に焦点を当てています。ペットの飼い主の期待は、高品質なペットフードから人間化されたフードへと変化しています。ペットの飼い主の中には、天然の食材やオーガニックの人間用食材を使ったペットフードを買い求めるようになった人もいます。ペットを子供や家族の一員のように扱いたいという願望が、ペット用品やサービスの売上を促進しています。Pet Place、Camp Bow Wow、The Pooch Mobile、PetSmartなどの複数の企業が、ペットのデイケア、小売、宿泊、グルーミングサービスを提供しています。
化学品不使用製品に対する需要の高まり
ペットの飼い主は、ペットの健康と衛生を維持するために、割高な料金を支払うことをためらいません。ペットの飼い主の多くは、人工添加物を含むペット用グルーミング製品から、ペットの健康と幸福を保証する天然材料やオーガニック材料からなる代替製品に切り替えています。近年、ペットの飼い主は、化学品や毒性のあるグルーミング製品を使うことの危険性をますます認識するようになっています。飼い主は、ペットのグルーミングに安全で持続可能な、環境にやさしい代替品を望んでおり、それによってペットのカーボンフットプリントを削減できる可能性があります。さらに、グルーミング、デンタルケア、フード製品など、天然の無害なペット用品は、危険な疾患やアレルギーを予防し、ペットの健康全般に好影響を与えます。
地域の分析
北米が世界のペットケア市場でもっとも顕著なシェアを占めており、2022年に49%超を占めました。さらに、米国が北米市場で大きなシェアを占めています。米国市場は、専門店、量販店、スーパーマーケット、ハイパーマーケットといった近代的な食料品店によって牽引されています。また、米国のペットフード市場に新製品と多様性の大きな可能性を見出し、多くのプライベートブランドが市場に参入しています。しかし、その他の食品産業と比べ、ペットの飼い主はブランドへの忠誠心が高いため、ペットフード産業ではブランディングが重大な要因の1つとなっています。頻繁な製品のリコールはプライベートブランドに影響を与える可能性があるため、ブランディングとプロモーションを通じてペットオーナーの信頼を得なければならません。
競合情勢
世界のペットケア市場は、さまざまな市場属性に複数の企業が存在するため、非常に断片化されています。ペットフードセグメントでは、数多くの企業が市場に進出していますが、世界のペットケア市場のシェアは、Mars Inc.、Nestle Purina、J.M Smucker Companyなどの国際企業が独占しています。さらに、複数の地元企業が健全な競合を生み出し、競合企業を製品ポートフォリオの多様化に導いています。化学品を使用しない安全な製品への需要が高まる中、各社は化学品や保存料を抑えた、より栄養価の高い製品の製造に乗り出しています。
当レポートでは、世界のペットケア市場について調査分析し、市場規模と予測、機会と動向、主要企業などの情報を提供しています。
LIST OF TABLES
The global pet care market is expected to grow at a CAGR of 5.22% from 2022 to 2028.
MARKET TRENDS & DRIVERS
Increasing Technological Integration
Technology has become an essential part of everyday life, and the pet care market is finding ways to integrate it to interact with their pets. In this mobile-centric world, pet owners have found ways to connect with their pets using technology to monitor their health, book grooming appointments, or watch over them through webcams. Technology has allowed pet owners to interact with their pets while still engaging in everyday activities. One of the prominent pet grooming software is MoeGo. The cloud-based solution is designed to help pet grooming salons handle client appointments, communication, and service agreements through a centralized dashboard.
Rising Pet Humanisation
The humanization of pets has created new opportunities and supported the future growth of the pet care market. It focuses on pet health and wellness, sustainable products, and eco-friendly, natural, and locally sourced ingredients. The pet owners' expectations have shifted from high-quality pet food to humanized food. Several pet owners have started buying pet food products that contain natural or organic, human-grade ingredients. The desire to treat pets like a child or a family member drives the sales of pet products and services. Several players like Pet Place, Camp Bow Wow, The Pooch Mobile, and PetSmart offer pet daycare, retail, boarding, and grooming services.
Growing Demand for Chemical-Free Products
Pet owners are willing to pay premium prices to maintain the health and hygiene of their pets. Many pet owners are switching from pet grooming products that contain artificial additives to alternatives comprising natural or organic ingredients, which can ensure the health and well-being of pets. Recently, pet owners have become increasingly aware of the dangers of using chemical and toxic grooming products. The owners desire safe, sustainable, and eco-friendly alternatives for pet grooming, which can potentially reduce the carbon footprint of their pets. Moreover, natural and non-toxic pet products such as grooming, dental care, and food products, among many others, prevent dangerous diseases and allergies and positively influence pets' overall health.
SEGMENTATION INSIGHTS
INSIGHTS BY PRODUCT TYPE
The global pet care market by product type is segmented into food type, veterinary & medication, pet services, beauty & cosmetics, insurance, and others. The food type segment holds the most prominent share of the global market. The current market for pet food is extensively crowded due to the presence of multiple brands and new emerging competitors. The pet food market has seen intense rivalry among themselves. The vendors are developing various foods, including flavors and added nutritional benefits. Food for pets also comes in varieties for young and adult variants, which have varied nutritional benefits to ensure that the pet gets all the required nutrients based on age. The vendor Pedigree has a variety of food products such as puppy milk and chicken, meat and rice, chicken and vegetables, gravy chicken, large breed, and small breed, among many others.
Segmentation by Product Type
INSIGHTS BY FOOD TYPE
The dry pet food segment dominated the global pet care market, accounting for a share of over 42% in 2022. By serving dry pet food, pets do not create a mess; hence, pet owners prefer it. The dry food market is witnessing growth for multiple reasons, such as the ease of availability and various economical options. Due to less water in the food product, it lasts longer than the wet food products. However, the wet pet food segment contributed a significant market share because many animals do not consume enough water, and wet pet food provides essential hydration.
Segmentation by Food Type
INSIGHTS BY VETERINARY & MEDICATION
The veterinary care segment dominated the global pet care market. Veterinary care enjoys a major industry share as pet owners must take them for vaccinations, treatment, and follow-ups. Moreover, when the pets become ill, there is a high chance that these infections can be spread across the household. As many of these illnesses can be transmitted through saliva and contact with other pets and humans, this might cause further infections to the people and other pets in the household. Dogs and cats are more susceptible to illness as they roam around the neighborhood and sniff and lick themselves, other animals, and humans. Some common illnesses are parvovirus, rabies, kennel cough, and ringworm, among many others. Such factors further propel the importance and growth of the veterinary care segment.
Segmentation by Veterinary & Medication
INSIGHTS BY BEAUTY AND COSMETICS
The global pet care market by beauty & cosmetics is segmented into hair & skin, dental care, and others. The hair & skin segment held the largest segmental market share in 2022. Dogs and cats are major pets that spend considerable time outdoors. Dogs and cats love their time outdoors, from parks to beaches to trails to hikes, and can collect dust and other organisms on their fur during their time outside. Due to this time spent outdoors, pets accumulate bacteria, dirt, mud, germs, and ticks, among many other things. This makes the pets uncomfortable and can lead to diseases if not cared for. Shampoos and conditioners ensure that the pet is free from such infections, which can cause harm not only to pets but also to the people who encounter these pets. Hence, such reasons propel the growth of the pet shampoos and conditioner market during the forecasted period.
Segmentation by Beauty & Cosmetics
INSIGHTS BY PET SERVICES
The global pet care market by pet services is segmented into grooming and training services. The grooming services hold the most prominent segmental share and are projected to witness the highest compound annual growth in the pet services segment. Daily grooming reduces the chances of several health issues, such as infections, allergies, bacterial diseases, and other skin problems. Professional dog groomers use different tools and techniques to groom various sizes and breeds of dogs. The groomers are in specialized dog salons, veterinary practices, kennels, daycare centers, pet supply stores, and mobile grooming vans. Moreover, many pet owners treat dogs as family members and willingly offer premium care such as healthcare, organic food, training, and regular grooming. Dog grooming refers to cleaning a dog to ensure basic hygiene and enhance its physical appearance. Regular grooming is done to maintain the health and hygiene of a dog.
Segmentation by Pet Services
INSIGHTS BY END-USERS
The global end-user pet care market is segmented into dogs, cats, and birds. Dogs are the most domesticated pets across the globe. Dogs are known to be friendly and protective. This bond between the pet and the human has been known for a long time and has helped the dog segment hold the most dominant share in the end-users segment. Furthermore, potential police dogs and dogs adopted to serve in other security forces are offered advanced-level training for agility, personal protection, rescue and retrieval, and scent detection. The training programs for such dogs differ from the standard training programs regarding objectives, difficulty level, duration, and distractions. Moreover, cats are the second most preferred animal as a pet after dogs across the globe-approximately 35% of the total pet-owning population in the U.S. own cats. Cat training institutes are relatively fewer in numbers as compared to dog training institutes. Vendors offering cat training services have a good scope for growth since many individuals own cats.
Segmentation by End-Users
INSIGHTS BY DISTRIBUTION CHANNEL
The offline distribution channel had the highest pet care market share in 2022; factors such as the broader reach in areas that lack better connectivity and high consumer trust associated with touching and experiencing the quality of products are driving the growth of this segment. One of the prime modes of equipment sales globally is through dealers and distributors. These dealers and distributors sell pet care products from original equipment manufacturers. The offline pet care product distribution systems differ from online distribution regarding technical support and customer service needs.
GEOGRAPHICAL ANALYSIS
North America holds the most prominent share of the global pet care market, accounting for over 49% in 2022. Furthermore, the U.S. has a significant stake in the North American pet care market. The U.S. market is driven by specialty stores, mass merchandisers, and modern grocery retailers such as supermarkets and hypermarkets. Also, many private labels have entered the market, seeing the massive potential for new products and variety in the pet food market in the United States. However, compared to other food industries, pet owners are much more brand loyal; thus, branding is one of the critical factors in the pet food industry. Frequent product recalls might affect the private labels; therefore, they must gain the confidence of the pet owners through branding and promotions.
Segmentation by Geography
COMPETITIVE LANDSCAPE
The global pet care market is highly fragmented as multiple players exist across various market attributes. The pet food segment has witnessed the presence of numerous entities in the market; however, the global pet care market share has been dominated by international players such as Mars Inc., Nestle Purina, and J.M Smucker Company. Further, multiple local companies create healthy competition, leading competitors to diversify their product portfolio. With an increasing demand for chemical-free and safe products, companies have started manufacturing more nutritious products with fewer chemicals or preservatives.
Key Company Profiles
Other Prominent Vendors
KEY QUESTIONS ANSWERED: