Product Code: A03996
According to a new report published by Allied Market Research, titled, "Gift Cards Market," The gift cards market was valued at $835.21 billion in 2022, and is estimated to reach $4183.9 billion by 2032, growing at a CAGR of 17.7% from 2023 to 2032.
Increased usage of gift cards as rewards and incentives is a major propelling factor for the growth of gift cards market as these cards are majorly used as rewards and incentives by various users such as corporate offices use to give these cards as rewards and incentives to their employees. In addition, making online payments to a merchant offers gift cards as rewards. Therefore, this is a major growth factor for the market. Moreover, increasing demand for digital gifting options and customer preference for experiences over tangible gifts are major driving factors for the gifts card market. However, security concerns pertaining to the use of gift card is a major restraining factor for the market growth as hackers and fraudsters may hack the gift card and use it for illegal purposes. Furthermore, limited acceptance of gift cards is also a major factor hampering the growth of the market. On the contrary, rising popularity of gifts card among different users including corporate clients and individual users along with easy transferable feature of a gift card will provide major lucrative opportunities for the growth of the market
The gift card market is segmented on the basis of card type and end user. Based on card type, the market is segmented into closed-loop cards and open-loop cards. On the basis of end user, it is segmented into retail establishments and corporate institutions. By region, it is analysed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the Gift card market such as Amazon.com, Inc., American Express Company, Blackhawk Network Holdings, Inc., Fiserv, Inc., Givex Corporation, InComm Payments, PayPal, Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd., and Walmart Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the Gift card market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gift cards market analysis from 2022 to 2032 to identify the prevailing gift cards market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the gift cards market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global gift cards market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Card Type
- Closed-loop Card
- Open-loop Card
By End User
- Retail Establishment
- Corporate Institutions
By Region
- North America
- Europe
- UK
- Germany
- France
- Netherlands
- Spain
- Italy
- Nordic Countries
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players:
- Amazon.com Inc.
- American Express Company
- Blackhawk Network
- Fiserv, Inc.
- Givex Corporation
- InComm Payments LLC
- PayPal, Inc.
- Paytronix Systems, Inc.
- Qwikcilver Solutions Pvt Ltd.
- Walmart Inc.
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increased demand for digital gifting options
- 3.4.1.2. Increased use of gift cards as rewards and incentives
- 3.4.1.3. Consumer preference for experiences over tangible gifts
- 3.4.2. Restraints
- 3.4.2.1. Limited acceptance of gift cards
- 3.4.2.2. Security concerns pertaining to gift cards
- 3.4.3. Opportunities
- 3.4.3.1. Growth in popularity of gift cards among users
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: GIFT CARDS MARKET, BY CARD TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Closed-loop Card
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Open-loop Card
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
CHAPTER 5: GIFT CARDS MARKET, BY END USER
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Retail Establishment
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Corporate Institutions
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: GIFT CARDS MARKET, BY REGION
- 6.1. Overview
- 6.1.1. Market size and forecast By Region
- 6.2. North America
- 6.2.1. Key trends and opportunities
- 6.2.2. Market size and forecast, by Card Type
- 6.2.3. Market size and forecast, by End User
- 6.2.4. Market size and forecast, by country
- 6.2.4.1. U.S.
- 6.2.4.1.1. Key market trends, growth factors and opportunities
- 6.2.4.1.2. Market size and forecast, by Card Type
- 6.2.4.1.3. Market size and forecast, by End User
- 6.2.4.2. Canada
- 6.2.4.2.1. Key market trends, growth factors and opportunities
- 6.2.4.2.2. Market size and forecast, by Card Type
- 6.2.4.2.3. Market size and forecast, by End User
- 6.3. Europe
- 6.3.1. Key trends and opportunities
- 6.3.2. Market size and forecast, by Card Type
- 6.3.3. Market size and forecast, by End User
- 6.3.4. Market size and forecast, by country
- 6.3.4.1. UK
- 6.3.4.1.1. Key market trends, growth factors and opportunities
- 6.3.4.1.2. Market size and forecast, by Card Type
- 6.3.4.1.3. Market size and forecast, by End User
- 6.3.4.2. Germany
- 6.3.4.2.1. Key market trends, growth factors and opportunities
- 6.3.4.2.2. Market size and forecast, by Card Type
- 6.3.4.2.3. Market size and forecast, by End User
- 6.3.4.3. France
- 6.3.4.3.1. Key market trends, growth factors and opportunities
- 6.3.4.3.2. Market size and forecast, by Card Type
- 6.3.4.3.3. Market size and forecast, by End User
- 6.3.4.4. Netherlands
- 6.3.4.4.1. Key market trends, growth factors and opportunities
- 6.3.4.4.2. Market size and forecast, by Card Type
- 6.3.4.4.3. Market size and forecast, by End User
- 6.3.4.5. Spain
- 6.3.4.5.1. Key market trends, growth factors and opportunities
- 6.3.4.5.2. Market size and forecast, by Card Type
- 6.3.4.5.3. Market size and forecast, by End User
- 6.3.4.6. Italy
- 6.3.4.6.1. Key market trends, growth factors and opportunities
- 6.3.4.6.2. Market size and forecast, by Card Type
- 6.3.4.6.3. Market size and forecast, by End User
- 6.3.4.7. Nordic Countries
- 6.3.4.7.1. Key market trends, growth factors and opportunities
- 6.3.4.7.2. Market size and forecast, by Card Type
- 6.3.4.7.3. Market size and forecast, by End User
- 6.3.4.8. Rest of Europe
- 6.3.4.8.1. Key market trends, growth factors and opportunities
- 6.3.4.8.2. Market size and forecast, by Card Type
- 6.3.4.8.3. Market size and forecast, by End User
- 6.4. Asia-Pacific
- 6.4.1. Key trends and opportunities
- 6.4.2. Market size and forecast, by Card Type
- 6.4.3. Market size and forecast, by End User
- 6.4.4. Market size and forecast, by country
- 6.4.4.1. China
- 6.4.4.1.1. Key market trends, growth factors and opportunities
- 6.4.4.1.2. Market size and forecast, by Card Type
- 6.4.4.1.3. Market size and forecast, by End User
- 6.4.4.2. India
- 6.4.4.2.1. Key market trends, growth factors and opportunities
- 6.4.4.2.2. Market size and forecast, by Card Type
- 6.4.4.2.3. Market size and forecast, by End User
- 6.4.4.3. Japan
- 6.4.4.3.1. Key market trends, growth factors and opportunities
- 6.4.4.3.2. Market size and forecast, by Card Type
- 6.4.4.3.3. Market size and forecast, by End User
- 6.4.4.4. Australia
- 6.4.4.4.1. Key market trends, growth factors and opportunities
- 6.4.4.4.2. Market size and forecast, by Card Type
- 6.4.4.4.3. Market size and forecast, by End User
- 6.4.4.5. South Korea
- 6.4.4.5.1. Key market trends, growth factors and opportunities
- 6.4.4.5.2. Market size and forecast, by Card Type
- 6.4.4.5.3. Market size and forecast, by End User
- 6.4.4.6. Rest of Asia-Pacific
- 6.4.4.6.1. Key market trends, growth factors and opportunities
- 6.4.4.6.2. Market size and forecast, by Card Type
- 6.4.4.6.3. Market size and forecast, by End User
- 6.5. LAMEA
- 6.5.1. Key trends and opportunities
- 6.5.2. Market size and forecast, by Card Type
- 6.5.3. Market size and forecast, by End User
- 6.5.4. Market size and forecast, by country
- 6.5.4.1. Latin America
- 6.5.4.1.1. Key market trends, growth factors and opportunities
- 6.5.4.1.2. Market size and forecast, by Card Type
- 6.5.4.1.3. Market size and forecast, by End User
- 6.5.4.2. Middle East
- 6.5.4.2.1. Key market trends, growth factors and opportunities
- 6.5.4.2.2. Market size and forecast, by Card Type
- 6.5.4.2.3. Market size and forecast, by End User
- 6.5.4.3. Africa
- 6.5.4.3.1. Key market trends, growth factors and opportunities
- 6.5.4.3.2. Market size and forecast, by Card Type
- 6.5.4.3.3. Market size and forecast, by End User
CHAPTER 7: COMPETITIVE LANDSCAPE
- 7.1. Introduction
- 7.2. Top winning strategies
- 7.3. Product Mapping of Top 10 Player
- 7.4. Competitive Dashboard
- 7.5. Competitive Heatmap
- 7.6. Top player positioning, 2022
CHAPTER 8: COMPANY PROFILES
- 8.1. Amazon.com Inc.
- 8.1.1. Company overview
- 8.1.2. Key Executives
- 8.1.3. Company snapshot
- 8.1.4. Operating business segments
- 8.1.5. Product portfolio
- 8.1.6. Business performance
- 8.2. American Express Company
- 8.2.1. Company overview
- 8.2.2. Key Executives
- 8.2.3. Company snapshot
- 8.2.4. Operating business segments
- 8.2.5. Product portfolio
- 8.2.6. Business performance
- 8.3. Blackhawk Network
- 8.3.1. Company overview
- 8.3.2. Key Executives
- 8.3.3. Company snapshot
- 8.3.4. Operating business segments
- 8.3.5. Product portfolio
- 8.3.6. Key strategic moves and developments
- 8.4. Fiserv, Inc.
- 8.4.1. Company overview
- 8.4.2. Key Executives
- 8.4.3. Company snapshot
- 8.4.4. Operating business segments
- 8.4.5. Product portfolio
- 8.4.6. Business performance
- 8.5. Givex Corporation
- 8.5.1. Company overview
- 8.5.2. Key Executives
- 8.5.3. Company snapshot
- 8.5.4. Operating business segments
- 8.5.5. Product portfolio
- 8.5.6. Business performance
- 8.5.7. Key strategic moves and developments
- 8.6. InComm Payments LLC
- 8.6.1. Company overview
- 8.6.2. Key Executives
- 8.6.3. Company snapshot
- 8.6.4. Operating business segments
- 8.6.5. Product portfolio
- 8.6.6. Key strategic moves and developments
- 8.7. PayPal, Inc.
- 8.7.1. Company overview
- 8.7.2. Key Executives
- 8.7.3. Company snapshot
- 8.7.4. Operating business segments
- 8.7.5. Product portfolio
- 8.7.6. Business performance
- 8.7.7. Key strategic moves and developments
- 8.8. Paytronix Systems, Inc.
- 8.8.1. Company overview
- 8.8.2. Key Executives
- 8.8.3. Company snapshot
- 8.8.4. Operating business segments
- 8.8.5. Product portfolio
- 8.8.6. Key strategic moves and developments
- 8.9. Qwikcilver Solutions Pvt Ltd.
- 8.9.1. Company overview
- 8.9.2. Key Executives
- 8.9.3. Company snapshot
- 8.9.4. Operating business segments
- 8.9.5. Product portfolio
- 8.10. Walmart Inc.
- 8.10.1. Company overview
- 8.10.2. Key Executives
- 8.10.3. Company snapshot
- 8.10.4. Operating business segments
- 8.10.5. Product portfolio
- 8.10.6. Business performance
- 8.10.7. Key strategic moves and developments