Product Code: A16816
According to a new report published by Allied Market Research, titled, "E-Commerce Buy Now Pay Later Market," The e-commerce buy now pay later market was valued at $4.2 billion in 2022, and is estimated to reach $57.8 billion by 2032, growing at a CAGR of 30.4% from 2023 to 2032.
Increase in the number of smartphone users the rise of the purchase now pay later sector in e-commerce has been significantly impacted by the rise in number of smartphone users. There is an increase in number of people utilizing their smartphones to do their online shopping, with the development of mobile technology, which has increased the demand for mobile-friendly payment choices such as purchase now pay later. Smartphones have become a vital component of daily life and provide a convenient and simple way to shop online whenever and wherever. There has been a huge change in customer behavior due to this, with many individuals now choosing to shop online from mobile devices rather than desktop computers. In addition, low cost, and practical payment options. This is thus a major growth factor for the market. Moreover, growth in number of e-commerce websites are major driving factors for the BNPL market. However, BNPL options not available for several goods on e-commerce websites this is because the availability of these options may depend on several factors, such as the value of the goods, the policies of the merchant, and the specific buy now pay later provider being used. Online merchants may occasionally decide not to provide BNPL alternatives for specific products because they may be expensive or more challenging to resale if customers do not make their payments as agreed. This is often the case with products that are regarded as luxury goods, such as fine jewelry, high-end technology, and designer clothing. Furthermore, the increase in bad debts is another major factor hampering the growth of the market. On the contrary, consumer demand for flexible payment options in the e-commerce BNPL business has significantly increased. Customers have started to expect more flexible payment options that enable them to make purchases without having to pay for them all at once as they become used to the flexibility and convenience of online shopping.
The e-commerce buy now pay later market is segmented on the basis of product type, repayment model, end user, and region. On the basis of product type, the market is segmented into fashion accessories, mobiles and laptops, electronic appliances, and others. On the basis of repayment model, it is bifurcated into manual repayment schedules and automatic repayment. On the basis of end user, it is segmented into Gen Z (21-25), millennials (26-40), Gen X (41-55), and baby boomers (56-75). On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the e-commerce buy now pay later market such as Affirm Holdings Inc., Bread Financial, Klarna Bank, Laybuy Holdings Limited., Paypal, Payright Limited., QuickFee Group LLC., Sezzle Inc., Splitit Payments Ltd, and Zip Co Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in e-commerce buy now pay later market.
Key benefits for stakeholders
- The study provides in-depth analysis of the global e-commerce buy now pay later market along with the current & future trends to illustrate the imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the global e-commerce buy now pay later market size are provided in the report.
- Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the global e-commerce buy now pay later market from 2023 to 2032 is provided to determine the market potential.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)
- Investment Opportunities
- Regulatory Guidelines
- Additional company profiles with specific to client's interest
- Additional country or region analysis- market size and forecast
- Expanded list for Company Profiles
- Market share analysis of players at global/region/country level
- SWOT Analysis
Key Market Segments
By Product Type
- Fashion Accessories
- Mobiles and Laptops
- Electronics Appliances
- Others
By Repayment Model
- Manual Repayment Schedules
- Automatic Repayment
By End User
- Gen Z (21-25)
- Millennials (26-40)
- Gen X (41-55)
- Baby Boomers (56-75)
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- Affirm Holdings Inc.
- Bread Financial
- Klarna Bank
- Laybuy Holdings Limited
- PayPal
- Payright Limited
- QuickFee Group LLC
- Sezzle Inc.
