Product Code: A107132
According to a new report published by Allied Market Research, titled, "Horse Betting Market," The horse betting market was valued at $44.3 billion in 2022, and is estimated to reach $91.2 billion by 2032, growing at a CAGR of 7.6% from 2023 to 2032.

The horse betting market has witnessed substantial growth, primarily driven by the increase in prominence of media coverage and live broadcasts. This expanded coverage encompasses television, live streaming platforms, and dedicated online content tailored specifically for horse betting. As a result, a wider audience is attracted toward the sport, which leads to higher levels of market participation in the global scenario. Media coverage serves as a powerful promotional tool as it showcases horse racing events through in-depth analysis, expert commentary, and detailed interviews. This generates anticipation and excitement among viewers, along with which it also provides essential information and insights for bettors to make well-informed wagers based on factors such as horse form, jockey performance, and track conditions. Media outlets and betting operators may capitalize on advertisement and sponsorship opportunities within this coverage, which will help them to maximize their exposure and revenue streams. The influence of social media platforms further amplifies the impact of media coverage as it fosters a sense of community and encourages active participation and sharing of experiences among bettors. Moreover, the surge in media coverage and live broadcasts contributes to the growth and vibrancy of the horse betting market, and attracts new participants, owing to the provision of valuable information, and promotion of an engaging betting environment.
The rise of online casinos, sports betting platforms, and other gambling alternatives has intensified the competition for the attention and spending activities of potential bettors, which presents a significant challenge for horse betting. This shift in consumer preferences poses a tangible threat as customers explore alternative avenues for their leisure betting activities with sports such as football, basketball, and cricket, among others. In addition, horse betting operators has to face regulatory hurdles that impede their ability to properly compete with other forms of sports betting options in the market. For instance, in the U.S., horse betting is subjected to state regulations, which results in varying levels of permissions and authorization across different states. Similarly, in Australia, horse betting is regulated at both the state and federal levels, with specific license requirements and restrictions on certain bet types. Japan prioritizes a fair and transparent betting environment through stringent regulations enforced by the Japan Racing Association. These disparities in regulatory frameworks create an uneven playing field and limit the growth potential of horse betting operators compared to other leisure betting sports, which acts as a barrier for the market.
The horse betting industry has witnessed a surge in opportunities fueled by the rising popularity of online betting platforms and mobile apps such as Bet365, William Hill, Paddy Power, Betfair, TwinSpires, TVG, and others. These platforms have revolutionized the horse betting landscape with the advantage of enhanced convenience, accessibility, and user experiences. Their user-friendly interfaces and intuitive designs enable both experienced bettors and novices to navigate effortlessly and place bets confidently. The platforms provide a wide range of betting options, which includes traditional win, place, and show bets, as well as more exotic wagering types such as exactas and trifectas that caters to the specific preferences and strategies of bettors. Moreover, online platforms offer valuable data analysis and insights, which empowers bettors to make well-informed decisions. Furthermore, users may access historical race data, performance statistics of horses and jockeys, and expert predictions, which enables them to analyze trends, evaluate track conditions, and consider various variables before placing their bets on horses. Online platforms often present attractive promotions and bonuses to attain and retain customers. These may include welcome bonuses, free bets, and loyalty rewards programs, all of which are designed to enhance the overall betting experience and encourage sustained engagement. As a result, the demand for horse betting is on the rise, driven by the convenience, data-driven insights, and compelling incentives provided by online platforms.
The horse betting market is segmented into betting type, application, betting volume, and region. On the basis of betting type, the market is categorized into single and multiple. As per application, the market is segmented into online, racecourse, lottery, and others. According to betting volume, the market is bifurcated into high and low. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Spain, Italy, Ireland, Greece, and Rest of Europe), Asia-Pacific (Japan, India, Singapore, Hong Kong, South Korea, Australia, and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, UAE, Argentina, Chile, and Rest of LAMEA).
The key players operating in the horse betting market include Churchill Downs Inc., MGM Resorts International, Boyd Gaming, Flutter Entertainment PLC, Entain, Kindred Group plc, OPAP S.A., Tabcorp Holding Limited, New York Racing Association (NYRA), and Del Mar Thoroughbred Club.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the horse betting market analysis from 2022 to 2032 to identify the prevailing horse betting market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the horse betting market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global horse betting market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)
- Regulatory Guidelines
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Key player details (including location, contact details, supplier/vendor network etc. in excel format)
Key Market Segments
By Betting Type
By Application
- Online
- Racecourse
- Lottery
- Others
By Betting Volume
By Region
- North America
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Ireland
- Greece
- Rest of Europe
- Asia-Pacific
- Japan
- India
- Singapore
- Hong Kong
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- UAE
- Argentina
- Chile
- Rest of LAMEA
Key Market Players:
- Churchill Downs, Inc.
- Boyd Gaming Corporation
- Flutter Entertainment plc
- Tabcorp Holdings Limited
- Entain
- NYRA (New York Racing Association)
- OPAP S.A.
- Kindred Group plc
- MGM Resorts International
- Del Mar Thoroughbred Club
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. High bargaining power of suppliers
- 3.3.2. High threat of new entrants
- 3.3.3. High threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in popularity of horse racing events
- 3.4.1.2. Availability of advanced wagering options
- 3.4.1.3. Upsurge in media coverage and live broadcast
- 3.4.2. Restraints
- 3.4.2.1. High initial investments for the betting operators
- 3.4.2.2. Rise of alternative forms of leisure gambling
- 3.4.3. Opportunities
- 3.4.3.1. Rising interest in horse betting among emerging nations
- 3.4.3.2. Increase in popularity of online betting platforms and mobile apps
- 3.5. COVID-19 Impact Analysis on the market
- 3.6. Value Chain Analysis
CHAPTER 4: HORSE BETTING MARKET, BY BETTING TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Single
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Multiple
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: HORSE BETTING MARKET, BY APPLICATION
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Online
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Racecourse
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Lottery
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
CHAPTER 6: HORSE BETTING MARKET, BY BETTING VOLUME
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. High Volume
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Low Volume
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
CHAPTER 7: HORSE BETTING MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Betting Type
- 7.2.3. Market size and forecast, by Application
- 7.2.4. Market size and forecast, by Betting Volume
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Betting Type
- 7.2.5.1.3. Market size and forecast, by Application
- 7.2.5.1.4. Market size and forecast, by Betting Volume
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Betting Type
- 7.2.5.2.3. Market size and forecast, by Application
- 7.2.5.2.4. Market size and forecast, by Betting Volume
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by Betting Type
- 7.2.5.3.3. Market size and forecast, by Application
- 7.2.5.3.4. Market size and forecast, by Betting Volume
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Betting Type
- 7.3.3. Market size and forecast, by Application
- 7.3.4. Market size and forecast, by Betting Volume
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Betting Type
- 7.3.5.1.3. Market size and forecast, by Application
- 7.3.5.1.4. Market size and forecast, by Betting Volume
- 7.3.5.2. Germany
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Betting Type
- 7.3.5.2.3. Market size and forecast, by Application
- 7.3.5.2.4. Market size and forecast, by Betting Volume
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Betting Type
- 7.3.5.3.3. Market size and forecast, by Application
- 7.3.5.3.4. Market size and forecast, by Betting Volume
- 7.3.5.4. Spain
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Betting Type
- 7.3.5.4.3. Market size and forecast, by Application
- 7.3.5.4.4. Market size and forecast, by Betting Volume
- 7.3.5.5. Italy
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Betting Type
- 7.3.5.5.3. Market size and forecast, by Application
- 7.3.5.5.4. Market size and forecast, by Betting Volume
