競馬市場レポート：2031年までの動向、予測、競合分析

世界の競馬市場の将来は、オンライン市場、宝くじ販売店、競馬市場にチャンスがあり、有望視されています。世界の競馬市場は、2025年から2031年までのCAGRが8.1%で、2031年までに推定7,198億米ドルに達すると予想されています。この市場の主な促進要因は、より充実したギャンブル環境に対する需要の高まり、注目イベントの人気上昇、バーチャル競馬やeスポーツへの嗜好の拡大です。

• Lucintelの予測では、レースタイプ別では、単勝が予測期間中最大のセグメントであり続ける。
• 用途別では、競馬場が予測期間中に最も高い成長を遂げると予想されます。
• 地域別では、北米が予測期間中最大の地域であり続ける。

競馬市場の戦略的成長機会

競馬市場は、消費者の普及が進み、世界化が拡大するにつれて、特にテクノロジーの利用において戦略的成長機会が出現していることが特徴です。

• 健康とウェルネスプログラム：騎手のフィットネスや馬のリハビリテーションに関連するプログラムの導入により、パフォーマンスが向上し、健康志向の消費者層が拡大し、市場の拡大につながります。
• 企業スポンサーのプロファイルとスポンサーシップ：企業スポンサーの増加は、マーケティング費用の増加をもたらし、ゲームの地位を向上させ、より多くの観客を魅了します。
• ベッティングの革新的ソリューション：インプレーベッティングや予想など、複雑なベッティング方法は、より良い顧客体験を提供し、より多くの個人をこの業界に引きつけると同時に、市場への浸透を向上させる施策を実施します。
• 世界市場の拡大：地理的な拡大により、収益の新たな成長機会を生み出し、比較的小さな国内市場だけでなく、市場規模を拡大します。
• 高度なデジタルオプション：デジタルプラットフォームにバーチャルリアリティやインタラクティブ機能などの新技術を取り入れることで、技術志向の高い視聴者にアピールし、ファンとのエンゲージメントを高めることで市場の成長を拡大します。

これらの戦略的成長機会は、テクノロジー、国境を越えた市場、ファンの強化に焦点を当てることで、競馬市場の将来を強化します。これらは、業界の開発と需要の変化に対応するために不可欠です。

競馬市場促進要因・課題

競馬市場を活性化させる要因もあれば、阻害する要因もあります。これらの要因を理解することは、業界を効果的にナビゲートするために必要です。

競馬市場を促進する要因は以下の通り：

• より健康的なライフスタイルへの意識：健康志向の高まりに伴い、騎手のフィットネスや馬のケアに関するプログラムへの関心が高まっており、業界の成長にプラスの影響を与えています。
• 新技術：ベッティングソリューションとデータ分析の進歩により、顧客体験の向上と業務効率の向上が市場にもたらされます。
• 進化する法的枠組み：業界の発展とスポーツベッティングを支援する政府の政策が、競馬市場の安定と成長をもたらしています。
• 植物由来の製品に対する需要の高まり：市場は、より自然または植物由来の製品へとシフトしており、イノベーションの新たな機会を生み出しています。
• 研究開発投資の増加：研究開発投資の拡大は、技術やアプリケーションの進歩につながり、市場競争力を高める。

競馬市場における課題は以下の通り：

• 認証とコンプライアンスの問題：規制要件を満たすことはしばしば困難であり、市場の成長と消費者の信頼を制限します。
• サプライチェーンの非効率性：サプライチェーンの遅れとそれに伴うコストは、製品供給と価格設定を制約し、市場に悪影響を与えます。
• 価格変動：原材料価格や市場需要の変動につながる内部要因は不確実性をもたらす可能性があり、計画的なリスク管理が必要となります。

個人の健康増進、法的・技術的力学の理解などのベストプラクティスが市場成長を促進しています。しかし、規制遵守、サプライチェーンの非効率性、価格変動などの課題については、慎重な検討が必要です。競馬市場でのポジショニングを成功させるには、これらの目標を達成することが不可欠です。

目次

第1章 エグゼクティブサマリー

第2章 世界の競馬市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019-2024年）と予測（2025-2031年）
• 世界の競馬市場の動向（2019-2024年）と予測（2025-2031年）
• 世界の競馬市場：レースタイプ別
  • シングル
  • ダブル
  • 単勝
  • 三重勝単勝式
  • 種牡馬株制度
  • その他
• 世界の競馬市場：用途別
  • オンライン
  • 馬券売り場
  • 競馬場
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界競馬市場
• 北米の競馬市場
• 欧州の競馬市場
• アジア太平洋の競馬市場
• その他地域の競馬市場

第5章 競合分析

• 製品ポートフォリオ分析
• 業務統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の競馬市場の成長機会：レースタイプ別
  • 世界の競馬市場の成長機会：用途別
  • 世界の競馬市場の成長機会：地域別
• 世界の競馬市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の競馬市場のキャパシティ拡大
  • 世界の競馬市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Churchill Downs
• The Stronach
• Keeneland Association
• Del Mar Thoroughbred Club
• Breeders'Cup
• Woodbine Entertainment
• Godolphin

The future of the global horse racing market looks promising with opportunities in the online, lottery store, and racecourse markets. The global horse racing market is expected to reach an estimated $719.8 billion by 2031 with a CAGR of 8.1% from 2025 to 2031. The major drivers for this market are the growing demand for a greater gambling environment, the rising popularity of high-profile events, and expanding preference towards virtual horse racing and e-sports.

• Lucintel forecasts that, Within the race type category, win bet will remain the largest segment over the forecast period.
• Within the application category, racecourse is expected to witness the highest growth over the forecast period.
• In terms of regions, North America will remain the largest region over the forecast period.

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Emerging Trends in the Horse Racing Market

The horse racing market is experiencing changes in fan engagement, betting processes, and regulatory aspects due to recent shifts. These trends address the effects of technology and sociological changes on the sport, generating new avenues.

• Growing Digital Interaction: The increasing number of digital platforms is improving fan interaction through real-time video coverage, applications, and social networks to attract younger audiences and market the game effectively.
• Expanding Legitimization of Sports Betting: The expansion of sports betting in various territories is increasing revenues for tracks and operators, leading to the development of modern and complex betting systems with more aggressive promotion.
• Sustaining a Passion for Horses: Caring for racing horses is becoming a positive trend, providing better conditions at racetracks and efficient services from veterinarians while addressing societal and regulatory concerns.
• The Use of More Advanced Data Analytics: Enhanced data analytics are providing horse riders with detailed information about horse performance and betting patterns, making it less risky for bettors.
• Sustainability and Green Initiatives: Such initiatives appeal to consumers by promoting carbon footprint sustainability and racecourse green awareness.

These new phenomena are transforming the horse racing industry by fostering digitization, increasing betting possibilities, and addressing ethical and ecological issues. They are shaping the industry's future.

Recent Developments in the Horse Racing Market

Modernized horse racing facilities are evolving due to advances in technology, revised regulations, and enhanced participation of stakeholders. These developments are changing the industry and affecting how races are held and experienced.

• Advanced Betting Technologies: Improvements in mobile betting applications and websites provide users with up-to-date information and graphics, as well as interactive options to place bets, enhancing functionality and user engagement.
• Regulatory Reforms: More rigorous policies are establishing race integrity and animal welfare standards, including banned substances and safety measures, thus preserving the sport's integrity.
• Digital Fan Engagement: The diversity of scenery and interactive approaches to horse racing has resulted in a larger fan base, increasing public interest and engagement with horse racing.
• Investment in Racecourse Infrastructure: The development of racecourse amenities and improvement of track surfaces are increasing attendance by making race days more enjoyable.
• Expansion of International Collaborations: International partnerships and cross-border races are enabling the sport to reach a larger global audience and create avenues for future competition.

These important transformations have bolstered the growth and expansion of the horse racing market. By understanding technology, market and regulatory modifications, and consumer structures, the market is adapting to changing conditions.

Strategic Growth Opportunities for Horse Racing Market

The horse racing market is characterized by the emergence of strategic growth opportunities, particularly in the use of technology as consumer adoption increases and globalization expands.

• Health and Wellness Programs: The introduction of programs related to jockey fitness and horse rehabilitation will enhance performance and attract a growing segment of health-conscious consumers, thereby enhancing the market.
• Corporate Sponsor Profiles and Sponsorships: Increased corporate sponsorship will result in a rise in marketing expenditures, improving the game's status and attracting more spectators.
• Innovative Solutions for Betting: Complex betting methods, such as in-play betting or forecasts, provide a better customer experience, attracting more individuals to the industry while implementing measures to improve market penetration.
• Expanded Global Markets: Geographical expansion creates new growth opportunities in revenue and broadens market size beyond the relatively small domestic market.
• Advanced Digital Options: The inclusion of new technologies such as virtual reality and interactive features in digital platforms appeals to a more technologically oriented audience, increasing market growth through enhanced fan engagement.

These strategic growth opportunities reinforce the future of the horse racing market by focusing on technology, cross-border markets, and fan enhancement. They are essential for the industry's development and for meeting changing demands.

Horse Racing Market Driver and Challenges

Several factors can enhance or hinder the horse racing market. Understanding these factors is necessary to navigate the industry effectively.

The factors driving the horse racing market include:

• Healthier Lifestyle Awareness: With the rise in health and wellness consciousness, there has been growing interest in programs related to the fitness of jockeys and horse care, positively affecting industry growth.
• New Technologies: Advancements in betting solutions and data analytics deliver enhanced client experiences and operational efficiency to the market.
• Evolving Legal Frameworks: Government policies that support industry development and sports betting are stabilizing and growing the horse racing market.
• Increasing Demand for Plant-Based Products: The market is witnessing a shift toward more natural or plant-based products, creating new opportunities for innovation.
• Increased Investment in R&D: Growing investments in research and development lead to advancements in technology and applications, enhancing market competitiveness.

Challenges in the horse racing market include:

• Certification and Compliance Issues: Meeting regulatory requirements is often challenging, limiting market growth and consumer confidence.
• Supply Chain Inefficiencies: Delays in supply chains and associated costs can constrain product supply and pricing, adversely affecting the market.
• Price Fluctuations: Internal factors leading to changes in raw material prices and market demand may result in uncertainties, necessitating well-planned risk management practices.

Best practices such as promoting personal health, understanding legal and technological dynamics, and other conducive factors are driving market growth. However, challenges like regulatory compliance, supply chain inefficiencies, and price fluctuations require careful consideration. Achieving these objectives is vital for successful positioning in the horse racing market.

List of Horse Racing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. through these strategies horse racing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the horse racing companies profiled in this report include-

• Churchill Downs
• The Stronach
• Keeneland Association
• Del Mar Thoroughbred Club
• Breeders' Cup
• Woodbine Entertainment
• Godolphin

Horse Racing by Segment

The study includes a forecast for the global horse racing by race type, application, and region.

Horse Racing Market by Race Type [Analysis by Value from 2019 to 2031]:

• Single
• Double
• Win Bet
• Treble
• Patent
• Others

Horse Racing Market by Application [Analysis by Value from 2019 to 2031]:

• Online
• Lottery Store
• Racecourse
• Others

Horse Racing Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Horse Racing Market

The horse racing market is evolving due to advancements in technology, regulatory changes, and shifts in consumer patterns. Key markets like the United States, India, Germany, and Japan are undergoing significant changes that indicate industrialization and innovation within the industry.

• United States: In the U.S. horse racing market, development is driven by growing sports betting and digital activities. Factors such as data analysis, skill, and live streaming are enhancing fan enjoyment and expanding betting options, resulting in positive revenue developments within distribution channels.
• Indian: The Indian horse racing market is witnessing growth due to the redevelopment of racecourses and betting. Government policy changes are encouraging industry growth, although concerns regarding infrastructure and regulatory consistency need to be addressed.
• Germany: Germany is modernizing the horse racing market while respecting traditional practices. Industry growth is supported by advancements in betting systems and improvements in racetrack quality. A significant challenge is to engage younger audiences, particularly women, in the sport.
• Japan: The focus on English highlights makes the foreign tourist market viable in the Japanese horse racing context. Recent updates emphasize digitalization and interaction with foreign agencies, although maintaining high product quality and managing economic impacts remain challenges.

Features of the Global Horse Racing Market

Market Size Estimates: Horse racing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Horse racing market size by race type, application, and region in terms of value ($B).

Regional Analysis: Horse racing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different race types, applications, and regions for the horse racing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the horse racing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the horse racing market by race type (single, double, win bet, treble, patent, and others), application (online, lottery store, racecourse, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Horse Racing Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Horse Racing Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Horse Racing Market by Race Type
  • 3.3.1: Single
  • 3.3.2: Double
  • 3.3.3: Win Bet
  • 3.3.4: Treble
  • 3.3.5: Patent
  • 3.3.6: Others
• 3.4: Global Horse Racing Market by Application
  • 3.4.1: Online
  • 3.4.2: Lottery Store
  • 3.4.3: Racecourse
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Horse Racing Market by Region
• 4.2: North American Horse Racing Market
  • 4.2.1: North American Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
  • 4.2.2: North American Market by Application: Online, Lottery Store, Racecourse, and Others
• 4.3: European Horse Racing Market
  • 4.3.1: European Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
  • 4.3.2: European Market by Application: Online, Lottery Store, Racecourse, and Others
• 4.4: APAC Horse Racing Market
  • 4.4.1: APAC Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
  • 4.4.2: APAC Market by Application: Online, Lottery Store, Racecourse, and Others
• 4.5: ROW Horse Racing Market
  • 4.5.1: ROW Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
  • 4.5.2: ROW Market by Application: Online, Lottery Store, Racecourse, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Horse Racing Market by Race Type
  • 6.1.2: Growth Opportunities for the Global Horse Racing Market by Application
  • 6.1.3: Growth Opportunities for the Global Horse Racing Market by Region
• 6.2: Emerging Trends in the Global Horse Racing Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Horse Racing Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Horse Racing Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Churchill Downs
• 7.2: The Stronach
• 7.3: Keeneland Association
• 7.4: Del Mar Thoroughbred Club
• 7.5: Breeders' Cup
• 7.6: Woodbine Entertainment
• 7.7: Godolphin