- Splitit Payments Ltd
- Zip co limited
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. High to moderate bargaining power of suppliers
- 3.3.2. Moderate to high threat of new entrants
- 3.3.3. Moderate to high threat of substitutes
- 3.3.4. High intensity of rivalry
- 3.3.5. High to moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Low cost and practical payment options
- 3.4.1.2. Growth in number of e-commerce websites
- 3.4.1.3. Increase in number of smartphone users
- 3.4.2. Restraints
- 3.4.2.1. Increase in bad debts
- 3.4.2.2. Buy now pay later options not available for several goods on e-commerce websites
- 3.4.3. Opportunities
- 3.4.3.1. Growth in consumer demand for flexible payment options
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: E-COMMERCE BUY NOW PAY LATER MARKET, BY PRODUCT TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Fashion Accessories
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Mobiles and Laptops
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Electronics Appliances
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Others
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
CHAPTER 5: E-COMMERCE BUY NOW PAY LATER MARKET, BY REPAYMENT MODEL
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Manual Repayment Schedules
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Automatic Repayment
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: E-COMMERCE BUY NOW PAY LATER MARKET, BY END USER
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Gen Z (21-25)
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Millennials (26-40)
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Gen X (41-55)
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Baby Boomers (56-75)
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
CHAPTER 7: E-COMMERCE BUY NOW PAY LATER MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Product Type
- 7.2.3. Market size and forecast, by Repayment Model
- 7.2.4. Market size and forecast, by End User
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Product Type
- 7.2.5.1.3. Market size and forecast, by Repayment Model
- 7.2.5.1.4. Market size and forecast, by End User
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Product Type
- 7.2.5.2.3. Market size and forecast, by Repayment Model
- 7.2.5.2.4. Market size and forecast, by End User
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Product Type
- 7.3.3. Market size and forecast, by Repayment Model
- 7.3.4. Market size and forecast, by End User
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Product Type
- 7.3.5.1.3. Market size and forecast, by Repayment Model
- 7.3.5.1.4. Market size and forecast, by End User
- 7.3.5.2. Germany
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Product Type
- 7.3.5.2.3. Market size and forecast, by Repayment Model
- 7.3.5.2.4. Market size and forecast, by End User
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Product Type
- 7.3.5.3.3. Market size and forecast, by Repayment Model
- 7.3.5.3.4. Market size and forecast, by End User
- 7.3.5.4. Italy
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Product Type
- 7.3.5.4.3. Market size and forecast, by Repayment Model
- 7.3.5.4.4. Market size and forecast, by End User
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Product Type
- 7.3.5.5.3. Market size and forecast, by Repayment Model
- 7.3.5.5.4. Market size and forecast, by End User
- 7.3.5.6. Rest of Europe
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Product Type
- 7.3.5.6.3. Market size and forecast, by Repayment Model
- 7.3.5.6.4. Market size and forecast, by End User
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Product Type
- 7.4.3. Market size and forecast, by Repayment Model
- 7.4.4. Market size and forecast, by End User
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Product Type
- 7.4.5.1.3. Market size and forecast, by Repayment Model
- 7.4.5.1.4. Market size and forecast, by End User
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Product Type
- 7.4.5.2.3. Market size and forecast, by Repayment Model
- 7.4.5.2.4. Market size and forecast, by End User
- 7.4.5.3. India
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Product Type
- 7.4.5.3.3. Market size and forecast, by Repayment Model
- 7.4.5.3.4. Market size and forecast, by End User
- 7.4.5.4. Australia
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Product Type
- 7.4.5.4.3. Market size and forecast, by Repayment Model
- 7.4.5.4.4. Market size and forecast, by End User
- 7.4.5.5. South Korea
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Product Type
- 7.4.5.5.3. Market size and forecast, by Repayment Model
- 7.4.5.5.4. Market size and forecast, by End User
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Product Type
- 7.4.5.6.3. Market size and forecast, by Repayment Model
- 7.4.5.6.4. Market size and forecast, by End User
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Product Type
- 7.5.3. Market size and forecast, by Repayment Model
- 7.5.4. Market size and forecast, by End User
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Latin America
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Product Type
- 7.5.5.1.3. Market size and forecast, by Repayment Model
- 7.5.5.1.4. Market size and forecast, by End User
- 7.5.5.2. Middle East
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Product Type
- 7.5.5.2.3. Market size and forecast, by Repayment Model
- 7.5.5.2.4. Market size and forecast, by End User
- 7.5.5.3. Africa
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Product Type
- 7.5.5.3.3. Market size and forecast, by Repayment Model
- 7.5.5.3.4. Market size and forecast, by End User
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Affirm Holdings Inc.
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.1.7. Key strategic moves and developments
- 9.2. Klarna Bank
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
- 9.3. PayPal
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.3.7. Key strategic moves and developments
- 9.4. Sezzle Inc.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.5. Zip co limited
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
- 9.6. Splitit Payments Ltd
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.7. Laybuy Holdings Limited
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
- 9.8. Payright Limited
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
- 9.9. QuickFee Group LLC
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.9.7. Key strategic moves and developments
- 9.10. Bread Financial
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance
- 9.10.7. Key strategic moves and developments