- 7.3.5.6. Ireland
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Betting Type
- 7.3.5.6.3. Market size and forecast, by Application
- 7.3.5.6.4. Market size and forecast, by Betting Volume
- 7.3.5.7. Greece
- 7.3.5.7.1. Key market trends, growth factors and opportunities
- 7.3.5.7.2. Market size and forecast, by Betting Type
- 7.3.5.7.3. Market size and forecast, by Application
- 7.3.5.7.4. Market size and forecast, by Betting Volume
- 7.3.5.8. Rest of Europe
- 7.3.5.8.1. Key market trends, growth factors and opportunities
- 7.3.5.8.2. Market size and forecast, by Betting Type
- 7.3.5.8.3. Market size and forecast, by Application
- 7.3.5.8.4. Market size and forecast, by Betting Volume
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Betting Type
- 7.4.3. Market size and forecast, by Application
- 7.4.4. Market size and forecast, by Betting Volume
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. Japan
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Betting Type
- 7.4.5.1.3. Market size and forecast, by Application
- 7.4.5.1.4. Market size and forecast, by Betting Volume
- 7.4.5.2. India
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Betting Type
- 7.4.5.2.3. Market size and forecast, by Application
- 7.4.5.2.4. Market size and forecast, by Betting Volume
- 7.4.5.3. Singapore
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Betting Type
- 7.4.5.3.3. Market size and forecast, by Application
- 7.4.5.3.4. Market size and forecast, by Betting Volume
- 7.4.5.4. Hong Kong
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Betting Type
- 7.4.5.4.3. Market size and forecast, by Application
- 7.4.5.4.4. Market size and forecast, by Betting Volume
- 7.4.5.5. South Korea
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Betting Type
- 7.4.5.5.3. Market size and forecast, by Application
- 7.4.5.5.4. Market size and forecast, by Betting Volume
- 7.4.5.6. Australia
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Betting Type
- 7.4.5.6.3. Market size and forecast, by Application
- 7.4.5.6.4. Market size and forecast, by Betting Volume
- 7.4.5.7. Rest of Asia-Pacific
- 7.4.5.7.1. Key market trends, growth factors and opportunities
- 7.4.5.7.2. Market size and forecast, by Betting Type
- 7.4.5.7.3. Market size and forecast, by Application
- 7.4.5.7.4. Market size and forecast, by Betting Volume
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Betting Type
- 7.5.3. Market size and forecast, by Application
- 7.5.4. Market size and forecast, by Betting Volume
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Betting Type
- 7.5.5.1.3. Market size and forecast, by Application
- 7.5.5.1.4. Market size and forecast, by Betting Volume
- 7.5.5.2. South Africa
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Betting Type
- 7.5.5.2.3. Market size and forecast, by Application
- 7.5.5.2.4. Market size and forecast, by Betting Volume
- 7.5.5.3. UAE
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Betting Type
- 7.5.5.3.3. Market size and forecast, by Application
- 7.5.5.3.4. Market size and forecast, by Betting Volume
- 7.5.5.4. Argentina
- 7.5.5.4.1. Key market trends, growth factors and opportunities
- 7.5.5.4.2. Market size and forecast, by Betting Type
- 7.5.5.4.3. Market size and forecast, by Application
- 7.5.5.4.4. Market size and forecast, by Betting Volume
- 7.5.5.5. Chile
- 7.5.5.5.1. Key market trends, growth factors and opportunities
- 7.5.5.5.2. Market size and forecast, by Betting Type
- 7.5.5.5.3. Market size and forecast, by Application
- 7.5.5.5.4. Market size and forecast, by Betting Volume
- 7.5.5.6. Rest of LAMEA
- 7.5.5.6.1. Key market trends, growth factors and opportunities
- 7.5.5.6.2. Market size and forecast, by Betting Type
- 7.5.5.6.3. Market size and forecast, by Application
- 7.5.5.6.4. Market size and forecast, by Betting Volume
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Churchill Downs, Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. MGM Resorts International
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
- 9.3. Boyd Gaming Corporation
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
- 9.4. Flutter Entertainment plc
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.5. Entain
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
- 9.6. Kindred Group plc
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.7. OPAP S.A.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.8. Tabcorp Holdings Limited
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.9. NYRA (New York Racing Association)
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Key strategic moves and developments
- 9.10. Del Mar Thoroughbred Club
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio