Product Code: A107885
According to a new report published by Allied Market Research, titled, "E-commerce Market," The e-commerce market was valued at $15.7 trillion in 2022, and is estimated to reach $63800.2 billion by 2032, growing at a CAGR of 15.3% from 2023 to 2032.

One of the main drivers of the e-commerce market is the widespread availability and affordability of internet access. As internet penetration continues to increase globally, more individuals have access to online shopping platforms, leading to a larger customer base for e-commerce businesses. Furthermore, with the growth of international shipping and logistics, consumers can access products from around the world. This expansion of cross-border trade has significantly contributed to the growth of the e-commerce market. In addition, influencer marketing, where social media influencers promote products and brands, has proven to be an effective strategy to drive e-commerce growth by leveraging the trust and influence of popular personalities. However, trust and security concerns, logistics and infrastructure challenges are some of the factors that hamper the e-commerce market growth. On the contrary, the advancement of technology, especially in terms of mobile devices and internet connectivity, has played a crucial role in the growth of the e-commerce market. Further, cross-border e-commerce that allows consumers to purchase products from overseas sellers is expected to create lucrative opportunities for the growth of the e-commerce market in the upcoming years. Improvements in logistics, payment systems, and international trade policies are facilitating the growth of cross-border e-commerce. The increasing demand for international products and the rise of platforms such as Alibaba's AliExpress and Amazon Global further contribute to this trend.
The e-commerce market is segmented into model type, offering, and region. By model type, the market is differentiated into business-to-business (B2B) and business-to-consumer (B2C). Depending on offering, it is fragmented into beauty and personal care products, consumer electronics, fashion and apparel, household products, and others. Region wise, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.
The e-commerce market analysis includes top companies operating in the market such as Amazon.com, Inc., JD.com, Inc., Flipkart.com, Alibaba Group Holding Limited, Walmart Inc., Shein, Wayfair LLC, eBay Inc., Shopify, and pinduoduo.com. These players have adopted various strategies to increase their market penetration and strengthen their position in the accounting and budgeting software industry.
Key Benefits for Stakeholders
- The study provides in-depth analysis of the e-commerce market along with current trends and future estimations to illustrate the imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the e-commerce market size are provided in the report.
- The Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the e-commerce market from 2022 to 2032 is provided to determine the market potential.
Key Market Segments
By Model Type
- Business-to-consumer (B2C)
- Business-to-business (B2B)
By Offering
- Beauty and Personal Care Products
- Consumer Electronics
- Fashion and Apparel
- Household Products
- Others
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- ALIBABA GROUP HOLDING LIMITED
- Amazon.com Inc.
- eBay Inc.
- Flipkart
- JD.com, Inc.
- pinduoduo.com
- Shein
- Shopify
- Walmart Inc.
- Wayfair LLC
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in internet penetration
- 3.4.1.2. Surge in adoption of mobile technology and smartphones
- 3.4.1.3. COVID-19 pandemic impact
- 3.4.1.4. Social media and influencer marketing
- 3.4.2. Restraints
- 3.4.2.1. Trust and security concerns
- 3.4.2.2. Logistics and infrastructure challenges
- 3.4.3. Opportunities
- 3.4.3.1. Technological advancements
- 3.4.3.2. Cross-border e-commerce
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: E-COMMERCE MARKET, BY MODEL TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Business-to-consumer (B2C)
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Business-to-business (B2B)
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: E-COMMERCE MARKET, BY OFFERING
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Beauty and Personal Care Products
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Consumer Electronics
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Fashion and Apparel
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Household Products
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
- 5.6. Others
- 5.6.1. Key market trends, growth factors and opportunities
- 5.6.2. Market size and forecast, by region
- 5.6.3. Market share analysis by country
CHAPTER 6: E-COMMERCE MARKET, BY REGION
- 6.1. Overview
- 6.1.1. Market size and forecast By Region
- 6.2. North America
- 6.2.1. Key trends and opportunities
- 6.2.2. Market size and forecast, by Model Type
- 6.2.3. Market size and forecast, by Offering
- 6.2.4. Market size and forecast, by country
- 6.2.4.1. U.S.
- 6.2.4.1.1. Key market trends, growth factors and opportunities
- 6.2.4.1.2. Market size and forecast, by Model Type
- 6.2.4.1.3. Market size and forecast, by Offering
- 6.2.4.2. Canada
- 6.2.4.2.1. Key market trends, growth factors and opportunities
- 6.2.4.2.2. Market size and forecast, by Model Type
- 6.2.4.2.3. Market size and forecast, by Offering
- 6.3. Europe
- 6.3.1. Key trends and opportunities
- 6.3.2. Market size and forecast, by Model Type
- 6.3.3. Market size and forecast, by Offering
- 6.3.4. Market size and forecast, by country
- 6.3.4.1. UK
- 6.3.4.1.1. Key market trends, growth factors and opportunities
- 6.3.4.1.2. Market size and forecast, by Model Type
- 6.3.4.1.3. Market size and forecast, by Offering
- 6.3.4.2. Germany
- 6.3.4.2.1. Key market trends, growth factors and opportunities
- 6.3.4.2.2. Market size and forecast, by Model Type
- 6.3.4.2.3. Market size and forecast, by Offering
- 6.3.4.3. France
- 6.3.4.3.1. Key market trends, growth factors and opportunities
- 6.3.4.3.2. Market size and forecast, by Model Type
- 6.3.4.3.3. Market size and forecast, by Offering
- 6.3.4.4. Italy
- 6.3.4.4.1. Key market trends, growth factors and opportunities
- 6.3.4.4.2. Market size and forecast, by Model Type
- 6.3.4.4.3. Market size and forecast, by Offering
- 6.3.4.5. Spain
- 6.3.4.5.1. Key market trends, growth factors and opportunities
- 6.3.4.5.2. Market size and forecast, by Model Type
- 6.3.4.5.3. Market size and forecast, by Offering
- 6.3.4.6. Rest of Europe
- 6.3.4.6.1. Key market trends, growth factors and opportunities
- 6.3.4.6.2. Market size and forecast, by Model Type
- 6.3.4.6.3. Market size and forecast, by Offering
- 6.4. Asia-Pacific
- 6.4.1. Key trends and opportunities
- 6.4.2. Market size and forecast, by Model Type
- 6.4.3. Market size and forecast, by Offering
- 6.4.4. Market size and forecast, by country
- 6.4.4.1. China
- 6.4.4.1.1. Key market trends, growth factors and opportunities
- 6.4.4.1.2. Market size and forecast, by Model Type
- 6.4.4.1.3. Market size and forecast, by Offering
- 6.4.4.2. Japan
- 6.4.4.2.1. Key market trends, growth factors and opportunities
- 6.4.4.2.2. Market size and forecast, by Model Type
- 6.4.4.2.3. Market size and forecast, by Offering
- 6.4.4.3. India
- 6.4.4.3.1. Key market trends, growth factors and opportunities
- 6.4.4.3.2. Market size and forecast, by Model Type
- 6.4.4.3.3. Market size and forecast, by Offering
- 6.4.4.4. Australia
- 6.4.4.4.1. Key market trends, growth factors and opportunities
- 6.4.4.4.2. Market size and forecast, by Model Type
- 6.4.4.4.3. Market size and forecast, by Offering
- 6.4.4.5. South Korea
- 6.4.4.5.1. Key market trends, growth factors and opportunities
- 6.4.4.5.2. Market size and forecast, by Model Type
- 6.4.4.5.3. Market size and forecast, by Offering
- 6.4.4.6. Rest of Asia-Pacific
- 6.4.4.6.1. Key market trends, growth factors and opportunities
- 6.4.4.6.2. Market size and forecast, by Model Type
- 6.4.4.6.3. Market size and forecast, by Offering
- 6.5. LAMEA
- 6.5.1. Key trends and opportunities
- 6.5.2. Market size and forecast, by Model Type
- 6.5.3. Market size and forecast, by Offering
- 6.5.4. Market size and forecast, by country
- 6.5.4.1. Latin America
- 6.5.4.1.1. Key market trends, growth factors and opportunities
- 6.5.4.1.2. Market size and forecast, by Model Type
- 6.5.4.1.3. Market size and forecast, by Offering
- 6.5.4.2. Middle East
- 6.5.4.2.1. Key market trends, growth factors and opportunities
- 6.5.4.2.2. Market size and forecast, by Model Type
- 6.5.4.2.3. Market size and forecast, by Offering
- 6.5.4.3. Africa
- 6.5.4.3.1. Key market trends, growth factors and opportunities
- 6.5.4.3.2. Market size and forecast, by Model Type
- 6.5.4.3.3. Market size and forecast, by Offering
CHAPTER 7: COMPETITIVE LANDSCAPE
- 7.1. Introduction
- 7.2. Top winning strategies
- 7.3. Product Mapping of Top 10 Player
- 7.4. Competitive Dashboard
- 7.5. Competitive Heatmap
- 7.6. Top player positioning, 2022
CHAPTER 8: COMPANY PROFILES
- 8.1. Amazon.com Inc.
- 8.1.1. Company overview
- 8.1.2. Key Executives
- 8.1.3. Company snapshot
- 8.1.4. Operating business segments
- 8.1.5. Product portfolio
- 8.1.6. Business performance
- 8.1.7. Key strategic moves and developments
- 8.2. JD.com, Inc.
- 8.2.1. Company overview
- 8.2.2. Key Executives
- 8.2.3. Company snapshot
- 8.2.4. Operating business segments
- 8.2.5. Product portfolio
- 8.2.6. Business performance
- 8.2.7. Key strategic moves and developments
- 8.3. Flipkart
- 8.3.1. Company overview
- 8.3.2. Key Executives
- 8.3.3. Company snapshot
- 8.3.4. Operating business segments
- 8.3.5. Product portfolio
- 8.3.6. Business performance
- 8.3.7. Key strategic moves and developments
- 8.4. ALIBABA GROUP HOLDING LIMITED
- 8.4.1. Company overview
- 8.4.2. Key Executives
- 8.4.3. Company snapshot
- 8.4.4. Operating business segments
- 8.4.5. Product portfolio
- 8.4.6. Business performance
- 8.5. Walmart Inc.
- 8.5.1. Company overview
- 8.5.2. Key Executives
- 8.5.3. Company snapshot
- 8.5.4. Operating business segments
- 8.5.5. Product portfolio
- 8.5.6. Business performance
- 8.5.7. Key strategic moves and developments
- 8.6. Shein
- 8.6.1. Company overview
- 8.6.2. Key Executives
- 8.6.3. Company snapshot
- 8.6.4. Operating business segments
- 8.6.5. Product portfolio
- 8.6.6. Key strategic moves and developments
- 8.7. Wayfair LLC
- 8.7.1. Company overview
- 8.7.2. Key Executives
- 8.7.3. Company snapshot
- 8.7.4. Operating business segments
- 8.7.5. Product portfolio
- 8.7.6. Business performance
- 8.7.7. Key strategic moves and developments
- 8.8. eBay Inc.
- 8.8.1. Company overview
- 8.8.2. Key Executives
- 8.8.3. Company snapshot
- 8.8.4. Operating business segments
- 8.8.5. Product portfolio
- 8.8.6. Business performance
- 8.8.7. Key strategic moves and developments
- 8.9. Shopify
- 8.9.1. Company overview
- 8.9.2. Key Executives
- 8.9.3. Company snapshot
- 8.9.4. Operating business segments
- 8.9.5. Product portfolio
- 8.9.6. Business performance
- 8.9.7. Key strategic moves and developments
- 8.10. pinduoduo.com
- 8.10.1. Company overview
- 8.10.2. Key Executives
- 8.10.3. Company snapshot
- 8.10.4. Operating business segments
- 8.10.5. Product portfolio
- 8.10.6. Business performance
- 8.10.7. Key strategic moves and developments