Product Code: A64246
According to a new report published by Allied Market Research, titled, "Facial Tissues Market," The facial tissues market was valued at $3.6 billion in 2022, and is estimated to reach $6.2 billion by 2032, growing at a CAGR of 5.8% from 2023 to 2032.

Emerging markets present great opportunities for the facial tissue paper market, especially in regions with growing populations and rising disposable incomes. As these markets develop, consumers become more conscious about hygiene and the demand for personal care products increases. Manufacturers can enter these markets by expanding connections and tailoring products to meet consumers' specific needs and preferences. Furthermore, there is ample room for product innovation in the facial tissue paper market. Manufacturers seek new materials, technologies, and properties to improve the quality, softness, durability, and performance of facial tissue paper. This includes using eco-friendly materials, offering specialty products such as organic or hypoallergenic fabrics, and creating sustainable solutions. New products that meet customer needs may differ in terms of their intended use and appeal to a wider customer base.
E-commerce facilitates the facial tissue paper market by providing convenience, accessibility, and a wider product selection for consumers. Online platforms allow customers to conveniently purchase facial tissue paper from the comfort of their homes, expanding market reach and offering competitive pricing and delivery options. Manufacturers can use e-commerce to reach a wider audience, expand their market, and provide a unique experience. Good collaboration with online stores and good digital marketing strategies can increase online sales.
The surge in emphasis on health and wellness presents opportunities for the facial tissue paper market. Consumers have become increasingly conscious of using products that support their health. Manufacturers can capitalize on this difference by offering facials tissues with added benefits such as natural ingredients, moisturizers, vitamins, or soothing properties. Advertising these products to promote health and personal care can appeal to healthy consumers. The increased focus on sustainability and environmental responsibility presents an opportunity for businesses to confront this problem. Consumers are increasingly using eco-friendly products that have the least impact on the environment. Manufacturers produce facial tissue paper made from recycled materials, utilize responsible practices, and use advance manufacturing and packaging techniques. Marketing these eco-friendly projects can attract customers to the environment and stimulate market growth.
Moreover, collaboration with healthcare institutions and professionals can create opportunities for the facial tissue paper market. These partnerships may include product approvals, joint ventures, or supplying facial wipes to medical facilities. Collaborating with a healthcare provider builds trust and confidence, making facial tissue a reliable and recommended option for personal hygiene. Government policies and initiatives aimed at promoting environmental sustainability contribute to the facial tissue paper market. Waste management, sustainable production, and eco-labeling rules create a good business environment for companies that comply with these rules. In turn, customers are more likely to choose products that meet these standards, increasing demand for facial wipes.
The increase in market demand for facial wipes has been influenced by marketing and communication. Manufacturers have highlighted their commitment to sustainability through labeling, certifications, and transparent communication about their eco-friendly practices. This helps build trust among consumers who are actively seeking sustainable products. The facial tissue paper market is segmented into product type, packaging type, distribution channel, and region. By product type, the market is classified into regular, lotion infused, antibacterial, and others. By packaging type, the market is divided into box pack and pocket pack. By distribution channel, the market is categorized into supermarket & hypermarket, online store, pharmacies, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, and the rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, and Rest of LAMEA).
The players in the facial tissue paper market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. Some of the key players profiled in the facial tissue paper market analysis include Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA (SCA), Hengan International Group Company Limited, Sofidel Group, Wepa Group, Asaleo Care Limited, APP (Asia Pulp & Paper) Group, Cascades Inc., Georgia-Pacific LLC.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the facial tissues market analysis from 2022 to 2032 to identify the prevailing facial tissues market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the facial tissues market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global facial tissues market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
- Regular
- lotion Infused
- Antibacterial
- Other
By Packaging Type
By Distribution Channel
- Supermarket and Hypermarket
- Online Store
- Pharmacies
- Others
By Region
- North America
- Europe
- Germany
- UK
- France
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- South Africa
- Rest of LAMEA
Key Market Players:
- Asia Pulp & Paper Group
- Cascades Inc.
- Essity Aktiebolag
- Georgia-Pacific LLC
- Hengan International Group Company Ltd.
- Kimberly-Clark Corporation
- Sofidel S.p.A.
- Svenska Cellulosa Aktiebolaget SCA
- The Procter & Gamble Company
- WEPA Hygieneprodukte GmbH
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate intensity of rivalry
- 3.3.5. Moderate bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Increase in hygiene awareness
- 3.4.1.2. Convenience and portability
- 3.4.2. Restraints
- 3.4.2.1. Competition from alternative products
- 3.4.2.2. Price Sensitivity
- 3.4.3. Opportunities
- 3.4.3.1. Sustainability and eco-friendly initiatives
- 3.4.3.2. Partnership with healthcare institutions
- 3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: FACIAL TISSUES MARKET, BY PRODUCT TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Regular
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. lotion Infused
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Antibacterial
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
- 4.5. Other
- 4.5.1. Key market trends, growth factors and opportunities
- 4.5.2. Market size and forecast, by region
- 4.5.3. Market share analysis by country
CHAPTER 5: FACIAL TISSUES MARKET, BY PACKAGING TYPE
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Box Pack
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Pocket Pack
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
CHAPTER 6: FACIAL TISSUES MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Supermarket and Hypermarket
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Online Store
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Pharmacies
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Others
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
CHAPTER 7: FACIAL TISSUES MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Product Type
- 7.2.3. Market size and forecast, by Packaging Type
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Product Type
- 7.2.5.1.3. Market size and forecast, by Packaging Type
- 7.2.5.1.4. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Product Type
- 7.2.5.2.3. Market size and forecast, by Packaging Type
- 7.2.5.2.4. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by Product Type
- 7.2.5.3.3. Market size and forecast, by Packaging Type
- 7.2.5.3.4. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Product Type
- 7.3.3. Market size and forecast, by Packaging Type
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. Germany
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Product Type
- 7.3.5.1.3. Market size and forecast, by Packaging Type
- 7.3.5.1.4. Market size and forecast, by Distribution Channel
- 7.3.5.2. UK
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Product Type
- 7.3.5.2.3. Market size and forecast, by Packaging Type
- 7.3.5.2.4. Market size and forecast, by Distribution Channel
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Product Type
- 7.3.5.3.3. Market size and forecast, by Packaging Type
- 7.3.5.3.4. Market size and forecast, by Distribution Channel
- 7.3.5.4. Russia
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Product Type
- 7.3.5.4.3. Market size and forecast, by Packaging Type
- 7.3.5.4.4. Market size and forecast, by Distribution Channel
- 7.3.5.5. Rest of Europe
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Product Type
- 7.3.5.5.3. Market size and forecast, by Packaging Type
- 7.3.5.5.4. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Product Type
- 7.4.3. Market size and forecast, by Packaging Type
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Product Type
- 7.4.5.1.3. Market size and forecast, by Packaging Type
- 7.4.5.1.4. Market size and forecast, by Distribution Channel
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Product Type
- 7.4.5.2.3. Market size and forecast, by Packaging Type
- 7.4.5.2.4. Market size and forecast, by Distribution Channel
- 7.4.5.3. South Korea
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Product Type
- 7.4.5.3.3. Market size and forecast, by Packaging Type
- 7.4.5.3.4. Market size and forecast, by Distribution Channel
- 7.4.5.4. India
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Product Type
- 7.4.5.4.3. Market size and forecast, by Packaging Type
- 7.4.5.4.4. Market size and forecast, by Distribution Channel
- 7.4.5.5. Australia
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Product Type
- 7.4.5.5.3. Market size and forecast, by Packaging Type
- 7.4.5.5.4. Market size and forecast, by Distribution Channel
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Product Type
- 7.4.5.6.3. Market size and forecast, by Packaging Type
- 7.4.5.6.4. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Product Type
- 7.5.3. Market size and forecast, by Packaging Type
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Product Type
- 7.5.5.1.3. Market size and forecast, by Packaging Type
- 7.5.5.1.4. Market size and forecast, by Distribution Channel
- 7.5.5.2. Argentina
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Product Type
- 7.5.5.2.3. Market size and forecast, by Packaging Type
- 7.5.5.2.4. Market size and forecast, by Distribution Channel
- 7.5.5.3. UAE
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Product Type
- 7.5.5.3.3. Market size and forecast, by Packaging Type
- 7.5.5.3.4. Market size and forecast, by Distribution Channel
- 7.5.5.4. South Africa
- 7.5.5.4.1. Key market trends, growth factors and opportunities
- 7.5.5.4.2. Market size and forecast, by Product Type
- 7.5.5.4.3. Market size and forecast, by Packaging Type
- 7.5.5.4.4. Market size and forecast, by Distribution Channel
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Key market trends, growth factors and opportunities
- 7.5.5.5.2. Market size and forecast, by Product Type
- 7.5.5.5.3. Market size and forecast, by Packaging Type
- 7.5.5.5.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Kimberly-Clark Corporation
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Business performance
- 9.2. The Procter & Gamble Company
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.3. Svenska Cellulosa Aktiebolaget SCA
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.3.6. Business performance
- 9.4. Hengan International Group Company Ltd.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.5. Sofidel S.p.A.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.6. WEPA Hygieneprodukte GmbH
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. Essity Aktiebolag
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.8. Georgia-Pacific LLC
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.9. Asia Pulp & Paper Group
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.9.6. Business performance
- 9.10. Cascades Inc.
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Business performance